Onalaska, WI · standard
ZIP Code 54650
La Crosse County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 23,377
- 290/sq mi
- $85,548
- Median income
- $291,600
- Median home value
- 40.5%
- Bachelor's or higher
The verdict
Onalaska pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.
- Top 31%
- household income, US ZIPs
- Top 35%
- home value, US ZIPs
- 290
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54650 against every reporting US ZIP.
ZIP code 54650 is classified by USPS as a standard delivery area and covers roughly 80.6 square miles in Onalaska, La Crosse County, Wisconsin. The area is home to 23,377 residents, producing a population density of 290 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54650 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54650 sits at $85,548 (10% above the Wisconsin average), while per-capita income is $49,799. The poverty rate stands at 5.3% and the unemployment rate at 3.0%. On housing, the median home value is $291,600 (17% above the state average) with median rent at $1,147 per month, and 68.0% of occupied units are owner-occupied, a direct signal of whether 54650 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 40.5% of adults hold a bachelor's degree or higher, the median age is 41.5, and the average commute is 18 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing La Crosse County, so you can benchmark 54650 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54650
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54650.
- Retail trade
Retail trade
101 establishments
- Health care and social assistance
Health care and social assistance
94 establishments
- Finance and insurance
Finance and insurance
75 establishments
- Construction
Construction
70 establishments
- Accommodation and food services
Accommodation and food services
69 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54650, Onalaska, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
23,377
Population
80.6
Area (sq mi)
290
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54650?
41.5
Median Age
48.7%
Male
51.3%
Female
3.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$85,548
Median Household Income
+10% vs state
$49,799
Per Capita Income
5.3%
Poverty Rate
3.0%
Unemployment Rate
17.8 min
Mean Commute Time
How ZIP 54650 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$85,548 Top 31% higher than 69% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
11,669
Total Housing Units
11,301
Occupied Units
368
Vacant Units
2.23
Avg Household Size
Occupancy Type
$291,600
Median Home Value
+17% vs state
$1,147
Median Rent
1988
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.4%
YoY Change (2024)
245
HPI Index (2000 = 100)
+145%
Total Change Since 2000
Home values in ZIP 54650 have increased 7.4% over the past year (2024). Since 2000, this ZIP has seen +145% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.4% | 172 |
| 2021 | +7.8% | 186 |
| 2022 | +12.7% | 209 |
| 2023 | +9.0% | 228 |
| 2024 | +7.4% | 245 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 708 business establishments in ZIP 54650, employing approximately 13,005 people with a combined annual payroll of $634,231,000.
708
Businesses
13,005
Employees
$634.2M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 101 | 14.3% |
| Health care and social assistance | 94 | 13.3% |
| Finance and insurance | 75 | 10.6% |
| Construction | 70 | 9.9% |
| Accommodation and food services | 69 | 9.8% |
| Other services (except public administration) | 68 | 9.6% |
| Professional, scientific, and technical services | 49 | 6.9% |
| Real estate and rental and leasing | 36 | 5.1% |
| Administrative and support and waste management and remediation services | 36 | 5.1% |
| Wholesale trade | 25 | 3.5% |
| Manufacturing | 16 | 2.3% |
| Transportation and warehousing | 16 | 2.3% |
| Information | 16 | 2.3% |
| Arts, entertainment, and recreation | 15 | 2.1% |
| Educational services | 14 | 2.0% |
| Management of companies and enterprises | 5 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54650 vs 54603 →
ZIP 54650 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54601
La Crosse (54601)
49,282 residents
- 54650
Onalaska (54650)
23,377 residents
- 54603 14,305
La Crosse (54603)
14,305 residents
- 54636 13,737
Holmen (54636)
13,737 residents
- 54669 7,619
West Salem (54669)
7,619 residents
- 55947 7,513
La Crescent (55947)
7,513 residents
What this shows Among its immediate neighbors, ZIP 54650 ranks #2 by population — useful context the national average alone can't give.
ZIP 54650 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54669
West Salem (54669)
$103,194 median income
- 54636
Holmen (54636)
$96,384 median income
- 55947
La Crescent (55947)
$88,611 median income
- 54650
Onalaska (54650)
$85,548 median income
- 54601
La Crosse (54601)
$61,639 median income
- 54603
La Crosse (54603)
$52,012 median income
What this shows By household income, ZIP 54650 ranks #4 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in La Crosse County
Related Areas
Frequently Asked Questions
What county is ZIP code 54650 in? ▼
What is the population of ZIP code 54650? ▼
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What is the demographic makeup of ZIP 54650? ▼
How many businesses are in ZIP code 54650? ▼
What are the main industries in ZIP code 54650? ▼
How have home values changed in ZIP code 54650? ▼
What is the education level in ZIP code 54650? ▼
What is the average commute time in ZIP 54650? ▼
What percentage of residents own vs. rent in ZIP 54650? ▼
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ZIP Code Research Guides
Official Data Resources for Onalaska, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.