White Lake, WI · standard

ZIP Code 54491

Langlade County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,652
4/sq mi
$55,917
Median income
$168,400
Median home value
16.5%
Bachelor's or higher

The verdict

White Lake pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.

22th pct
household income, US ZIPs
34th pct
home value, US ZIPs
4
people per sq mi
79%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54491 against every reporting US ZIP.

ZIP code 54491 is classified by USPS as a standard delivery area and covers roughly 458.9 square miles in White Lake, Langlade County, Wisconsin. The area is home to 1,652 residents, producing a population density of 4 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54491 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54491 sits at $55,917 (28% below the Wisconsin average), while per-capita income is $30,498. The poverty rate stands at 12.8% and the unemployment rate at 2.2%. On housing, the median home value is $168,400 (32% below the state average) with median rent at $773 per month, and 79.1% of occupied units are owner-occupied, a direct signal of whether 54491 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 16.5% of adults hold a bachelor's degree or higher, the median age is 55.4, and the average commute is 35 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Langlade County, so you can benchmark 54491 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54491

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54491.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54491, White Lake, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

1,652

Population

458.9

Area (sq mi)

4

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54491?

55.4

Median Age

55.9%

Male

44.1%

Female

1.3%

Foreign-Born

White 92.2%
African American 0.2%
Asian 0.0%
American Indian or Alaska Native 3.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.4%
Hispanic or Latino 1.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$55,917

Median Household Income

-28% vs state

$30,498

Per Capita Income

12.8%

Poverty Rate

2.2%

Unemployment Rate

34.8 min

Mean Commute Time

How ZIP 54491 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$55,917 22nd percentile higher than 22% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.4%
Bachelor's Degree or Higher 16.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,610

Total Housing Units

747

Occupied Units

863

Vacant Units

2.07

Avg Household Size

Occupancy Type

Owner 79.1%
Renter 20.9%

$168,400

Median Home Value

-32% vs state

$773

Median Rent

1982

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 33 business establishments in ZIP 54491, employing approximately 269 people with a combined annual payroll of $15,848,000.

33

Businesses

269

Employees

$15.8M

Annual Payroll

5

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 10 30.3%
Other services (except public administration) 5 15.2%
Retail trade 4 12.1%
Construction 3 9.1%
Real estate and rental and leasing 3 9.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54491 vs 54175 →

ZIP 54491 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54491 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54491 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54491 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54175 Townsend, WI 1,018 7.8 mi
54430 Elton, WI 135 8.9 mi
54465 Pickerel, WI 536 12.0 mi

More ZIP Codes in Langlade County

Frequently Asked Questions

What county is ZIP code 54491 in?
ZIP code 54491 (White Lake) is located in Langlade County, Wisconsin. Langlade County contains multiple ZIP codes, see the full list at /counties/langlade-wi.
What is the population of ZIP code 54491?
ZIP code 54491 in White Lake, WI has a population of 1,652 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54491?
The median household income in ZIP 54491 is $55,917, which is 27% below the national average of $76,288.
What is the average home value in ZIP 54491?
The median home value in ZIP 54491 is $168,400, which is 39% below the national average of $278,155.
What is the demographic makeup of ZIP 54491?
The largest racial group in ZIP 54491 is White at 92.2%. Hispanic or Latino residents make up 1.1% of the population.
How many businesses are in ZIP code 54491?
ZIP code 54491 has 33 business establishments employing approximately 269 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54491?
The top industries by establishment count in ZIP 54491 are: Accommodation and food services (10), Other services (except public administration) (5), Retail trade (4). There are 5 industry sectors represented in total.
What is the education level in ZIP code 54491?
In ZIP code 54491, 59.4% of residents aged 25+ have a high school diploma or higher, and 16.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54491?
The mean commute time for workers in ZIP code 54491 is 34.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54491?
In ZIP code 54491, approximately 79.1% of occupied housing units are owner-occupied and 20.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54491?
The poverty rate in ZIP code 54491 is 12.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for White Lake, WI

Verify and explore additional data for this area using these official government sources.