Hannibal, MO · standard
ZIP Code 63401
Marion County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 22,067
- 82/sq mi Moderate-density area
- $60,036
- Median income Below-median income area
- $152,100
- Median home value Below-median home value
- 23.2%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Hannibal pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 29th pct
- household income, US ZIPs
- 26th pct
- home value, US ZIPs
- 82
- people per sq mi
- 67%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 63401 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 63401 (Hannibal, MO) rose +3.8% from 2023 to 2024. The all-transactions index moved from 221.7 in 2023 to 230.1 in 2024 (2000 = 100).
ZIP code 63401 is a densely settled ZIP (a standard USPS delivery area) in Hannibal, Marion County, Missouri, with 22,067 residents across 270.4 square miles, a density of 82 people per square mile, in the Chicago time zone.
ZIP 63401 reports a modest median household income of $60,036 (10% below the average Missouri ZIP), while per-capita income is $29,682. The poverty rate is 16.9%, with unemployment at 4.7%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $152,100 (20% below the average Missouri ZIP), and median rent is $806; owner occupancy is 67.2%.
Educational attainment sits below the national norm: 23.2% of adults hold a bachelor's degree or higher, the median age is 40.1, and the average commute is 16 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 4 more in Marion County, so 63401 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 63401
Top 5 sectors by establishment count in Hannibal, MO
Which industries have the most business establishments in ZIP 63401.
- Health care and social assistance
Health care and social assistance
130 establishments
- Retail trade
Retail trade
96 establishments
- Other services (except public administration)
Other services (except public administration)
79 establishments
- Accommodation and food services
Accommodation and food services
67 establishments
- Finance and insurance 49
Finance and insurance
49 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 63401, Hannibal, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
22,067
Population
270.4
Area (sq mi)
82
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 63401?
40.1
Median Age
46.7%
Male
53.3%
Female
0.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$60,036
Median Household Income
-10% vs state ZIP avg
$29,682
Per Capita Income
16.9%
Poverty Rate
4.7%
Unemployment Rate
16.2 min
Mean Commute Time
How ZIP 63401 ranks among Missouri ZIPs
Hannibal, MO household income vs. every Missouri ZIP code
Median household income among 948 reporting Missouri ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$60,036 45th percentile higher than 45% of 948 Missouri ZIPs
Each bar is a $20K-wide band; taller bars hold more Missouri ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
9,832housing units
9,832
Total Housing Units
8,612
Occupied Units
1,220
Vacant Units
2.37
Avg Household Size
Occupancy Type
$152,100
Median Home Value
-20% vs state ZIP avg
$806
Median Rent
1970
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+3.8%
YoY Change (2024)
230
HPI Index (2000 = 100)
+130%
Total Change Since 2000
Home values in ZIP 63401 have increased 3.8% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.9% | 163 |
| 2021 | +10.0% | 179 |
| 2022 | +13.7% | 203 |
| 2023 | +9.0% | 222 |
| 2024 | +3.8% | 230 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 643 business establishments in ZIP 63401, employing approximately 10,025 people with a combined annual payroll of $486,522,000.
643
Businesses
10,025
Employees
$486.5M
Annual Payroll
18
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 130 | 20.2% |
| Retail trade | 96 | 14.9% |
| Other services (except public administration) | 79 | 12.3% |
| Accommodation and food services | 67 | 10.4% |
| Finance and insurance | 49 | 7.6% |
| Professional, scientific, and technical services | 39 | 6.1% |
| Administrative and support and waste management and remediation services | 35 | 5.4% |
| Construction | 31 | 4.8% |
| Manufacturing | 19 | 3.0% |
| Real estate and rental and leasing | 19 | 3.0% |
| Wholesale trade | 17 | 2.6% |
| Transportation and warehousing | 14 | 2.2% |
| Arts, entertainment, and recreation | 14 | 2.2% |
| Industries not classified | 13 | 2.0% |
| Information | 10 | 1.6% |
| Mining, quarrying, and oil and gas extraction | 3 | 0.5% |
| Management of companies and enterprises | 3 | 0.5% |
| Educational services | 3 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 63401 vs 63459 →
ZIP 63401 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 63401
Hannibal (63401)
22,067 residents
- 63461 5,876
Palmyra (63461)
5,876 residents
- 63459 4,153
New London (63459)
4,153 residents
What this shows Among its immediate neighbors, ZIP 63401 ranks the most populous - useful context the national average alone can't give.
ZIP 63401 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 63461
Palmyra (63461)
$69,707 median income
- 63459
New London (63459)
$67,778 median income
- 63401
Hannibal (63401)
$60,036 median income
What this shows By household income, ZIP 63401 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 63401, both outside MO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (22,067 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Marion County
Related Areas
Frequently Asked Questions
What county is ZIP code 63401 in?
ZIP code 63401 (Hannibal) is located in Marion County, Missouri. Marion County contains multiple ZIP codes, see the full list at /counties/marion-mo.
What is the population of ZIP code 63401?
ZIP code 63401 in Hannibal, MO has a population of 22,067 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 63401?
The median household income in ZIP 63401 is $60,036, which is 21% below the national average of $76,288.
What is the average home value in ZIP 63401?
The median home value in ZIP 63401 is $152,100, which is 45% below the national average of $278,155.
What is the demographic makeup of ZIP 63401?
The largest racial group in ZIP 63401 is White at 89.3%. Hispanic or Latino residents make up 2.2% of the population.
How many businesses are in ZIP code 63401?
ZIP code 63401 has 643 business establishments employing approximately 10,025 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 63401?
The top industries by establishment count in ZIP 63401 are: Health care and social assistance (130), Retail trade (96), Other services (except public administration) (79). There are 18 industry sectors represented in total.
How have home values changed in ZIP code 63401?
According to the FHFA House Price Index, home values in ZIP 63401 increased by 3.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 130%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 63401?
In ZIP code 63401, 65.5% of residents aged 25+ have a high school diploma or higher, and 23.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 63401?
The mean commute time for workers in ZIP code 63401 is 16.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 63401?
In ZIP code 63401, approximately 67.2% of occupied housing units are owner-occupied and 32.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 63401?
The poverty rate in ZIP code 63401 is 16.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 63401's numbers, next.
- See how ZIP 63401 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Hannibal, MO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.