PlainZIP

Gatlinburg, TN · standard

ZIP Code 37738

Sevier County, Tennessee - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,288
10/sq mi
$57,330
Median income
$334,100
Median home value
28.6%
Bachelor's or higher

The verdict

Gatlinburg pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

25th pct
household income, US ZIPs
Top 29%
home value, US ZIPs
10
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 37738 against every reporting US ZIP.

ZIP code 37738 is a mid-sized community (a standard USPS delivery area) in Gatlinburg, Sevier County, Tennessee, home to 5,288 residents across 545.2 square miles, a density of 10 people per square mile, in the New York time zone.

ZIP 37738 reports a modest median household income of $57,330 (14% below the Tennessee average), while per-capita income is $30,926. The poverty rate stands at 11.3% and the unemployment rate at 2.8%. The typical home here is valued at $334,100 (35% above the state average); renters pay a median of $1,133 monthly, and 68.0% of units are owner-occupied.

Educational attainment sits below the national norm: 28.6% of adults hold a bachelor's degree or higher, the median age is 42.1, and the average commute is 20 minutes. To put 37738 in local context, 2 ZIP codes within roughly 10 miles appear further down this page alongside 5 additional ZIPs in Sevier County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 37738

Top 5 sectors by establishment count in Gatlinburg, TN

Which industries have the most business establishments in ZIP 37738.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 37738, Gatlinburg, TN · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

5,288

Population

545.2

Area (sq mi)

10

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 37738?

42.1

Median Age

53.7%

Male

46.3%

Female

16.1%

Foreign-Born

White 78.4%
African American 0.7%
Asian 3.3%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 7.7%
Hispanic or Latino 16.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$57,330

Median Household Income

-14% vs state

$30,926

Per Capita Income

11.3%

Poverty Rate

2.8%

Unemployment Rate

19.6 min

Mean Commute Time

How ZIP 37738 ranks nationally

Gatlinburg, TN household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$57,330 25th percentile higher than 25% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.9%
Bachelor's Degree or Higher 28.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

6,981

Total Housing Units

1,874

Occupied Units

5,107

Vacant Units

2.56

Avg Household Size

Occupancy Type

Owner 68.0%
Renter 32.0%

$334,100

Median Home Value

+35% vs state

$1,133

Median Rent

1989

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-11.1%

YoY Change (2024)

317

HPI Index (2000 = 100)

+217%

Total Change Since 2000

Home values in ZIP 37738 have decreased 11.1% over the past year (2024). Since 2000, this ZIP has seen +217% cumulative appreciation.

Year Annual Change HPI Index
2020 +8.1% 195
2021 +23.1% 240
2022 +36.1% 327
2023 +9.3% 357
2024 -11.1% 317

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 537 business establishments in ZIP 37738, employing approximately 9,498 people with a combined annual payroll of $339,365,000.

537

Businesses

9,498

Employees

$339.4M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 160 29.8%
Retail trade 153 28.5%
Real estate and rental and leasing 49 9.1%
Arts, entertainment, and recreation 42 7.8%
Other services (except public administration) 37 6.9%
Manufacturing 32 6.0%
Professional, scientific, and technical services 17 3.2%
Administrative and support and waste management and remediation services 14 2.6%
Construction 10 1.9%
Finance and insurance 8 1.5%
Health care and social assistance 7 1.3%
Wholesale trade 3 0.6%
Transportation and warehousing 3 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 37738 vs 37863 →

ZIP 37738 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 37738 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 37738 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 37738 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
37863 Pigeon Forge, TN 6,569 9.4 mi
37862 Sevierville, TN 20,934 10.7 mi

More ZIP Codes in Sevier County

37876 standard
Sevierville, TN
Pop: 29,246
37862 standard
Sevierville, TN
Pop: 20,934
37865 standard
Seymour, TN
Pop: 20,912
37764 standard
Kodak, TN
Pop: 9,258
37863 standard
Pigeon Forge, TN
Pop: 6,569

Related Areas

Sevier County Gatlinburg, TN Tennessee

Frequently Asked Questions

What county is ZIP code 37738 in? ▼
ZIP code 37738 (Gatlinburg) is located in Sevier County, Tennessee. Sevier County contains multiple ZIP codes, see the full list at /counties/sevier-tn.
What is the population of ZIP code 37738? ▼
ZIP code 37738 in Gatlinburg, TN has a population of 5,288 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 37738? ▼
The median household income in ZIP 37738 is $57,330, which is 25% below the national average of $76,288.
What is the average home value in ZIP 37738? ▼
The median home value in ZIP 37738 is $334,100, which is 20% above the national average of $278,155.
What is the demographic makeup of ZIP 37738? ▼
The largest racial group in ZIP 37738 is White at 78.4%. Hispanic or Latino residents make up 16.9% of the population.
How many businesses are in ZIP code 37738? ▼
ZIP code 37738 has 537 business establishments employing approximately 9,498 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 37738? ▼
The top industries by establishment count in ZIP 37738 are: Accommodation and food services (160), Retail trade (153), Real estate and rental and leasing (49). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 37738? ▼
According to the FHFA House Price Index, home values in ZIP 37738 decreased by 11.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 217%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 37738? ▼
In ZIP code 37738, 58.9% of residents aged 25+ have a high school diploma or higher, and 28.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 37738? ▼
The mean commute time for workers in ZIP code 37738 is 19.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 37738? ▼
In ZIP code 37738, approximately 68.0% of occupied housing units are owner-occupied and 32.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 37738? ▼
The poverty rate in ZIP code 37738 is 11.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.