PlainZIP

Holland, MI · standard

ZIP Code 49423

Ottawa County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

44,977
224/sq mi
$81,858
Median income
$278,000
Median home value
37.6%
Bachelor's or higher

The verdict

Holland pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.

Top 36%
household income, US ZIPs
Top 37%
home value, US ZIPs
224
people per sq mi
75%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 49423 against every reporting US ZIP.

ZIP code 49423 is a densely settled ZIP (a standard USPS delivery area) in Holland, Ottawa County, Michigan, with 44,977 residents across 201.0 square miles, a density of 224 people per square mile, in the Detroit time zone.

ZIP 49423 lands in the middle-income range, with a median household income of $81,858 (12% above the Michigan average), while per-capita income is $40,803. 8.1% of residents live below the poverty line, and the unemployment rate reads 2.6%. Median home value sits at $278,000 (27% above the state average), median rent at $1,197 a month, and owner-occupancy at 74.6%.

A solid share of residents have a four-year degree: 37.6% of adults hold a bachelor's degree or higher, the median age is 34.8, and the average commute is 18 minutes. A geography-based comparison follows: 6 ZIP codes within about 10 miles of 49423, plus 6 more within Ottawa County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 49423

Top 5 sectors by establishment count in Holland, MI

Which industries have the most business establishments in ZIP 49423.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 49423, Holland, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

44,977

Population

201.0

Area (sq mi)

224

People / sq mi

Detroit

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 49423?

34.8

Median Age

48.6%

Male

51.4%

Female

6.9%

Foreign-Born

White 76.0%
African American 3.5%
Asian 2.8%
American Indian or Alaska Native 0.7%
Native Hawaiian or Pacific Islander 0.3%
Two or More Ethnicities 10.9%
Hispanic or Latino 19.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$81,858

Median Household Income

+12% vs state

$40,803

Per Capita Income

8.1%

Poverty Rate

2.6%

Unemployment Rate

17.5 min

Mean Commute Time

How ZIP 49423 ranks nationally

Holland, MI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$81,858 Top 36% higher than 64% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.2%
Bachelor's Degree or Higher 37.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

19,417

Total Housing Units

17,939

Occupied Units

1,478

Vacant Units

2.40

Avg Household Size

Occupancy Type

Owner 74.6%
Renter 25.4%

$278,000

Median Home Value

+27% vs state

$1,197

Median Rent

1972

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+8.7%

YoY Change (2024)

261

HPI Index (2000 = 100)

+161%

Total Change Since 2000

Home values in ZIP 49423 have increased 8.7% over the past year (2024). Since 2000, this ZIP has seen +161% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.5% 166
2021 +13.0% 188
2022 +15.7% 217
2023 +10.5% 240
2024 +8.7% 261

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,434 business establishments in ZIP 49423, employing approximately 32,803 people with a combined annual payroll of $1,974,983,000.

1,434

Businesses

32,803

Employees

$2.0B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 191 13.3%
Other services (except public administration) 180 12.6%
Health care and social assistance 152 10.6%
Construction 137 9.6%
Manufacturing 126 8.8%
Professional, scientific, and technical services 112 7.8%
Accommodation and food services 104 7.3%
Finance and insurance 87 6.1%
Real estate and rental and leasing 87 6.1%
Wholesale trade 72 5.0%
Administrative and support and waste management and remediation services 52 3.6%
Transportation and warehousing 47 3.3%
Educational services 24 1.7%
Arts, entertainment, and recreation 21 1.5%
Information 20 1.4%
Management of companies and enterprises 16 1.1%
Agriculture, forestry, fishing and hunting 4 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 49423 vs 49424 →

ZIP 49423 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 49423 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 49423 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 49423 ranks #7 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
49424 Holland, MI 44,760 7.4 mi
49434 Macatawa, MI 20 6.3 mi
49453 Saugatuck, MI 2,626 6.8 mi
49419 Hamilton, MI 7,791 7.0 mi
49464 Zeeland, MI 27,481 9.0 mi
49406 Douglas, MI 884 8.9 mi

More ZIP Codes in Ottawa County

49424 standard
Holland, MI
Pop: 44,760
49426 standard
Hudsonville, MI
Pop: 33,244
49417 standard
Grand Haven, MI
Pop: 29,183
49464 standard
Zeeland, MI
Pop: 27,481
49428 standard
Jenison, MI
Pop: 25,420
49401 standard
Allendale, MI
Pop: 20,735

Related Areas

Ottawa County Holland, MI Michigan

Frequently Asked Questions

What county is ZIP code 49423 in? ▼
ZIP code 49423 (Holland) is located in Ottawa County, Michigan. Ottawa County contains multiple ZIP codes, see the full list at /counties/ottawa-mi.
What is the population of ZIP code 49423? ▼
ZIP code 49423 in Holland, MI has a population of 44,977 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 49423? ▼
The median household income in ZIP 49423 is $81,858, which is 7% above the national average of $76,288.
What is the average home value in ZIP 49423? ▼
The median home value in ZIP 49423 is $278,000, which is 0% below the national average of $278,155.
What is the demographic makeup of ZIP 49423? ▼
The largest racial group in ZIP 49423 is White at 76.0%. Hispanic or Latino residents make up 19.4% of the population.
How many businesses are in ZIP code 49423? ▼
ZIP code 49423 has 1,434 business establishments employing approximately 32,803 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 49423? ▼
The top industries by establishment count in ZIP 49423 are: Retail trade (191), Other services (except public administration) (180), Health care and social assistance (152). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 49423? ▼
According to the FHFA House Price Index, home values in ZIP 49423 increased by 8.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 161%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 49423? ▼
In ZIP code 49423, 64.2% of residents aged 25+ have a high school diploma or higher, and 37.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 49423? ▼
The mean commute time for workers in ZIP code 49423 is 17.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 49423? ▼
In ZIP code 49423, approximately 74.6% of occupied housing units are owner-occupied and 25.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 49423? ▼
The poverty rate in ZIP code 49423 is 8.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.