PlainZIP

Stoughton, WI · standard

ZIP Code 53589

Dane County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

19,427
89/sq mi
$96,226
Median income
$341,000
Median home value
40.1%
Bachelor's or higher

The verdict

Stoughton pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 22%
household income, US ZIPs
Top 28%
home value, US ZIPs
89
people per sq mi
76%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53589 against every reporting US ZIP.

ZIP code 53589 is a mid-sized community (a standard USPS delivery area) in Stoughton, Dane County, Wisconsin, home to 19,427 residents across 218.3 square miles, a density of 89 people per square mile, in the Chicago time zone.

ZIP 53589 lands in the middle-income range, with a median household income of $96,226 (23% above the Wisconsin average), while per-capita income is $54,176. 6.1% of residents live below the poverty line, and the unemployment rate reads 1.5%. The typical home here is valued at $341,000 (37% above the state average); renters pay a median of $1,148 monthly, and 75.7% of units are owner-occupied.

A solid share of residents have a four-year degree: 40.1% of adults hold a bachelor's degree or higher, the median age is 44.8, and the average commute is 23 minutes. To put 53589 in local context, 5 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Dane County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 53589

Top 5 sectors by establishment count in Stoughton, WI

Which industries have the most business establishments in ZIP 53589.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53589, Stoughton, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

19,427

Population

218.3

Area (sq mi)

89

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53589?

44.8

Median Age

50.3%

Male

49.7%

Female

2.1%

Foreign-Born

White 91.5%
African American 1.2%
Asian 0.7%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.6%
Hispanic or Latino 1.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$96,226

Median Household Income

+23% vs state

$54,176

Per Capita Income

6.1%

Poverty Rate

1.5%

Unemployment Rate

22.7 min

Mean Commute Time

How ZIP 53589 ranks nationally

Stoughton, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$96,226 Top 22% higher than 78% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.8%
Bachelor's Degree or Higher 40.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

8,962

Total Housing Units

8,418

Occupied Units

544

Vacant Units

2.29

Avg Household Size

Occupancy Type

Owner 75.7%
Renter 24.3%

$341,000

Median Home Value

+37% vs state

$1,148

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+8.4%

YoY Change (2024)

256

HPI Index (2000 = 100)

+156%

Total Change Since 2000

Home values in ZIP 53589 have increased 8.4% over the past year (2024). Since 2000, this ZIP has seen +156% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.6% 174
2021 +10.4% 192
2022 +14.1% 219
2023 +8.0% 237
2024 +8.4% 256

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 490 business establishments in ZIP 53589, employing approximately 7,136 people with a combined annual payroll of $378,745,000.

490

Businesses

7,136

Employees

$378.7M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Construction 71 14.5%
Retail trade 64 13.1%
Health care and social assistance 54 11.0%
Other services (except public administration) 53 10.8%
Accommodation and food services 46 9.4%
Professional, scientific, and technical services 44 9.0%
Real estate and rental and leasing 29 5.9%
Administrative and support and waste management and remediation services 26 5.3%
Finance and insurance 23 4.7%
Manufacturing 22 4.5%
Wholesale trade 15 3.1%
Arts, entertainment, and recreation 11 2.2%
Transportation and warehousing 10 2.0%
Information 8 1.6%
Educational services 6 1.2%
Agriculture, forestry, fishing and hunting 3 0.6%
Management of companies and enterprises 3 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53589 vs 53558 →

ZIP 53589 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53589 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53589 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53589 ranks #4 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
53558 Mc Farland, WI 10,742 6.4 mi
53527 Cottage Grove, WI 9,963 9.4 mi
53534 Edgerton, WI 11,512 8.3 mi
53716 Madison, WI 18,419 10.8 mi
53531 Deerfield, WI 4,338 10.8 mi

More ZIP Codes in Dane County

53711 standard
Madison, WI
Pop: 45,728
53704 standard
Madison, WI
Pop: 44,034
53590 standard
Sun Prairie, WI
Pop: 36,294
53719 standard
Madison, WI
Pop: 28,487
53703 standard
Madison, WI
Pop: 27,958
53562 standard
Middleton, WI
Pop: 23,627

Related Areas

Dane County Stoughton, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 53589 in? ▼
ZIP code 53589 (Stoughton) is located in Dane County, Wisconsin. Dane County contains multiple ZIP codes, see the full list at /counties/dane-wi.
What is the population of ZIP code 53589? ▼
ZIP code 53589 in Stoughton, WI has a population of 19,427 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53589? ▼
The median household income in ZIP 53589 is $96,226, which is 26% above the national average of $76,288.
What is the average home value in ZIP 53589? ▼
The median home value in ZIP 53589 is $341,000, which is 23% above the national average of $278,155.
What is the demographic makeup of ZIP 53589? ▼
The largest racial group in ZIP 53589 is White at 91.5%. Hispanic or Latino residents make up 1.5% of the population.
How many businesses are in ZIP code 53589? ▼
ZIP code 53589 has 490 business establishments employing approximately 7,136 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53589? ▼
The top industries by establishment count in ZIP 53589 are: Construction (71), Retail trade (64), Health care and social assistance (54). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 53589? ▼
According to the FHFA House Price Index, home values in ZIP 53589 increased by 8.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 156%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53589? ▼
In ZIP code 53589, 64.8% of residents aged 25+ have a high school diploma or higher, and 40.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53589? ▼
The mean commute time for workers in ZIP code 53589 is 22.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53589? ▼
In ZIP code 53589, approximately 75.7% of occupied housing units are owner-occupied and 24.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53589? ▼
The poverty rate in ZIP code 53589 is 6.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.