Bristol, WI · standard
ZIP Code 53104
Kenosha County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,426
- 66/sq mi Moderate-density area
- $112,000
- Median income Above-median income area
- $325,100
- Median home value Above-median home value
- 32.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Bristol pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 12%
- household income, US ZIPs
- Top 30%
- home value, US ZIPs
- 66
- people per sq mi
- 88%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53104 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 53104 (Bristol, WI) rose +16.8% from 2023 to 2024. The all-transactions index moved from 197.2 in 2023 to 230.4 in 2024 (2000 = 100).
ZIP code 53104 is a mid-sized community (a standard USPS delivery area) in Bristol, Kenosha County, Wisconsin, home to 5,426 residents across 82.5 square miles, a density of 66 people per square mile, in the Chicago time zone.
ZIP 53104 skews affluent, with a median household income of $112,000 (43% above the average Wisconsin ZIP), while per-capita income is $53,820. The poverty rate is 3.4%, with unemployment at 5.1%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $325,100 (31% above the average Wisconsin ZIP), while 87.8% of occupied homes are owner-occupied and median rent is $1,402.
A solid share of residents have a four-year degree: 32.1% of adults hold a bachelor's degree or higher, the median age is 45, and the average commute is 28 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Kenosha County, so 53104 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53104
Top 5 sectors by establishment count in Bristol, WI
Which industries have the most business establishments in ZIP 53104.
- Construction
Construction
20 establishments
- Manufacturing
Manufacturing
18 establishments
- Other services (except public administration)
Other services (except public administration)
15 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
12 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53104, Bristol, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,426
Population
82.5
Area (sq mi)
66
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53104?
45.0
Median Age
52.3%
Male
47.7%
Female
2.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$112,000
Median Household Income
+43% vs state ZIP avg
$53,820
Per Capita Income
3.4%
Poverty Rate
5.1%
Unemployment Rate
27.5 min
Mean Commute Time
How ZIP 53104 ranks among Wisconsin ZIPs
Bristol, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$112,000 Top 5% higher than 95% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,330housing units
2,330
Total Housing Units
2,280
Occupied Units
50
Vacant Units
2.55
Avg Household Size
Occupancy Type
$325,100
Median Home Value
+31% vs state ZIP avg
$1,402
Median Rent
1979
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+16.8%
YoY Change (2024)
230
HPI Index (2000 = 100)
+130%
Total Change Since 2000
Home values in ZIP 53104 have increased 16.8% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.3% | 159 |
| 2021 | +10.7% | 176 |
| 2022 | +7.0% | 188 |
| 2023 | +4.7% | 197 |
| 2024 | +16.8% | 230 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 135 business establishments in ZIP 53104, employing approximately 1,000 people with a combined annual payroll of $48,594,000.
135
Businesses
1,000
Employees
$48.6M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 20 | 14.8% |
| Manufacturing | 18 | 13.3% |
| Other services (except public administration) | 15 | 11.1% |
| Professional, scientific, and technical services | 12 | 8.9% |
| Administrative and support and waste management and remediation services | 12 | 8.9% |
| Transportation and warehousing | 11 | 8.2% |
| Wholesale trade | 10 | 7.4% |
| Retail trade | 10 | 7.4% |
| Arts, entertainment, and recreation | 8 | 5.9% |
| Health care and social assistance | 7 | 5.2% |
| Accommodation and food services | 6 | 4.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53104 vs 53142 →
ZIP 53104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 60046
Lake Villa (60046)
35,111 residents
- 53142
Kenosha (53142)
32,375 residents
- 53144
Kenosha (53144)
27,256 residents
- 60002
Antioch (60002)
24,299 residents
- 53158
Pleasant Prairie (53158)
15,917 residents
- 60083 9,838
Wadsworth (60083)
9,838 residents
- 53182 9,412
Union Grove (53182)
9,412 residents
- 53168 8,643
Salem (53168)
8,643 residents
- 53179 6,310
Trevor (53179)
6,310 residents
What this shows Among its immediate neighbors, ZIP 53104 ranks #0 by population - useful context the national average alone can't give.
ZIP 53104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 60046
Lake Villa (60046)
$126,042 median income
- 60083
Wadsworth (60083)
$123,125 median income
- 53104
Bristol (53104)
$112,000 median income
- 53182
Union Grove (53182)
$107,068 median income
- 53158
Pleasant Prairie (53158)
$105,868 median income
- 60002
Antioch (60002)
$104,981 median income
- 53168
Salem (53168)
$97,035 median income
- 53179
Trevor (53179)
$94,460 median income
- 53142
Kenosha (53142)
$88,960 median income
What this shows By household income, ZIP 53104 ranks #3 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 53142 | Kenosha, WI | 32,375 | 4.8 mi |
| 53168 | Salem, WI | 8,643 | 5.2 mi |
| 53170 | Silver Lake, WI | 2,380 | 6.4 mi |
| 60002 | Antioch, IL | 24,299 | 6.6 mi |
| 53179 | Trevor, WI | 6,310 | 5.8 mi |
| 53182 | Union Grove, WI | 9,412 | 9.8 mi |
| 60046 | Lake Villa, IL | 35,111 | 9.8 mi |
| 53144 | Kenosha, WI | 27,256 | 7.1 mi |
| 53158 | Pleasant Prairie, WI | 15,917 | 7.8 mi |
| 60083 | Wadsworth, IL | 9,838 | 9.5 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53104, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (5,426 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Kenosha County
Related Areas
Frequently Asked Questions
What county is ZIP code 53104 in?
ZIP code 53104 (Bristol) is located in Kenosha County, Wisconsin. Kenosha County contains multiple ZIP codes, see the full list at /counties/kenosha-wi.
What is the population of ZIP code 53104?
ZIP code 53104 in Bristol, WI has a population of 5,426 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53104?
The median household income in ZIP 53104 is $112,000, which is 47% above the national average of $76,288.
What is the average home value in ZIP 53104?
The median home value in ZIP 53104 is $325,100, which is 17% above the national average of $278,155.
What is the demographic makeup of ZIP 53104?
The largest racial group in ZIP 53104 is White at 91.2%. Hispanic or Latino residents make up 6.2% of the population.
How many businesses are in ZIP code 53104?
ZIP code 53104 has 135 business establishments employing approximately 1,000 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53104?
The top industries by establishment count in ZIP 53104 are: Construction (20), Manufacturing (18), Other services (except public administration) (15). There are 11 industry sectors represented in total.
How have home values changed in ZIP code 53104?
According to the FHFA House Price Index, home values in ZIP 53104 increased by 16.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 130%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53104?
In ZIP code 53104, 57.1% of residents aged 25+ have a high school diploma or higher, and 32.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53104?
The mean commute time for workers in ZIP code 53104 is 27.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53104?
In ZIP code 53104, approximately 87.8% of occupied housing units are owner-occupied and 12.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53104?
The poverty rate in ZIP code 53104 is 3.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53104's numbers, next.
- See how ZIP 53104 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Bristol, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.