PlainZIP

Williston, FL · standard

ZIP Code 32696

Levy County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

12,071
32/sq mi
$61,020
Median income
$229,500
Median home value
21.8%
Bachelor's or higher

The verdict

Williston pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

31th pct
household income, US ZIPs
Top 48%
home value, US ZIPs
32
people per sq mi
84%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32696 against every reporting US ZIP.

ZIP code 32696 is a mid-sized community (a standard USPS delivery area) in Williston, Levy County, Florida, home to 12,071 residents across 380.8 square miles, a density of 32 people per square mile, in the New York time zone.

ZIP 32696 reports a modest median household income of $61,020 (21% below the Florida average), while per-capita income is $38,020. The poverty rate stands at 14.9% and the unemployment rate at 3.5%. On housing, the median home value is $229,500 (39% below the state average) with median rent at $854 per month, and 83.5% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 21.8% of adults hold a bachelor's degree or higher, the median age is 45.5, and the average commute is 27 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Levy County, so you can benchmark 32696 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 32696

Top 5 sectors by establishment count in Williston, FL

Which industries have the most business establishments in ZIP 32696.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 32696, Williston, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

12,071

Population

380.8

Area (sq mi)

32

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 32696?

45.5

Median Age

49.0%

Male

51.0%

Female

5.9%

Foreign-Born

White 71.0%
African American 11.6%
Asian 0.3%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 9.9%
Hispanic or Latino 16.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$61,020

Median Household Income

-21% vs state

$38,020

Per Capita Income

14.9%

Poverty Rate

3.5%

Unemployment Rate

27.3 min

Mean Commute Time

How ZIP 32696 ranks nationally

Williston, FL household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$61,020 31st percentile higher than 31% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.5%
Bachelor's Degree or Higher 21.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

6,426

Total Housing Units

5,953

Occupied Units

473

Vacant Units

2.57

Avg Household Size

Occupancy Type

Owner 83.5%
Renter 16.5%

$229,500

Median Home Value

-39% vs state

$854

Median Rent

1994

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+9.3%

YoY Change (2024)

347

HPI Index (2000 = 100)

+247%

Total Change Since 2000

Home values in ZIP 32696 have increased 9.3% over the past year (2024). Since 2000, this ZIP has seen +247% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.4% 207
2021 +17.1% 242
2022 +12.5% 272
2023 +16.6% 317
2024 +9.3% 347

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 311 business establishments in ZIP 32696, employing approximately 3,159 people with a combined annual payroll of $112,408,000.

311

Businesses

3,159

Employees

$112.4M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Construction 46 14.8%
Retail trade 46 14.8%
Other services (except public administration) 46 14.8%
Professional, scientific, and technical services 27 8.7%
Health care and social assistance 22 7.1%
Accommodation and food services 22 7.1%
Administrative and support and waste management and remediation services 19 6.1%
Transportation and warehousing 17 5.5%
Agriculture, forestry, fishing and hunting 14 4.5%
Real estate and rental and leasing 12 3.9%
Manufacturing 8 2.6%
Wholesale trade 8 2.6%
Educational services 7 2.3%
Arts, entertainment, and recreation 7 2.3%
Finance and insurance 6 1.9%
Information 4 1.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 32696 vs 32668 →

ZIP 32696 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 32696 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 32696 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 32696 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
32668 Morriston, FL 5,082 9.3 mi
32618 Archer, FL 7,732 10.4 mi

More ZIP Codes in Levy County

32626 standard
Chiefland, FL
Pop: 8,133
32621 standard
Bronson, FL
Pop: 5,584
32668 standard
Morriston, FL
Pop: 5,082
34449 standard
Inglis, FL
Pop: 2,809
32625 standard
Cedar Key, FL
Pop: 1,838
34498 standard
Yankeetown, FL
Pop: 513

Related Areas

Levy County Williston, FL Florida

Frequently Asked Questions

What county is ZIP code 32696 in? ▼
ZIP code 32696 (Williston) is located in Levy County, Florida. Levy County contains multiple ZIP codes, see the full list at /counties/levy-fl.
What is the population of ZIP code 32696? ▼
ZIP code 32696 in Williston, FL has a population of 12,071 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32696? ▼
The median household income in ZIP 32696 is $61,020, which is 20% below the national average of $76,288.
What is the average home value in ZIP 32696? ▼
The median home value in ZIP 32696 is $229,500, which is 17% below the national average of $278,155.
What is the demographic makeup of ZIP 32696? ▼
The largest racial group in ZIP 32696 is White at 71.0%. Hispanic or Latino residents make up 16.7% of the population.
How many businesses are in ZIP code 32696? ▼
ZIP code 32696 has 311 business establishments employing approximately 3,159 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32696? ▼
The top industries by establishment count in ZIP 32696 are: Construction (46), Retail trade (46), Other services (except public administration) (46). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 32696? ▼
According to the FHFA House Price Index, home values in ZIP 32696 increased by 9.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 247%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32696? ▼
In ZIP code 32696, 58.5% of residents aged 25+ have a high school diploma or higher, and 21.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32696? ▼
The mean commute time for workers in ZIP code 32696 is 27.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32696? ▼
In ZIP code 32696, approximately 83.5% of occupied housing units are owner-occupied and 16.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32696? ▼
The poverty rate in ZIP code 32696 is 14.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.