PlainZIP

Tallahassee, FL · standard

ZIP Code 32304

Leon County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

46,145
1,137/sq mi
$32,348
Median income
$150,900
Median home value
36.1%
Bachelor's or higher

The verdict

Tallahassee pairs one of the lowest household incomes in the country with below-median home values, in a low-density, renter-heavy area.

3th pct
household income, US ZIPs
26th pct
home value, US ZIPs
1,137
people per sq mi
14%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32304 against every reporting US ZIP.

ZIP code 32304 is a densely settled ZIP (a standard USPS delivery area) in Tallahassee, Leon County, Florida, with 46,145 residents across 40.6 square miles, a density of 1,137 people per square mile, in the New York time zone.

ZIP 32304 sits on the lower end of the income spectrum: median household income is $32,348 (58% below the Florida average), while per-capita income is $17,505. The poverty rate stands at 48.7% and the unemployment rate at 10.6%. Housing costs here run $150,900 for a typical home value (60% below the state average), with rent averaging $1,176 a month; 13.5% of homes are owner-occupied.

A solid share of residents have a four-year degree: 36.1% of adults hold a bachelor's degree or higher, the median age is 22, and the average commute is 20 minutes. Beyond these figures, 6 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Leon County, letting you compare 32304 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 32304

Top 5 sectors by establishment count in Tallahassee, FL

Which industries have the most business establishments in ZIP 32304.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 32304, Tallahassee, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

46,145

Population

40.6

Area (sq mi)

1,137

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 32304?

22.0

Median Age

46.3%

Male

53.7%

Female

8.1%

Foreign-Born

White 48.1%
African American 36.4%
Asian 4.1%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 8.3%
Hispanic or Latino 10.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$32,348

Median Household Income

-58% vs state

$17,505

Per Capita Income

48.7%

Poverty Rate

10.6%

Unemployment Rate

20.4 min

Mean Commute Time

How ZIP 32304 ranks nationally

Tallahassee, FL household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$32,348 3rd percentile higher than 3% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). This entry sits in this band. $40,000–$60,000: 7,092 US ZIPs (23%). Above this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.7%
Bachelor's Degree or Higher 36.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

23,676

Total Housing Units

19,241

Occupied Units

4,435

Vacant Units

2.17

Avg Household Size

Occupancy Type

Owner 13.5%
Renter 86.5%

$150,900

Median Home Value

-60% vs state

$1,176

Median Rent

1989

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.0%

YoY Change (2024)

259

HPI Index (2000 = 100)

+159%

Total Change Since 2000

Home values in ZIP 32304 have increased 4.0% over the past year (2024). Since 2000, this ZIP has seen +159% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.6% 171
2021 +16.8% 200
2022 +20.9% 242
2023 +3.2% 249
2024 +4.0% 259

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 658 business establishments in ZIP 32304, employing approximately 9,664 people with a combined annual payroll of $357,013,000.

658

Businesses

9,664

Employees

$357.0M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 146 22.2%
Accommodation and food services 130 19.8%
Other services (except public administration) 76 11.6%
Real estate and rental and leasing 55 8.4%
Wholesale trade 53 8.1%
Construction 48 7.3%
Administrative and support and waste management and remediation services 28 4.3%
Health care and social assistance 26 4.0%
Transportation and warehousing 25 3.8%
Finance and insurance 21 3.2%
Professional, scientific, and technical services 21 3.2%
Manufacturing 7 1.1%
Arts, entertainment, and recreation 7 1.1%
Information 6 0.9%
Management of companies and enterprises 4 0.6%
Educational services 4 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 32304 vs 32303 →

ZIP 32304 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 32304 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 32304 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 32304 ranks #6 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
32303 Tallahassee, FL 47,359 4.2 mi
32399 Tallahassee, FL 2 5.0 mi
32301 Tallahassee, FL 29,321 5.9 mi
32308 Tallahassee, FL 21,586 7.7 mi
32343 Midway, FL 3,044 7.8 mi
32305 Tallahassee, FL 20,073 9.1 mi

More ZIP Codes in Leon County

32303 standard
Tallahassee, FL
Pop: 47,359
32312 standard
Tallahassee, FL
Pop: 31,869
32309 standard
Tallahassee, FL
Pop: 30,159
32301 standard
Tallahassee, FL
Pop: 29,321
32308 standard
Tallahassee, FL
Pop: 21,586
32305 standard
Tallahassee, FL
Pop: 20,073

Related Areas

Leon County Tallahassee, FL Florida

Frequently Asked Questions

What county is ZIP code 32304 in? ▼
ZIP code 32304 (Tallahassee) is located in Leon County, Florida. Leon County contains multiple ZIP codes, see the full list at /counties/leon-fl.
What is the population of ZIP code 32304? ▼
ZIP code 32304 in Tallahassee, FL has a population of 46,145 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32304? ▼
The median household income in ZIP 32304 is $32,348, which is 58% below the national average of $76,288.
What is the average home value in ZIP 32304? ▼
The median home value in ZIP 32304 is $150,900, which is 46% below the national average of $278,155.
What is the demographic makeup of ZIP 32304? ▼
The largest racial group in ZIP 32304 is White at 48.1%. Hispanic or Latino residents make up 10.3% of the population.
How many businesses are in ZIP code 32304? ▼
ZIP code 32304 has 658 business establishments employing approximately 9,664 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32304? ▼
The top industries by establishment count in ZIP 32304 are: Retail trade (146), Accommodation and food services (130), Other services (except public administration) (76). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 32304? ▼
According to the FHFA House Price Index, home values in ZIP 32304 increased by 4.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 159%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32304? ▼
In ZIP code 32304, 61.7% of residents aged 25+ have a high school diploma or higher, and 36.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32304? ▼
The mean commute time for workers in ZIP code 32304 is 20.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32304? ▼
In ZIP code 32304, approximately 13.5% of occupied housing units are owner-occupied and 86.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32304? ▼
The poverty rate in ZIP code 32304 is 48.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.