PlainZIP

Bowling Green, OH · standard

ZIP Code 43402

Wood County, Ohio - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

31,327
108/sq mi
$52,426
Median income
$243,100
Median home value
42.8%
Bachelor's or higher

The verdict

Bowling Green pairs one of the lowest household incomes in the country with above-median home values, in a rural, mixed-tenure area.

17th pct
household income, US ZIPs
Top 44%
home value, US ZIPs
108
people per sq mi
44%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 43402 against every reporting US ZIP.

ZIP code 43402 is a densely settled ZIP (a standard USPS delivery area) in Bowling Green, Wood County, Ohio, with 31,327 residents across 289.3 square miles, a density of 108 people per square mile, in the New York time zone.

ZIP 43402 reports a modest median household income of $52,426 (28% below the Ohio average), while per-capita income is $35,295. The poverty rate stands at 24.0% and the unemployment rate at 5.1%. The typical home here is valued at $243,100 (23% above the state average); renters pay a median of $897 monthly, and 43.5% of units are owner-occupied.

A solid share of residents have a four-year degree: 42.8% of adults hold a bachelor's degree or higher, the median age is 27.8, and the average commute is 19 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Wood County, so you can benchmark 43402 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 43402

Top 5 sectors by establishment count in Bowling Green, OH

Which industries have the most business establishments in ZIP 43402.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 43402, Bowling Green, OH · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

31,327

Population

289.3

Area (sq mi)

108

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 43402?

27.8

Median Age

51.4%

Male

48.6%

Female

3.8%

Foreign-Born

White 85.4%
African American 3.1%
Asian 1.6%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 8.1%
Hispanic or Latino 6.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$52,426

Median Household Income

-28% vs state

$35,295

Per Capita Income

24.0%

Poverty Rate

5.1%

Unemployment Rate

19.0 min

Mean Commute Time

How ZIP 43402 ranks nationally

Bowling Green, OH household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$52,426 17th percentile higher than 17% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 69.4%
Bachelor's Degree or Higher 42.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

14,856

Total Housing Units

14,182

Occupied Units

674

Vacant Units

2.17

Avg Household Size

Occupancy Type

Owner 43.5%
Renter 56.5%

$243,100

Median Home Value

+23% vs state

$897

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.6%

YoY Change (2024)

172

HPI Index (2000 = 100)

+72%

Total Change Since 2000

Home values in ZIP 43402 have increased 6.6% over the past year (2024). Since 2000, this ZIP has seen +72% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.5% 124
2021 +9.0% 135
2022 +11.2% 151
2023 +6.8% 161
2024 +6.6% 172

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 719 business establishments in ZIP 43402, employing approximately 13,058 people with a combined annual payroll of $590,282,000.

719

Businesses

13,058

Employees

$590.3M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 102 14.2%
Accommodation and food services 102 14.2%
Retail trade 91 12.7%
Other services (except public administration) 84 11.7%
Professional, scientific, and technical services 55 7.7%
Finance and insurance 51 7.1%
Construction 48 6.7%
Manufacturing 38 5.3%
Real estate and rental and leasing 37 5.2%
Administrative and support and waste management and remediation services 30 4.2%
Wholesale trade 24 3.3%
Transportation and warehousing 15 2.1%
Arts, entertainment, and recreation 15 2.1%
Information 12 1.7%
Educational services 12 1.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 43402 vs 43403 →

ZIP 43402 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 43402 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 43402 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 43402 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
43403 Bowling Green, OH 5,004 2.5 mi
43565 Tontogany, OH 348 4.5 mi
43525 Haskins, OH 1,152 4.7 mi
43451 Portage, OH 1,119 7.0 mi
43566 Waterville, OH 7,613 8.0 mi
43462 Rudolph, OH 1,163 9.3 mi
43569 Weston, OH 2,818 8.0 mi
43551 Perrysburg, OH 37,002 8.8 mi
43463 Stony Ridge, OH 18 10.2 mi
43466 Wayne, OH 2,192 10.7 mi

More ZIP Codes in Wood County

43551 standard
Perrysburg, OH
Pop: 37,002
43619 standard
Northwood, OH
Pop: 7,499
43460 standard
Rossford, OH
Pop: 6,289
43465 standard
Walbridge, OH
Pop: 5,059
43403 standard
Bowling Green, OH
Pop: 5,004
45872 standard
North Baltimore, OH
Pop: 4,240

Related Areas

Wood County Bowling Green, OH Ohio

Frequently Asked Questions

What county is ZIP code 43402 in? ▼
ZIP code 43402 (Bowling Green) is located in Wood County, Ohio. Wood County contains multiple ZIP codes, see the full list at /counties/wood-oh.
What is the population of ZIP code 43402? ▼
ZIP code 43402 in Bowling Green, OH has a population of 31,327 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 43402? ▼
The median household income in ZIP 43402 is $52,426, which is 31% below the national average of $76,288.
What is the average home value in ZIP 43402? ▼
The median home value in ZIP 43402 is $243,100, which is 13% below the national average of $278,155.
What is the demographic makeup of ZIP 43402? ▼
The largest racial group in ZIP 43402 is White at 85.4%. Hispanic or Latino residents make up 6.3% of the population.
How many businesses are in ZIP code 43402? ▼
ZIP code 43402 has 719 business establishments employing approximately 13,058 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 43402? ▼
The top industries by establishment count in ZIP 43402 are: Health care and social assistance (102), Accommodation and food services (102), Retail trade (91). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 43402? ▼
According to the FHFA House Price Index, home values in ZIP 43402 increased by 6.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 72%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 43402? ▼
In ZIP code 43402, 69.4% of residents aged 25+ have a high school diploma or higher, and 42.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 43402? ▼
The mean commute time for workers in ZIP code 43402 is 19.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 43402? ▼
In ZIP code 43402, approximately 43.5% of occupied housing units are owner-occupied and 56.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 43402? ▼
The poverty rate in ZIP code 43402 is 24.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.