Bristol, WI · standard
ZIP Code 53104
Kenosha County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,426
- 66/sq mi
- $112,000
- Median income
- $325,100
- Median home value
- 32.1%
- Bachelor's or higher
The verdict
Bristol pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 12%
- household income, US ZIPs
- Top 30%
- home value, US ZIPs
- 66
- people per sq mi
- 88%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53104 against every reporting US ZIP.
ZIP code 53104 is classified by USPS as a standard delivery area and covers roughly 82.5 square miles in Bristol, Kenosha County, Wisconsin. The area is home to 5,426 residents, producing a population density of 66 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53104 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 53104 sits at $112,000 (43% above the Wisconsin average), while per-capita income is $53,820. The poverty rate stands at 3.4% and the unemployment rate at 5.1%. On housing, the median home value is $325,100 (31% above the state average) with median rent at $1,402 per month, and 87.8% of occupied units are owner-occupied, a direct signal of whether 53104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 32.1% of adults hold a bachelor's degree or higher, the median age is 45, and the average commute is 28 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Kenosha County, so you can benchmark 53104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 53104
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 53104.
- Construction
Construction
20 establishments
- Manufacturing
Manufacturing
18 establishments
- Other services (except public administration)
Other services (except public administration)
15 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
12 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53104, Bristol, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
5,426
Population
82.5
Area (sq mi)
66
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53104?
45.0
Median Age
52.3%
Male
47.7%
Female
2.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$112,000
Median Household Income
+43% vs state
$53,820
Per Capita Income
3.4%
Poverty Rate
5.1%
Unemployment Rate
27.5 min
Mean Commute Time
How ZIP 53104 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$112,000 Top 12% higher than 88% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,330
Total Housing Units
2,280
Occupied Units
50
Vacant Units
2.55
Avg Household Size
Occupancy Type
$325,100
Median Home Value
+31% vs state
$1,402
Median Rent
1979
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+16.8%
YoY Change (2024)
230
HPI Index (2000 = 100)
+130%
Total Change Since 2000
Home values in ZIP 53104 have increased 16.8% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.3% | 159 |
| 2021 | +10.7% | 176 |
| 2022 | +7.0% | 188 |
| 2023 | +4.7% | 197 |
| 2024 | +16.8% | 230 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 135 business establishments in ZIP 53104, employing approximately 1,000 people with a combined annual payroll of $48,594,000.
135
Businesses
1,000
Employees
$48.6M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 20 | 14.8% |
| Manufacturing | 18 | 13.3% |
| Other services (except public administration) | 15 | 11.1% |
| Professional, scientific, and technical services | 12 | 8.9% |
| Administrative and support and waste management and remediation services | 12 | 8.9% |
| Transportation and warehousing | 11 | 8.2% |
| Wholesale trade | 10 | 7.4% |
| Retail trade | 10 | 7.4% |
| Arts, entertainment, and recreation | 8 | 5.9% |
| Health care and social assistance | 7 | 5.2% |
| Accommodation and food services | 6 | 4.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53104 vs 53142 →
ZIP 53104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 60046
Lake Villa (60046)
35,111 residents
- 53142
Kenosha (53142)
32,375 residents
- 53144
Kenosha (53144)
27,256 residents
- 60002
Antioch (60002)
24,299 residents
- 53158
Pleasant Prairie (53158)
15,917 residents
- 60083 9,838
Wadsworth (60083)
9,838 residents
- 53182 9,412
Union Grove (53182)
9,412 residents
- 53168 8,643
Salem (53168)
8,643 residents
- 53179 6,310
Trevor (53179)
6,310 residents
What this shows Among its immediate neighbors, ZIP 53104 ranks #0 by population — useful context the national average alone can't give.
ZIP 53104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 60046
Lake Villa (60046)
$126,042 median income
- 60083
Wadsworth (60083)
$123,125 median income
- 53104
Bristol (53104)
$112,000 median income
- 53182
Union Grove (53182)
$107,068 median income
- 53158
Pleasant Prairie (53158)
$105,868 median income
- 60002
Antioch (60002)
$104,981 median income
- 53168
Salem (53168)
$97,035 median income
- 53179
Trevor (53179)
$94,460 median income
- 53142
Kenosha (53142)
$88,960 median income
What this shows By household income, ZIP 53104 ranks #3 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 53142 | Kenosha, WI | 32,375 | 4.8 mi |
| 53168 | Salem, WI | 8,643 | 5.2 mi |
| 53170 | Silver Lake, WI | 2,380 | 6.4 mi |
| 60002 | Antioch, IL | 24,299 | 6.6 mi |
| 53179 | Trevor, WI | 6,310 | 5.8 mi |
| 53182 | Union Grove, WI | 9,412 | 9.8 mi |
| 60046 | Lake Villa, IL | 35,111 | 9.8 mi |
| 53144 | Kenosha, WI | 27,256 | 7.1 mi |
| 53158 | Pleasant Prairie, WI | 15,917 | 7.8 mi |
| 60083 | Wadsworth, IL | 9,838 | 9.5 mi |
More ZIP Codes in Kenosha County
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Frequently Asked Questions
What county is ZIP code 53104 in? ▼
What is the population of ZIP code 53104? ▼
What is the median household income in ZIP 53104? ▼
What is the average home value in ZIP 53104? ▼
What is the demographic makeup of ZIP 53104? ▼
How many businesses are in ZIP code 53104? ▼
What are the main industries in ZIP code 53104? ▼
How have home values changed in ZIP code 53104? ▼
What is the education level in ZIP code 53104? ▼
What is the average commute time in ZIP 53104? ▼
What percentage of residents own vs. rent in ZIP 53104? ▼
What is the poverty rate in ZIP code 53104? ▼
ZIP Code Research Guides
Official Data Resources for Bristol, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.