West Bend, WI · standard

ZIP Code 53090

Washington County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

21,873
151/sq mi
$86,152
Median income
$282,600
Median home value
28.9%
Bachelor's or higher

The verdict

West Bend pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 31%
household income, US ZIPs
Top 36%
home value, US ZIPs
151
people per sq mi
77%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53090 against every reporting US ZIP.

ZIP code 53090 is classified by USPS as a standard delivery area and covers roughly 145.2 square miles in West Bend, Washington County, Wisconsin. The area is home to 21,873 residents, producing a population density of 151 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53090 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 53090 sits at $86,152 (10% above the Wisconsin average), while per-capita income is $43,105. The poverty rate stands at 7.9% and the unemployment rate at 2.3%. On housing, the median home value is $282,600 (14% above the state average) with median rent at $1,164 per month, and 77.0% of occupied units are owner-occupied, a direct signal of whether 53090 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 28.9% of adults hold a bachelor's degree or higher, the median age is 42.3, and the average commute is 27 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Washington County, so you can benchmark 53090 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 53090

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 53090.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53090, West Bend, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

21,873

Population

145.2

Area (sq mi)

151

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53090?

42.3

Median Age

49.8%

Male

50.2%

Female

2.2%

Foreign-Born

White 90.9%
African American 1.5%
Asian 1.0%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.6%
Hispanic or Latino 3.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$86,152

Median Household Income

+10% vs state

$43,105

Per Capita Income

7.9%

Poverty Rate

2.3%

Unemployment Rate

26.7 min

Mean Commute Time

How ZIP 53090 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$86,152 Top 31% higher than 69% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.7%
Bachelor's Degree or Higher 28.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,222

Total Housing Units

8,884

Occupied Units

338

Vacant Units

2.41

Avg Household Size

Occupancy Type

Owner 77.0%
Renter 23.0%

$282,600

Median Home Value

+14% vs state

$1,164

Median Rent

1979

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.4%

YoY Change (2024)

220

HPI Index (2000 = 100)

+120%

Total Change Since 2000

Home values in ZIP 53090 have increased 6.4% over the past year (2024). Since 2000, this ZIP has seen +120% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.4% 152
2021 +9.3% 166
2022 +14.5% 190
2023 +8.8% 206
2024 +6.4% 220

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 282 business establishments in ZIP 53090, employing approximately 2,651 people with a combined annual payroll of $116,421,000.

282

Businesses

2,651

Employees

$116.4M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Construction 49 17.4%
Other services (except public administration) 37 13.1%
Health care and social assistance 35 12.4%
Manufacturing 24 8.5%
Professional, scientific, and technical services 23 8.2%
Accommodation and food services 23 8.2%
Administrative and support and waste management and remediation services 19 6.7%
Retail trade 17 6.0%
Wholesale trade 14 5.0%
Transportation and warehousing 13 4.6%
Finance and insurance 9 3.2%
Real estate and rental and leasing 7 2.5%
Arts, entertainment, and recreation 4 1.4%
Educational services 3 1.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53090 vs 53040 →

ZIP 53090 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53090 ranks #2 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53090 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53090 ranks #5 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
53040 Kewaskum, WI 8,064 4.5 mi
53095 West Bend, WI 27,139 4.8 mi
53037 Jackson, WI 9,260 10.0 mi
53086 Slinger, WI 8,255 10.1 mi
53012 Cedarburg, WI 18,097 12.2 mi

More ZIP Codes in Washington County

Frequently Asked Questions

What county is ZIP code 53090 in?
ZIP code 53090 (West Bend) is located in Washington County, Wisconsin. Washington County contains multiple ZIP codes, see the full list at /counties/washington-wi.
What is the population of ZIP code 53090?
ZIP code 53090 in West Bend, WI has a population of 21,873 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53090?
The median household income in ZIP 53090 is $86,152, which is 13% above the national average of $76,288.
What is the average home value in ZIP 53090?
The median home value in ZIP 53090 is $282,600, which is 2% above the national average of $278,155.
What is the demographic makeup of ZIP 53090?
The largest racial group in ZIP 53090 is White at 90.9%. Hispanic or Latino residents make up 3.8% of the population.
How many businesses are in ZIP code 53090?
ZIP code 53090 has 282 business establishments employing approximately 2,651 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53090?
The top industries by establishment count in ZIP 53090 are: Construction (49), Other services (except public administration) (37), Health care and social assistance (35). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 53090?
According to the FHFA House Price Index, home values in ZIP 53090 increased by 6.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 120%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53090?
In ZIP code 53090, 61.7% of residents aged 25+ have a high school diploma or higher, and 28.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53090?
The mean commute time for workers in ZIP code 53090 is 26.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53090?
In ZIP code 53090, approximately 77.0% of occupied housing units are owner-occupied and 23.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53090?
The poverty rate in ZIP code 53090 is 7.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for West Bend, WI

Verify and explore additional data for this area using these official government sources.