PlainZIP

Tomah, WI · standard

ZIP Code 54660

Monroe County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

15,688
40/sq mi
$61,186
Median income
$197,200
Median home value
23.4%
Bachelor's or higher

The verdict

Tomah pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

31th pct
household income, US ZIPs
43th pct
home value, US ZIPs
40
people per sq mi
67%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54660 against every reporting US ZIP.

ZIP code 54660 is a mid-sized community (a standard USPS delivery area) in Tomah, Monroe County, Wisconsin, home to 15,688 residents across 395.2 square miles, a density of 40 people per square mile, in the Chicago time zone.

ZIP 54660 reports a modest median household income of $61,186 (22% below the Wisconsin average), while per-capita income is $37,054. Local economic indicators show a 14.0% poverty rate alongside 3.4% unemployment. Median home value sits at $197,200 (21% below the state average), median rent at $910 a month, and owner-occupancy at 66.5%.

Educational attainment sits below the national norm: 23.4% of adults hold a bachelor's degree or higher, the median age is 42.2, and the average commute is 17 minutes. To put 54660 in local context, 2 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Monroe County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54660

Top 5 sectors by establishment count in Tomah, WI

Which industries have the most business establishments in ZIP 54660.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54660, Tomah, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

15,688

Population

395.2

Area (sq mi)

40

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54660?

42.2

Median Age

51.0%

Male

49.0%

Female

1.9%

Foreign-Born

White 90.6%
African American 1.4%
Asian 1.1%
American Indian or Alaska Native 1.6%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.4%
Hispanic or Latino 4.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$61,186

Median Household Income

-22% vs state

$37,054

Per Capita Income

14.0%

Poverty Rate

3.4%

Unemployment Rate

17.4 min

Mean Commute Time

How ZIP 54660 ranks nationally

Tomah, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$61,186 31st percentile higher than 31% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.8%
Bachelor's Degree or Higher 23.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,539

Total Housing Units

6,934

Occupied Units

605

Vacant Units

2.27

Avg Household Size

Occupancy Type

Owner 66.5%
Renter 33.5%

$197,200

Median Home Value

-21% vs state

$910

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+17.0%

YoY Change (2024)

244

HPI Index (2000 = 100)

+144%

Total Change Since 2000

Home values in ZIP 54660 have increased 17.0% over the past year (2024). Since 2000, this ZIP has seen +144% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.3% 168
2021 +9.4% 184
2022 +13.1% 208
2023 +0.5% 209
2024 +17.0% 244

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 397 business establishments in ZIP 54660, employing approximately 9,222 people with a combined annual payroll of $603,331,000.

397

Businesses

9,222

Employees

$603.3M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 59 14.9%
Accommodation and food services 54 13.6%
Health care and social assistance 49 12.3%
Other services (except public administration) 41 10.3%
Construction 36 9.1%
Transportation and warehousing 31 7.8%
Finance and insurance 23 5.8%
Professional, scientific, and technical services 23 5.8%
Real estate and rental and leasing 17 4.3%
Manufacturing 16 4.0%
Wholesale trade 12 3.0%
Administrative and support and waste management and remediation services 11 2.8%
Information 9 2.3%
Arts, entertainment, and recreation 6 1.5%
Mining, quarrying, and oil and gas extraction 5 1.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54660 vs 54670 →

ZIP 54660 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54660 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54660 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54660 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54670 Wilton, WI 1,878 10.0 mi
54648 Norwalk, WI 1,737 12.6 mi

More ZIP Codes in Monroe County

54656 standard
Sparta, WI
Pop: 17,377
54619 standard
Cashton, WI
Pop: 3,923
54666 standard
Warrens, WI
Pop: 2,593
54670 standard
Wilton, WI
Pop: 1,878
54648 standard
Norwalk, WI
Pop: 1,737
54638 standard
Kendall, WI
Pop: 1,487

Related Areas

Monroe County Tomah, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54660 in? ▼
ZIP code 54660 (Tomah) is located in Monroe County, Wisconsin. Monroe County contains multiple ZIP codes, see the full list at /counties/monroe-wi.
What is the population of ZIP code 54660? ▼
ZIP code 54660 in Tomah, WI has a population of 15,688 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54660? ▼
The median household income in ZIP 54660 is $61,186, which is 20% below the national average of $76,288.
What is the average home value in ZIP 54660? ▼
The median home value in ZIP 54660 is $197,200, which is 29% below the national average of $278,155.
What is the demographic makeup of ZIP 54660? ▼
The largest racial group in ZIP 54660 is White at 90.6%. Hispanic or Latino residents make up 4.3% of the population.
How many businesses are in ZIP code 54660? ▼
ZIP code 54660 has 397 business establishments employing approximately 9,222 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54660? ▼
The top industries by establishment count in ZIP 54660 are: Retail trade (59), Accommodation and food services (54), Health care and social assistance (49). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 54660? ▼
According to the FHFA House Price Index, home values in ZIP 54660 increased by 17.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 144%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54660? ▼
In ZIP code 54660, 56.8% of residents aged 25+ have a high school diploma or higher, and 23.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54660? ▼
The mean commute time for workers in ZIP code 54660 is 17.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54660? ▼
In ZIP code 54660, approximately 66.5% of occupied housing units are owner-occupied and 33.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54660? ▼
The poverty rate in ZIP code 54660 is 14.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.