Hannibal, MO · standard

ZIP Code 63401

Marion County, Missouri — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

Reviewed by PlainZIP Editorial Team, ZIP Code Data Editors · June 11, 2026

22,067
82/sq mi: $60,036
Median income: $152,100
Median home value: 23.2%
Bachelor's or higher

The verdict

Hannibal pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

29th pct
household income, US ZIPs: 26th pct
home value, US ZIPs: 82
people per sq mi: 67%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 63401 against every reporting US ZIP.

ZIP code 63401 is classified by USPS as a standard delivery area and covers roughly 270.4 square miles in Hannibal, Marion County, Missouri. The area is home to 22,067 residents, producing a population density of 82 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 63401 against Missouri and the nation.

On the economic side, the median household income for ZIP 63401 sits at $60,036 (10% below the Missouri average), while per-capita income is $29,682. The poverty rate stands at 16.9% and the unemployment rate at 4.7%. On housing, the median home value is $152,100 (20% below the state average) with median rent at $806 per month, and 67.2% of occupied units are owner-occupied, a direct signal of whether 63401 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 23.2% of adults hold a bachelor's degree or higher, the median age is 40.1, and the average commute is 16 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 4 additional ZIPs sharing Marion County, so you can benchmark 63401 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 63401

Health care and social assistance

130
Retail trade

96
Other services (except public administration)

79
Accommodation and food services

67
Finance and insurance

49

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 63401, Hannibal, MO · 2023 Accessed 2026-06-11 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

22,067

Population

270.4

Area (sq mi)

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard

Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.

View Scorecard →

Who lives in ZIP 63401?

40.1

Median Age

46.7%

Male

53.3%

Female

0.5%

Foreign-Born

White 89.3%

African American 4.7%

Asian 0.9%

American Indian or Alaska Native 0.1%

Native Hawaiian or Pacific Islander 0.0%

Two or More Ethnicities 4.7%

Hispanic or Latino 2.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$60,036

Median Household Income

-10% vs state

$29,682

Per Capita Income

16.9%

Poverty Rate

4.7%

Unemployment Rate

16.2 min

Mean Commute Time

How ZIP 63401 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$60,036 29th percentile higher than 29% of 30,318 US ZIPs

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 65.5%

Bachelor's Degree or Higher 23.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,832

Total Housing Units

8,612

Occupied Units

1,220

Vacant Units

2.37

Avg Household Size

Occupancy Type

Owner 67.2%

Renter 32.8%

$152,100

Median Home Value

-20% vs state

$806

Median Rent

1970

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.8%

YoY Change (2024)

230

HPI Index (2000 = 100)

+130%

Total Change Since 2000

Home values in ZIP 63401 have increased 3.8% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.

Year	Annual Change	HPI Index
2020	+4.9%	163
2021	+10.0%	179
2022	+13.7%	203
2023	+9.0%	222
2024	+3.8%	230

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 643 business establishments in ZIP 63401, employing approximately 10,025 people with a combined annual payroll of $486,522,000.

643

Businesses

10,025

Employees

$486.5M

Annual Payroll

Industry Sectors

Industry	Establishments	% of Total
Health care and social assistance	130	20.2%
Retail trade	96	14.9%
Other services (except public administration)	79	12.3%
Accommodation and food services	67	10.4%
Finance and insurance	49	7.6%
Professional, scientific, and technical services	39	6.1%
Administrative and support and waste management and remediation services	35	5.4%
Construction	31	4.8%
Manufacturing	19	3.0%
Real estate and rental and leasing	19	3.0%
Wholesale trade	17	2.6%
Transportation and warehousing	14	2.2%
Arts, entertainment, and recreation	14	2.2%
Industries not classified	13	2.0%
Information	10	1.6%
Mining, quarrying, and oil and gas extraction	3	0.5%
Management of companies and enterprises	3	0.5%
Educational services	3	0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 63401 vs 63459 →

63401

22,067
63461

5,876
63459

4,153

What this shows Among its immediate neighbors, ZIP 63401 ranks the most populous — useful context the national average alone can't give.

63461

$69,707
63459

$67,778
63401

$60,036

What this shows By household income, ZIP 63401 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

ZIP Code	City	Population	Distance
63459	New London, MO	4,153	8.7 mi
63461	Palmyra, MO	5,876	9.1 mi

More ZIP Codes in Marion County

Marion County Hannibal, MO Missouri

Frequently Asked Questions

What county is ZIP code 63401 in? ▼

ZIP code 63401 (Hannibal) is located in Marion County, Missouri. Marion County contains multiple ZIP codes, see the full list at /counties/marion-mo.

What is the population of ZIP code 63401? ▼

ZIP code 63401 in Hannibal, MO has a population of 22,067 according to the Census Bureau ACS 2023 estimates.

What is the median household income in ZIP 63401? ▼

The median household income in ZIP 63401 is $60,036, which is 21% below the national average of $76,288.

What is the average home value in ZIP 63401? ▼

The median home value in ZIP 63401 is $152,100, which is 45% below the national average of $278,155.

What is the demographic makeup of ZIP 63401? ▼

The largest racial group in ZIP 63401 is White at 89.3%. Hispanic or Latino residents make up 2.2% of the population.

How many businesses are in ZIP code 63401? ▼

ZIP code 63401 has 643 business establishments employing approximately 10,025 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.

What are the main industries in ZIP code 63401? ▼

The top industries by establishment count in ZIP 63401 are: Health care and social assistance (130), Retail trade (96), Other services (except public administration) (79). There are 18 industry sectors represented in total.

How have home values changed in ZIP code 63401? ▼

According to the FHFA House Price Index, home values in ZIP 63401 increased by 3.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 130%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.

What is the education level in ZIP code 63401? ▼

In ZIP code 63401, 65.5% of residents aged 25+ have a high school diploma or higher, and 23.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).

What is the average commute time in ZIP 63401? ▼

The mean commute time for workers in ZIP code 63401 is 16.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.

What percentage of residents own vs. rent in ZIP 63401? ▼

In ZIP code 63401, approximately 67.2% of occupied housing units are owner-occupied and 32.8% are renter-occupied, based on Census ACS 2023 data.

What is the poverty rate in ZIP code 63401? ▼

The poverty rate in ZIP code 63401 is 16.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.