Residential delivery area · Wisconsin
ZIP Code 54653: Rockland, WI
ZIP code 54653 uses the postal name Rockland, Wisconsin and lies mostly in La Crosse County (61% of its land) with the rest in Monroe County (Census 2020 ZIP-county file). About 1,300 people live there (Census Bureau, ACS 2020-2024). Median household income is $72,596 (Census Bureau, ACS 2020-2024). By Census place, 3% of its land lies in Rockland; 97% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Rockland · its only residential ZIP
- County
- La Crosse County (61%); Monroe County (39%)
- Census places
- Rockland
- Metro area
- La Crosse-Onalaska, WI-MN
- House district
- WI-3 119th Congress
- State
- Wisconsin
- Time zone
- Central
- Land area
- 21.6 sq mi · 62 people per sq mi
Where is ZIP code 54653?
54653 centers on 43.821°, -90.927° and covers 21.6 square miles of land plus 0.0 of water. It borders 3 ZIP codes: 54614, 54619, 54656.
The map draws ZIP code areas only. For the streets inside 54653, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 54653 compare with the rest of La Crosse County?
| Measure | 54653 | In La Crosse County | In WI |
|---|---|---|---|
| People (ACS 2020-2024) | 1,335 | 12th of 13 | 577th of 783 |
| Median household income | $73k | 10th of 13 | 378th of 610 |
| Median home value | $264k | 5th of 13 | 238th of 612 |
Its median household income is higher than in 51% of U.S. residential ZIP codes, and it is denser than 46% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 54653?
The 2020 Census counted 1,199 people in 54653; the ACS, which samples households over 2020-2024, estimates 1,335. Its boundary changed between the 2010 and 2020 censuses, so the two counts are not compared.
- People, ACS 2020-2024
- 1,335±241 (90% margin)
- 2020 Census count
- 1,199
- Households
- 485
- Median age
- 35.9
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 54653?
Of the 1,335 people the ACS estimates in 54653, 31.5% are under 18 and 17.4% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (79.9%), then Asian (not Hispanic) (10.3%).
- Under 1831.5%
- 18 to 6451.1%
- 65 and older17.4%
- White, not Hispanic79.9%
- Asian, not Hispanic10.3%
- Hispanic or Latino5.1%
- Other or two or more4.7%
- Black, not Hispanic0.0%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 54653 earn?
Median household income is $72,596 (ACS 2020-2024), the 10th highest of the 13 ranked ZIP codes in La Crosse County.
- Median household income
- $72,596±$12,654
- Income per person
- $31,059
- Below the poverty line
- 8.2%
- Unemployed (of the labor force)
- 1.6%
- Adults 25+ with a bachelor's degree
- 20.9%
- Adjusted gross income per tax return, 2022
- $66,779560 returns; wages 80% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 54653?
FHFA's house price index for 54653, built from repeat sales and appraisals of the same homes, rose 85% from 2015 to 2025 and rose 53% from 2020 to 2025.
- Median home value (owners' estimate)
- $264,200
- Median gross rent
- $983
- Homes owned by their occupants
- 85.2%
- Housing units
- 533
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 54653?
17 business establishments had a location in this ZIP code in 2023, 3 more than in 2018; the most are in construction (ZIP Code Business Patterns).
- Construction6
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 54653?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 54614 | Bangor | 2,776 | $86k | 5.9 mi |
| 54619 | Cashton | 3,849 | $72k | 8.8 mi |
| 54656 | Sparta | 18,160 | $72k | 13.2 mi |
| 54623 | Coon Valley | 1,928 | $89k | 8.1 mi (near) |
| 54669 | West Salem | 8,228 | $103k | 10.0 mi (near) |
| 54601 | La Crosse | 50,397 | $62k | 10.7 mi (near) |
| 54667 | Westby | 5,100 | $76k | 11.1 mi (near) |
| 54621 | Chaseburg | 1,319 | $94k | 14.4 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.