Tallahassee, FL · standard
ZIP Code 32304
Leon County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 46,145
- 1,137/sq mi High-density area
- $32,348
- Median income Below-median income area
- $150,900
- Median home value Below-median home value
- 36.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Tallahassee pairs one of the lowest household incomes in the country with below-median home values, in a low-density, renter-heavy area.
- 3rd pct
- household income, US ZIPs
- 26th pct
- home value, US ZIPs
- 1,137
- people per sq mi
- 14%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32304 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 32304 (Tallahassee, FL) rose +4.0% from 2023 to 2024. The all-transactions index moved from 249.3 in 2023 to 259.3 in 2024 (2000 = 100).
ZIP code 32304 is a densely settled ZIP (a standard USPS delivery area) in Tallahassee, Leon County, Florida, with 46,145 residents across 40.6 square miles, a density of 1,137 people per square mile, in the New York time zone.
ZIP 32304 sits on the lower end of the income spectrum: median household income is $32,348 (58% below the average Florida ZIP), while per-capita income is $17,505. Economic pressure is pronounced: 48.7% of residents are below the poverty line and unemployment is 10.6%. Home values sit below the statewide ZIP benchmark: the median is $150,900 (60% below the average Florida ZIP), and median rent is $1,176; owner occupancy is 13.5%.
A solid share of residents have a four-year degree: 36.1% of adults hold a bachelor's degree or higher, the median age is 22, and the average commute is 20 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Leon County, so 32304 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 32304
Top 5 sectors by establishment count in Tallahassee, FL
Which industries have the most business establishments in ZIP 32304.
- Retail trade
Retail trade
146 establishments
- Accommodation and food services
Accommodation and food services
130 establishments
- Other services (except public administration)
Other services (except public administration)
76 establishments
- Real estate and rental and leasing 55
Real estate and rental and leasing
55 establishments
- Wholesale trade 53
Wholesale trade
53 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 32304, Tallahassee, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
46,145
Population
40.6
Area (sq mi)
1,137
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 32304?
22.0
Median Age
46.3%
Male
53.7%
Female
8.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$32,348
Median Household Income
-58% vs state ZIP avg
$17,505
Per Capita Income
48.7%
Poverty Rate
10.6%
Unemployment Rate
20.4 min
Mean Commute Time
How ZIP 32304 ranks nationally
Tallahassee, FL household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$32,348 3rd percentile higher than 3% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
23,676housing units
23,676
Total Housing Units
19,241
Occupied Units
4,435
Vacant Units
2.17
Avg Household Size
Occupancy Type
$150,900
Median Home Value
-60% vs state ZIP avg
$1,176
Median Rent
1989
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.0%
YoY Change (2024)
259
HPI Index (2000 = 100)
+159%
Total Change Since 2000
Home values in ZIP 32304 have increased 4.0% over the past year (2024). Since 2000, this ZIP has seen +159% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.6% | 171 |
| 2021 | +16.8% | 200 |
| 2022 | +20.9% | 242 |
| 2023 | +3.2% | 249 |
| 2024 | +4.0% | 259 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 658 business establishments in ZIP 32304, employing approximately 9,664 people with a combined annual payroll of $357,013,000.
658
Businesses
9,664
Employees
$357.0M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 146 | 22.2% |
| Accommodation and food services | 130 | 19.8% |
| Other services (except public administration) | 76 | 11.6% |
| Real estate and rental and leasing | 55 | 8.4% |
| Wholesale trade | 53 | 8.1% |
| Construction | 48 | 7.3% |
| Administrative and support and waste management and remediation services | 28 | 4.3% |
| Health care and social assistance | 26 | 4.0% |
| Transportation and warehousing | 25 | 3.8% |
| Finance and insurance | 21 | 3.2% |
| Professional, scientific, and technical services | 21 | 3.2% |
| Manufacturing | 7 | 1.1% |
| Arts, entertainment, and recreation | 7 | 1.1% |
| Information | 6 | 0.9% |
| Management of companies and enterprises | 4 | 0.6% |
| Educational services | 4 | 0.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 32304 vs 32303 →
ZIP 32304 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32303
Tallahassee (32303)
47,359 residents
- 32304
Tallahassee (32304)
46,145 residents
- 32301
Tallahassee (32301)
29,321 residents
- 32308
Tallahassee (32308)
21,586 residents
- 32305
Tallahassee (32305)
20,073 residents
- 32343 3,044
Midway (32343)
3,044 residents
- 32399 2
Tallahassee (32399)
2 residents
What this shows Among its immediate neighbors, ZIP 32304 ranks #2 by population - useful context the national average alone can't give.
ZIP 32304 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32308
Tallahassee (32308)
$77,967 median income
- 32343
Midway (32343)
$62,955 median income
- 32303
Tallahassee (32303)
$62,275 median income
- 32301
Tallahassee (32301)
$50,942 median income
- 32305
Tallahassee (32305)
$48,045 median income
- 32304
Tallahassee (32304)
$32,348 median income
What this shows By household income, ZIP 32304 ranks #6 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 32304, both outside FL so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (46,145 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Leon County
Related Areas
Frequently Asked Questions
What county is ZIP code 32304 in?
ZIP code 32304 (Tallahassee) is located in Leon County, Florida. Leon County contains multiple ZIP codes, see the full list at /counties/leon-fl.
What is the population of ZIP code 32304?
ZIP code 32304 in Tallahassee, FL has a population of 46,145 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32304?
The median household income in ZIP 32304 is $32,348, which is 58% below the national average of $76,288.
What is the average home value in ZIP 32304?
The median home value in ZIP 32304 is $150,900, which is 46% below the national average of $278,155.
What is the demographic makeup of ZIP 32304?
The largest racial group in ZIP 32304 is White at 48.1%. Hispanic or Latino residents make up 10.3% of the population.
How many businesses are in ZIP code 32304?
ZIP code 32304 has 658 business establishments employing approximately 9,664 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32304?
The top industries by establishment count in ZIP 32304 are: Retail trade (146), Accommodation and food services (130), Other services (except public administration) (76). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 32304?
According to the FHFA House Price Index, home values in ZIP 32304 increased by 4.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 159%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32304?
In ZIP code 32304, 61.7% of residents aged 25+ have a high school diploma or higher, and 36.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32304?
The mean commute time for workers in ZIP code 32304 is 20.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32304?
In ZIP code 32304, approximately 13.5% of occupied housing units are owner-occupied and 86.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32304?
The poverty rate in ZIP code 32304 is 48.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 32304's numbers, next.
- See how ZIP 32304 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Tallahassee, FL ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.