PlainZIP

New London, WI · standard

ZIP Code 54961

Waupaca County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

14,266
45/sq mi
$71,824
Median income
$221,400
Median home value
18.2%
Bachelor's or higher

The verdict

New London pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 50%
household income, US ZIPs
Top 50%
home value, US ZIPs
45
people per sq mi
71%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54961 against every reporting US ZIP.

ZIP code 54961 is a mid-sized community (a standard USPS delivery area) in New London, Waupaca County, Wisconsin, home to 14,266 residents across 319.9 square miles, a density of 45 people per square mile, in the Chicago time zone.

ZIP 54961 lands in the middle-income range, with a median household income of $71,824 (8% below the Wisconsin average), while per-capita income is $44,908. Local economic indicators show a 13.5% poverty rate alongside 2.7% unemployment. The typical home here is valued at $221,400 (11% below the state average); renters pay a median of $865 monthly, and 70.7% of units are owner-occupied.

Educational attainment sits below the national norm: 18.2% of adults hold a bachelor's degree or higher, the median age is 42.7, and the average commute is 27 minutes. Beyond these figures, 3 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Waupaca County, letting you compare 54961 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54961

Top 5 sectors by establishment count in New London, WI

Which industries have the most business establishments in ZIP 54961.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54961, New London, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

14,266

Population

319.9

Area (sq mi)

45

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54961?

42.7

Median Age

48.7%

Male

51.3%

Female

1.3%

Foreign-Born

White 90.5%
African American 1.1%
Asian 0.2%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.8%
Hispanic or Latino 6.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$71,824

Median Household Income

-8% vs state

$44,908

Per Capita Income

13.5%

Poverty Rate

2.7%

Unemployment Rate

27.4 min

Mean Commute Time

How ZIP 54961 ranks nationally

New London, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$71,824 Top 50% higher than 50% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.6%
Bachelor's Degree or Higher 18.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

6,516

Total Housing Units

6,127

Occupied Units

389

Vacant Units

2.34

Avg Household Size

Occupancy Type

Owner 70.7%
Renter 29.3%

$221,400

Median Home Value

-11% vs state

$865

Median Rent

1978

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+22.4%

YoY Change (2024)

236

HPI Index (2000 = 100)

+136%

Total Change Since 2000

Home values in ZIP 54961 have increased 22.4% over the past year (2024). Since 2000, this ZIP has seen +136% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.8% 143
2021 +14.7% 164
2022 +14.6% 188
2023 +2.8% 193
2024 +22.4% 236

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 305 business establishments in ZIP 54961, employing approximately 5,447 people with a combined annual payroll of $303,989,000.

305

Businesses

5,447

Employees

$304.0M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 41 13.4%
Construction 38 12.5%
Health care and social assistance 34 11.2%
Accommodation and food services 33 10.8%
Other services (except public administration) 31 10.2%
Manufacturing 27 8.8%
Administrative and support and waste management and remediation services 23 7.5%
Transportation and warehousing 16 5.3%
Finance and insurance 16 5.3%
Professional, scientific, and technical services 14 4.6%
Wholesale trade 9 3.0%
Arts, entertainment, and recreation 7 2.3%
Information 5 1.6%
Real estate and rental and leasing 4 1.3%
Educational services 4 1.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54961 vs 54922 →

ZIP 54961 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54961 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54961 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54961 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54922 Bear Creek, WI 1,514 9.2 mi
54931 Dale, WI 260 10.2 mi
54944 Hortonville, WI 8,257 8.8 mi

More ZIP Codes in Waupaca County

54981 standard
Waupaca, WI
Pop: 15,426
54929 standard
Clintonville, WI
Pop: 8,746
54983 standard
Weyauwega, WI
Pop: 4,642
54940 standard
Fremont, WI
Pop: 4,020
54945 standard
Iola, WI
Pop: 3,545
54949 standard
Manawa, WI
Pop: 3,430

Related Areas

Waupaca County New London, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54961 in? ▼
ZIP code 54961 (New London) is located in Waupaca County, Wisconsin. Waupaca County contains multiple ZIP codes, see the full list at /counties/waupaca-wi.
What is the population of ZIP code 54961? ▼
ZIP code 54961 in New London, WI has a population of 14,266 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54961? ▼
The median household income in ZIP 54961 is $71,824, which is 6% below the national average of $76,288.
What is the average home value in ZIP 54961? ▼
The median home value in ZIP 54961 is $221,400, which is 20% below the national average of $278,155.
What is the demographic makeup of ZIP 54961? ▼
The largest racial group in ZIP 54961 is White at 90.5%. Hispanic or Latino residents make up 6.0% of the population.
How many businesses are in ZIP code 54961? ▼
ZIP code 54961 has 305 business establishments employing approximately 5,447 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54961? ▼
The top industries by establishment count in ZIP 54961 are: Retail trade (41), Construction (38), Health care and social assistance (34). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 54961? ▼
According to the FHFA House Price Index, home values in ZIP 54961 increased by 22.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 136%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54961? ▼
In ZIP code 54961, 63.6% of residents aged 25+ have a high school diploma or higher, and 18.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54961? ▼
The mean commute time for workers in ZIP code 54961 is 27.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54961? ▼
In ZIP code 54961, approximately 70.7% of occupied housing units are owner-occupied and 29.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54961? ▼
The poverty rate in ZIP code 54961 is 13.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.