PlainZIP

Branson, MO · standard

ZIP Code 65616

Taney County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

24,284
126/sq mi
$60,489
Median income
$268,900
Median home value
29.4%
Bachelor's or higher

The verdict

Branson pairs a below-median household income with above-median home values, in a rural, mixed-tenure area.

30th pct
household income, US ZIPs
Top 39%
home value, US ZIPs
126
people per sq mi
58%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65616 against every reporting US ZIP.

ZIP code 65616 is a densely settled ZIP (a standard USPS delivery area) in Branson, Taney County, Missouri, with 24,284 residents across 192.1 square miles, a density of 126 people per square mile, in the Chicago time zone.

ZIP 65616 reports a modest median household income of $60,489 (10% below the Missouri average), while per-capita income is $32,884. 17.9% of residents live below the poverty line, and the unemployment rate reads 4.0%. Housing costs here run $268,900 for a typical home value (41% above the state average), with rent averaging $961 a month; 58.2% of homes are owner-occupied.

Educational attainment sits below the national norm: 29.4% of adults hold a bachelor's degree or higher, the median age is 41.2, and the average commute is 20 minutes. To put 65616 in local context, 9 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Taney County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 65616

Top 5 sectors by establishment count in Branson, MO

Which industries have the most business establishments in ZIP 65616.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65616, Branson, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

24,284

Population

192.1

Area (sq mi)

126

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 65616?

41.2

Median Age

48.2%

Male

51.8%

Female

4.4%

Foreign-Born

White 83.5%
African American 2.5%
Asian 1.6%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 9.3%
Hispanic or Latino 9.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$60,489

Median Household Income

-10% vs state

$32,884

Per Capita Income

17.9%

Poverty Rate

4.0%

Unemployment Rate

20.2 min

Mean Commute Time

How ZIP 65616 ranks nationally

Branson, MO household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$60,489 30th percentile higher than 30% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.4%
Bachelor's Degree or Higher 29.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

16,748

Total Housing Units

11,657

Occupied Units

5,091

Vacant Units

2.42

Avg Household Size

Occupancy Type

Owner 58.2%
Renter 41.8%

$268,900

Median Home Value

+41% vs state

$961

Median Rent

1997

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.2%

YoY Change (2024)

230

HPI Index (2000 = 100)

+130%

Total Change Since 2000

Home values in ZIP 65616 have increased 3.2% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.0% 146
2021 +14.3% 167
2022 +22.5% 205
2023 +8.5% 222
2024 +3.2% 230

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,415 business establishments in ZIP 65616, employing approximately 20,586 people with a combined annual payroll of $754,922,000.

1,415

Businesses

20,586

Employees

$754.9M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 304 21.5%
Retail trade 301 21.3%
Real estate and rental and leasing 131 9.3%
Arts, entertainment, and recreation 105 7.4%
Other services (except public administration) 94 6.6%
Health care and social assistance 89 6.3%
Professional, scientific, and technical services 88 6.2%
Construction 80 5.7%
Administrative and support and waste management and remediation services 75 5.3%
Finance and insurance 53 3.8%
Information 23 1.6%
Wholesale trade 20 1.4%
Manufacturing 19 1.3%
Transportation and warehousing 14 1.0%
Educational services 9 0.6%
Management of companies and enterprises 5 0.3%
Utilities 3 0.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 65616 vs 65740 →

ZIP 65616 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 65616 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 65616 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 65616 ranks #4 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
65740 Rockaway Beach, MO 3,405 5.6 mi
65672 Hollister, MO 9,048 7.3 mi
65731 Powersite, MO 281 7.0 mi
65771 Walnut Shade, MO 1,398 7.5 mi
65737 Reeds Spring, MO 8,413 6.9 mi
65739 Ridgedale, MO 1,326 10.4 mi
65679 Kirbyville, MO 2,704 10.3 mi
65611 Blue Eye, MO 1,969 10.9 mi
65653 Forsyth, MO 5,708 10.6 mi

More ZIP Codes in Taney County

65672 standard
Hollister, MO
Pop: 9,048
65653 standard
Forsyth, MO
Pop: 5,708
65740 standard
Rockaway Beach, MO
Pop: 3,405
65679 standard
Kirbyville, MO
Pop: 2,704
65759 standard
Taneyville, MO
Pop: 1,423
65771 standard
Walnut Shade, MO
Pop: 1,398

Related Areas

Taney County Branson, MO Missouri

Frequently Asked Questions

What county is ZIP code 65616 in? ▼
ZIP code 65616 (Branson) is located in Taney County, Missouri. Taney County contains multiple ZIP codes, see the full list at /counties/taney-mo.
What is the population of ZIP code 65616? ▼
ZIP code 65616 in Branson, MO has a population of 24,284 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65616? ▼
The median household income in ZIP 65616 is $60,489, which is 21% below the national average of $76,288.
What is the average home value in ZIP 65616? ▼
The median home value in ZIP 65616 is $268,900, which is 3% below the national average of $278,155.
What is the demographic makeup of ZIP 65616? ▼
The largest racial group in ZIP 65616 is White at 83.5%. Hispanic or Latino residents make up 9.2% of the population.
How many businesses are in ZIP code 65616? ▼
ZIP code 65616 has 1,415 business establishments employing approximately 20,586 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 65616? ▼
The top industries by establishment count in ZIP 65616 are: Accommodation and food services (304), Retail trade (301), Real estate and rental and leasing (131). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 65616? ▼
According to the FHFA House Price Index, home values in ZIP 65616 increased by 3.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 130%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 65616? ▼
In ZIP code 65616, 58.4% of residents aged 25+ have a high school diploma or higher, and 29.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65616? ▼
The mean commute time for workers in ZIP code 65616 is 20.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65616? ▼
In ZIP code 65616, approximately 58.2% of occupied housing units are owner-occupied and 41.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65616? ▼
The poverty rate in ZIP code 65616 is 17.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.