Bristol, WI · standard

ZIP Code 53104

Kenosha County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,426
66/sq mi
$112,000
Median income
$325,100
Median home value
32.1%
Bachelor's or higher

The verdict

Bristol pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 12%
household income, US ZIPs
Top 30%
home value, US ZIPs
66
people per sq mi
88%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53104 against every reporting US ZIP.

ZIP code 53104 is classified by USPS as a standard delivery area and covers roughly 82.5 square miles in Bristol, Kenosha County, Wisconsin. The area is home to 5,426 residents, producing a population density of 66 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53104 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 53104 sits at $112,000 (43% above the Wisconsin average), while per-capita income is $53,820. The poverty rate stands at 3.4% and the unemployment rate at 5.1%. On housing, the median home value is $325,100 (31% above the state average) with median rent at $1,402 per month, and 87.8% of occupied units are owner-occupied, a direct signal of whether 53104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 32.1% of adults hold a bachelor's degree or higher, the median age is 45, and the average commute is 28 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Kenosha County, so you can benchmark 53104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 53104

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 53104.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53104, Bristol, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

5,426

Population

82.5

Area (sq mi)

66

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53104?

45.0

Median Age

52.3%

Male

47.7%

Female

2.2%

Foreign-Born

White 91.2%
African American 0.4%
Asian 0.3%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 6.7%
Hispanic or Latino 6.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$112,000

Median Household Income

+43% vs state

$53,820

Per Capita Income

3.4%

Poverty Rate

5.1%

Unemployment Rate

27.5 min

Mean Commute Time

How ZIP 53104 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$112,000 Top 12% higher than 88% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.1%
Bachelor's Degree or Higher 32.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,330

Total Housing Units

2,280

Occupied Units

50

Vacant Units

2.55

Avg Household Size

Occupancy Type

Owner 87.8%
Renter 12.2%

$325,100

Median Home Value

+31% vs state

$1,402

Median Rent

1979

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+16.8%

YoY Change (2024)

230

HPI Index (2000 = 100)

+130%

Total Change Since 2000

Home values in ZIP 53104 have increased 16.8% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.3% 159
2021 +10.7% 176
2022 +7.0% 188
2023 +4.7% 197
2024 +16.8% 230

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 135 business establishments in ZIP 53104, employing approximately 1,000 people with a combined annual payroll of $48,594,000.

135

Businesses

1,000

Employees

$48.6M

Annual Payroll

11

Industry Sectors

Industry Establishments % of Total
Construction 20 14.8%
Manufacturing 18 13.3%
Other services (except public administration) 15 11.1%
Professional, scientific, and technical services 12 8.9%
Administrative and support and waste management and remediation services 12 8.9%
Transportation and warehousing 11 8.2%
Wholesale trade 10 7.4%
Retail trade 10 7.4%
Arts, entertainment, and recreation 8 5.9%
Health care and social assistance 7 5.2%
Accommodation and food services 6 4.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53104 vs 53142 →

ZIP 53104 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53104 ranks #0 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53104 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53104 ranks #3 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
53142 Kenosha, WI 32,375 4.8 mi
53168 Salem, WI 8,643 5.2 mi
53170 Silver Lake, WI 2,380 6.4 mi
60002 Antioch, IL 24,299 6.6 mi
53179 Trevor, WI 6,310 5.8 mi
53182 Union Grove, WI 9,412 9.8 mi
60046 Lake Villa, IL 35,111 9.8 mi
53144 Kenosha, WI 27,256 7.1 mi
53158 Pleasant Prairie, WI 15,917 7.8 mi
60083 Wadsworth, IL 9,838 9.5 mi

More ZIP Codes in Kenosha County

Frequently Asked Questions

What county is ZIP code 53104 in?
ZIP code 53104 (Bristol) is located in Kenosha County, Wisconsin. Kenosha County contains multiple ZIP codes, see the full list at /counties/kenosha-wi.
What is the population of ZIP code 53104?
ZIP code 53104 in Bristol, WI has a population of 5,426 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53104?
The median household income in ZIP 53104 is $112,000, which is 47% above the national average of $76,288.
What is the average home value in ZIP 53104?
The median home value in ZIP 53104 is $325,100, which is 17% above the national average of $278,155.
What is the demographic makeup of ZIP 53104?
The largest racial group in ZIP 53104 is White at 91.2%. Hispanic or Latino residents make up 6.2% of the population.
How many businesses are in ZIP code 53104?
ZIP code 53104 has 135 business establishments employing approximately 1,000 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53104?
The top industries by establishment count in ZIP 53104 are: Construction (20), Manufacturing (18), Other services (except public administration) (15). There are 11 industry sectors represented in total.
How have home values changed in ZIP code 53104?
According to the FHFA House Price Index, home values in ZIP 53104 increased by 16.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 130%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53104?
In ZIP code 53104, 57.1% of residents aged 25+ have a high school diploma or higher, and 32.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53104?
The mean commute time for workers in ZIP code 53104 is 27.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53104?
In ZIP code 53104, approximately 87.8% of occupied housing units are owner-occupied and 12.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53104?
The poverty rate in ZIP code 53104 is 3.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Bristol, WI

Verify and explore additional data for this area using these official government sources.