Residential delivery area · Wisconsin
ZIP Code 54491: White Lake, WI
ZIP code 54491 uses the postal name White Lake, Wisconsin and lies mostly in Langlade County (91% of its land) with the rest in Oconto County (Census 2020 ZIP-county file). About 1,600 people live there (Census Bureau, ACS 2020-2024). Median household income is $55,917 (Census Bureau, ACS 2020-2024). By Census place, 1% of its land lies in White Lake; 99% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2022
- ZBP2023
- IRS2022
- Town
- White Lake · its only residential ZIP
- County
- Langlade County (91%); Oconto County (9%)
- Census places
- White Lake
- House districts
- WI-7 (91%), WI-8 (9%) 119th Congress, by share of land
- State
- Wisconsin
- Time zone
- Central
- Land area
- 198.3 sq mi · 8 people per sq mi
Where is ZIP code 54491?
54491 centers on 45.227°, -88.749° and covers 198.3 square miles of land plus 3.3 of water. It borders 8 ZIP codes: 54175, 54430, 54418, 54465, 54149, 54566, 54174, 54424.
The map draws ZIP code areas only. For the streets inside 54491, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 54491 compare with the rest of Langlade County?
| Measure | 54491 | In Langlade County | In WI |
|---|---|---|---|
| People (ACS 2020-2024) | 1,607 | 3rd of 14 | 529th of 783 |
| Median household income | $56k | 6th of 7 | 581st of 610 |
| Median home value | $168k | 5th of 7 | 555th of 612 |
Its median household income is higher than in 22% of U.S. residential ZIP codes, and it is denser than 15% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 54491?
The 2020 Census counted 1,591 people in 54491; the ACS, which samples households over 2020-2024, estimates 1,607. Its boundary changed between the 2010 and 2020 censuses, so the two counts are not compared.
- People, ACS 2020-2024
- 1,607±168 (90% margin)
- 2020 Census count
- 1,591
- Households
- 747
- Median age
- 55.4
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 54491?
Of the 1,607 people the ACS estimates in 54491, 20.0% are under 18 and 30.9% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (91.8%).
- Under 1820.0%
- 18 to 6449.1%
- 65 and older30.9%
- White, not Hispanic91.8%
- Other or two or more6.8%
- Hispanic or Latino1.1%
- Black, not Hispanic0.2%
- Asian, not Hispanic0.0%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 54491 earn?
Median household income is $55,917 (ACS 2020-2024), the 6th highest of the 7 ranked ZIP codes in Langlade County.
- Median household income
- $55,917±$6,517
- Income per person
- $30,498
- Below the poverty line
- 12.8%
- Unemployed (of the labor force)
- 2.2%
- Adults 25+ with a bachelor's degree
- 16.5%
- Adjusted gross income per tax return, 2022
- $57,114760 returns; wages 58% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 54491?
- Median home value (owners' estimate)
- $168,400
- Median gross rent
- $773
- Homes owned by their occupants
- 79.1%
- Housing units
- 1,610
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 54491?
33 business establishments had a location in this ZIP code in 2023, 6 more than in 2018; the most are in accommodation and food services (ZIP Code Business Patterns).
- Accommodation and food services10
- Other services (except public administration)5
- Retail trade4
- Construction3
- Real estate and rental and leasing3
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 54491?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 54175 | Townsend | 1,101 | $88k | 8.0 mi |
| 54430 | Elton | 92 | $57k | 9.2 mi |
| 54418 | Bryant | 1,084 | $80k | 11.4 mi |
| 54465 | Pickerel | 731 | $57k | 13.2 mi |
| 54149 | Mountain | 1,210 | $50k | 14.9 mi |
| 54566 | Wabeno | 1,453 | $56k | 15.0 mi |
| 54174 | Suring | 3,171 | $70k | 20.2 mi |
| 54424 | Deerbrook | 1,565 | $78k | 21.9 mi |
| 54462 | Pearson | 416 | $93k | 16.9 mi (near) |
| 54464 | Phlox | 70 | $122k | 17.7 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.