Onalaska, WI · standard
ZIP Code 54650
La Crosse County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 23,377
- 290/sq mi High-density area
- $85,548
- Median income Above-median income area
- $291,600
- Median home value Near-median home value
- 40.5%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Onalaska pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.
- Top 31%
- household income, US ZIPs
- Top 35%
- home value, US ZIPs
- 290
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54650 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54650 (Onalaska, WI) rose +7.4% from 2023 to 2024. The all-transactions index moved from 228.3 in 2023 to 245.2 in 2024 (2000 = 100).
ZIP code 54650 is a densely settled ZIP (a standard USPS delivery area) in Onalaska, La Crosse County, Wisconsin, with 23,377 residents across 80.6 square miles, a density of 290 people per square mile, in the Chicago time zone.
ZIP 54650 lands in the middle-income range, with a median household income of $85,548 (10% above the average Wisconsin ZIP), while per-capita income is $49,799. Both reported hardship measures are comparatively low in absolute terms: poverty is 5.3% and unemployment is 3.0%. Housing is both higher-cost and owner-heavy: median home value is $291,600 (17% above the average Wisconsin ZIP), while 68.0% of occupied homes are owner-occupied and median rent is $1,147.
A solid share of residents have a four-year degree: 40.5% of adults hold a bachelor's degree or higher, the median age is 41.5, and the average commute is 18 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in La Crosse County, so 54650 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54650
Top 5 sectors by establishment count in Onalaska, WI
Which industries have the most business establishments in ZIP 54650.
- Retail trade
Retail trade
101 establishments
- Health care and social assistance
Health care and social assistance
94 establishments
- Finance and insurance
Finance and insurance
75 establishments
- Construction
Construction
70 establishments
- Accommodation and food services
Accommodation and food services
69 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54650, Onalaska, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
23,377
Population
80.6
Area (sq mi)
290
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54650?
41.5
Median Age
48.7%
Male
51.3%
Female
3.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$85,548
Median Household Income
+10% vs state ZIP avg
$49,799
Per Capita Income
5.3%
Poverty Rate
3.0%
Unemployment Rate
17.8 min
Mean Commute Time
How ZIP 54650 ranks among Wisconsin ZIPs
Onalaska, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$85,548 Top 31% higher than 69% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
11,669housing units
11,669
Total Housing Units
11,301
Occupied Units
368
Vacant Units
2.23
Avg Household Size
Occupancy Type
$291,600
Median Home Value
+17% vs state ZIP avg
$1,147
Median Rent
1988
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.4%
YoY Change (2024)
245
HPI Index (2000 = 100)
+145%
Total Change Since 2000
Home values in ZIP 54650 have increased 7.4% over the past year (2024). Since 2000, this ZIP has seen +145% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.4% | 172 |
| 2021 | +7.8% | 186 |
| 2022 | +12.7% | 209 |
| 2023 | +9.0% | 228 |
| 2024 | +7.4% | 245 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 708 business establishments in ZIP 54650, employing approximately 13,005 people with a combined annual payroll of $634,231,000.
708
Businesses
13,005
Employees
$634.2M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 101 | 14.3% |
| Health care and social assistance | 94 | 13.3% |
| Finance and insurance | 75 | 10.6% |
| Construction | 70 | 9.9% |
| Accommodation and food services | 69 | 9.8% |
| Other services (except public administration) | 68 | 9.6% |
| Professional, scientific, and technical services | 49 | 6.9% |
| Real estate and rental and leasing | 36 | 5.1% |
| Administrative and support and waste management and remediation services | 36 | 5.1% |
| Wholesale trade | 25 | 3.5% |
| Manufacturing | 16 | 2.3% |
| Transportation and warehousing | 16 | 2.3% |
| Information | 16 | 2.3% |
| Arts, entertainment, and recreation | 15 | 2.1% |
| Educational services | 14 | 2.0% |
| Management of companies and enterprises | 5 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54650 vs 54603 →
ZIP 54650 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54601
La Crosse (54601)
49,282 residents
- 54650
Onalaska (54650)
23,377 residents
- 54603 14,305
La Crosse (54603)
14,305 residents
- 54636 13,737
Holmen (54636)
13,737 residents
- 54669 7,619
West Salem (54669)
7,619 residents
- 55947 7,513
La Crescent (55947)
7,513 residents
What this shows Among its immediate neighbors, ZIP 54650 ranks #2 by population - useful context the national average alone can't give.
ZIP 54650 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54669
West Salem (54669)
$103,194 median income
- 54636
Holmen (54636)
$96,384 median income
- 55947
La Crescent (55947)
$88,611 median income
- 54650
Onalaska (54650)
$85,548 median income
- 54601
La Crosse (54601)
$61,639 median income
- 54603
La Crosse (54603)
$52,012 median income
What this shows By household income, ZIP 54650 ranks #4 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54650, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (23,377 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in La Crosse County
Related Areas
Frequently Asked Questions
What county is ZIP code 54650 in?
ZIP code 54650 (Onalaska) is located in La Crosse County, Wisconsin. La Crosse County contains multiple ZIP codes, see the full list at /counties/la-crosse-wi.
What is the population of ZIP code 54650?
ZIP code 54650 in Onalaska, WI has a population of 23,377 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54650?
The median household income in ZIP 54650 is $85,548, which is 12% above the national average of $76,288.
What is the average home value in ZIP 54650?
The median home value in ZIP 54650 is $291,600, which is 5% above the national average of $278,155.
What is the demographic makeup of ZIP 54650?
The largest racial group in ZIP 54650 is White at 87.2%. Hispanic or Latino residents make up 2.1% of the population.
How many businesses are in ZIP code 54650?
ZIP code 54650 has 708 business establishments employing approximately 13,005 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54650?
The top industries by establishment count in ZIP 54650 are: Retail trade (101), Health care and social assistance (94), Finance and insurance (75). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54650?
According to the FHFA House Price Index, home values in ZIP 54650 increased by 7.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 145%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54650?
In ZIP code 54650, 60.8% of residents aged 25+ have a high school diploma or higher, and 40.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54650?
The mean commute time for workers in ZIP code 54650 is 17.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54650?
In ZIP code 54650, approximately 68.0% of occupied housing units are owner-occupied and 32.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54650?
The poverty rate in ZIP code 54650 is 5.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54650's numbers, next.
- See how ZIP 54650 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Onalaska, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.