PlainZIP

Rockland, WI · standard

ZIP Code 54653

La Crosse County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

894
20/sq mi
$72,596
Median income
$264,200
Median home value
20.9%
Bachelor's or higher

The verdict

Rockland pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 49%
household income, US ZIPs
Top 40%
home value, US ZIPs
20
people per sq mi
85%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54653 against every reporting US ZIP.

ZIP code 54653 is a sparsely populated ZIP (a standard USPS delivery area) in Rockland, La Crosse County, Wisconsin, home to just 894 residents across 44.7 square miles, a density of 20 people per square mile, in the Chicago time zone.

ZIP 54653 lands in the middle-income range, with a median household income of $72,596 (7% below the Wisconsin average), while per-capita income is $31,059. 8.2% of residents live below the poverty line, and the unemployment rate reads 1.6%. The typical home here is valued at $264,200 (6% above the state average); renters pay a median of $983 monthly, and 85.2% of units are owner-occupied.

Educational attainment sits below the national norm: 20.9% of adults hold a bachelor's degree or higher, the median age is 35.9, and the average commute is 28 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing La Crosse County, so you can benchmark 54653 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54653, Rockland, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

894

Population

44.7

Area (sq mi)

20

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54653?

35.9

Median Age

46.1%

Male

53.9%

Female

9.1%

Foreign-Born

White 80.1%
African American 0.0%
Asian 10.3%
American Indian or Alaska Native 3.7%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.8%
Hispanic or Latino 5.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$72,596

Median Household Income

-7% vs state

$31,059

Per Capita Income

8.2%

Poverty Rate

1.6%

Unemployment Rate

28.0 min

Mean Commute Time

How ZIP 54653 ranks nationally

Rockland, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$72,596 Top 49% higher than 51% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.5%
Bachelor's Degree or Higher 20.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

533

Total Housing Units

485

Occupied Units

48

Vacant Units

2.75

Avg Household Size

Occupancy Type

Owner 85.2%
Renter 14.8%

$264,200

Median Home Value

+6% vs state

$983

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 17 business establishments in ZIP 54653, employing approximately 368 people with a combined annual payroll of $17,542,000.

17

Businesses

368

Employees

$17.5M

Annual Payroll

1

Industry Sectors

Industry Establishments % of Total
Construction 6 35.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54653 vs 54614 →

ZIP 54653 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54653 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54653 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54653 ranks #3 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54614 Bangor, WI 2,947 6.6 mi
54619 Cashton, WI 3,923 7.8 mi
54623 Coon Valley, WI 1,930 8.2 mi

More ZIP Codes in La Crosse County

54601 standard
La Crosse, WI
Pop: 49,282
54650 standard
Onalaska, WI
Pop: 23,377
54603 standard
La Crosse, WI
Pop: 14,305
54636 standard
Holmen, WI
Pop: 13,737
54669 standard
West Salem, WI
Pop: 7,619
54614 standard
Bangor, WI
Pop: 2,947

Related Areas

La Crosse County Rockland, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54653 in? ▼
ZIP code 54653 (Rockland) is located in La Crosse County, Wisconsin. La Crosse County contains multiple ZIP codes, see the full list at /counties/la-crosse-wi.
What is the population of ZIP code 54653? ▼
ZIP code 54653 in Rockland, WI has a population of 894 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54653? ▼
The median household income in ZIP 54653 is $72,596, which is 5% below the national average of $76,288.
What is the average home value in ZIP 54653? ▼
The median home value in ZIP 54653 is $264,200, which is 5% below the national average of $278,155.
What is the demographic makeup of ZIP 54653? ▼
The largest racial group in ZIP 54653 is White at 80.1%. Hispanic or Latino residents make up 5.1% of the population.
How many businesses are in ZIP code 54653? ▼
ZIP code 54653 has 17 business establishments employing approximately 368 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 54653? ▼
In ZIP code 54653, 61.5% of residents aged 25+ have a high school diploma or higher, and 20.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54653? ▼
The mean commute time for workers in ZIP code 54653 is 28.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54653? ▼
In ZIP code 54653, approximately 85.2% of occupied housing units are owner-occupied and 14.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54653? ▼
The poverty rate in ZIP code 54653 is 8.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.