Rockland, WI · standard
ZIP Code 54653
La Crosse County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 894
- 20/sq mi Moderate-density area
- $72,596
- Median income Near-median income area
- $264,200
- Median home value Near-median home value
- 20.9%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Rockland pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 49%
- household income, US ZIPs
- Top 40%
- home value, US ZIPs
- 20
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54653 against every reporting US ZIP.
ZIP code 54653 is a sparsely populated ZIP (a standard USPS delivery area) in Rockland, La Crosse County, Wisconsin, home to just 894 residents across 44.7 square miles, a density of 20 people per square mile, in the Chicago time zone.
ZIP 54653 lands in the middle-income range, with a median household income of $72,596 (7% below the average Wisconsin ZIP), while per-capita income is $31,059. The poverty rate is 8.2%, with unemployment at 1.6%; those measures add context to the income figure. Median home value is $264,200 (6% above the average Wisconsin ZIP) and median rent is $983; 85.2% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 20.9% of adults hold a bachelor's degree or higher, the median age is 35.9, and the average commute is 28 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in La Crosse County, so 54653 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54653, Rockland, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
894
Population
44.7
Area (sq mi)
20
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54653?
35.9
Median Age
46.1%
Male
53.9%
Female
9.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$72,596
Median Household Income
-7% vs state ZIP avg
$31,059
Per Capita Income
8.2%
Poverty Rate
1.6%
Unemployment Rate
28.0 min
Mean Commute Time
How ZIP 54653 ranks among Wisconsin ZIPs
Rockland, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$72,596 43rd percentile higher than 43% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
533housing units
533
Total Housing Units
485
Occupied Units
48
Vacant Units
2.75
Avg Household Size
Occupancy Type
$264,200
Median Home Value
+6% vs state ZIP avg
$983
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 17 business establishments in ZIP 54653, employing approximately 368 people with a combined annual payroll of $17,542,000.
17
Businesses
368
Employees
$17.5M
Annual Payroll
1
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 6 | 35.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54653 vs 54614 →
ZIP 54653 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54619
Cashton (54619)
3,923 residents
- 54614
Bangor (54614)
2,947 residents
- 54623
Coon Valley (54623)
1,930 residents
- 54653 894
Rockland (54653)
894 residents
What this shows Among its immediate neighbors, ZIP 54653 ranks #4 by population - useful context the national average alone can't give.
ZIP 54653 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54623
Coon Valley (54623)
$88,864 median income
- 54614
Bangor (54614)
$85,588 median income
- 54653
Rockland (54653)
$72,596 median income
- 54619
Cashton (54619)
$71,463 median income
What this shows By household income, ZIP 54653 ranks #3 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54653, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in La Crosse County
Related Areas
Frequently Asked Questions
What county is ZIP code 54653 in?
ZIP code 54653 (Rockland) is located in La Crosse County, Wisconsin. La Crosse County contains multiple ZIP codes, see the full list at /counties/la-crosse-wi.
What is the population of ZIP code 54653?
ZIP code 54653 in Rockland, WI has a population of 894 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54653?
The median household income in ZIP 54653 is $72,596, which is 5% below the national average of $76,288.
What is the average home value in ZIP 54653?
The median home value in ZIP 54653 is $264,200, which is 5% below the national average of $278,155.
What is the demographic makeup of ZIP 54653?
The largest racial group in ZIP 54653 is White at 80.1%. Hispanic or Latino residents make up 5.1% of the population.
How many businesses are in ZIP code 54653?
ZIP code 54653 has 17 business establishments employing approximately 368 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 54653?
In ZIP code 54653, 61.5% of residents aged 25+ have a high school diploma or higher, and 20.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54653?
The mean commute time for workers in ZIP code 54653 is 28.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54653?
In ZIP code 54653, approximately 85.2% of occupied housing units are owner-occupied and 14.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54653?
The poverty rate in ZIP code 54653 is 8.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54653's numbers, next.
- See how ZIP 54653 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rockland, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.