West Bend, WI · standard
ZIP Code 53090
Washington County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 21,873
- 151/sq mi
- $86,152
- Median income
- $282,600
- Median home value
- 28.9%
- Bachelor's or higher
The verdict
West Bend pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 31%
- household income, US ZIPs
- Top 36%
- home value, US ZIPs
- 151
- people per sq mi
- 77%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53090 against every reporting US ZIP.
ZIP code 53090 is classified by USPS as a standard delivery area and covers roughly 145.2 square miles in West Bend, Washington County, Wisconsin. The area is home to 21,873 residents, producing a population density of 151 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53090 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 53090 sits at $86,152 (10% above the Wisconsin average), while per-capita income is $43,105. The poverty rate stands at 7.9% and the unemployment rate at 2.3%. On housing, the median home value is $282,600 (14% above the state average) with median rent at $1,164 per month, and 77.0% of occupied units are owner-occupied, a direct signal of whether 53090 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 28.9% of adults hold a bachelor's degree or higher, the median age is 42.3, and the average commute is 27 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Washington County, so you can benchmark 53090 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 53090
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 53090.
- Construction
Construction
49 establishments
- Other services (except public administration)
Other services (except public administration)
37 establishments
- Health care and social assistance
Health care and social assistance
35 establishments
- Manufacturing
Manufacturing
24 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
23 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53090, West Bend, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
21,873
Population
145.2
Area (sq mi)
151
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53090?
42.3
Median Age
49.8%
Male
50.2%
Female
2.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$86,152
Median Household Income
+10% vs state
$43,105
Per Capita Income
7.9%
Poverty Rate
2.3%
Unemployment Rate
26.7 min
Mean Commute Time
How ZIP 53090 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$86,152 Top 31% higher than 69% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
9,222
Total Housing Units
8,884
Occupied Units
338
Vacant Units
2.41
Avg Household Size
Occupancy Type
$282,600
Median Home Value
+14% vs state
$1,164
Median Rent
1979
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.4%
YoY Change (2024)
220
HPI Index (2000 = 100)
+120%
Total Change Since 2000
Home values in ZIP 53090 have increased 6.4% over the past year (2024). Since 2000, this ZIP has seen +120% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.4% | 152 |
| 2021 | +9.3% | 166 |
| 2022 | +14.5% | 190 |
| 2023 | +8.8% | 206 |
| 2024 | +6.4% | 220 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 282 business establishments in ZIP 53090, employing approximately 2,651 people with a combined annual payroll of $116,421,000.
282
Businesses
2,651
Employees
$116.4M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 49 | 17.4% |
| Other services (except public administration) | 37 | 13.1% |
| Health care and social assistance | 35 | 12.4% |
| Manufacturing | 24 | 8.5% |
| Professional, scientific, and technical services | 23 | 8.2% |
| Accommodation and food services | 23 | 8.2% |
| Administrative and support and waste management and remediation services | 19 | 6.7% |
| Retail trade | 17 | 6.0% |
| Wholesale trade | 14 | 5.0% |
| Transportation and warehousing | 13 | 4.6% |
| Finance and insurance | 9 | 3.2% |
| Real estate and rental and leasing | 7 | 2.5% |
| Arts, entertainment, and recreation | 4 | 1.4% |
| Educational services | 3 | 1.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53090 vs 53040 →
ZIP 53090 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53095
West Bend (53095)
27,139 residents
- 53090
West Bend (53090)
21,873 residents
- 53012
Cedarburg (53012)
18,097 residents
- 53037 9,260
Jackson (53037)
9,260 residents
- 53086 8,255
Slinger (53086)
8,255 residents
- 53040 8,064
Kewaskum (53040)
8,064 residents
What this shows Among its immediate neighbors, ZIP 53090 ranks #2 by population — useful context the national average alone can't give.
ZIP 53090 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53086
Slinger (53086)
$103,426 median income
- 53037
Jackson (53037)
$97,611 median income
- 53040
Kewaskum (53040)
$96,096 median income
- 53012
Cedarburg (53012)
$96,090 median income
- 53090
West Bend (53090)
$86,152 median income
- 53095
West Bend (53095)
$80,830 median income
What this shows By household income, ZIP 53090 ranks #5 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Washington County
Related Areas
Frequently Asked Questions
What county is ZIP code 53090 in? ▼
What is the population of ZIP code 53090? ▼
What is the median household income in ZIP 53090? ▼
What is the average home value in ZIP 53090? ▼
What is the demographic makeup of ZIP 53090? ▼
How many businesses are in ZIP code 53090? ▼
What are the main industries in ZIP code 53090? ▼
How have home values changed in ZIP code 53090? ▼
What is the education level in ZIP code 53090? ▼
What is the average commute time in ZIP 53090? ▼
What percentage of residents own vs. rent in ZIP 53090? ▼
What is the poverty rate in ZIP code 53090? ▼
ZIP Code Research Guides
Official Data Resources for West Bend, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.