New London, WI · standard
ZIP Code 54961
Waupaca County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 14,266
- 45/sq mi
- $71,824
- Median income
- $221,400
- Median home value
- 18.2%
- Bachelor's or higher
The verdict
New London pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 50%
- household income, US ZIPs
- Top 50%
- home value, US ZIPs
- 45
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54961 against every reporting US ZIP.
ZIP code 54961 is classified by USPS as a standard delivery area and covers roughly 319.9 square miles in New London, Waupaca County, Wisconsin. The area is home to 14,266 residents, producing a population density of 45 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54961 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54961 sits at $71,824 (8% below the Wisconsin average), while per-capita income is $44,908. The poverty rate stands at 13.5% and the unemployment rate at 2.7%. On housing, the median home value is $221,400 (11% below the state average) with median rent at $865 per month, and 70.7% of occupied units are owner-occupied, a direct signal of whether 54961 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 18.2% of adults hold a bachelor's degree or higher, the median age is 42.7, and the average commute is 27 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Waupaca County, so you can benchmark 54961 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54961
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54961.
- Retail trade
Retail trade
41 establishments
- Construction
Construction
38 establishments
- Health care and social assistance
Health care and social assistance
34 establishments
- Accommodation and food services
Accommodation and food services
33 establishments
- Other services (except public administration)
Other services (except public administration)
31 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54961, New London, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
14,266
Population
319.9
Area (sq mi)
45
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54961?
42.7
Median Age
48.7%
Male
51.3%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$71,824
Median Household Income
-8% vs state
$44,908
Per Capita Income
13.5%
Poverty Rate
2.7%
Unemployment Rate
27.4 min
Mean Commute Time
How ZIP 54961 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$71,824 Top 50% higher than 50% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
6,516
Total Housing Units
6,127
Occupied Units
389
Vacant Units
2.34
Avg Household Size
Occupancy Type
$221,400
Median Home Value
-11% vs state
$865
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+22.4%
YoY Change (2024)
236
HPI Index (2000 = 100)
+136%
Total Change Since 2000
Home values in ZIP 54961 have increased 22.4% over the past year (2024). Since 2000, this ZIP has seen +136% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.8% | 143 |
| 2021 | +14.7% | 164 |
| 2022 | +14.6% | 188 |
| 2023 | +2.8% | 193 |
| 2024 | +22.4% | 236 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 305 business establishments in ZIP 54961, employing approximately 5,447 people with a combined annual payroll of $303,989,000.
305
Businesses
5,447
Employees
$304.0M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 41 | 13.4% |
| Construction | 38 | 12.5% |
| Health care and social assistance | 34 | 11.2% |
| Accommodation and food services | 33 | 10.8% |
| Other services (except public administration) | 31 | 10.2% |
| Manufacturing | 27 | 8.8% |
| Administrative and support and waste management and remediation services | 23 | 7.5% |
| Transportation and warehousing | 16 | 5.3% |
| Finance and insurance | 16 | 5.3% |
| Professional, scientific, and technical services | 14 | 4.6% |
| Wholesale trade | 9 | 3.0% |
| Arts, entertainment, and recreation | 7 | 2.3% |
| Information | 5 | 1.6% |
| Real estate and rental and leasing | 4 | 1.3% |
| Educational services | 4 | 1.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54961 vs 54922 →
ZIP 54961 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54961
New London (54961)
14,266 residents
- 54944
Hortonville (54944)
8,257 residents
- 54922 1,514
Bear Creek (54922)
1,514 residents
- 54931 260
Dale (54931)
260 residents
What this shows Among its immediate neighbors, ZIP 54961 ranks the most populous — useful context the national average alone can't give.
ZIP 54961 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54944
Hortonville (54944)
$100,523 median income
- 54922
Bear Creek (54922)
$76,350 median income
- 54961
New London (54961)
$71,824 median income
What this shows By household income, ZIP 54961 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Waupaca County
Related Areas
Frequently Asked Questions
What county is ZIP code 54961 in? ▼
What is the population of ZIP code 54961? ▼
What is the median household income in ZIP 54961? ▼
What is the average home value in ZIP 54961? ▼
What is the demographic makeup of ZIP 54961? ▼
How many businesses are in ZIP code 54961? ▼
What are the main industries in ZIP code 54961? ▼
How have home values changed in ZIP code 54961? ▼
What is the education level in ZIP code 54961? ▼
What is the average commute time in ZIP 54961? ▼
What percentage of residents own vs. rent in ZIP 54961? ▼
What is the poverty rate in ZIP code 54961? ▼
ZIP Code Research Guides
Official Data Resources for New London, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.