PlainZIP

Hannibal, MO · standard

ZIP Code 63401

Marion County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

22,067
82/sq mi
$60,036
Median income
$152,100
Median home value
23.2%
Bachelor's or higher

The verdict

Hannibal pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

29th pct
household income, US ZIPs
26th pct
home value, US ZIPs
82
people per sq mi
67%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 63401 against every reporting US ZIP.

ZIP code 63401 is a densely settled ZIP (a standard USPS delivery area) in Hannibal, Marion County, Missouri, with 22,067 residents across 270.4 square miles, a density of 82 people per square mile, in the Chicago time zone.

ZIP 63401 reports a modest median household income of $60,036 (10% below the Missouri average), while per-capita income is $29,682. Local economic indicators show a 16.9% poverty rate alongside 4.7% unemployment. On housing, the median home value is $152,100 (20% below the state average) with median rent at $806 per month, and 67.2% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 23.2% of adults hold a bachelor's degree or higher, the median age is 40.1, and the average commute is 16 minutes. A geography-based comparison follows: 2 ZIP codes within about 10 miles of 63401, plus 4 more within Marion County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 63401

Top 5 sectors by establishment count in Hannibal, MO

Which industries have the most business establishments in ZIP 63401.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 63401, Hannibal, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

22,067

Population

270.4

Area (sq mi)

82

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 63401?

40.1

Median Age

46.7%

Male

53.3%

Female

0.5%

Foreign-Born

White 89.3%
African American 4.7%
Asian 0.9%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.7%
Hispanic or Latino 2.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$60,036

Median Household Income

-10% vs state

$29,682

Per Capita Income

16.9%

Poverty Rate

4.7%

Unemployment Rate

16.2 min

Mean Commute Time

How ZIP 63401 ranks nationally

Hannibal, MO household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$60,036 29th percentile higher than 29% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 65.5%
Bachelor's Degree or Higher 23.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,832

Total Housing Units

8,612

Occupied Units

1,220

Vacant Units

2.37

Avg Household Size

Occupancy Type

Owner 67.2%
Renter 32.8%

$152,100

Median Home Value

-20% vs state

$806

Median Rent

1970

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.8%

YoY Change (2024)

230

HPI Index (2000 = 100)

+130%

Total Change Since 2000

Home values in ZIP 63401 have increased 3.8% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.9% 163
2021 +10.0% 179
2022 +13.7% 203
2023 +9.0% 222
2024 +3.8% 230

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 643 business establishments in ZIP 63401, employing approximately 10,025 people with a combined annual payroll of $486,522,000.

643

Businesses

10,025

Employees

$486.5M

Annual Payroll

18

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 130 20.2%
Retail trade 96 14.9%
Other services (except public administration) 79 12.3%
Accommodation and food services 67 10.4%
Finance and insurance 49 7.6%
Professional, scientific, and technical services 39 6.1%
Administrative and support and waste management and remediation services 35 5.4%
Construction 31 4.8%
Manufacturing 19 3.0%
Real estate and rental and leasing 19 3.0%
Wholesale trade 17 2.6%
Transportation and warehousing 14 2.2%
Arts, entertainment, and recreation 14 2.2%
Industries not classified 13 2.0%
Information 10 1.6%
Mining, quarrying, and oil and gas extraction 3 0.5%
Management of companies and enterprises 3 0.5%
Educational services 3 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 63401 vs 63459 →

ZIP 63401 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 63401 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 63401 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 63401 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
63459 New London, MO 4,153 8.7 mi
63461 Palmyra, MO 5,876 9.1 mi

More ZIP Codes in Marion County

63461 standard
Palmyra, MO
Pop: 5,876
63454 standard
Maywood, MO
Pop: 946
63463 standard
Philadelphia, MO
Pop: 652
63471 standard
Taylor, MO
Pop: 639

Related Areas

Marion County Hannibal, MO Missouri

Frequently Asked Questions

What county is ZIP code 63401 in? ▼
ZIP code 63401 (Hannibal) is located in Marion County, Missouri. Marion County contains multiple ZIP codes, see the full list at /counties/marion-mo.
What is the population of ZIP code 63401? ▼
ZIP code 63401 in Hannibal, MO has a population of 22,067 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 63401? ▼
The median household income in ZIP 63401 is $60,036, which is 21% below the national average of $76,288.
What is the average home value in ZIP 63401? ▼
The median home value in ZIP 63401 is $152,100, which is 45% below the national average of $278,155.
What is the demographic makeup of ZIP 63401? ▼
The largest racial group in ZIP 63401 is White at 89.3%. Hispanic or Latino residents make up 2.2% of the population.
How many businesses are in ZIP code 63401? ▼
ZIP code 63401 has 643 business establishments employing approximately 10,025 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 63401? ▼
The top industries by establishment count in ZIP 63401 are: Health care and social assistance (130), Retail trade (96), Other services (except public administration) (79). There are 18 industry sectors represented in total.
How have home values changed in ZIP code 63401? ▼
According to the FHFA House Price Index, home values in ZIP 63401 increased by 3.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 130%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 63401? ▼
In ZIP code 63401, 65.5% of residents aged 25+ have a high school diploma or higher, and 23.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 63401? ▼
The mean commute time for workers in ZIP code 63401 is 16.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 63401? ▼
In ZIP code 63401, approximately 67.2% of occupied housing units are owner-occupied and 32.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 63401? ▼
The poverty rate in ZIP code 63401 is 16.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.