Hilton Head Island, SC · standard
ZIP Code 29928
Beaufort County, South Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 16,110
- 302/sq mi
- $97,576
- Median income
- $797,700
- Median home value
- 63.9%
- Bachelor's or higher
The verdict
Hilton Head Island pairs an upper-quartile household income with top-decile home values, in a low-density, homeowner-dominated area.
- Top 21%
- household income, US ZIPs
- Top 5%
- home value, US ZIPs
- 302
- people per sq mi
- 83%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29928 against every reporting US ZIP.
ZIP code 29928 is classified by USPS as a standard delivery area and covers roughly 53.4 square miles in Hilton Head Island, Beaufort County, South Carolina. The area is home to 16,110 residents, producing a population density of 302 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 29928 against South Carolina and the nation.
On the economic side, the median household income for ZIP 29928 sits at $97,576 (53% above the South Carolina average), while per-capita income is $91,192. The poverty rate stands at 7.6% and the unemployment rate at 2.5%. On housing, the median home value is $797,700 (253% above the state average) with median rent at $1,541 per month, and 83.3% of occupied units are owner-occupied, a direct signal of whether 29928 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 63.9% of adults hold a bachelor's degree or higher, the median age is 63.2, and the average commute is 17 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Beaufort County, so you can benchmark 29928 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 29928
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 29928.
- Accommodation and food services
Accommodation and food services
194 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
173 establishments
- Retail trade
Retail trade
160 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
138 establishments
- Construction 73
Construction
73 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 29928, Hilton Head Island, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
16,110
Population
53.4
Area (sq mi)
302
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 29928?
63.2
Median Age
48.3%
Male
51.7%
Female
9.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$97,576
Median Household Income
+53% vs state
$91,192
Per Capita Income
7.6%
Poverty Rate
2.5%
Unemployment Rate
16.8 min
Mean Commute Time
How ZIP 29928 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$97,576 Top 21% higher than 79% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
18,964
Total Housing Units
8,462
Occupied Units
10,502
Vacant Units
1.86
Avg Household Size
Occupancy Type
$797,700
Median Home Value
+253% vs state
$1,541
Median Rent
1985
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.6%
YoY Change (2022)
222
HPI Index (2000 = 100)
+122%
Total Change Since 2000
Home values in ZIP 29928 have increased 4.6% over the past year (2022). Since 2000, this ZIP has seen +122% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2018 | -2.3% | 156 |
| 2019 | +10.0% | 171 |
| 2020 | -0.1% | 171 |
| 2021 | +24.2% | 212 |
| 2022 | +4.6% | 222 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2022. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,089 business establishments in ZIP 29928, employing approximately 12,894 people with a combined annual payroll of $602,563,000.
1,089
Businesses
12,894
Employees
$602.6M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 194 | 17.8% |
| Real estate and rental and leasing | 173 | 15.9% |
| Retail trade | 160 | 14.7% |
| Professional, scientific, and technical services | 138 | 12.7% |
| Construction | 73 | 6.7% |
| Other services (except public administration) | 72 | 6.6% |
| Finance and insurance | 52 | 4.8% |
| Administrative and support and waste management and remediation services | 51 | 4.7% |
| Health care and social assistance | 47 | 4.3% |
| Arts, entertainment, and recreation | 43 | 4.0% |
| Wholesale trade | 20 | 1.8% |
| Transportation and warehousing | 19 | 1.7% |
| Educational services | 14 | 1.3% |
| Information | 11 | 1.0% |
| Manufacturing | 10 | 0.9% |
| Management of companies and enterprises | 6 | 0.6% |
| Agriculture, forestry, fishing and hunting | 3 | 0.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 29928 vs 29926 →
ZIP 29928 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29910
Bluffton (29910)
33,954 residents
- 29926
Hilton Head Island (29926)
23,742 residents
- 29928
Hilton Head Island (29928)
16,110 residents
- 29915 416
Daufuskie Island (29915)
416 residents
What this shows Among its immediate neighbors, ZIP 29928 ranks #3 by population — useful context the national average alone can't give.
ZIP 29928 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29915
Daufuskie Island (29915)
$156,090 median income
- 29910
Bluffton (29910)
$98,912 median income
- 29926
Hilton Head Island (29926)
$97,948 median income
- 29928
Hilton Head Island (29928)
$97,576 median income
What this shows By household income, ZIP 29928 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Beaufort County
Related Areas
Frequently Asked Questions
What county is ZIP code 29928 in? ▼
What is the population of ZIP code 29928? ▼
What is the median household income in ZIP 29928? ▼
What is the average home value in ZIP 29928? ▼
What is the demographic makeup of ZIP 29928? ▼
How many businesses are in ZIP code 29928? ▼
What are the main industries in ZIP code 29928? ▼
How have home values changed in ZIP code 29928? ▼
What is the education level in ZIP code 29928? ▼
What is the average commute time in ZIP 29928? ▼
What percentage of residents own vs. rent in ZIP 29928? ▼
What is the poverty rate in ZIP code 29928? ▼
ZIP Code Research Guides
Official Data Resources for Hilton Head Island, SC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.