Lead, SD · standard
ZIP Code 57754
Lawrence County, South Dakota - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,793
- 6/sq mi Low-density area
- $66,250
- Median income Near-median income area
- $218,000
- Median home value Near-median home value
- 21.7%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Lead pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 40th pct
- household income, US ZIPs
- 49th pct
- home value, US ZIPs
- 6
- people per sq mi
- 76%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 57754 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 57754 (Lead, SD) rose +11.9% from 2023 to 2024.
ZIP code 57754 covers 611.8 square miles in Lead, Lawrence County, South Dakota (a standard USPS delivery area), with a modest 3,793 residents on file, a density of 6 people per square mile, in the Denver time zone.
ZIP 57754 reports a modest median household income of $66,250 (13% below the average South Dakota ZIP), while per-capita income is $39,341. The poverty rate is 9.6%, with unemployment at 2.4%; those measures add context to the income figure. Median home value is $218,000 (14% above the average South Dakota ZIP) and median rent is $844; 75.8% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 21.7% of adults hold a bachelor's degree or higher, the median age is 54.5, and the average commute is 21 minutes. No nearby ZIP peer set is available for this delivery area, so the South Dakota and national benchmarks above are the appropriate context for 57754.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 57754
Top 5 sectors by establishment count in Lead, SD
Which industries have the most business establishments in ZIP 57754.
- Accommodation and food services
Accommodation and food services
25 establishments
- Construction
Construction
20 establishments
- Other services (except public administration)
Other services (except public administration)
14 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
11 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 57754, Lead, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,793
Population
611.8
Area (sq mi)
6
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 57754?
54.5
Median Age
52.1%
Male
47.9%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$66,250
Median Household Income
-13% vs state ZIP avg
$39,341
Per Capita Income
9.6%
Poverty Rate
2.4%
Unemployment Rate
20.8 min
Mean Commute Time
How ZIP 57754 ranks among South Dakota ZIPs
Lead, SD household income vs. every South Dakota ZIP code
Median household income among 337 reporting South Dakota ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$66,250 31st percentile higher than 31% of 337 South Dakota ZIPs
Each bar is a $20K-wide band; taller bars hold more South Dakota ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,030housing units
3,030
Total Housing Units
1,723
Occupied Units
1,307
Vacant Units
2.17
Avg Household Size
Occupancy Type
$218,000
Median Home Value
+14% vs state ZIP avg
$844
Median Rent
1953
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 126 business establishments in ZIP 57754, employing approximately 941 people with a combined annual payroll of $52,023,000.
126
Businesses
941
Employees
$52.0M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 25 | 19.8% |
| Construction | 20 | 15.9% |
| Other services (except public administration) | 14 | 11.1% |
| Professional, scientific, and technical services | 11 | 8.7% |
| Real estate and rental and leasing | 10 | 7.9% |
| Retail trade | 8 | 6.3% |
| Administrative and support and waste management and remediation services | 6 | 4.8% |
| Arts, entertainment, and recreation | 6 | 4.8% |
| Agriculture, forestry, fishing and hunting | 4 | 3.2% |
| Mining, quarrying, and oil and gas extraction | 4 | 3.2% |
| Manufacturing | 4 | 3.2% |
| Transportation and warehousing | 4 | 3.2% |
| Finance and insurance | 4 | 3.2% |
| Wholesale trade | 3 | 2.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 57754, both outside SD so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,793 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Lawrence County
Related Areas
Frequently Asked Questions
What county is ZIP code 57754 in?
ZIP code 57754 (Lead) is located in Lawrence County, South Dakota. Lawrence County contains multiple ZIP codes, see the full list at /counties/lawrence-sd.
What is the population of ZIP code 57754?
ZIP code 57754 in Lead, SD has a population of 3,793 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 57754?
The median household income in ZIP 57754 is $66,250, which is 13% below the national average of $76,288.
What is the average home value in ZIP 57754?
The median home value in ZIP 57754 is $218,000, which is 22% below the national average of $278,155.
What is the demographic makeup of ZIP 57754?
The largest racial group in ZIP 57754 is White at 93.9%. Hispanic or Latino residents make up 3.0% of the population.
How many businesses are in ZIP code 57754?
ZIP code 57754 has 126 business establishments employing approximately 941 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 57754?
The top industries by establishment count in ZIP 57754 are: Accommodation and food services (25), Construction (20), Other services (except public administration) (14). There are 14 industry sectors represented in total.
What is the education level in ZIP code 57754?
In ZIP code 57754, 62.6% of residents aged 25+ have a high school diploma or higher, and 21.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 57754?
The mean commute time for workers in ZIP code 57754 is 20.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 57754?
In ZIP code 57754, approximately 75.8% of occupied housing units are owner-occupied and 24.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 57754?
The poverty rate in ZIP code 57754 is 9.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 57754's numbers, next.
- See how ZIP 57754 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Lead, SD ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.