Appleton, WI · standard
ZIP Code 54913
Outagamie County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 17,629
- 108/sq mi High-density area
- $105,385
- Median income Above-median income area
- $393,400
- Median home value Above-median home value
- 48.2%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Appleton pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 16%
- household income, US ZIPs
- Top 21%
- home value, US ZIPs
- 108
- people per sq mi
- 70%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54913 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54913 (Appleton, WI) rose +6.7% from 2023 to 2024. The all-transactions index moved from 192.0 in 2023 to 205.0 in 2024 (2000 = 100).
ZIP code 54913 is a mid-sized community (a standard USPS delivery area) in Appleton, Outagamie County, Wisconsin, home to 17,629 residents across 163.1 square miles, a density of 108 people per square mile, in the Chicago time zone.
ZIP 54913 lands in the middle-income range, with a median household income of $105,385 (35% above the average Wisconsin ZIP), while per-capita income is $59,110. Both reported hardship measures are comparatively low in absolute terms: poverty is 1.6% and unemployment is 2.9%. Housing is both higher-cost and owner-heavy: median home value is $393,400 (58% above the average Wisconsin ZIP), while 69.5% of occupied homes are owner-occupied and median rent is $1,203.
A solid share of residents have a four-year degree: 48.2% of adults hold a bachelor's degree or higher, the median age is 39.6, and the average commute is 19 minutes. The page also surfaces 9 ZIP codes within roughly 10 miles and 6 more in Outagamie County, so 54913 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54913
Top 5 sectors by establishment count in Appleton, WI
Which industries have the most business establishments in ZIP 54913.
- Retail trade
Retail trade
170 establishments
- Health care and social assistance
Health care and social assistance
108 establishments
- Construction
Construction
93 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
86 establishments
- Other services (except public administration)
Other services (except public administration)
75 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54913, Appleton, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
17,629
Population
163.1
Area (sq mi)
108
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54913?
39.6
Median Age
49.9%
Male
50.1%
Female
5.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$105,385
Median Household Income
+35% vs state ZIP avg
$59,110
Per Capita Income
1.6%
Poverty Rate
2.9%
Unemployment Rate
18.9 min
Mean Commute Time
How ZIP 54913 ranks among Wisconsin ZIPs
Appleton, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$105,385 Top 8% higher than 92% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
10,218housing units
10,218
Total Housing Units
10,057
Occupied Units
161
Vacant Units
2.48
Avg Household Size
Occupancy Type
$393,400
Median Home Value
+58% vs state ZIP avg
$1,203
Median Rent
2004
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.7%
YoY Change (2024)
205
HPI Index (2000 = 100)
+105%
Total Change Since 2000
Home values in ZIP 54913 have increased 6.7% over the past year (2024). Since 2000, this ZIP has seen +105% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.5% | 140 |
| 2021 | +9.4% | 154 |
| 2022 | +11.0% | 171 |
| 2023 | +12.6% | 192 |
| 2024 | +6.7% | 205 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 905 business establishments in ZIP 54913, employing approximately 14,723 people with a combined annual payroll of $788,740,000.
905
Businesses
14,723
Employees
$788.7M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 170 | 18.8% |
| Health care and social assistance | 108 | 11.9% |
| Construction | 93 | 10.3% |
| Professional, scientific, and technical services | 86 | 9.5% |
| Other services (except public administration) | 75 | 8.3% |
| Accommodation and food services | 74 | 8.2% |
| Finance and insurance | 73 | 8.1% |
| Wholesale trade | 49 | 5.4% |
| Administrative and support and waste management and remediation services | 42 | 4.6% |
| Real estate and rental and leasing | 36 | 4.0% |
| Manufacturing | 27 | 3.0% |
| Transportation and warehousing | 23 | 2.5% |
| Arts, entertainment, and recreation | 19 | 2.1% |
| Educational services | 11 | 1.2% |
| Information | 10 | 1.1% |
| Management of companies and enterprises | 8 | 0.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54913 vs 54911 →
ZIP 54913 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54915
Appleton (54915)
41,855 residents
- 54914
Appleton (54914)
30,475 residents
- 54911
Appleton (54911)
26,674 residents
- 54952
Menasha (54952)
25,729 residents
- 54913
Appleton (54913)
17,629 residents
- 54942 8,580
Greenville (54942)
8,580 residents
- 54140 8,533
Little Chute (54140)
8,533 residents
- 54136 6,406
Kimberly (54136)
6,406 residents
- 54106 4,997
Black Creek (54106)
4,997 residents
What this shows Among its immediate neighbors, ZIP 54913 ranks #5 by population - useful context the national average alone can't give.
ZIP 54913 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54942
Greenville (54942)
$119,508 median income
- 54913
Appleton (54913)
$105,385 median income
- 54106
Black Creek (54106)
$97,500 median income
- 54113
Combined Locks (54113)
$93,490 median income
- 54915
Appleton (54915)
$87,426 median income
- 54140
Little Chute (54140)
$82,472 median income
- 54914
Appleton (54914)
$79,875 median income
- 54136
Kimberly (54136)
$69,495 median income
- 54952
Menasha (54952)
$69,196 median income
What this shows By household income, ZIP 54913 ranks #2 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 54911 | Appleton, WI | 26,674 | 4.2 mi |
| 54136 | Kimberly, WI | 6,406 | 5.9 mi |
| 54915 | Appleton, WI | 41,855 | 7.2 mi |
| 54140 | Little Chute, WI | 8,533 | 5.8 mi |
| 54914 | Appleton, WI | 30,475 | 6.5 mi |
| 54113 | Combined Locks, WI | 3,325 | 7.1 mi |
| 54942 | Greenville, WI | 8,580 | 8.1 mi |
| 54106 | Black Creek, WI | 4,997 | 10.3 mi |
| 54952 | Menasha, WI | 25,729 | 10.4 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54913, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (17,629 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Outagamie County
Related Areas
Frequently Asked Questions
What county is ZIP code 54913 in?
ZIP code 54913 (Appleton) is located in Outagamie County, Wisconsin. Outagamie County contains multiple ZIP codes, see the full list at /counties/outagamie-wi.
What is the population of ZIP code 54913?
ZIP code 54913 in Appleton, WI has a population of 17,629 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54913?
The median household income in ZIP 54913 is $105,385, which is 38% above the national average of $76,288.
What is the average home value in ZIP 54913?
The median home value in ZIP 54913 is $393,400, which is 41% above the national average of $278,155.
What is the demographic makeup of ZIP 54913?
The largest racial group in ZIP 54913 is White at 89.3%. Hispanic or Latino residents make up 2.9% of the population.
How many businesses are in ZIP code 54913?
ZIP code 54913 has 905 business establishments employing approximately 14,723 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54913?
The top industries by establishment count in ZIP 54913 are: Retail trade (170), Health care and social assistance (108), Construction (93). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54913?
According to the FHFA House Price Index, home values in ZIP 54913 increased by 6.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 105%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54913?
In ZIP code 54913, 70.5% of residents aged 25+ have a high school diploma or higher, and 48.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54913?
The mean commute time for workers in ZIP code 54913 is 18.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54913?
In ZIP code 54913, approximately 69.5% of occupied housing units are owner-occupied and 30.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54913?
The poverty rate in ZIP code 54913 is 1.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54913's numbers, next.
- See how ZIP 54913 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Appleton, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.