Stoughton, WI · standard
ZIP Code 53589
Dane County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 19,427
- 89/sq mi Moderate-density area
- $96,226
- Median income Above-median income area
- $341,000
- Median home value Above-median home value
- 40.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Stoughton pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 22%
- household income, US ZIPs
- Top 28%
- home value, US ZIPs
- 89
- people per sq mi
- 76%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53589 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 53589 (Stoughton, WI) rose +8.4% from 2023 to 2024. The all-transactions index moved from 236.6 in 2023 to 256.4 in 2024 (2000 = 100).
ZIP code 53589 is a mid-sized community (a standard USPS delivery area) in Stoughton, Dane County, Wisconsin, home to 19,427 residents across 218.3 square miles, a density of 89 people per square mile, in the Chicago time zone.
ZIP 53589 lands in the middle-income range, with a median household income of $96,226 (23% above the average Wisconsin ZIP), while per-capita income is $54,176. Both reported hardship measures are comparatively low in absolute terms: poverty is 6.1% and unemployment is 1.5%. Housing is both higher-cost and owner-heavy: median home value is $341,000 (37% above the average Wisconsin ZIP), while 75.7% of occupied homes are owner-occupied and median rent is $1,148.
A solid share of residents have a four-year degree: 40.1% of adults hold a bachelor's degree or higher, the median age is 44.8, and the average commute is 23 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Dane County, so 53589 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53589
Top 5 sectors by establishment count in Stoughton, WI
Which industries have the most business establishments in ZIP 53589.
- Construction
Construction
71 establishments
- Retail trade
Retail trade
64 establishments
- Health care and social assistance
Health care and social assistance
54 establishments
- Other services (except public administration)
Other services (except public administration)
53 establishments
- Accommodation and food services
Accommodation and food services
46 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53589, Stoughton, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
19,427
Population
218.3
Area (sq mi)
89
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53589?
44.8
Median Age
50.3%
Male
49.7%
Female
2.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$96,226
Median Household Income
+23% vs state ZIP avg
$54,176
Per Capita Income
6.1%
Poverty Rate
1.5%
Unemployment Rate
22.7 min
Mean Commute Time
How ZIP 53589 ranks among Wisconsin ZIPs
Stoughton, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$96,226 Top 16% higher than 84% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
8,962housing units
8,962
Total Housing Units
8,418
Occupied Units
544
Vacant Units
2.29
Avg Household Size
Occupancy Type
$341,000
Median Home Value
+37% vs state ZIP avg
$1,148
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+8.4%
YoY Change (2024)
256
HPI Index (2000 = 100)
+156%
Total Change Since 2000
Home values in ZIP 53589 have increased 8.4% over the past year (2024). Since 2000, this ZIP has seen +156% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.6% | 174 |
| 2021 | +10.4% | 192 |
| 2022 | +14.1% | 219 |
| 2023 | +8.0% | 237 |
| 2024 | +8.4% | 256 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 490 business establishments in ZIP 53589, employing approximately 7,136 people with a combined annual payroll of $378,745,000.
490
Businesses
7,136
Employees
$378.7M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 71 | 14.5% |
| Retail trade | 64 | 13.1% |
| Health care and social assistance | 54 | 11.0% |
| Other services (except public administration) | 53 | 10.8% |
| Accommodation and food services | 46 | 9.4% |
| Professional, scientific, and technical services | 44 | 9.0% |
| Real estate and rental and leasing | 29 | 5.9% |
| Administrative and support and waste management and remediation services | 26 | 5.3% |
| Finance and insurance | 23 | 4.7% |
| Manufacturing | 22 | 4.5% |
| Wholesale trade | 15 | 3.1% |
| Arts, entertainment, and recreation | 11 | 2.2% |
| Transportation and warehousing | 10 | 2.0% |
| Information | 8 | 1.6% |
| Educational services | 6 | 1.2% |
| Agriculture, forestry, fishing and hunting | 3 | 0.6% |
| Management of companies and enterprises | 3 | 0.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53589 vs 53558 →
ZIP 53589 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53589
Stoughton (53589)
19,427 residents
- 53716
Madison (53716)
18,419 residents
- 53534
Edgerton (53534)
11,512 residents
- 53558
Mc Farland (53558)
10,742 residents
- 53527
Cottage Grove (53527)
9,963 residents
- 53531 4,338
Deerfield (53531)
4,338 residents
What this shows Among its immediate neighbors, ZIP 53589 ranks the most populous - useful context the national average alone can't give.
ZIP 53589 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53527
Cottage Grove (53527)
$133,883 median income
- 53558
Mc Farland (53558)
$107,609 median income
- 53531
Deerfield (53531)
$105,000 median income
- 53589
Stoughton (53589)
$96,226 median income
- 53716
Madison (53716)
$91,716 median income
- 53534
Edgerton (53534)
$89,045 median income
What this shows By household income, ZIP 53589 ranks #4 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53589, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (19,427 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Dane County
Related Areas
Frequently Asked Questions
What county is ZIP code 53589 in?
ZIP code 53589 (Stoughton) is located in Dane County, Wisconsin. Dane County contains multiple ZIP codes, see the full list at /counties/dane-wi.
What is the population of ZIP code 53589?
ZIP code 53589 in Stoughton, WI has a population of 19,427 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53589?
The median household income in ZIP 53589 is $96,226, which is 26% above the national average of $76,288.
What is the average home value in ZIP 53589?
The median home value in ZIP 53589 is $341,000, which is 23% above the national average of $278,155.
What is the demographic makeup of ZIP 53589?
The largest racial group in ZIP 53589 is White at 91.5%. Hispanic or Latino residents make up 1.5% of the population.
How many businesses are in ZIP code 53589?
ZIP code 53589 has 490 business establishments employing approximately 7,136 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53589?
The top industries by establishment count in ZIP 53589 are: Construction (71), Retail trade (64), Health care and social assistance (54). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 53589?
According to the FHFA House Price Index, home values in ZIP 53589 increased by 8.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 156%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53589?
In ZIP code 53589, 64.8% of residents aged 25+ have a high school diploma or higher, and 40.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53589?
The mean commute time for workers in ZIP code 53589 is 22.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53589?
In ZIP code 53589, approximately 75.7% of occupied housing units are owner-occupied and 24.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53589?
The poverty rate in ZIP code 53589 is 6.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53589's numbers, next.
- See how ZIP 53589 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Stoughton, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.