PlainZIP

La Fayette, GA · standard

ZIP Code 30728

Walker County, Georgia - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

19,612
44/sq mi
$55,455
Median income
$152,200
Median home value
14.9%
Bachelor's or higher

The verdict

La Fayette pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.

22th pct
household income, US ZIPs
26th pct
home value, US ZIPs
44
people per sq mi
73%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 30728 against every reporting US ZIP.

ZIP code 30728 is a mid-sized community (a standard USPS delivery area) in La Fayette, Walker County, Georgia, home to 19,612 residents across 449.8 square miles, a density of 44 people per square mile, in the New York time zone.

ZIP 30728 reports a modest median household income of $55,455 (21% below the Georgia average), while per-capita income is $27,254. Poverty here runs at 14.3%, with unemployment measured at 2.9%. Median home value sits at $152,200 (37% below the state average), median rent at $848 a month, and owner-occupancy at 73.4%.

Formal educational attainment runs low here: just 14.9% of adults hold a bachelor's degree or higher, the median age is 41.8, and the average commute is 28 minutes. Beyond these figures, 4 nearby ZIP codes within about 10 miles are surfaced below, along with 5 more sharing Walker County, letting you compare 30728 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 30728

Top 5 sectors by establishment count in La Fayette, GA

Which industries have the most business establishments in ZIP 30728.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 30728, La Fayette, GA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

19,612

Population

449.8

Area (sq mi)

44

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 30728?

41.8

Median Age

48.2%

Male

51.8%

Female

1.8%

Foreign-Born

White 90.4%
African American 2.4%
Asian 0.7%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.6%
Hispanic or Latino 2.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$55,455

Median Household Income

-21% vs state

$27,254

Per Capita Income

14.3%

Poverty Rate

2.9%

Unemployment Rate

28.4 min

Mean Commute Time

How ZIP 30728 ranks nationally

La Fayette, GA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$55,455 22nd percentile higher than 22% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 51.7%
Bachelor's Degree or Higher 14.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

8,199

Total Housing Units

7,357

Occupied Units

842

Vacant Units

2.48

Avg Household Size

Occupancy Type

Owner 73.4%
Renter 26.6%

$152,200

Median Home Value

-37% vs state

$848

Median Rent

1977

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+1.8%

YoY Change (2024)

235

HPI Index (2000 = 100)

+135%

Total Change Since 2000

Home values in ZIP 30728 have increased 1.8% over the past year (2024). Since 2000, this ZIP has seen +135% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.2% 146
2021 +15.2% 168
2022 +21.0% 204
2023 +13.3% 231
2024 +1.8% 235

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 285 business establishments in ZIP 30728, employing approximately 6,169 people with a combined annual payroll of $245,987,000.

285

Businesses

6,169

Employees

$246.0M

Annual Payroll

12

Industry Sectors

Industry Establishments % of Total
Retail trade 66 23.2%
Other services (except public administration) 30 10.5%
Accommodation and food services 29 10.2%
Construction 25 8.8%
Manufacturing 25 8.8%
Professional, scientific, and technical services 23 8.1%
Finance and insurance 21 7.4%
Health care and social assistance 20 7.0%
Wholesale trade 17 6.0%
Real estate and rental and leasing 10 3.5%
Information 7 2.5%
Administrative and support and waste management and remediation services 5 1.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 30728 vs 30739 →

ZIP 30728 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 30728 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 30728 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 30728 ranks #4 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
30739 Rock Spring, GA 5,571 8.7 mi
30753 Trion, GA 6,697 7.5 mi
30740 Rocky Face, GA 8,600 9.9 mi
30707 Chickamauga, GA 16,483 10.2 mi

More ZIP Codes in Walker County

30741 standard
Rossville, GA
Pop: 29,290
30707 standard
Chickamauga, GA
Pop: 16,483
30739 standard
Rock Spring, GA
Pop: 5,571
30725 standard
Flintstone, GA
Pop: 4,647
30750 standard
Lookout Mountain, GA
Pop: 4,125

Related Areas

Walker County La Fayette, GA Georgia

Frequently Asked Questions

What county is ZIP code 30728 in? ▼
ZIP code 30728 (La Fayette) is located in Walker County, Georgia. Walker County contains multiple ZIP codes, see the full list at /counties/walker-ga.
What is the population of ZIP code 30728? ▼
ZIP code 30728 in La Fayette, GA has a population of 19,612 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 30728? ▼
The median household income in ZIP 30728 is $55,455, which is 27% below the national average of $76,288.
What is the average home value in ZIP 30728? ▼
The median home value in ZIP 30728 is $152,200, which is 45% below the national average of $278,155.
What is the demographic makeup of ZIP 30728? ▼
The largest racial group in ZIP 30728 is White at 90.4%. Hispanic or Latino residents make up 2.4% of the population.
How many businesses are in ZIP code 30728? ▼
ZIP code 30728 has 285 business establishments employing approximately 6,169 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 30728? ▼
The top industries by establishment count in ZIP 30728 are: Retail trade (66), Other services (except public administration) (30), Accommodation and food services (29). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 30728? ▼
According to the FHFA House Price Index, home values in ZIP 30728 increased by 1.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 135%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 30728? ▼
In ZIP code 30728, 51.7% of residents aged 25+ have a high school diploma or higher, and 14.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 30728? ▼
The mean commute time for workers in ZIP code 30728 is 28.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 30728? ▼
In ZIP code 30728, approximately 73.4% of occupied housing units are owner-occupied and 26.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 30728? ▼
The poverty rate in ZIP code 30728 is 14.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.