ZIP Code 57278

standard

Willow Lake · Clark County · South Dakota

ZIP code 57278 in Willow Lake, South Dakota has a population of 748. The median household income is $70,208, which is 8% below the national average. Median home value is $220,400, 21% below the US average. 25.5% of residents hold a bachelor's degree or higher.

ZIP code 57278 is classified by USPS as a standard delivery area and covers roughly 467.5 square miles in Willow Lake, Clark County, South Dakota. The area is home to 748 residents, producing a population density of 2 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 57278 against South Dakota and the nation.

On the economic side, the median household income for ZIP 57278 sits at $70,208 (8% below the South Dakota average), while per-capita income is $25,003. The poverty rate stands at 6.7% and the unemployment rate at 0.0%. On housing, the median home value is $220,400 (15% above the state average) with median rent at $808 per month, and 77.6% of occupied units are owner-occupied — a direct signal of whether 57278 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 25.5% of adults hold a bachelor's degree or higher, the median age is 24.6, and the average commute is . Use the benchmarks above to see where 57278 sits relative to South Dakota and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data — no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 57278

Top 5 industries — ZIP 57278 (establishments)

Top 5 industries — ZIP 57278 (establishments) Horizontal bar chart of the top 3 items by value (establishments). Top 5 industries — ZIP 57278 (establishments) Top 3 1. Construction 9 2. Finance and insurance 3 3. Accommodation and food services 3 Top 5 NAICS sectors by establishment count in ZIP 57278. Source: U.S. Census Bureau ZIP Code Business Patterns (ZBP).

Source: U.S. Census Bureau — American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 57278, Willow Lake, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

748

Population

467.5

Area (sq mi)

2

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Demographics

24.6

Median Age

51.3%

Male

48.7%

Female

2.8%

Foreign-Born

White 92.3%
African American 1.6%
Asian 1.7%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.5%
Hispanic or Latino 0.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Income & Employment

$70,208

Median Household Income

-8% vs state

$25,003

Per Capita Income

6.7%

Poverty Rate

0.0%

Unemployment Rate

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Education

High School Graduate or Higher 59.1%
Bachelor's Degree or Higher 25.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Housing

285

Total Housing Units

255

Occupied Units

30

Vacant Units

3.66

Avg Household Size

Occupancy Type

Owner 77.6%
Renter 22.4%

$220,400

Median Home Value

+15% vs state

$808

Median Rent

1967

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Local Business Landscape

Census Bureau data shows 25 business establishments in ZIP 57278, employing approximately 135 people with a combined annual payroll of $7,318,000.

25

Businesses

135

Employees

$7.3M

Annual Payroll

3

Industry Sectors

Industry Establishments % of Total
Construction 9 36.0%
Finance and insurance 3 12.0%
Accommodation and food services 3 12.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Clark County

Related Areas

Frequently Asked Questions

What county is ZIP code 57278 in?
ZIP code 57278 (Willow Lake) is located in Clark County, South Dakota. Clark County contains multiple ZIP codes — see the full list at /counties/clark-sd.
What is the population of ZIP code 57278?
ZIP code 57278 in Willow Lake, SD has a population of 748 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 57278?
The median household income in ZIP 57278 is $70,208, which is 8% below the national average of $76,288.
What is the average home value in ZIP 57278?
The median home value in ZIP 57278 is $220,400, which is 21% below the national average of $278,155.
What is the demographic makeup of ZIP 57278?
The largest racial group in ZIP 57278 is White at 92.3%. Hispanic or Latino residents make up 0.7% of the population.
How many businesses are in ZIP code 57278?
ZIP code 57278 has 25 business establishments employing approximately 135 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 57278?
The top industries by establishment count in ZIP 57278 are: Construction (9), Finance and insurance (3), Accommodation and food services (3). There are 3 industry sectors represented in total.
What is the education level in ZIP code 57278?
In ZIP code 57278, 59.1% of residents aged 25+ have a high school diploma or higher, and 25.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 57278?
In ZIP code 57278, approximately 77.6% of occupied housing units are owner-occupied and 22.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 57278?
The poverty rate in ZIP code 57278 is 6.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Research Willow Lake, SD on Other Data Sources

Get the full picture with school ratings, crime data, rent prices, and cost of living from our partner sites.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.

PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.