Rockaway Beach, MO · standard
ZIP Code 65740
Taney County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,405
- 293/sq mi High-density area
- $57,390
- Median income Below-median income area
- $122,100
- Median home value Below-median home value
- 14.1%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Rockaway Beach pairs a below-median household income with among the most affordable home values nationally, in a low-density, homeowner-dominated area.
- 25th pct
- household income, US ZIPs
- 17th pct
- home value, US ZIPs
- 293
- people per sq mi
- 78%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65740 against every reporting US ZIP.
ZIP code 65740 covers 11.6 square miles in Rockaway Beach, Taney County, Missouri (a standard USPS delivery area), with a modest 3,405 residents on file, a density of 293 people per square mile, in the Chicago time zone.
ZIP 65740 reports a modest median household income of $57,390 (14% below the average Missouri ZIP), while per-capita income is $24,688. The poverty rate is 21.2%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $122,100 (36% below the average Missouri ZIP), and median rent is $926; owner occupancy is 77.5%.
Formal educational attainment runs low here: just 14.1% of adults hold a bachelor's degree or higher, the median age is 40.2, and the average commute is 24 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Taney County, so 65740 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65740, Rockaway Beach, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,405
Population
11.6
Area (sq mi)
293
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 65740?
40.2
Median Age
49.5%
Male
50.5%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$57,390
Median Household Income
-14% vs state ZIP avg
$24,688
Per Capita Income
21.2%
Poverty Rate
9.8%
Unemployment Rate
24.4 min
Mean Commute Time
How ZIP 65740 ranks among Missouri ZIPs
Rockaway Beach, MO household income vs. every Missouri ZIP code
Median household income among 948 reporting Missouri ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$57,390 38th percentile higher than 38% of 948 Missouri ZIPs
Each bar is a $20K-wide band; taller bars hold more Missouri ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,677housing units
1,677
Total Housing Units
1,213
Occupied Units
464
Vacant Units
2.89
Avg Household Size
Occupancy Type
$122,100
Median Home Value
-36% vs state ZIP avg
$926
Median Rent
1990
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 15 business establishments in ZIP 65740, employing approximately 93 people with a combined annual payroll of $2,452,000.
15
Businesses
93
Employees
$2.5M
Annual Payroll
2
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 6 | 40.0% |
| Other services (except public administration) | 3 | 20.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 65740 vs 65731 →
ZIP 65740 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65616
Branson (65616)
24,284 residents
- 65672 9,048
Hollister (65672)
9,048 residents
- 65653 5,708
Forsyth (65653)
5,708 residents
- 65740 3,405
Rockaway Beach (65740)
3,405 residents
- 65679 2,704
Kirbyville (65679)
2,704 residents
- 65759 1,423
Taneyville (65759)
1,423 residents
- 65771 1,398
Walnut Shade (65771)
1,398 residents
- 65680 1,201
Kissee Mills (65680)
1,201 residents
- 65754 950
Spokane (65754)
950 residents
What this shows Among its immediate neighbors, ZIP 65740 ranks #4 by population - useful context the national average alone can't give.
ZIP 65740 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65630
Chestnutridge (65630)
$107,115 median income
- 65771
Walnut Shade (65771)
$95,398 median income
- 65754
Spokane (65754)
$88,125 median income
- 65680
Kissee Mills (65680)
$77,563 median income
- 65616
Branson (65616)
$60,489 median income
- 65759
Taneyville (65759)
$60,417 median income
- 65672
Hollister (65672)
$59,737 median income
- 65740
Rockaway Beach (65740)
$57,390 median income
- 65679
Kirbyville (65679)
$48,442 median income
What this shows By household income, ZIP 65740 ranks #8 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 65731 | Powersite, MO | 281 | 4.7 mi |
| 65771 | Walnut Shade, MO | 1,398 | 4.7 mi |
| 65653 | Forsyth, MO | 5,708 | 5.3 mi |
| 65616 | Branson, MO | 24,284 | 5.6 mi |
| 65630 | Chestnutridge, MO | 310 | 8.7 mi |
| 65759 | Taneyville, MO | 1,423 | 7.9 mi |
| 65679 | Kirbyville, MO | 2,704 | 10.1 mi |
| 65672 | Hollister, MO | 9,048 | 10.5 mi |
| 65680 | Kissee Mills, MO | 1,201 | 9.1 mi |
| 65754 | Spokane, MO | 950 | 11.7 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 65740, both outside MO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,405 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Taney County
Related Areas
Frequently Asked Questions
What county is ZIP code 65740 in?
ZIP code 65740 (Rockaway Beach) is located in Taney County, Missouri. Taney County contains multiple ZIP codes, see the full list at /counties/taney-mo.
What is the population of ZIP code 65740?
ZIP code 65740 in Rockaway Beach, MO has a population of 3,405 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65740?
The median household income in ZIP 65740 is $57,390, which is 25% below the national average of $76,288.
What is the average home value in ZIP 65740?
The median home value in ZIP 65740 is $122,100, which is 56% below the national average of $278,155.
What is the demographic makeup of ZIP 65740?
The largest racial group in ZIP 65740 is White at 90.3%. Hispanic or Latino residents make up 5.6% of the population.
How many businesses are in ZIP code 65740?
ZIP code 65740 has 15 business establishments employing approximately 93 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 65740?
In ZIP code 65740, 57.8% of residents aged 25+ have a high school diploma or higher, and 14.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65740?
The mean commute time for workers in ZIP code 65740 is 24.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65740?
In ZIP code 65740, approximately 77.5% of occupied housing units are owner-occupied and 22.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65740?
The poverty rate in ZIP code 65740 is 21.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 65740's numbers, next.
- See how ZIP 65740 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rockaway Beach, MO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.