Deadwood, SD · standard
ZIP Code 57732
Lawrence County, South Dakota - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,979
- 7/sq mi Low-density area
- $43,636
- Median income Below-median income area
- $232,300
- Median home value Near-median home value
- 21.7%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Deadwood pairs one of the lowest household incomes in the country with above-median home values, in a rural, homeowner-dominated area.
- 8th pct
- household income, US ZIPs
- Top 47%
- home value, US ZIPs
- 7
- people per sq mi
- 62%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 57732 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 57732 (Deadwood, SD) rose +10.3% from 2023 to 2024.
ZIP code 57732 covers 299.8 square miles in Deadwood, Lawrence County, South Dakota (a standard USPS delivery area), with a modest 1,979 residents on file, a density of 7 people per square mile, in the Denver time zone.
ZIP 57732 reports a modest median household income of $43,636 (43% below the average South Dakota ZIP), while per-capita income is $38,078. Both reported hardship measures are comparatively low in absolute terms: poverty is 6.4% and unemployment is 1.3%. Housing is both higher-cost and owner-heavy: median home value is $232,300 (21% above the average South Dakota ZIP), while 62.2% of occupied homes are owner-occupied and median rent is $775.
Educational attainment sits below the national norm: 21.7% of adults hold a bachelor's degree or higher, the median age is 61.5, and the average commute is -. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Lawrence County, so 57732 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 57732
Top 5 sectors by establishment count in Deadwood, SD
Which industries have the most business establishments in ZIP 57732.
- Accommodation and food services
Accommodation and food services
61 establishments
- Retail trade
Retail trade
35 establishments
- Arts, entertainment, and recreation 16
Arts, entertainment, and recreation
16 establishments
- Real estate and rental and leasing 15
Real estate and rental and leasing
15 establishments
- Other services (except public administration) 12
Other services (except public administration)
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 57732, Deadwood, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,979
Population
299.8
Area (sq mi)
7
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 57732?
61.5
Median Age
54.0%
Male
46.0%
Female
2.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$43,636
Median Household Income
-43% vs state ZIP avg
$38,078
Per Capita Income
6.4%
Poverty Rate
1.3%
Unemployment Rate
How ZIP 57732 ranks among South Dakota ZIPs
Deadwood, SD household income vs. every South Dakota ZIP code
Median household income among 337 reporting South Dakota ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$43,636 6th percentile higher than 6% of 337 South Dakota ZIPs
Each bar is a $20K-wide band; taller bars hold more South Dakota ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,359housing units
1,359
Total Housing Units
980
Occupied Units
379
Vacant Units
1.71
Avg Household Size
Occupancy Type
$232,300
Median Home Value
+21% vs state ZIP avg
$775
Median Rent
1963
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 190 business establishments in ZIP 57732, employing approximately 2,762 people with a combined annual payroll of $99,489,000.
190
Businesses
2,762
Employees
$99.5M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 61 | 32.1% |
| Retail trade | 35 | 18.4% |
| Arts, entertainment, and recreation | 16 | 8.4% |
| Real estate and rental and leasing | 15 | 7.9% |
| Other services (except public administration) | 12 | 6.3% |
| Construction | 10 | 5.3% |
| Administrative and support and waste management and remediation services | 10 | 5.3% |
| Professional, scientific, and technical services | 9 | 4.7% |
| Health care and social assistance | 9 | 4.7% |
| Finance and insurance | 6 | 3.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 57732 vs 57759 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 57759 | Nemo, SD | 546 | 4.9 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 57732, both outside SD so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,979 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Lawrence County
Related Areas
Frequently Asked Questions
What county is ZIP code 57732 in?
ZIP code 57732 (Deadwood) is located in Lawrence County, South Dakota. Lawrence County contains multiple ZIP codes, see the full list at /counties/lawrence-sd.
What is the population of ZIP code 57732?
ZIP code 57732 in Deadwood, SD has a population of 1,979 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 57732?
The median household income in ZIP 57732 is $43,636, which is 43% below the national average of $76,288.
What is the average home value in ZIP 57732?
The median home value in ZIP 57732 is $232,300, which is 16% below the national average of $278,155.
What is the demographic makeup of ZIP 57732?
The largest racial group in ZIP 57732 is White at 93.3%. Hispanic or Latino residents make up 3.2% of the population.
How many businesses are in ZIP code 57732?
ZIP code 57732 has 190 business establishments employing approximately 2,762 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 57732?
The top industries by establishment count in ZIP 57732 are: Accommodation and food services (61), Retail trade (35), Arts, entertainment, and recreation (16). There are 10 industry sectors represented in total.
What is the education level in ZIP code 57732?
In ZIP code 57732, 56.4% of residents aged 25+ have a high school diploma or higher, and 21.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 57732?
In ZIP code 57732, approximately 62.2% of occupied housing units are owner-occupied and 37.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 57732?
The poverty rate in ZIP code 57732 is 6.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 57732's numbers, next.
- See how ZIP 57732 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Deadwood, SD ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.