New London, WI · standard
ZIP Code 54961
Waupaca County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 14,266
- 45/sq mi Moderate-density area
- $71,824
- Median income Near-median income area
- $221,400
- Median home value Near-median home value
- 18.2%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
New London pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 50%
- household income, US ZIPs
- Top 50%
- home value, US ZIPs
- 45
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54961 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54961 (New London, WI) rose +22.4% from 2023 to 2024. The all-transactions index moved from 192.8 in 2023 to 235.9 in 2024 (2000 = 100).
ZIP code 54961 is a mid-sized community (a standard USPS delivery area) in New London, Waupaca County, Wisconsin, home to 14,266 residents across 319.9 square miles, a density of 45 people per square mile, in the Chicago time zone.
ZIP 54961 lands in the middle-income range, with a median household income of $71,824 (8% below the average Wisconsin ZIP), while per-capita income is $44,908. The poverty rate is 13.5%, with unemployment at 2.7%; those measures add context to the income figure. Median home value is $221,400 (11% below the average Wisconsin ZIP) and median rent is $865; 70.7% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 18.2% of adults hold a bachelor's degree or higher, the median age is 42.7, and the average commute is 27 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Waupaca County, so 54961 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54961
Top 5 sectors by establishment count in New London, WI
Which industries have the most business establishments in ZIP 54961.
- Retail trade
Retail trade
41 establishments
- Construction
Construction
38 establishments
- Health care and social assistance
Health care and social assistance
34 establishments
- Accommodation and food services
Accommodation and food services
33 establishments
- Other services (except public administration)
Other services (except public administration)
31 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54961, New London, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
14,266
Population
319.9
Area (sq mi)
45
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54961?
42.7
Median Age
48.7%
Male
51.3%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$71,824
Median Household Income
-8% vs state ZIP avg
$44,908
Per Capita Income
13.5%
Poverty Rate
2.7%
Unemployment Rate
27.4 min
Mean Commute Time
How ZIP 54961 ranks among Wisconsin ZIPs
New London, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$71,824 40th percentile higher than 40% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
6,516housing units
6,516
Total Housing Units
6,127
Occupied Units
389
Vacant Units
2.34
Avg Household Size
Occupancy Type
$221,400
Median Home Value
-11% vs state ZIP avg
$865
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+22.4%
YoY Change (2024)
236
HPI Index (2000 = 100)
+136%
Total Change Since 2000
Home values in ZIP 54961 have increased 22.4% over the past year (2024). Since 2000, this ZIP has seen +136% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.8% | 143 |
| 2021 | +14.7% | 164 |
| 2022 | +14.6% | 188 |
| 2023 | +2.8% | 193 |
| 2024 | +22.4% | 236 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 305 business establishments in ZIP 54961, employing approximately 5,447 people with a combined annual payroll of $303,989,000.
305
Businesses
5,447
Employees
$304.0M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 41 | 13.4% |
| Construction | 38 | 12.5% |
| Health care and social assistance | 34 | 11.2% |
| Accommodation and food services | 33 | 10.8% |
| Other services (except public administration) | 31 | 10.2% |
| Manufacturing | 27 | 8.8% |
| Administrative and support and waste management and remediation services | 23 | 7.5% |
| Transportation and warehousing | 16 | 5.3% |
| Finance and insurance | 16 | 5.3% |
| Professional, scientific, and technical services | 14 | 4.6% |
| Wholesale trade | 9 | 3.0% |
| Arts, entertainment, and recreation | 7 | 2.3% |
| Information | 5 | 1.6% |
| Real estate and rental and leasing | 4 | 1.3% |
| Educational services | 4 | 1.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54961 vs 54922 →
ZIP 54961 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54961
New London (54961)
14,266 residents
- 54944
Hortonville (54944)
8,257 residents
- 54922 1,514
Bear Creek (54922)
1,514 residents
- 54931 260
Dale (54931)
260 residents
What this shows Among its immediate neighbors, ZIP 54961 ranks the most populous - useful context the national average alone can't give.
ZIP 54961 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54944
Hortonville (54944)
$100,523 median income
- 54922
Bear Creek (54922)
$76,350 median income
- 54961
New London (54961)
$71,824 median income
What this shows By household income, ZIP 54961 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54961, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (14,266 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Waupaca County
Related Areas
Frequently Asked Questions
What county is ZIP code 54961 in?
ZIP code 54961 (New London) is located in Waupaca County, Wisconsin. Waupaca County contains multiple ZIP codes, see the full list at /counties/waupaca-wi.
What is the population of ZIP code 54961?
ZIP code 54961 in New London, WI has a population of 14,266 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54961?
The median household income in ZIP 54961 is $71,824, which is 6% below the national average of $76,288.
What is the average home value in ZIP 54961?
The median home value in ZIP 54961 is $221,400, which is 20% below the national average of $278,155.
What is the demographic makeup of ZIP 54961?
The largest racial group in ZIP 54961 is White at 90.5%. Hispanic or Latino residents make up 6.0% of the population.
How many businesses are in ZIP code 54961?
ZIP code 54961 has 305 business establishments employing approximately 5,447 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54961?
The top industries by establishment count in ZIP 54961 are: Retail trade (41), Construction (38), Health care and social assistance (34). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 54961?
According to the FHFA House Price Index, home values in ZIP 54961 increased by 22.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 136%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54961?
In ZIP code 54961, 63.6% of residents aged 25+ have a high school diploma or higher, and 18.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54961?
The mean commute time for workers in ZIP code 54961 is 27.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54961?
In ZIP code 54961, approximately 70.7% of occupied housing units are owner-occupied and 29.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54961?
The poverty rate in ZIP code 54961 is 13.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54961's numbers, next.
- See how ZIP 54961 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where New London, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.