Rocky Face, GA · standard
ZIP Code 30740
Whitfield County, Georgia - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 8,600
- 65/sq mi Moderate-density area
- $79,671
- Median income Near-median income area
- $242,600
- Median home value Near-median home value
- 25.9%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Rocky Face pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 38%
- household income, US ZIPs
- Top 44%
- home value, US ZIPs
- 65
- people per sq mi
- 89%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 30740 against every reporting US ZIP.
ZIP code 30740 is a mid-sized community (a standard USPS delivery area) in Rocky Face, Whitfield County, Georgia, home to 8,600 residents across 131.7 square miles, a density of 65 people per square mile, in the New York time zone.
ZIP 30740 lands in the middle-income range, with a median household income of $79,671 (13% above the average Georgia ZIP), while per-capita income is $34,802. The poverty rate is 13.7%, with unemployment at 9.7%; those measures add context to the income figure. Median home value is $242,600 (1% above the average Georgia ZIP) and median rent is $728; 88.9% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 25.9% of adults hold a bachelor's degree or higher, the median age is 40.9, and the average commute is 26 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 5 more in Whitfield County, so 30740 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 30740
Top 5 sectors by establishment count in Rocky Face, GA
Which industries have the most business establishments in ZIP 30740.
- Retail trade
Retail trade
15 establishments
- Other services (except public administration)
Other services (except public administration)
13 establishments
- Construction
Construction
10 establishments
- Transportation and warehousing
Transportation and warehousing
7 establishments
- Wholesale trade
Wholesale trade
6 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 30740, Rocky Face, GA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
8,600
Population
131.7
Area (sq mi)
65
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 30740?
40.9
Median Age
48.2%
Male
51.8%
Female
6.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$79,671
Median Household Income
+13% vs state ZIP avg
$34,802
Per Capita Income
13.7%
Poverty Rate
9.7%
Unemployment Rate
25.5 min
Mean Commute Time
How ZIP 30740 ranks among Georgia ZIPs
Rocky Face, GA household income vs. every Georgia ZIP code
Median household income among 677 reporting Georgia ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$79,671 Top 28% higher than 72% of 677 Georgia ZIPs
Each bar is a $20K-wide band; taller bars hold more Georgia ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,359housing units
3,359
Total Housing Units
3,067
Occupied Units
292
Vacant Units
2.78
Avg Household Size
Occupancy Type
$242,600
Median Home Value
+1% vs state ZIP avg
$728
Median Rent
1992
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+0.8%
YoY Change (2024)
221
HPI Index (2000 = 100)
+121%
Total Change Since 2000
Home values in ZIP 30740 have increased 0.8% over the past year (2024). Since 2000, this ZIP has seen +121% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.2% | 151 |
| 2021 | +17.0% | 176 |
| 2022 | +18.0% | 208 |
| 2023 | +5.2% | 219 |
| 2024 | +0.8% | 221 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 82 business establishments in ZIP 30740, employing approximately 433 people with a combined annual payroll of $15,559,000.
82
Businesses
433
Employees
$15.6M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 15 | 18.3% |
| Other services (except public administration) | 13 | 15.8% |
| Construction | 10 | 12.2% |
| Transportation and warehousing | 7 | 8.5% |
| Wholesale trade | 6 | 7.3% |
| Professional, scientific, and technical services | 6 | 7.3% |
| Administrative and support and waste management and remediation services | 5 | 6.1% |
| Health care and social assistance | 4 | 4.9% |
| Accommodation and food services | 4 | 4.9% |
| Arts, entertainment, and recreation | 3 | 3.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 30740 vs 30720 →
ZIP 30740 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 30736
Ringgold (30736)
41,029 residents
- 30720
Dalton (30720)
26,895 residents
- 30728
La Fayette (30728)
19,612 residents
- 30755 9,590
Tunnel Hill (30755)
9,590 residents
- 30740 8,600
Rocky Face (30740)
8,600 residents
- 30739 5,571
Rock Spring (30739)
5,571 residents
- 30756 74
Varnell (30756)
74 residents
What this shows Among its immediate neighbors, ZIP 30740 ranks #5 by population - useful context the national average alone can't give.
ZIP 30740 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 30736
Ringgold (30736)
$83,821 median income
- 30740
Rocky Face (30740)
$79,671 median income
- 30739
Rock Spring (30739)
$76,600 median income
- 30755
Tunnel Hill (30755)
$74,167 median income
- 30720
Dalton (30720)
$69,369 median income
- 30728
La Fayette (30728)
$55,455 median income
What this shows By household income, ZIP 30740 ranks #2 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 30740, both outside GA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (8,600 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Whitfield County
Related Areas
Frequently Asked Questions
What county is ZIP code 30740 in?
ZIP code 30740 (Rocky Face) is located in Whitfield County, Georgia. Whitfield County contains multiple ZIP codes, see the full list at /counties/whitfield-ga.
What is the population of ZIP code 30740?
ZIP code 30740 in Rocky Face, GA has a population of 8,600 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 30740?
The median household income in ZIP 30740 is $79,671, which is 4% above the national average of $76,288.
What is the average home value in ZIP 30740?
The median home value in ZIP 30740 is $242,600, which is 13% below the national average of $278,155.
What is the demographic makeup of ZIP 30740?
The largest racial group in ZIP 30740 is White at 83.1%. Hispanic or Latino residents make up 11.9% of the population.
How many businesses are in ZIP code 30740?
ZIP code 30740 has 82 business establishments employing approximately 433 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 30740?
The top industries by establishment count in ZIP 30740 are: Retail trade (15), Other services (except public administration) (13), Construction (10). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 30740?
According to the FHFA House Price Index, home values in ZIP 30740 increased by 0.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 121%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 30740?
In ZIP code 30740, 53.2% of residents aged 25+ have a high school diploma or higher, and 25.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 30740?
The mean commute time for workers in ZIP code 30740 is 25.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 30740?
In ZIP code 30740, approximately 88.9% of occupied housing units are owner-occupied and 11.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 30740?
The poverty rate in ZIP code 30740 is 13.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 30740's numbers, next.
- See how ZIP 30740 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rocky Face, GA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.