Onalaska, WI · standard

ZIP Code 54650

La Crosse County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

23,377
290/sq mi
$85,548
Median income
$291,600
Median home value
40.5%
Bachelor's or higher

The verdict

Onalaska pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.

Top 31%
household income, US ZIPs
Top 35%
home value, US ZIPs
290
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54650 against every reporting US ZIP.

ZIP code 54650 is classified by USPS as a standard delivery area and covers roughly 80.6 square miles in Onalaska, La Crosse County, Wisconsin. The area is home to 23,377 residents, producing a population density of 290 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54650 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54650 sits at $85,548 (10% above the Wisconsin average), while per-capita income is $49,799. The poverty rate stands at 5.3% and the unemployment rate at 3.0%. On housing, the median home value is $291,600 (17% above the state average) with median rent at $1,147 per month, and 68.0% of occupied units are owner-occupied, a direct signal of whether 54650 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 40.5% of adults hold a bachelor's degree or higher, the median age is 41.5, and the average commute is 18 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing La Crosse County, so you can benchmark 54650 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54650

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54650.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54650, Onalaska, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

23,377

Population

80.6

Area (sq mi)

290

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54650?

41.5

Median Age

48.7%

Male

51.3%

Female

3.5%

Foreign-Born

White 87.2%
African American 2.1%
Asian 4.4%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 4.0%
Hispanic or Latino 2.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$85,548

Median Household Income

+10% vs state

$49,799

Per Capita Income

5.3%

Poverty Rate

3.0%

Unemployment Rate

17.8 min

Mean Commute Time

How ZIP 54650 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$85,548 Top 31% higher than 69% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 60.8%
Bachelor's Degree or Higher 40.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

11,669

Total Housing Units

11,301

Occupied Units

368

Vacant Units

2.23

Avg Household Size

Occupancy Type

Owner 68.0%
Renter 32.0%

$291,600

Median Home Value

+17% vs state

$1,147

Median Rent

1988

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.4%

YoY Change (2024)

245

HPI Index (2000 = 100)

+145%

Total Change Since 2000

Home values in ZIP 54650 have increased 7.4% over the past year (2024). Since 2000, this ZIP has seen +145% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.4% 172
2021 +7.8% 186
2022 +12.7% 209
2023 +9.0% 228
2024 +7.4% 245

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 708 business establishments in ZIP 54650, employing approximately 13,005 people with a combined annual payroll of $634,231,000.

708

Businesses

13,005

Employees

$634.2M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 101 14.3%
Health care and social assistance 94 13.3%
Finance and insurance 75 10.6%
Construction 70 9.9%
Accommodation and food services 69 9.8%
Other services (except public administration) 68 9.6%
Professional, scientific, and technical services 49 6.9%
Real estate and rental and leasing 36 5.1%
Administrative and support and waste management and remediation services 36 5.1%
Wholesale trade 25 3.5%
Manufacturing 16 2.3%
Transportation and warehousing 16 2.3%
Information 16 2.3%
Arts, entertainment, and recreation 15 2.1%
Educational services 14 2.0%
Management of companies and enterprises 5 0.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54650 vs 54603 →

ZIP 54650 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54650 ranks #2 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54650 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54650 ranks #4 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54603 La Crosse, WI 14,305 3.9 mi
54636 Holmen, WI 13,737 6.7 mi
54669 West Salem, WI 7,619 6.7 mi
54601 La Crosse, WI 49,282 8.4 mi
55947 La Crescent, MN 7,513 8.9 mi

More ZIP Codes in La Crosse County

Frequently Asked Questions

What county is ZIP code 54650 in?
ZIP code 54650 (Onalaska) is located in La Crosse County, Wisconsin. La Crosse County contains multiple ZIP codes, see the full list at /counties/la-crosse-wi.
What is the population of ZIP code 54650?
ZIP code 54650 in Onalaska, WI has a population of 23,377 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54650?
The median household income in ZIP 54650 is $85,548, which is 12% above the national average of $76,288.
What is the average home value in ZIP 54650?
The median home value in ZIP 54650 is $291,600, which is 5% above the national average of $278,155.
What is the demographic makeup of ZIP 54650?
The largest racial group in ZIP 54650 is White at 87.2%. Hispanic or Latino residents make up 2.1% of the population.
How many businesses are in ZIP code 54650?
ZIP code 54650 has 708 business establishments employing approximately 13,005 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54650?
The top industries by establishment count in ZIP 54650 are: Retail trade (101), Health care and social assistance (94), Finance and insurance (75). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54650?
According to the FHFA House Price Index, home values in ZIP 54650 increased by 7.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 145%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54650?
In ZIP code 54650, 60.8% of residents aged 25+ have a high school diploma or higher, and 40.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54650?
The mean commute time for workers in ZIP code 54650 is 17.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54650?
In ZIP code 54650, approximately 68.0% of occupied housing units are owner-occupied and 32.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54650?
The poverty rate in ZIP code 54650 is 5.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Onalaska, WI

Verify and explore additional data for this area using these official government sources.