PlainZIP

Rockaway Beach, MO · standard

ZIP Code 65740

Taney County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,405
293/sq mi
$57,390
Median income
$122,100
Median home value
14.1%
Bachelor's or higher

The verdict

Rockaway Beach pairs a below-median household income with among the most affordable home values nationally, in a low-density, homeowner-dominated area.

25th pct
household income, US ZIPs
17th pct
home value, US ZIPs
293
people per sq mi
78%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65740 against every reporting US ZIP.

ZIP code 65740 covers 11.6 square miles in Rockaway Beach, Taney County, Missouri (a standard USPS delivery area), with a modest 3,405 residents on file, a density of 293 people per square mile, in the Chicago time zone.

ZIP 65740 reports a modest median household income of $57,390 (14% below the Missouri average), while per-capita income is $24,688. The poverty rate stands at 21.2% and the unemployment rate at 9.8%. The typical home here is valued at $122,100 (36% below the state average); renters pay a median of $926 monthly, and 77.5% of units are owner-occupied.

Formal educational attainment runs low here: just 14.1% of adults hold a bachelor's degree or higher, the median age is 40.2, and the average commute is 24 minutes. A geography-based comparison follows: 10 ZIP codes within about 10 miles of 65740, plus 6 more within Taney County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65740, Rockaway Beach, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

3,405

Population

11.6

Area (sq mi)

293

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 65740?

40.2

Median Age

49.5%

Male

50.5%

Female

1.3%

Foreign-Born

White 90.3%
African American 2.0%
Asian 0.0%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 6.2%
Hispanic or Latino 5.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$57,390

Median Household Income

-14% vs state

$24,688

Per Capita Income

21.2%

Poverty Rate

9.8%

Unemployment Rate

24.4 min

Mean Commute Time

How ZIP 65740 ranks nationally

Rockaway Beach, MO household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$57,390 25th percentile higher than 25% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.8%
Bachelor's Degree or Higher 14.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,677

Total Housing Units

1,213

Occupied Units

464

Vacant Units

2.89

Avg Household Size

Occupancy Type

Owner 77.5%
Renter 22.5%

$122,100

Median Home Value

-36% vs state

$926

Median Rent

1990

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 15 business establishments in ZIP 65740, employing approximately 93 people with a combined annual payroll of $2,452,000.

15

Businesses

93

Employees

$2.5M

Annual Payroll

2

Industry Sectors

Industry Establishments % of Total
Construction 6 40.0%
Other services (except public administration) 3 20.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 65740 vs 65731 →

ZIP 65740 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 65740 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 65740 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 65740 ranks #8 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
65731 Powersite, MO 281 4.7 mi
65771 Walnut Shade, MO 1,398 4.7 mi
65653 Forsyth, MO 5,708 5.3 mi
65616 Branson, MO 24,284 5.6 mi
65630 Chestnutridge, MO 310 8.7 mi
65759 Taneyville, MO 1,423 7.9 mi
65679 Kirbyville, MO 2,704 10.1 mi
65672 Hollister, MO 9,048 10.5 mi
65680 Kissee Mills, MO 1,201 9.1 mi
65754 Spokane, MO 950 11.7 mi

More ZIP Codes in Taney County

65616 standard
Branson, MO
Pop: 24,284
65672 standard
Hollister, MO
Pop: 9,048
65653 standard
Forsyth, MO
Pop: 5,708
65679 standard
Kirbyville, MO
Pop: 2,704
65759 standard
Taneyville, MO
Pop: 1,423
65771 standard
Walnut Shade, MO
Pop: 1,398

Related Areas

Taney County Rockaway Beach, MO Missouri

Frequently Asked Questions

What county is ZIP code 65740 in? ▼
ZIP code 65740 (Rockaway Beach) is located in Taney County, Missouri. Taney County contains multiple ZIP codes, see the full list at /counties/taney-mo.
What is the population of ZIP code 65740? ▼
ZIP code 65740 in Rockaway Beach, MO has a population of 3,405 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65740? ▼
The median household income in ZIP 65740 is $57,390, which is 25% below the national average of $76,288.
What is the average home value in ZIP 65740? ▼
The median home value in ZIP 65740 is $122,100, which is 56% below the national average of $278,155.
What is the demographic makeup of ZIP 65740? ▼
The largest racial group in ZIP 65740 is White at 90.3%. Hispanic or Latino residents make up 5.6% of the population.
How many businesses are in ZIP code 65740? ▼
ZIP code 65740 has 15 business establishments employing approximately 93 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 65740? ▼
In ZIP code 65740, 57.8% of residents aged 25+ have a high school diploma or higher, and 14.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65740? ▼
The mean commute time for workers in ZIP code 65740 is 24.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65740? ▼
In ZIP code 65740, approximately 77.5% of occupied housing units are owner-occupied and 22.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65740? ▼
The poverty rate in ZIP code 65740 is 21.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.