Marshall, NC · standard
ZIP Code 28753
Madison County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 11,670
- 17/sq mi Moderate-density area
- $52,304
- Median income Below-median income area
- $292,800
- Median home value Near-median home value
- 30.6%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Marshall pairs one of the lowest household incomes in the country with above-median home values, in a rural, homeowner-dominated area.
- 17th pct
- household income, US ZIPs
- Top 35%
- home value, US ZIPs
- 17
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28753 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 28753 (Marshall, NC) rose +2.2% from 2023 to 2024. The all-transactions index moved from 250.3 in 2023 to 255.9 in 2024 (2000 = 100).
ZIP code 28753 is a mid-sized community (a standard USPS delivery area) in Marshall, Madison County, North Carolina, home to 11,670 residents across 682.5 square miles, a density of 17 people per square mile, in the New York time zone.
ZIP 28753 reports a modest median household income of $52,304 (24% below the average North Carolina ZIP), while per-capita income is $37,164. The poverty rate is 12.9%, with unemployment at 0.6%; those measures add context to the income figure. Median home value is $292,800 (13% above the average North Carolina ZIP) and median rent is $773; 80.5% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 30.6% of adults hold a bachelor's degree or higher, the median age is 44.6, and the average commute is 37 minutes. The page also surfaces 1 ZIP codes within roughly 10 miles and 2 more in Madison County, so 28753 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 28753
Top 5 sectors by establishment count in Marshall, NC
Which industries have the most business establishments in ZIP 28753.
- Construction
Construction
34 establishments
- Other services (except public administration)
Other services (except public administration)
24 establishments
- Retail trade
Retail trade
22 establishments
- Health care and social assistance
Health care and social assistance
20 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
17 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28753, Marshall, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
11,670
Population
682.5
Area (sq mi)
17
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28753?
44.6
Median Age
50.1%
Male
49.9%
Female
0.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$52,304
Median Household Income
-24% vs state ZIP avg
$37,164
Per Capita Income
12.9%
Poverty Rate
0.6%
Unemployment Rate
36.5 min
Mean Commute Time
How ZIP 28753 ranks among North Carolina ZIPs
Marshall, NC household income vs. every North Carolina ZIP code
Median household income among 749 reporting North Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$52,304 22nd percentile higher than 22% of 749 North Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more North Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
5,503housing units
5,503
Total Housing Units
4,136
Occupied Units
1,367
Vacant Units
2.47
Avg Household Size
Occupancy Type
$292,800
Median Home Value
+13% vs state ZIP avg
$773
Median Rent
1985
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.2%
YoY Change (2024)
256
HPI Index (2000 = 100)
+156%
Total Change Since 2000
Home values in ZIP 28753 have increased 2.2% over the past year (2024). Since 2000, this ZIP has seen +156% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.8% | 167 |
| 2021 | +12.0% | 187 |
| 2022 | +16.5% | 218 |
| 2023 | +14.9% | 250 |
| 2024 | +2.2% | 256 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 190 business establishments in ZIP 28753, employing approximately 1,470 people with a combined annual payroll of $69,475,000.
190
Businesses
1,470
Employees
$69.5M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 34 | 17.9% |
| Other services (except public administration) | 24 | 12.6% |
| Retail trade | 22 | 11.6% |
| Health care and social assistance | 20 | 10.5% |
| Professional, scientific, and technical services | 17 | 8.9% |
| Accommodation and food services | 15 | 7.9% |
| Real estate and rental and leasing | 12 | 6.3% |
| Manufacturing | 10 | 5.3% |
| Transportation and warehousing | 7 | 3.7% |
| Administrative and support and waste management and remediation services | 7 | 3.7% |
| Educational services | 5 | 2.6% |
| Information | 4 | 2.1% |
| Finance and insurance | 4 | 2.1% |
| Arts, entertainment, and recreation | 4 | 2.1% |
| Wholesale trade | 3 | 1.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28753 vs 37657 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 37657 | Flag Pond, TN | 972 | 13.1 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 28753, both outside NC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (11,670 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Madison County
Related Areas
Frequently Asked Questions
What county is ZIP code 28753 in?
ZIP code 28753 (Marshall) is located in Madison County, North Carolina. Madison County contains multiple ZIP codes, see the full list at /counties/madison-nc.
What is the population of ZIP code 28753?
ZIP code 28753 in Marshall, NC has a population of 11,670 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28753?
The median household income in ZIP 28753 is $52,304, which is 31% below the national average of $76,288.
What is the average home value in ZIP 28753?
The median home value in ZIP 28753 is $292,800, which is 5% above the national average of $278,155.
What is the demographic makeup of ZIP 28753?
The largest racial group in ZIP 28753 is White at 92.4%. Hispanic or Latino residents make up 1.9% of the population.
How many businesses are in ZIP code 28753?
ZIP code 28753 has 190 business establishments employing approximately 1,470 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28753?
The top industries by establishment count in ZIP 28753 are: Construction (34), Other services (except public administration) (24), Retail trade (22). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 28753?
According to the FHFA House Price Index, home values in ZIP 28753 increased by 2.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 156%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28753?
In ZIP code 28753, 64.0% of residents aged 25+ have a high school diploma or higher, and 30.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28753?
The mean commute time for workers in ZIP code 28753 is 36.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28753?
In ZIP code 28753, approximately 80.5% of occupied housing units are owner-occupied and 19.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28753?
The poverty rate in ZIP code 28753 is 12.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 28753's numbers, next.
- See how ZIP 28753 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Marshall, NC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.