Racine, WI · standard
ZIP Code 53404
Racine County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 15,658
- 1,357/sq mi High-density area
- $50,428
- Median income Below-median income area
- $129,800
- Median home value Below-median home value
- 14.1%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Racine pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.
- 15th pct
- household income, US ZIPs
- 20th pct
- home value, US ZIPs
- 1,357
- people per sq mi
- 50%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53404 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 53404 (Racine, WI) rose +11.8% from 2023 to 2024. The all-transactions index moved from 193.5 in 2023 to 216.4 in 2024 (2000 = 100).
ZIP code 53404 is a mid-sized community (a standard USPS delivery area) in Racine, Racine County, Wisconsin, home to 15,658 residents across 11.5 square miles, a density of 1,357 people per square mile, in the Chicago time zone.
ZIP 53404 reports a modest median household income of $50,428 (35% below the average Wisconsin ZIP), while per-capita income is $22,869. The poverty rate is 24.5%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $129,800 (48% below the average Wisconsin ZIP), and median rent is $1,006; owner occupancy is 49.7%.
Formal educational attainment runs low here: just 14.1% of adults hold a bachelor's degree or higher, the median age is 28.5, and the average commute is 22 minutes. The page also surfaces 9 ZIP codes within roughly 10 miles and 6 more in Racine County, so 53404 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53404
Top 5 sectors by establishment count in Racine, WI
Which industries have the most business establishments in ZIP 53404.
- Manufacturing
Manufacturing
41 establishments
- Health care and social assistance
Health care and social assistance
36 establishments
- Other services (except public administration)
Other services (except public administration)
31 establishments
- Construction
Construction
25 establishments
- Retail trade
Retail trade
22 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53404, Racine, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
15,658
Population
11.5
Area (sq mi)
1,357
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53404?
28.5
Median Age
49.1%
Male
50.9%
Female
9.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$50,428
Median Household Income
-35% vs state ZIP avg
$22,869
Per Capita Income
24.5%
Poverty Rate
9.7%
Unemployment Rate
21.6 min
Mean Commute Time
How ZIP 53404 ranks among Wisconsin ZIPs
Racine, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$50,428 4th percentile higher than 4% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
5,452housing units
5,452
Total Housing Units
4,987
Occupied Units
465
Vacant Units
2.65
Avg Household Size
Occupancy Type
$129,800
Median Home Value
-48% vs state ZIP avg
$1,006
Median Rent
1956
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+11.8%
YoY Change (2024)
216
HPI Index (2000 = 100)
+116%
Total Change Since 2000
Home values in ZIP 53404 have increased 11.8% over the past year (2024). Since 2000, this ZIP has seen +116% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +8.6% | 149 |
| 2021 | +10.3% | 164 |
| 2022 | +16.8% | 192 |
| 2023 | +0.9% | 194 |
| 2024 | +11.8% | 216 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 233 business establishments in ZIP 53404, employing approximately 3,243 people with a combined annual payroll of $184,315,000.
233
Businesses
3,243
Employees
$184.3M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Manufacturing | 41 | 17.6% |
| Health care and social assistance | 36 | 15.4% |
| Other services (except public administration) | 31 | 13.3% |
| Construction | 25 | 10.7% |
| Retail trade | 22 | 9.4% |
| Wholesale trade | 17 | 7.3% |
| Accommodation and food services | 15 | 6.4% |
| Administrative and support and waste management and remediation services | 11 | 4.7% |
| Arts, entertainment, and recreation | 11 | 4.7% |
| Professional, scientific, and technical services | 10 | 4.3% |
| Real estate and rental and leasing | 5 | 2.1% |
| Transportation and warehousing | 4 | 1.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53404 vs 53405 →
ZIP 53404 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53154
Oak Creek (53154)
34,451 residents
- 53402
Racine (53402)
33,174 residents
- 53140
Kenosha (53140)
30,017 residents
- 53403
Racine (53403)
27,432 residents
- 53144
Kenosha (53144)
27,256 residents
- 53406
Racine (53406)
25,845 residents
- 53405
Racine (53405)
25,193 residents
- 53404
Racine (53404)
15,658 residents
- 53177 8,329
Sturtevant (53177)
8,329 residents
What this shows Among its immediate neighbors, ZIP 53404 ranks #8 by population - useful context the national average alone can't give.
ZIP 53404 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53154
Oak Creek (53154)
$96,555 median income
- 53177
Sturtevant (53177)
$90,769 median income
- 53108
Caledonia (53108)
$86,679 median income
- 53406
Racine (53406)
$82,792 median income
- 53144
Kenosha (53144)
$76,507 median income
- 53402
Racine (53402)
$75,751 median income
- 53405
Racine (53405)
$69,242 median income
- 53403
Racine (53403)
$59,820 median income
- 53140
Kenosha (53140)
$58,006 median income
What this shows By household income, ZIP 53404 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 53405 | Racine, WI | 25,193 | 2.0 mi |
| 53402 | Racine, WI | 33,174 | 3.2 mi |
| 53406 | Racine, WI | 25,845 | 3.2 mi |
| 53403 | Racine, WI | 27,432 | 4.6 mi |
| 53140 | Kenosha, WI | 30,017 | 9.1 mi |
| 53177 | Sturtevant, WI | 8,329 | 7.2 mi |
| 53108 | Caledonia, WI | 3,329 | 8.2 mi |
| 53154 | Oak Creek, WI | 34,451 | 9.9 mi |
| 53144 | Kenosha, WI | 27,256 | 10.9 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53404, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (15,658 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Racine County
Related Areas
Frequently Asked Questions
What county is ZIP code 53404 in?
ZIP code 53404 (Racine) is located in Racine County, Wisconsin. Racine County contains multiple ZIP codes, see the full list at /counties/racine-wi.
What is the population of ZIP code 53404?
ZIP code 53404 in Racine, WI has a population of 15,658 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53404?
The median household income in ZIP 53404 is $50,428, which is 34% below the national average of $76,288.
What is the average home value in ZIP 53404?
The median home value in ZIP 53404 is $129,800, which is 53% below the national average of $278,155.
What is the demographic makeup of ZIP 53404?
The largest racial group in ZIP 53404 is White at 43.7%. Hispanic or Latino residents make up 39.4% of the population.
How many businesses are in ZIP code 53404?
ZIP code 53404 has 233 business establishments employing approximately 3,243 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53404?
The top industries by establishment count in ZIP 53404 are: Manufacturing (41), Health care and social assistance (36), Other services (except public administration) (31). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 53404?
According to the FHFA House Price Index, home values in ZIP 53404 increased by 11.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 116%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53404?
In ZIP code 53404, 52.0% of residents aged 25+ have a high school diploma or higher, and 14.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53404?
The mean commute time for workers in ZIP code 53404 is 21.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53404?
In ZIP code 53404, approximately 49.7% of occupied housing units are owner-occupied and 50.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53404?
The poverty rate in ZIP code 53404 is 24.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53404's numbers, next.
- See how ZIP 53404 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Racine, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.