Bethany, MO · standard
ZIP Code 64424
Harrison County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,585
- 10/sq mi
- $53,479
- Median income
- $120,800
- Median home value
- 16.5%
- Bachelor's or higher
The verdict
Bethany pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 19th pct
- household income, US ZIPs
- 17th pct
- home value, US ZIPs
- 10
- people per sq mi
- 63%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 64424 against every reporting US ZIP.
ZIP code 64424 covers 458.5 square miles in Bethany, Harrison County, Missouri (a standard USPS delivery area), with a modest 4,585 residents on file, a density of 10 people per square mile, in the Chicago time zone.
ZIP 64424 reports a modest median household income of $53,479 (20% below the Missouri average), while per-capita income is $26,898. 22.1% of residents live below the poverty line, and the unemployment rate reads 1.0%. On housing, the median home value is $120,800 (37% below the state average) with median rent at $703 per month, and 63.0% of occupied units are owner-occupied.
Educational attainment sits below the national norm: 16.5% of adults hold a bachelor's degree or higher, the median age is 42.1, and the average commute is 20 minutes. A geography-based comparison follows: 2 ZIP codes within about 10 miles of 64424, plus 6 more within Harrison County, give a clearer read than the national average alone.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 64424
Top 5 sectors by establishment count in Bethany, MO
Which industries have the most business establishments in ZIP 64424.
- Retail trade
Retail trade
35 establishments
- Health care and social assistance
Health care and social assistance
20 establishments
- Accommodation and food services
Accommodation and food services
16 establishments
- Other services (except public administration) 13
Other services (except public administration)
13 establishments
- Finance and insurance 12
Finance and insurance
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 64424, Bethany, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,585
Population
458.5
Area (sq mi)
10
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 64424?
42.1
Median Age
45.6%
Male
54.4%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$53,479
Median Household Income
-20% vs state
$26,898
Per Capita Income
22.1%
Poverty Rate
1.0%
Unemployment Rate
20.0 min
Mean Commute Time
How ZIP 64424 ranks nationally
Bethany, MO household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$53,479 19th percentile higher than 19% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,877
Total Housing Units
1,541
Occupied Units
336
Vacant Units
2.44
Avg Household Size
Occupancy Type
$120,800
Median Home Value
-37% vs state
$703
Median Rent
1964
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 131 business establishments in ZIP 64424, employing approximately 1,552 people with a combined annual payroll of $63,340,000.
131
Businesses
1,552
Employees
$63.3M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 35 | 26.7% |
| Health care and social assistance | 20 | 15.3% |
| Accommodation and food services | 16 | 12.2% |
| Other services (except public administration) | 13 | 9.9% |
| Finance and insurance | 12 | 9.2% |
| Construction | 6 | 4.6% |
| Transportation and warehousing | 5 | 3.8% |
| Wholesale trade | 4 | 3.0% |
| Information | 4 | 3.0% |
| Professional, scientific, and technical services | 4 | 3.0% |
| Administrative and support and waste management and remediation services | 4 | 3.0% |
| Real estate and rental and leasing | 3 | 2.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 64424 vs 64481 →
ZIP 64424 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 64424
Bethany (64424)
4,585 residents
- 64481 1,088
Ridgeway (64481)
1,088 residents
- 64467 186
Martinsville (64467)
186 residents
What this shows Among its immediate neighbors, ZIP 64424 ranks the most populous - useful context the national average alone can't give.
More ZIP Codes in Harrison County
Related Areas
Frequently Asked Questions
What county is ZIP code 64424 in? ▼
What is the population of ZIP code 64424? ▼
What is the median household income in ZIP 64424? ▼
What is the average home value in ZIP 64424? ▼
What is the demographic makeup of ZIP 64424? ▼
How many businesses are in ZIP code 64424? ▼
What are the main industries in ZIP code 64424? ▼
What is the education level in ZIP code 64424? ▼
What is the average commute time in ZIP 64424? ▼
What percentage of residents own vs. rent in ZIP 64424? ▼
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Read our methodology to see how this data is sourced, computed, and verified.