Bethany, MO · standard
ZIP Code 64424
Harrison County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,585
- 10/sq mi Low-density area
- $53,479
- Median income Below-median income area
- $120,800
- Median home value Below-median home value
- 16.5%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Bethany pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 19th pct
- household income, US ZIPs
- 17th pct
- home value, US ZIPs
- 10
- people per sq mi
- 63%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 64424 against every reporting US ZIP.
ZIP code 64424 covers 458.5 square miles in Bethany, Harrison County, Missouri (a standard USPS delivery area), with a modest 4,585 residents on file, a density of 10 people per square mile, in the Chicago time zone.
ZIP 64424 reports a modest median household income of $53,479 (20% below the average Missouri ZIP), while per-capita income is $26,898. The poverty rate is 22.1%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $120,800 (37% below the average Missouri ZIP), and median rent is $703; owner occupancy is 63.0%.
Educational attainment sits below the national norm: 16.5% of adults hold a bachelor's degree or higher, the median age is 42.1, and the average commute is 20 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Harrison County, so 64424 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 64424
Top 5 sectors by establishment count in Bethany, MO
Which industries have the most business establishments in ZIP 64424.
- Retail trade
Retail trade
35 establishments
- Health care and social assistance
Health care and social assistance
20 establishments
- Accommodation and food services
Accommodation and food services
16 establishments
- Other services (except public administration) 13
Other services (except public administration)
13 establishments
- Finance and insurance 12
Finance and insurance
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 64424, Bethany, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,585
Population
458.5
Area (sq mi)
10
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 64424?
42.1
Median Age
45.6%
Male
54.4%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$53,479
Median Household Income
-20% vs state ZIP avg
$26,898
Per Capita Income
22.1%
Poverty Rate
1.0%
Unemployment Rate
20.0 min
Mean Commute Time
How ZIP 64424 ranks among Missouri ZIPs
Bethany, MO household income vs. every Missouri ZIP code
Median household income among 948 reporting Missouri ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$53,479 29th percentile higher than 29% of 948 Missouri ZIPs
Each bar is a $20K-wide band; taller bars hold more Missouri ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,877housing units
1,877
Total Housing Units
1,541
Occupied Units
336
Vacant Units
2.44
Avg Household Size
Occupancy Type
$120,800
Median Home Value
-37% vs state ZIP avg
$703
Median Rent
1964
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 131 business establishments in ZIP 64424, employing approximately 1,552 people with a combined annual payroll of $63,340,000.
131
Businesses
1,552
Employees
$63.3M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 35 | 26.7% |
| Health care and social assistance | 20 | 15.3% |
| Accommodation and food services | 16 | 12.2% |
| Other services (except public administration) | 13 | 9.9% |
| Finance and insurance | 12 | 9.2% |
| Construction | 6 | 4.6% |
| Transportation and warehousing | 5 | 3.8% |
| Wholesale trade | 4 | 3.0% |
| Information | 4 | 3.0% |
| Professional, scientific, and technical services | 4 | 3.0% |
| Administrative and support and waste management and remediation services | 4 | 3.0% |
| Real estate and rental and leasing | 3 | 2.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 64424 vs 64481 →
ZIP 64424 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 64424
Bethany (64424)
4,585 residents
- 64481 1,088
Ridgeway (64481)
1,088 residents
- 64467 186
Martinsville (64467)
186 residents
What this shows Among its immediate neighbors, ZIP 64424 ranks the most populous - useful context the national average alone can't give.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 64424, both outside MO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,585 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Harrison County
Related Areas
Frequently Asked Questions
What county is ZIP code 64424 in?
ZIP code 64424 (Bethany) is located in Harrison County, Missouri. Harrison County contains multiple ZIP codes, see the full list at /counties/harrison-mo.
What is the population of ZIP code 64424?
ZIP code 64424 in Bethany, MO has a population of 4,585 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 64424?
The median household income in ZIP 64424 is $53,479, which is 30% below the national average of $76,288.
What is the average home value in ZIP 64424?
The median home value in ZIP 64424 is $120,800, which is 57% below the national average of $278,155.
What is the demographic makeup of ZIP 64424?
The largest racial group in ZIP 64424 is White at 95.2%. Hispanic or Latino residents make up 0.1% of the population.
How many businesses are in ZIP code 64424?
ZIP code 64424 has 131 business establishments employing approximately 1,552 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 64424?
The top industries by establishment count in ZIP 64424 are: Retail trade (35), Health care and social assistance (20), Accommodation and food services (16). There are 12 industry sectors represented in total.
What is the education level in ZIP code 64424?
In ZIP code 64424, 61.7% of residents aged 25+ have a high school diploma or higher, and 16.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 64424?
The mean commute time for workers in ZIP code 64424 is 20.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 64424?
In ZIP code 64424, approximately 63.0% of occupied housing units are owner-occupied and 37.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 64424?
The poverty rate in ZIP code 64424 is 22.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 64424's numbers, next.
- See how ZIP 64424 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Bethany, MO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.