Winterville, NC · standard
ZIP Code 28590
Pitt County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 23,407
- 216/sq mi High-density area
- $83,880
- Median income Above-median income area
- $266,400
- Median home value Near-median home value
- 39.7%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Winterville pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.
- Top 33%
- household income, US ZIPs
- Top 39%
- home value, US ZIPs
- 216
- people per sq mi
- 75%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28590 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 28590 (Winterville, NC) rose +4.6% from 2023 to 2024. The all-transactions index moved from 183.6 in 2023 to 192.0 in 2024 (2000 = 100).
ZIP code 28590 is a densely settled ZIP (a standard USPS delivery area) in Winterville, Pitt County, North Carolina, with 23,407 residents across 108.2 square miles, a density of 216 people per square mile, in the New York time zone.
ZIP 28590 lands in the middle-income range, with a median household income of $83,880 (21% above the average North Carolina ZIP), while per-capita income is $40,923. The poverty rate is 6.5%, with unemployment at 4.8%; those measures add context to the income figure. Median home value is $266,400 (3% above the average North Carolina ZIP) and median rent is $1,143; 74.8% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 39.7% of adults hold a bachelor's degree or higher, the median age is 37, and the average commute is 22 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Pitt County, so 28590 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 28590
Top 5 sectors by establishment count in Winterville, NC
Which industries have the most business establishments in ZIP 28590.
- Retail trade
Retail trade
74 establishments
- Construction
Construction
55 establishments
- Other services (except public administration)
Other services (except public administration)
54 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
49 establishments
- Accommodation and food services
Accommodation and food services
43 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28590, Winterville, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
23,407
Population
108.2
Area (sq mi)
216
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28590?
37.0
Median Age
50.0%
Male
50.0%
Female
6.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$83,880
Median Household Income
+21% vs state ZIP avg
$40,923
Per Capita Income
6.5%
Poverty Rate
4.8%
Unemployment Rate
21.7 min
Mean Commute Time
How ZIP 28590 ranks among North Carolina ZIPs
Winterville, NC household income vs. every North Carolina ZIP code
Median household income among 749 reporting North Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$83,880 Top 19% higher than 81% of 749 North Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more North Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
11,794housing units
11,794
Total Housing Units
11,085
Occupied Units
709
Vacant Units
2.47
Avg Household Size
Occupancy Type
$266,400
Median Home Value
+3% vs state ZIP avg
$1,143
Median Rent
2000
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.6%
YoY Change (2024)
192
HPI Index (2000 = 100)
+92%
Total Change Since 2000
Home values in ZIP 28590 have increased 4.6% over the past year (2024). Since 2000, this ZIP has seen +92% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.7% | 129 |
| 2021 | +13.7% | 146 |
| 2022 | +15.0% | 168 |
| 2023 | +9.0% | 184 |
| 2024 | +4.6% | 192 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 464 business establishments in ZIP 28590, employing approximately 5,730 people with a combined annual payroll of $234,388,000.
464
Businesses
5,730
Employees
$234.4M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 74 | 15.9% |
| Construction | 55 | 11.8% |
| Other services (except public administration) | 54 | 11.6% |
| Professional, scientific, and technical services | 49 | 10.6% |
| Accommodation and food services | 43 | 9.3% |
| Health care and social assistance | 40 | 8.6% |
| Real estate and rental and leasing | 29 | 6.3% |
| Administrative and support and waste management and remediation services | 29 | 6.3% |
| Finance and insurance | 22 | 4.7% |
| Wholesale trade | 18 | 3.9% |
| Educational services | 14 | 3.0% |
| Arts, entertainment, and recreation | 12 | 2.6% |
| Transportation and warehousing | 10 | 2.2% |
| Manufacturing | 8 | 1.7% |
| Information | 7 | 1.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28590 vs 28513 →
ZIP 28590 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 27858
Greenville (27858)
55,781 residents
- 27834
Greenville (27834)
52,914 residents
- 28590
Winterville (28590)
23,407 residents
- 28513 10,346
Ayden (28513)
10,346 residents
- 28530 7,332
Grifton (28530)
7,332 residents
- 28538 2,175
Hookerton (28538)
2,175 residents
- 27879 311
Simpson (27879)
311 residents
What this shows Among its immediate neighbors, ZIP 28590 ranks #3 by population - useful context the national average alone can't give.
ZIP 28590 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28590
Winterville (28590)
$83,880 median income
- 27858
Greenville (27858)
$59,713 median income
- 28513
Ayden (28513)
$57,285 median income
- 28538
Hookerton (28538)
$56,953 median income
- 27834
Greenville (27834)
$48,935 median income
- 28530
Grifton (28530)
$37,361 median income
- 27879 $32,500
Simpson (27879)
$32,500 median income
What this shows By household income, ZIP 28590 ranks the highest of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 28590, both outside NC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (23,407 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Pitt County
Related Areas
Frequently Asked Questions
What county is ZIP code 28590 in?
ZIP code 28590 (Winterville) is located in Pitt County, North Carolina. Pitt County contains multiple ZIP codes, see the full list at /counties/pitt-nc.
What is the population of ZIP code 28590?
ZIP code 28590 in Winterville, NC has a population of 23,407 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28590?
The median household income in ZIP 28590 is $83,880, which is 10% above the national average of $76,288.
What is the average home value in ZIP 28590?
The median home value in ZIP 28590 is $266,400, which is 4% below the national average of $278,155.
What is the demographic makeup of ZIP 28590?
The largest racial group in ZIP 28590 is White at 55.5%. Hispanic or Latino residents make up 4.7% of the population.
How many businesses are in ZIP code 28590?
ZIP code 28590 has 464 business establishments employing approximately 5,730 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28590?
The top industries by establishment count in ZIP 28590 are: Retail trade (74), Construction (55), Other services (except public administration) (54). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 28590?
According to the FHFA House Price Index, home values in ZIP 28590 increased by 4.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 92%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28590?
In ZIP code 28590, 56.7% of residents aged 25+ have a high school diploma or higher, and 39.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28590?
The mean commute time for workers in ZIP code 28590 is 21.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28590?
In ZIP code 28590, approximately 74.8% of occupied housing units are owner-occupied and 25.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28590?
The poverty rate in ZIP code 28590 is 6.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 28590's numbers, next.
- See how ZIP 28590 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Winterville, NC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.