Hilton Head Island, SC · standard

ZIP Code 29928

Beaufort County, South Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

16,110
302/sq mi
$97,576
Median income
$797,700
Median home value
63.9%
Bachelor's or higher

The verdict

Hilton Head Island pairs an upper-quartile household income with top-decile home values, in a low-density, homeowner-dominated area.

Top 21%
household income, US ZIPs
Top 5%
home value, US ZIPs
302
people per sq mi
83%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29928 against every reporting US ZIP.

ZIP code 29928 is classified by USPS as a standard delivery area and covers roughly 53.4 square miles in Hilton Head Island, Beaufort County, South Carolina. The area is home to 16,110 residents, producing a population density of 302 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 29928 against South Carolina and the nation.

On the economic side, the median household income for ZIP 29928 sits at $97,576 (53% above the South Carolina average), while per-capita income is $91,192. The poverty rate stands at 7.6% and the unemployment rate at 2.5%. On housing, the median home value is $797,700 (253% above the state average) with median rent at $1,541 per month, and 83.3% of occupied units are owner-occupied, a direct signal of whether 29928 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 63.9% of adults hold a bachelor's degree or higher, the median age is 63.2, and the average commute is 17 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Beaufort County, so you can benchmark 29928 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 29928

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 29928.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 29928, Hilton Head Island, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

16,110

Population

53.4

Area (sq mi)

302

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 29928?

63.2

Median Age

48.3%

Male

51.7%

Female

9.9%

Foreign-Born

White 86.3%
African American 2.4%
Asian 1.3%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 2.9%
Hispanic or Latino 6.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$97,576

Median Household Income

+53% vs state

$91,192

Per Capita Income

7.6%

Poverty Rate

2.5%

Unemployment Rate

16.8 min

Mean Commute Time

How ZIP 29928 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$97,576 Top 21% higher than 79% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 79.9%
Bachelor's Degree or Higher 63.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

18,964

Total Housing Units

8,462

Occupied Units

10,502

Vacant Units

1.86

Avg Household Size

Occupancy Type

Owner 83.3%
Renter 16.7%

$797,700

Median Home Value

+253% vs state

$1,541

Median Rent

1985

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.6%

YoY Change (2022)

222

HPI Index (2000 = 100)

+122%

Total Change Since 2000

Home values in ZIP 29928 have increased 4.6% over the past year (2022). Since 2000, this ZIP has seen +122% cumulative appreciation.

Year Annual Change HPI Index
2018 -2.3% 156
2019 +10.0% 171
2020 -0.1% 171
2021 +24.2% 212
2022 +4.6% 222

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2022. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,089 business establishments in ZIP 29928, employing approximately 12,894 people with a combined annual payroll of $602,563,000.

1,089

Businesses

12,894

Employees

$602.6M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 194 17.8%
Real estate and rental and leasing 173 15.9%
Retail trade 160 14.7%
Professional, scientific, and technical services 138 12.7%
Construction 73 6.7%
Other services (except public administration) 72 6.6%
Finance and insurance 52 4.8%
Administrative and support and waste management and remediation services 51 4.7%
Health care and social assistance 47 4.3%
Arts, entertainment, and recreation 43 4.0%
Wholesale trade 20 1.8%
Transportation and warehousing 19 1.7%
Educational services 14 1.3%
Information 11 1.0%
Manufacturing 10 0.9%
Management of companies and enterprises 6 0.6%
Agriculture, forestry, fishing and hunting 3 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 29928 vs 29926 →

ZIP 29928 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 29928 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 29928 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 29928 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
29926 Hilton Head Island, SC 23,742 4.6 mi
29915 Daufuskie Island, SC 416 7.0 mi
29910 Bluffton, SC 33,954 8.2 mi

More ZIP Codes in Beaufort County

Frequently Asked Questions

What county is ZIP code 29928 in?
ZIP code 29928 (Hilton Head Island) is located in Beaufort County, South Carolina. Beaufort County contains multiple ZIP codes, see the full list at /counties/beaufort-sc.
What is the population of ZIP code 29928?
ZIP code 29928 in Hilton Head Island, SC has a population of 16,110 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 29928?
The median household income in ZIP 29928 is $97,576, which is 28% above the national average of $76,288.
What is the average home value in ZIP 29928?
The median home value in ZIP 29928 is $797,700, which is 187% above the national average of $278,155.
What is the demographic makeup of ZIP 29928?
The largest racial group in ZIP 29928 is White at 86.3%. Hispanic or Latino residents make up 6.1% of the population.
How many businesses are in ZIP code 29928?
ZIP code 29928 has 1,089 business establishments employing approximately 12,894 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 29928?
The top industries by establishment count in ZIP 29928 are: Accommodation and food services (194), Real estate and rental and leasing (173), Retail trade (160). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 29928?
According to the FHFA House Price Index, home values in ZIP 29928 increased by 4.6% in 2022. Since 2000, home values in this ZIP have appreciated by approximately 122%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 29928?
In ZIP code 29928, 79.9% of residents aged 25+ have a high school diploma or higher, and 63.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 29928?
The mean commute time for workers in ZIP code 29928 is 16.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 29928?
In ZIP code 29928, approximately 83.3% of occupied housing units are owner-occupied and 16.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 29928?
The poverty rate in ZIP code 29928 is 7.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Hilton Head Island, SC

Verify and explore additional data for this area using these official government sources.