ZIP Code 57732

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Deadwood · Lawrence County · South Dakota

ZIP code 57732 in Deadwood, South Dakota has a population of 1,979. The median household income is $43,636, which is 43% below the national average. Median home value is $232,300, 16% below the US average. 21.7% of residents hold a bachelor's degree or higher.

ZIP code 57732 is classified by USPS as a standard delivery area and covers roughly 299.8 square miles in Deadwood, Lawrence County, South Dakota. The area is home to 1,979 residents, producing a population density of 7 people per square mile, and falls within the Denver time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 57732 against South Dakota and the nation.

On the economic side, the median household income for ZIP 57732 sits at $43,636 (43% below the South Dakota average), while per-capita income is $38,078. The poverty rate stands at 6.4% and the unemployment rate at 1.3%. On housing, the median home value is $232,300 (21% above the state average) with median rent at $775 per month, and 62.2% of occupied units are owner-occupied — a direct signal of whether 57732 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 21.7% of adults hold a bachelor's degree or higher, the median age is 61.5, and the average commute is . We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Lawrence County, so you can benchmark 57732 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data — no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 57732

Top 5 industries — ZIP 57732 (establishments)

Top 5 industries — ZIP 57732 (establishments) Horizontal bar chart of the top 5 items by value (establishments). Top 5 industries — ZIP 57732 (establishments) Top 5 1. Accommodation and food services 61 2. Retail trade 35 3. Arts, entertainment, and recreat 16 4. Real estate and rental and leasi 15 5. Other services (except public ad 12 Top 5 NAICS sectors by establishment count in ZIP 57732. Source: U.S. Census Bureau ZIP Code Business Patterns (ZBP).

Source: U.S. Census Bureau — American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 57732, Deadwood, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

1,979

Population

299.8

Area (sq mi)

7

People / sq mi

Denver

Time Zone

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ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Demographics

61.5

Median Age

54.0%

Male

46.0%

Female

2.5%

Foreign-Born

White 93.3%
African American 0.5%
Asian 1.2%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.1%
Hispanic or Latino 3.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Income & Employment

$43,636

Median Household Income

-43% vs state

$38,078

Per Capita Income

6.4%

Poverty Rate

1.3%

Unemployment Rate

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Education

High School Graduate or Higher 56.4%
Bachelor's Degree or Higher 21.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Housing

1,359

Total Housing Units

980

Occupied Units

379

Vacant Units

1.71

Avg Household Size

Occupancy Type

Owner 62.2%
Renter 37.8%

$232,300

Median Home Value

+21% vs state

$775

Median Rent

1963

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Local Business Landscape

Census Bureau data shows 190 business establishments in ZIP 57732, employing approximately 2,762 people with a combined annual payroll of $99,489,000.

190

Businesses

2,762

Employees

$99.5M

Annual Payroll

10

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 61 32.1%
Retail trade 35 18.4%
Arts, entertainment, and recreation 16 8.4%
Real estate and rental and leasing 15 7.9%
Other services (except public administration) 12 6.3%
Construction 10 5.3%
Administrative and support and waste management and remediation services 10 5.3%
Professional, scientific, and technical services 9 4.7%
Health care and social assistance 9 4.7%
Finance and insurance 6 3.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 57732 vs 57759 →

ZIP Code City Population Distance
57759 Nemo, SD 546 4.9 mi

More ZIP Codes in Lawrence County

Related Areas

Frequently Asked Questions

What county is ZIP code 57732 in?
ZIP code 57732 (Deadwood) is located in Lawrence County, South Dakota. Lawrence County contains multiple ZIP codes — see the full list at /counties/lawrence-sd.
What is the population of ZIP code 57732?
ZIP code 57732 in Deadwood, SD has a population of 1,979 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 57732?
The median household income in ZIP 57732 is $43,636, which is 43% below the national average of $76,288.
What is the average home value in ZIP 57732?
The median home value in ZIP 57732 is $232,300, which is 16% below the national average of $278,155.
What is the demographic makeup of ZIP 57732?
The largest racial group in ZIP 57732 is White at 93.3%. Hispanic or Latino residents make up 3.2% of the population.
How many businesses are in ZIP code 57732?
ZIP code 57732 has 190 business establishments employing approximately 2,762 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 57732?
The top industries by establishment count in ZIP 57732 are: Accommodation and food services (61), Retail trade (35), Arts, entertainment, and recreation (16). There are 10 industry sectors represented in total.
What is the education level in ZIP code 57732?
In ZIP code 57732, 56.4% of residents aged 25+ have a high school diploma or higher, and 21.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 57732?
In ZIP code 57732, approximately 62.2% of occupied housing units are owner-occupied and 37.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 57732?
The poverty rate in ZIP code 57732 is 6.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

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Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.

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