Deadwood, SD · standard
ZIP Code 57732
Lawrence County, South Dakota - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,979
- 7/sq mi
- $43,636
- Median income
- $232,300
- Median home value
- 21.7%
- Bachelor's or higher
The verdict
Deadwood pairs one of the lowest household incomes in the country with above-median home values, in a rural, homeowner-dominated area.
- 8th pct
- household income, US ZIPs
- Top 47%
- home value, US ZIPs
- 7
- people per sq mi
- 62%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 57732 against every reporting US ZIP.
ZIP code 57732 covers 299.8 square miles in Deadwood, Lawrence County, South Dakota (a standard USPS delivery area), with a modest 1,979 residents on file, a density of 7 people per square mile, in the Denver time zone.
ZIP 57732 reports a modest median household income of $43,636 (43% below the South Dakota average), while per-capita income is $38,078. 6.4% of residents live below the poverty line, and the unemployment rate reads 1.3%. On housing, the median home value is $232,300 (21% above the state average) with median rent at $775 per month, and 62.2% of occupied units are owner-occupied.
Educational attainment sits below the national norm: 21.7% of adults hold a bachelor's degree or higher, the median age is 61.5, and the average commute is -. Beyond these figures, 1 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Lawrence County, letting you compare 57732 to its immediate surroundings rather than a national baseline alone.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 57732
Top 5 sectors by establishment count in Deadwood, SD
Which industries have the most business establishments in ZIP 57732.
- Accommodation and food services
Accommodation and food services
61 establishments
- Retail trade
Retail trade
35 establishments
- Arts, entertainment, and recreation 16
Arts, entertainment, and recreation
16 establishments
- Real estate and rental and leasing 15
Real estate and rental and leasing
15 establishments
- Other services (except public administration) 12
Other services (except public administration)
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 57732, Deadwood, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,979
Population
299.8
Area (sq mi)
7
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 57732?
61.5
Median Age
54.0%
Male
46.0%
Female
2.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$43,636
Median Household Income
-43% vs state
$38,078
Per Capita Income
6.4%
Poverty Rate
1.3%
Unemployment Rate
How ZIP 57732 ranks nationally
Deadwood, SD household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$43,636 8th percentile higher than 8% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,359
Total Housing Units
980
Occupied Units
379
Vacant Units
1.71
Avg Household Size
Occupancy Type
$232,300
Median Home Value
+21% vs state
$775
Median Rent
1963
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 190 business establishments in ZIP 57732, employing approximately 2,762 people with a combined annual payroll of $99,489,000.
190
Businesses
2,762
Employees
$99.5M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 61 | 32.1% |
| Retail trade | 35 | 18.4% |
| Arts, entertainment, and recreation | 16 | 8.4% |
| Real estate and rental and leasing | 15 | 7.9% |
| Other services (except public administration) | 12 | 6.3% |
| Construction | 10 | 5.3% |
| Administrative and support and waste management and remediation services | 10 | 5.3% |
| Professional, scientific, and technical services | 9 | 4.7% |
| Health care and social assistance | 9 | 4.7% |
| Finance and insurance | 6 | 3.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 57732 vs 57759 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 57759 | Nemo, SD | 546 | 4.9 mi |
More ZIP Codes in Lawrence County
Related Areas
Frequently Asked Questions
What county is ZIP code 57732 in? ▼
What is the population of ZIP code 57732? ▼
What is the median household income in ZIP 57732? ▼
What is the average home value in ZIP 57732? ▼
What is the demographic makeup of ZIP 57732? ▼
How many businesses are in ZIP code 57732? ▼
What are the main industries in ZIP code 57732? ▼
What is the education level in ZIP code 57732? ▼
What percentage of residents own vs. rent in ZIP 57732? ▼
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Read our methodology to see how this data is sourced, computed, and verified.