Holland, MI · standard
ZIP Code 49423
Ottawa County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 44,977
- 224/sq mi High-density area
- $81,858
- Median income Near-median income area
- $278,000
- Median home value Near-median home value
- 37.6%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Holland pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.
- Top 36%
- household income, US ZIPs
- Top 37%
- home value, US ZIPs
- 224
- people per sq mi
- 75%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 49423 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 49423 (Holland, MI) rose +8.7% from 2023 to 2024. The all-transactions index moved from 240.2 in 2023 to 261.2 in 2024 (2000 = 100).
ZIP code 49423 is a densely settled ZIP (a standard USPS delivery area) in Holland, Ottawa County, Michigan, with 44,977 residents across 201.0 square miles, a density of 224 people per square mile, in the Detroit time zone.
ZIP 49423 lands in the middle-income range, with a median household income of $81,858 (12% above the average Michigan ZIP), while per-capita income is $40,803. The poverty rate is 8.1%, with unemployment at 2.6%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $278,000 (27% above the average Michigan ZIP), while 74.6% of occupied homes are owner-occupied and median rent is $1,197.
A solid share of residents have a four-year degree: 37.6% of adults hold a bachelor's degree or higher, the median age is 34.8, and the average commute is 18 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Ottawa County, so 49423 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 49423
Top 5 sectors by establishment count in Holland, MI
Which industries have the most business establishments in ZIP 49423.
- Retail trade
Retail trade
191 establishments
- Other services (except public administration)
Other services (except public administration)
180 establishments
- Health care and social assistance
Health care and social assistance
152 establishments
- Construction
Construction
137 establishments
- Manufacturing
Manufacturing
126 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 49423, Holland, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
44,977
Population
201.0
Area (sq mi)
224
People / sq mi
Detroit
Time Zone
standard
ZIP Type
Who lives in ZIP 49423?
34.8
Median Age
48.6%
Male
51.4%
Female
6.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$81,858
Median Household Income
+12% vs state ZIP avg
$40,803
Per Capita Income
8.1%
Poverty Rate
2.6%
Unemployment Rate
17.5 min
Mean Commute Time
How ZIP 49423 ranks nationally
Holland, MI household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$81,858 Top 36% higher than 64% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
19,417housing units
19,417
Total Housing Units
17,939
Occupied Units
1,478
Vacant Units
2.40
Avg Household Size
Occupancy Type
$278,000
Median Home Value
+27% vs state ZIP avg
$1,197
Median Rent
1972
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+8.7%
YoY Change (2024)
261
HPI Index (2000 = 100)
+161%
Total Change Since 2000
Home values in ZIP 49423 have increased 8.7% over the past year (2024). Since 2000, this ZIP has seen +161% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.5% | 166 |
| 2021 | +13.0% | 188 |
| 2022 | +15.7% | 217 |
| 2023 | +10.5% | 240 |
| 2024 | +8.7% | 261 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,434 business establishments in ZIP 49423, employing approximately 32,803 people with a combined annual payroll of $1,974,983,000.
1,434
Businesses
32,803
Employees
$2.0B
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 191 | 13.3% |
| Other services (except public administration) | 180 | 12.6% |
| Health care and social assistance | 152 | 10.6% |
| Construction | 137 | 9.6% |
| Manufacturing | 126 | 8.8% |
| Professional, scientific, and technical services | 112 | 7.8% |
| Accommodation and food services | 104 | 7.3% |
| Finance and insurance | 87 | 6.1% |
| Real estate and rental and leasing | 87 | 6.1% |
| Wholesale trade | 72 | 5.0% |
| Administrative and support and waste management and remediation services | 52 | 3.6% |
| Transportation and warehousing | 47 | 3.3% |
| Educational services | 24 | 1.7% |
| Arts, entertainment, and recreation | 21 | 1.5% |
| Information | 20 | 1.4% |
| Management of companies and enterprises | 16 | 1.1% |
| Agriculture, forestry, fishing and hunting | 4 | 0.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 49423 vs 49424 →
ZIP 49423 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 49423
Holland (49423)
44,977 residents
- 49424
Holland (49424)
44,760 residents
- 49464
Zeeland (49464)
27,481 residents
- 49419 7,791
Hamilton (49419)
7,791 residents
- 49453 2,626
Saugatuck (49453)
2,626 residents
- 49406 884
Douglas (49406)
884 residents
- 49434 20
Macatawa (49434)
20 residents
What this shows Among its immediate neighbors, ZIP 49423 ranks the most populous - useful context the national average alone can't give.
ZIP 49423 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 49434
Macatawa (49434)
$178,942 median income
- 49453
Saugatuck (49453)
$110,139 median income
- 49406
Douglas (49406)
$102,500 median income
- 49419
Hamilton (49419)
$98,324 median income
- 49464
Zeeland (49464)
$98,319 median income
- 49424
Holland (49424)
$85,478 median income
- 49423
Holland (49423)
$81,858 median income
What this shows By household income, ZIP 49423 ranks #7 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 49423, both outside MI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (44,977 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Ottawa County
Related Areas
Frequently Asked Questions
What county is ZIP code 49423 in?
ZIP code 49423 (Holland) is located in Ottawa County, Michigan. Ottawa County contains multiple ZIP codes, see the full list at /counties/ottawa-mi.
What is the population of ZIP code 49423?
ZIP code 49423 in Holland, MI has a population of 44,977 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 49423?
The median household income in ZIP 49423 is $81,858, which is 7% above the national average of $76,288.
What is the average home value in ZIP 49423?
The median home value in ZIP 49423 is $278,000, which is 0% below the national average of $278,155.
What is the demographic makeup of ZIP 49423?
The largest racial group in ZIP 49423 is White at 76.0%. Hispanic or Latino residents make up 19.4% of the population.
How many businesses are in ZIP code 49423?
ZIP code 49423 has 1,434 business establishments employing approximately 32,803 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 49423?
The top industries by establishment count in ZIP 49423 are: Retail trade (191), Other services (except public administration) (180), Health care and social assistance (152). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 49423?
According to the FHFA House Price Index, home values in ZIP 49423 increased by 8.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 161%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 49423?
In ZIP code 49423, 64.2% of residents aged 25+ have a high school diploma or higher, and 37.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 49423?
The mean commute time for workers in ZIP code 49423 is 17.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 49423?
In ZIP code 49423, approximately 74.6% of occupied housing units are owner-occupied and 25.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 49423?
The poverty rate in ZIP code 49423 is 8.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 49423's numbers, next.
- See how ZIP 49423 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Holland, MI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.