Lead, SD · standard
ZIP Code 57754
Lawrence County, South Dakota - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,793
- 6/sq mi
- $66,250
- Median income
- $218,000
- Median home value
- 21.7%
- Bachelor's or higher
The verdict
Lead pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 40th pct
- household income, US ZIPs
- 49th pct
- home value, US ZIPs
- 6
- people per sq mi
- 76%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 57754 against every reporting US ZIP.
ZIP code 57754 covers 611.8 square miles in Lead, Lawrence County, South Dakota (a standard USPS delivery area), with a modest 3,793 residents on file, a density of 6 people per square mile, in the Denver time zone.
ZIP 57754 reports a modest median household income of $66,250 (13% below the South Dakota average), while per-capita income is $39,341. 9.6% of residents live below the poverty line, and the unemployment rate reads 2.4%. Median home value sits at $218,000 (14% above the state average), median rent at $844 a month, and owner-occupancy at 75.8%.
Educational attainment sits below the national norm: 21.7% of adults hold a bachelor's degree or higher, the median age is 54.5, and the average commute is 21 minutes. Compare these figures to the South Dakota and national benchmarks above rather than reading 57754's numbers in isolation.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 57754
Top 5 sectors by establishment count in Lead, SD
Which industries have the most business establishments in ZIP 57754.
- Accommodation and food services
Accommodation and food services
25 establishments
- Construction
Construction
20 establishments
- Other services (except public administration)
Other services (except public administration)
14 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
11 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 57754, Lead, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,793
Population
611.8
Area (sq mi)
6
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 57754?
54.5
Median Age
52.1%
Male
47.9%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$66,250
Median Household Income
-13% vs state
$39,341
Per Capita Income
9.6%
Poverty Rate
2.4%
Unemployment Rate
20.8 min
Mean Commute Time
How ZIP 57754 ranks nationally
Lead, SD household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$66,250 40th percentile higher than 40% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
3,030
Total Housing Units
1,723
Occupied Units
1,307
Vacant Units
2.17
Avg Household Size
Occupancy Type
$218,000
Median Home Value
+14% vs state
$844
Median Rent
1953
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 126 business establishments in ZIP 57754, employing approximately 941 people with a combined annual payroll of $52,023,000.
126
Businesses
941
Employees
$52.0M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 25 | 19.8% |
| Construction | 20 | 15.9% |
| Other services (except public administration) | 14 | 11.1% |
| Professional, scientific, and technical services | 11 | 8.7% |
| Real estate and rental and leasing | 10 | 7.9% |
| Retail trade | 8 | 6.3% |
| Administrative and support and waste management and remediation services | 6 | 4.8% |
| Arts, entertainment, and recreation | 6 | 4.8% |
| Agriculture, forestry, fishing and hunting | 4 | 3.2% |
| Mining, quarrying, and oil and gas extraction | 4 | 3.2% |
| Manufacturing | 4 | 3.2% |
| Transportation and warehousing | 4 | 3.2% |
| Finance and insurance | 4 | 3.2% |
| Wholesale trade | 3 | 2.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
More ZIP Codes in Lawrence County
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Frequently Asked Questions
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How many businesses are in ZIP code 57754? ▼
What are the main industries in ZIP code 57754? ▼
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What percentage of residents own vs. rent in ZIP 57754? ▼
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Read our methodology to see how this data is sourced, computed, and verified.