Racine, WI · standard
ZIP Code 53404
Racine County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 15,658
- 1,357/sq mi
- $50,428
- Median income
- $129,800
- Median home value
- 14.1%
- Bachelor's or higher
The verdict
Racine pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.
- 15th pct
- household income, US ZIPs
- 20th pct
- home value, US ZIPs
- 1,357
- people per sq mi
- 50%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53404 against every reporting US ZIP.
ZIP code 53404 is classified by USPS as a standard delivery area and covers roughly 11.5 square miles in Racine, Racine County, Wisconsin. The area is home to 15,658 residents, producing a population density of 1,357 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53404 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 53404 sits at $50,428 (35% below the Wisconsin average), while per-capita income is $22,869. The poverty rate stands at 24.5% and the unemployment rate at 9.7%. On housing, the median home value is $129,800 (48% below the state average) with median rent at $1,006 per month, and 49.7% of occupied units are owner-occupied, a direct signal of whether 53404 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 14.1% of adults hold a bachelor's degree or higher, the median age is 28.5, and the average commute is 22 minutes. We also surface 9 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Racine County, so you can benchmark 53404 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 53404
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 53404.
- Manufacturing
Manufacturing
41 establishments
- Health care and social assistance
Health care and social assistance
36 establishments
- Other services (except public administration)
Other services (except public administration)
31 establishments
- Construction
Construction
25 establishments
- Retail trade
Retail trade
22 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53404, Racine, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
15,658
Population
11.5
Area (sq mi)
1,357
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53404?
28.5
Median Age
49.1%
Male
50.9%
Female
9.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$50,428
Median Household Income
-35% vs state
$22,869
Per Capita Income
24.5%
Poverty Rate
9.7%
Unemployment Rate
21.6 min
Mean Commute Time
How ZIP 53404 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$50,428 15th percentile higher than 15% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
5,452
Total Housing Units
4,987
Occupied Units
465
Vacant Units
2.65
Avg Household Size
Occupancy Type
$129,800
Median Home Value
-48% vs state
$1,006
Median Rent
1956
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+11.8%
YoY Change (2024)
216
HPI Index (2000 = 100)
+116%
Total Change Since 2000
Home values in ZIP 53404 have increased 11.8% over the past year (2024). Since 2000, this ZIP has seen +116% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +8.6% | 149 |
| 2021 | +10.3% | 164 |
| 2022 | +16.8% | 192 |
| 2023 | +0.9% | 194 |
| 2024 | +11.8% | 216 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 233 business establishments in ZIP 53404, employing approximately 3,243 people with a combined annual payroll of $184,315,000.
233
Businesses
3,243
Employees
$184.3M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Manufacturing | 41 | 17.6% |
| Health care and social assistance | 36 | 15.4% |
| Other services (except public administration) | 31 | 13.3% |
| Construction | 25 | 10.7% |
| Retail trade | 22 | 9.4% |
| Wholesale trade | 17 | 7.3% |
| Accommodation and food services | 15 | 6.4% |
| Administrative and support and waste management and remediation services | 11 | 4.7% |
| Arts, entertainment, and recreation | 11 | 4.7% |
| Professional, scientific, and technical services | 10 | 4.3% |
| Real estate and rental and leasing | 5 | 2.1% |
| Transportation and warehousing | 4 | 1.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53404 vs 53405 →
ZIP 53404 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53154
Oak Creek (53154)
34,451 residents
- 53402
Racine (53402)
33,174 residents
- 53140
Kenosha (53140)
30,017 residents
- 53403
Racine (53403)
27,432 residents
- 53144
Kenosha (53144)
27,256 residents
- 53406
Racine (53406)
25,845 residents
- 53405
Racine (53405)
25,193 residents
- 53404
Racine (53404)
15,658 residents
- 53177 8,329
Sturtevant (53177)
8,329 residents
What this shows Among its immediate neighbors, ZIP 53404 ranks #8 by population — useful context the national average alone can't give.
ZIP 53404 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53154
Oak Creek (53154)
$96,555 median income
- 53177
Sturtevant (53177)
$90,769 median income
- 53108
Caledonia (53108)
$86,679 median income
- 53406
Racine (53406)
$82,792 median income
- 53144
Kenosha (53144)
$76,507 median income
- 53402
Racine (53402)
$75,751 median income
- 53405
Racine (53405)
$69,242 median income
- 53403
Racine (53403)
$59,820 median income
- 53140
Kenosha (53140)
$58,006 median income
What this shows By household income, ZIP 53404 ranks #null of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 53405 | Racine, WI | 25,193 | 2.0 mi |
| 53402 | Racine, WI | 33,174 | 3.2 mi |
| 53406 | Racine, WI | 25,845 | 3.2 mi |
| 53403 | Racine, WI | 27,432 | 4.6 mi |
| 53140 | Kenosha, WI | 30,017 | 9.1 mi |
| 53177 | Sturtevant, WI | 8,329 | 7.2 mi |
| 53108 | Caledonia, WI | 3,329 | 8.2 mi |
| 53154 | Oak Creek, WI | 34,451 | 9.9 mi |
| 53144 | Kenosha, WI | 27,256 | 10.9 mi |
More ZIP Codes in Racine County
Related Areas
Frequently Asked Questions
What county is ZIP code 53404 in? ▼
What is the population of ZIP code 53404? ▼
What is the median household income in ZIP 53404? ▼
What is the average home value in ZIP 53404? ▼
What is the demographic makeup of ZIP 53404? ▼
How many businesses are in ZIP code 53404? ▼
What are the main industries in ZIP code 53404? ▼
How have home values changed in ZIP code 53404? ▼
What is the education level in ZIP code 53404? ▼
What is the average commute time in ZIP 53404? ▼
What percentage of residents own vs. rent in ZIP 53404? ▼
What is the poverty rate in ZIP code 53404? ▼
ZIP Code Research Guides
Official Data Resources for Racine, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.