White Lake, WI · standard
ZIP Code 54491
Langlade County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,652
- 4/sq mi
- $55,917
- Median income
- $168,400
- Median home value
- 16.5%
- Bachelor's or higher
The verdict
White Lake pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 22th pct
- household income, US ZIPs
- 34th pct
- home value, US ZIPs
- 4
- people per sq mi
- 79%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54491 against every reporting US ZIP.
ZIP code 54491 is classified by USPS as a standard delivery area and covers roughly 458.9 square miles in White Lake, Langlade County, Wisconsin. The area is home to 1,652 residents, producing a population density of 4 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54491 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54491 sits at $55,917 (28% below the Wisconsin average), while per-capita income is $30,498. The poverty rate stands at 12.8% and the unemployment rate at 2.2%. On housing, the median home value is $168,400 (32% below the state average) with median rent at $773 per month, and 79.1% of occupied units are owner-occupied, a direct signal of whether 54491 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 16.5% of adults hold a bachelor's degree or higher, the median age is 55.4, and the average commute is 35 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Langlade County, so you can benchmark 54491 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54491
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54491.
- Accommodation and food services
Accommodation and food services
10 establishments
- Other services (except public administration)
Other services (except public administration)
5 establishments
- Retail trade
Retail trade
4 establishments
- Construction 3
Construction
3 establishments
- Real estate and rental and leasing 3
Real estate and rental and leasing
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54491, White Lake, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
1,652
Population
458.9
Area (sq mi)
4
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54491?
55.4
Median Age
55.9%
Male
44.1%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$55,917
Median Household Income
-28% vs state
$30,498
Per Capita Income
12.8%
Poverty Rate
2.2%
Unemployment Rate
34.8 min
Mean Commute Time
How ZIP 54491 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$55,917 22nd percentile higher than 22% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,610
Total Housing Units
747
Occupied Units
863
Vacant Units
2.07
Avg Household Size
Occupancy Type
$168,400
Median Home Value
-32% vs state
$773
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 33 business establishments in ZIP 54491, employing approximately 269 people with a combined annual payroll of $15,848,000.
33
Businesses
269
Employees
$15.8M
Annual Payroll
5
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 10 | 30.3% |
| Other services (except public administration) | 5 | 15.2% |
| Retail trade | 4 | 12.1% |
| Construction | 3 | 9.1% |
| Real estate and rental and leasing | 3 | 9.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54491 vs 54175 →
ZIP 54491 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54491
White Lake (54491)
1,652 residents
- 54175
Townsend (54175)
1,018 residents
- 54465 536
Pickerel (54465)
536 residents
- 54430 135
Elton (54430)
135 residents
What this shows Among its immediate neighbors, ZIP 54491 ranks the most populous — useful context the national average alone can't give.
ZIP 54491 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54175
Townsend (54175)
$87,614 median income
- 54430
Elton (54430)
$57,045 median income
- 54465
Pickerel (54465)
$56,625 median income
- 54491
White Lake (54491)
$55,917 median income
What this shows By household income, ZIP 54491 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Langlade County
Related Areas
Frequently Asked Questions
What county is ZIP code 54491 in? ▼
What is the population of ZIP code 54491? ▼
What is the median household income in ZIP 54491? ▼
What is the average home value in ZIP 54491? ▼
What is the demographic makeup of ZIP 54491? ▼
How many businesses are in ZIP code 54491? ▼
What are the main industries in ZIP code 54491? ▼
What is the education level in ZIP code 54491? ▼
What is the average commute time in ZIP 54491? ▼
What percentage of residents own vs. rent in ZIP 54491? ▼
What is the poverty rate in ZIP code 54491? ▼
ZIP Code Research Guides
Official Data Resources for White Lake, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.