PlainZIP

Black River Falls, WI · standard

ZIP Code 54615

Jackson County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

10,742
14/sq mi
$67,033
Median income
$198,000
Median home value
14.9%
Bachelor's or higher

The verdict

Black River Falls pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

42th pct
household income, US ZIPs
43th pct
home value, US ZIPs
14
people per sq mi
76%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54615 against every reporting US ZIP.

ZIP code 54615 is a mid-sized community (a standard USPS delivery area) in Black River Falls, Jackson County, Wisconsin, home to 10,742 residents across 778.4 square miles, a density of 14 people per square mile, in the Chicago time zone.

ZIP 54615 reports a modest median household income of $67,033 (14% below the Wisconsin average), while per-capita income is $34,049. Poverty here runs at 13.1%, with unemployment measured at 4.1%. Housing costs here run $198,000 for a typical home value (20% below the state average), with rent averaging $781 a month; 76.2% of homes are owner-occupied.

Formal educational attainment runs low here: just 14.9% of adults hold a bachelor's degree or higher, the median age is 44.4, and the average commute is 23 minutes. To put 54615 in local context, 1 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Jackson County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54615

Top 5 sectors by establishment count in Black River Falls, WI

Which industries have the most business establishments in ZIP 54615.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54615, Black River Falls, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

10,742

Population

778.4

Area (sq mi)

14

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54615?

44.4

Median Age

54.0%

Male

46.0%

Female

2.0%

Foreign-Born

White 81.4%
African American 3.6%
Asian 0.5%
American Indian or Alaska Native 7.6%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 5.6%
Hispanic or Latino 3.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$67,033

Median Household Income

-14% vs state

$34,049

Per Capita Income

13.1%

Poverty Rate

4.1%

Unemployment Rate

22.9 min

Mean Commute Time

How ZIP 54615 ranks nationally

Black River Falls, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$67,033 42nd percentile higher than 42% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.9%
Bachelor's Degree or Higher 14.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,980

Total Housing Units

4,478

Occupied Units

502

Vacant Units

2.25

Avg Household Size

Occupancy Type

Owner 76.2%
Renter 23.8%

$198,000

Median Home Value

-20% vs state

$781

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.7%

YoY Change (2024)

237

HPI Index (2000 = 100)

+137%

Total Change Since 2000

Home values in ZIP 54615 have increased 4.7% over the past year (2024). Since 2000, this ZIP has seen +137% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.0% 153
2021 +5.0% 161
2022 +18.8% 191
2023 +18.4% 227
2024 +4.7% 237

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 260 business establishments in ZIP 54615, employing approximately 4,198 people with a combined annual payroll of $237,863,000.

260

Businesses

4,198

Employees

$237.9M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 45 17.3%
Accommodation and food services 44 16.9%
Retail trade 33 12.7%
Other services (except public administration) 28 10.8%
Finance and insurance 18 6.9%
Professional, scientific, and technical services 17 6.5%
Construction 16 6.2%
Manufacturing 15 5.8%
Transportation and warehousing 10 3.9%
Information 9 3.5%
Administrative and support and waste management and remediation services 9 3.5%
Wholesale trade 5 1.9%
Arts, entertainment, and recreation 3 1.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54615 vs 54643 →

ZIP Code City Population Distance
54643 Millston, WI 12 8.9 mi

More ZIP Codes in Jackson County

54642 standard
Melrose, WI
Pop: 2,125
54635 standard
Hixton, WI
Pop: 1,799
54754 standard
Merrillan, WI
Pop: 1,552
54659 standard
Taylor, WI
Pop: 1,409
54611 standard
Alma Center, WI
Pop: 1,307
54643 standard
Millston, WI
Pop: 12

Related Areas

Jackson County Black River Falls, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54615 in? ▼
ZIP code 54615 (Black River Falls) is located in Jackson County, Wisconsin. Jackson County contains multiple ZIP codes, see the full list at /counties/jackson-wi.
What is the population of ZIP code 54615? ▼
ZIP code 54615 in Black River Falls, WI has a population of 10,742 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54615? ▼
The median household income in ZIP 54615 is $67,033, which is 12% below the national average of $76,288.
What is the average home value in ZIP 54615? ▼
The median home value in ZIP 54615 is $198,000, which is 29% below the national average of $278,155.
What is the demographic makeup of ZIP 54615? ▼
The largest racial group in ZIP 54615 is White at 81.4%. Hispanic or Latino residents make up 3.6% of the population.
How many businesses are in ZIP code 54615? ▼
ZIP code 54615 has 260 business establishments employing approximately 4,198 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54615? ▼
The top industries by establishment count in ZIP 54615 are: Health care and social assistance (45), Accommodation and food services (44), Retail trade (33). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 54615? ▼
According to the FHFA House Price Index, home values in ZIP 54615 increased by 4.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 137%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54615? ▼
In ZIP code 54615, 59.9% of residents aged 25+ have a high school diploma or higher, and 14.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54615? ▼
The mean commute time for workers in ZIP code 54615 is 22.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54615? ▼
In ZIP code 54615, approximately 76.2% of occupied housing units are owner-occupied and 23.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54615? ▼
The poverty rate in ZIP code 54615 is 13.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.