PlainZIP

Kelly, NC · standard

ZIP Code 28448

Bladen County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,243
5/sq mi
$53,378
Median income
$132,700
Median home value
2.7%
Bachelor's or higher

The verdict

Kelly pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.

19th pct
household income, US ZIPs
21th pct
home value, US ZIPs
5
people per sq mi
81%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28448 against every reporting US ZIP.

ZIP code 28448 is a sparsely populated ZIP (a standard USPS delivery area) in Kelly, Bladen County, North Carolina, home to just 1,243 residents across 243.7 square miles, a density of 5 people per square mile, in the New York time zone.

ZIP 28448 reports a modest median household income of $53,378 (23% below the North Carolina average), while per-capita income is $35,166. Local economic indicators show a 9.3% poverty rate alongside 12.2% unemployment. On housing, the median home value is $132,700 (49% below the state average) with median rent at - per month, and 80.8% of occupied units are owner-occupied.

Formal educational attainment runs low here: just 2.7% of adults hold a bachelor's degree or higher, the median age is 30.8, and the average commute is -. Beyond these figures, 4 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Bladen County, letting you compare 28448 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28448, Kelly, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,243

Population

243.7

Area (sq mi)

5

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 28448?

30.8

Median Age

46.9%

Male

53.1%

Female

0.0%

Foreign-Born

White 25.8%
African American 54.6%
Asian 0.0%
American Indian or Alaska Native 12.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 7.2%
Hispanic or Latino 0.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$53,378

Median Household Income

-23% vs state

$35,166

Per Capita Income

9.3%

Poverty Rate

12.2%

Unemployment Rate

How ZIP 28448 ranks nationally

Kelly, NC household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$53,378 19th percentile higher than 19% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.7%
Bachelor's Degree or Higher 2.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

389

Total Housing Units

260

Occupied Units

129

Vacant Units

2.95

Avg Household Size

Occupancy Type

Owner 80.8%
Renter 19.2%

$132,700

Median Home Value

-49% vs state

1992

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 11 business establishments in ZIP 28448, employing approximately 39 people with a combined annual payroll of $1,346,000.

11

Businesses

39

Employees

$1.3M

Annual Payroll

1

Industry Sectors

Industry Establishments % of Total
Other services (except public administration) 5 45.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 28448 vs 28456 →

ZIP 28448 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 28448 ranks #5 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 28448 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 28448 ranks #3 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
28456 Riegelwood, NC 3,658 8.4 mi
28447 Ivanhoe, NC 1,391 8.3 mi
28421 Atkinson, NC 1,521 8.4 mi
28434 Council, NC 1,329 8.6 mi

More ZIP Codes in Bladen County

28337 standard
Elizabethtown, NC
Pop: 10,670
28320 standard
Bladenboro, NC
Pop: 9,229
28433 standard
Clarkton, NC
Pop: 5,050
28399 standard
White Oak, NC
Pop: 2,140
28392 standard
Tar Heel, NC
Pop: 1,579
28434 standard
Council, NC
Pop: 1,329

Related Areas

Bladen County Kelly, NC North Carolina

Frequently Asked Questions

What county is ZIP code 28448 in? ▼
ZIP code 28448 (Kelly) is located in Bladen County, North Carolina. Bladen County contains multiple ZIP codes, see the full list at /counties/bladen-nc.
What is the population of ZIP code 28448? ▼
ZIP code 28448 in Kelly, NC has a population of 1,243 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28448? ▼
The median household income in ZIP 28448 is $53,378, which is 30% below the national average of $76,288.
What is the average home value in ZIP 28448? ▼
The median home value in ZIP 28448 is $132,700, which is 52% below the national average of $278,155.
What is the demographic makeup of ZIP 28448? ▼
The largest racial group in ZIP 28448 is African American at 54.6%.
How many businesses are in ZIP code 28448? ▼
ZIP code 28448 has 11 business establishments employing approximately 39 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 28448? ▼
In ZIP code 28448, 54.7% of residents aged 25+ have a high school diploma or higher, and 2.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 28448? ▼
In ZIP code 28448, approximately 80.8% of occupied housing units are owner-occupied and 19.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28448? ▼
The poverty rate in ZIP code 28448 is 9.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.