White Lake, WI · standard
ZIP Code 54491
Langlade County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,652
- 4/sq mi Low-density area
- $55,917
- Median income Below-median income area
- $168,400
- Median home value Near-median home value
- 16.5%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
White Lake pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 22nd pct
- household income, US ZIPs
- 34th pct
- home value, US ZIPs
- 4
- people per sq mi
- 79%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54491 against every reporting US ZIP.
ZIP code 54491 covers 458.9 square miles in White Lake, Langlade County, Wisconsin (a standard USPS delivery area), with a modest 1,652 residents on file, a density of 4 people per square mile, in the Chicago time zone.
ZIP 54491 reports a modest median household income of $55,917 (28% below the average Wisconsin ZIP), while per-capita income is $30,498. The poverty rate is 12.8%, with unemployment at 2.2%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $168,400 (32% below the average Wisconsin ZIP), and median rent is $773; owner occupancy is 79.1%.
Educational attainment sits below the national norm: 16.5% of adults hold a bachelor's degree or higher, the median age is 55.4, and the average commute is 35 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Langlade County, so 54491 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54491
Top 5 sectors by establishment count in White Lake, WI
Which industries have the most business establishments in ZIP 54491.
- Accommodation and food services
Accommodation and food services
10 establishments
- Other services (except public administration)
Other services (except public administration)
5 establishments
- Retail trade
Retail trade
4 establishments
- Construction 3
Construction
3 establishments
- Real estate and rental and leasing 3
Real estate and rental and leasing
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54491, White Lake, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,652
Population
458.9
Area (sq mi)
4
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54491?
55.4
Median Age
55.9%
Male
44.1%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$55,917
Median Household Income
-28% vs state ZIP avg
$30,498
Per Capita Income
12.8%
Poverty Rate
2.2%
Unemployment Rate
34.8 min
Mean Commute Time
How ZIP 54491 ranks among Wisconsin ZIPs
White Lake, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$55,917 7th percentile higher than 7% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,610housing units
1,610
Total Housing Units
747
Occupied Units
863
Vacant Units
2.07
Avg Household Size
Occupancy Type
$168,400
Median Home Value
-32% vs state ZIP avg
$773
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 33 business establishments in ZIP 54491, employing approximately 269 people with a combined annual payroll of $15,848,000.
33
Businesses
269
Employees
$15.8M
Annual Payroll
5
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 10 | 30.3% |
| Other services (except public administration) | 5 | 15.2% |
| Retail trade | 4 | 12.1% |
| Construction | 3 | 9.1% |
| Real estate and rental and leasing | 3 | 9.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54491 vs 54175 →
ZIP 54491 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54491
White Lake (54491)
1,652 residents
- 54175
Townsend (54175)
1,018 residents
- 54465 536
Pickerel (54465)
536 residents
- 54430 135
Elton (54430)
135 residents
What this shows Among its immediate neighbors, ZIP 54491 ranks the most populous - useful context the national average alone can't give.
ZIP 54491 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54175
Townsend (54175)
$87,614 median income
- 54430
Elton (54430)
$57,045 median income
- 54465
Pickerel (54465)
$56,625 median income
- 54491
White Lake (54491)
$55,917 median income
What this shows By household income, ZIP 54491 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54491, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,652 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Langlade County
Related Areas
Frequently Asked Questions
What county is ZIP code 54491 in?
ZIP code 54491 (White Lake) is located in Langlade County, Wisconsin. Langlade County contains multiple ZIP codes, see the full list at /counties/langlade-wi.
What is the population of ZIP code 54491?
ZIP code 54491 in White Lake, WI has a population of 1,652 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54491?
The median household income in ZIP 54491 is $55,917, which is 27% below the national average of $76,288.
What is the average home value in ZIP 54491?
The median home value in ZIP 54491 is $168,400, which is 39% below the national average of $278,155.
What is the demographic makeup of ZIP 54491?
The largest racial group in ZIP 54491 is White at 92.2%. Hispanic or Latino residents make up 1.1% of the population.
How many businesses are in ZIP code 54491?
ZIP code 54491 has 33 business establishments employing approximately 269 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54491?
The top industries by establishment count in ZIP 54491 are: Accommodation and food services (10), Other services (except public administration) (5), Retail trade (4). There are 5 industry sectors represented in total.
What is the education level in ZIP code 54491?
In ZIP code 54491, 59.4% of residents aged 25+ have a high school diploma or higher, and 16.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54491?
The mean commute time for workers in ZIP code 54491 is 34.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54491?
In ZIP code 54491, approximately 79.1% of occupied housing units are owner-occupied and 20.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54491?
The poverty rate in ZIP code 54491 is 12.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54491's numbers, next.
- See how ZIP 54491 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where White Lake, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.