Rockland, WI · standard
ZIP Code 54653
La Crosse County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 894
- 20/sq mi
- $72,596
- Median income
- $264,200
- Median home value
- 20.9%
- Bachelor's or higher
The verdict
Rockland pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 49%
- household income, US ZIPs
- Top 40%
- home value, US ZIPs
- 20
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54653 against every reporting US ZIP.
ZIP code 54653 is classified by USPS as a standard delivery area and covers roughly 44.7 square miles in Rockland, La Crosse County, Wisconsin. The area is home to 894 residents, producing a population density of 20 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54653 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54653 sits at $72,596 (7% below the Wisconsin average), while per-capita income is $31,059. The poverty rate stands at 8.2% and the unemployment rate at 1.6%. On housing, the median home value is $264,200 (6% above the state average) with median rent at $983 per month, and 85.2% of occupied units are owner-occupied, a direct signal of whether 54653 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 20.9% of adults hold a bachelor's degree or higher, the median age is 35.9, and the average commute is 28 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing La Crosse County, so you can benchmark 54653 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54653, Rockland, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
894
Population
44.7
Area (sq mi)
20
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54653?
35.9
Median Age
46.1%
Male
53.9%
Female
9.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$72,596
Median Household Income
-7% vs state
$31,059
Per Capita Income
8.2%
Poverty Rate
1.6%
Unemployment Rate
28.0 min
Mean Commute Time
How ZIP 54653 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$72,596 Top 49% higher than 51% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
533
Total Housing Units
485
Occupied Units
48
Vacant Units
2.75
Avg Household Size
Occupancy Type
$264,200
Median Home Value
+6% vs state
$983
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 17 business establishments in ZIP 54653, employing approximately 368 people with a combined annual payroll of $17,542,000.
17
Businesses
368
Employees
$17.5M
Annual Payroll
1
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 6 | 35.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54653 vs 54614 →
ZIP 54653 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54619
Cashton (54619)
3,923 residents
- 54614
Bangor (54614)
2,947 residents
- 54623
Coon Valley (54623)
1,930 residents
- 54653 894
Rockland (54653)
894 residents
What this shows Among its immediate neighbors, ZIP 54653 ranks #4 by population — useful context the national average alone can't give.
ZIP 54653 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54623
Coon Valley (54623)
$88,864 median income
- 54614
Bangor (54614)
$85,588 median income
- 54653
Rockland (54653)
$72,596 median income
- 54619
Cashton (54619)
$71,463 median income
What this shows By household income, ZIP 54653 ranks #3 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in La Crosse County
Related Areas
Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Rockland, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.