Hilton Head Island, SC · standard
ZIP Code 29928
Beaufort County, South Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 16,110
- 302/sq mi High-density area
- $97,576
- Median income Above-median income area
- $797,700
- Median home value Above-median home value
- 63.9%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Hilton Head Island pairs an upper-quartile household income with top-decile home values, in a low-density, homeowner-dominated area.
- Top 21%
- household income, US ZIPs
- Top 5%
- home value, US ZIPs
- 302
- people per sq mi
- 83%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29928 against every reporting US ZIP.
ZIP code 29928 is a mid-sized community (a standard USPS delivery area) in Hilton Head Island, Beaufort County, South Carolina, home to 16,110 residents across 53.4 square miles, a density of 302 people per square mile, in the New York time zone.
ZIP 29928 lands in the middle-income range, with a median household income of $97,576 (53% above the average South Carolina ZIP), while per-capita income is $91,192. Both reported hardship measures are comparatively low in absolute terms: poverty is 7.6% and unemployment is 2.5%. Housing is both higher-cost and owner-heavy: median home value is $797,700 (253% above the average South Carolina ZIP), while 83.3% of occupied homes are owner-occupied and median rent is $1,541.
This is a highly-educated ZIP: 63.9% of adults hold a bachelor's degree or higher, the median age is 63.2, and the average commute is 17 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Beaufort County, so 29928 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 29928
Top 5 sectors by establishment count in Hilton Head Island, SC
Which industries have the most business establishments in ZIP 29928.
- Accommodation and food services
Accommodation and food services
194 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
173 establishments
- Retail trade
Retail trade
160 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
138 establishments
- Construction 73
Construction
73 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 29928, Hilton Head Island, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
16,110
Population
53.4
Area (sq mi)
302
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 29928?
63.2
Median Age
48.3%
Male
51.7%
Female
9.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$97,576
Median Household Income
+53% vs state ZIP avg
$91,192
Per Capita Income
7.6%
Poverty Rate
2.5%
Unemployment Rate
16.8 min
Mean Commute Time
How ZIP 29928 ranks among South Carolina ZIPs
Hilton Head Island, SC household income vs. every South Carolina ZIP code
Median household income among 384 reporting South Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$97,576 Top 7% higher than 93% of 384 South Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more South Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
18,964housing units
18,964
Total Housing Units
8,462
Occupied Units
10,502
Vacant Units
1.86
Avg Household Size
Occupancy Type
$797,700
Median Home Value
+253% vs state ZIP avg
$1,541
Median Rent
1985
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.6%
YoY Change (2022)
222
HPI Index (2000 = 100)
+122%
Total Change Since 2000
Home values in ZIP 29928 have increased 4.6% over the past year (2022). Since 2000, this ZIP has seen +122% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2018 | -2.3% | 156 |
| 2019 | +10.0% | 171 |
| 2020 | -0.1% | 171 |
| 2021 | +24.2% | 212 |
| 2022 | +4.6% | 222 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2022. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,089 business establishments in ZIP 29928, employing approximately 12,894 people with a combined annual payroll of $602,563,000.
1,089
Businesses
12,894
Employees
$602.6M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 194 | 17.8% |
| Real estate and rental and leasing | 173 | 15.9% |
| Retail trade | 160 | 14.7% |
| Professional, scientific, and technical services | 138 | 12.7% |
| Construction | 73 | 6.7% |
| Other services (except public administration) | 72 | 6.6% |
| Finance and insurance | 52 | 4.8% |
| Administrative and support and waste management and remediation services | 51 | 4.7% |
| Health care and social assistance | 47 | 4.3% |
| Arts, entertainment, and recreation | 43 | 4.0% |
| Wholesale trade | 20 | 1.8% |
| Transportation and warehousing | 19 | 1.7% |
| Educational services | 14 | 1.3% |
| Information | 11 | 1.0% |
| Manufacturing | 10 | 0.9% |
| Management of companies and enterprises | 6 | 0.6% |
| Agriculture, forestry, fishing and hunting | 3 | 0.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 29928 vs 29926 →
ZIP 29928 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29910
Bluffton (29910)
33,954 residents
- 29926
Hilton Head Island (29926)
23,742 residents
- 29928
Hilton Head Island (29928)
16,110 residents
- 29915 416
Daufuskie Island (29915)
416 residents
What this shows Among its immediate neighbors, ZIP 29928 ranks #3 by population - useful context the national average alone can't give.
ZIP 29928 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29915
Daufuskie Island (29915)
$156,090 median income
- 29910
Bluffton (29910)
$98,912 median income
- 29926
Hilton Head Island (29926)
$97,948 median income
- 29928
Hilton Head Island (29928)
$97,576 median income
What this shows By household income, ZIP 29928 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 29928, both outside SC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (16,110 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Beaufort County
Related Areas
Frequently Asked Questions
What county is ZIP code 29928 in?
ZIP code 29928 (Hilton Head Island) is located in Beaufort County, South Carolina. Beaufort County contains multiple ZIP codes, see the full list at /counties/beaufort-sc.
What is the population of ZIP code 29928?
ZIP code 29928 in Hilton Head Island, SC has a population of 16,110 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 29928?
The median household income in ZIP 29928 is $97,576, which is 28% above the national average of $76,288.
What is the average home value in ZIP 29928?
The median home value in ZIP 29928 is $797,700, which is 187% above the national average of $278,155.
What is the demographic makeup of ZIP 29928?
The largest racial group in ZIP 29928 is White at 86.3%. Hispanic or Latino residents make up 6.1% of the population.
How many businesses are in ZIP code 29928?
ZIP code 29928 has 1,089 business establishments employing approximately 12,894 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 29928?
The top industries by establishment count in ZIP 29928 are: Accommodation and food services (194), Real estate and rental and leasing (173), Retail trade (160). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 29928?
According to the FHFA House Price Index, home values in ZIP 29928 increased by 4.6% in 2022. Since 2000, home values in this ZIP have appreciated by approximately 122%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 29928?
In ZIP code 29928, 79.9% of residents aged 25+ have a high school diploma or higher, and 63.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 29928?
The mean commute time for workers in ZIP code 29928 is 16.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 29928?
In ZIP code 29928, approximately 83.3% of occupied housing units are owner-occupied and 16.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 29928?
The poverty rate in ZIP code 29928 is 7.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 29928's numbers, next.
- See how ZIP 29928 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Hilton Head Island, SC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.