PlainZIP

Pierce City, MO · standard

ZIP Code 65723

Lawrence County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,606
16/sq mi
$49,695
Median income
$165,100
Median home value
16.5%
Bachelor's or higher

The verdict

Pierce City pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.

14th pct
household income, US ZIPs
32th pct
home value, US ZIPs
16
people per sq mi
69%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65723 against every reporting US ZIP.

ZIP code 65723 covers 228.2 square miles in Pierce City, Lawrence County, Missouri (a standard USPS delivery area), with a modest 3,606 residents on file, a density of 16 people per square mile, in the Chicago time zone.

ZIP 65723 reports a modest median household income of $49,695 (26% below the Missouri average), while per-capita income is $21,775. 20.6% of residents live below the poverty line, and the unemployment rate reads 2.6%. Housing costs here run $165,100 for a typical home value (14% below the state average), with rent averaging $955 a month; 68.9% of homes are owner-occupied.

Educational attainment sits below the national norm: 16.5% of adults hold a bachelor's degree or higher, the median age is 34.2, and the average commute is 23 minutes. To put 65723 in local context, 6 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Lawrence County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 65723

Top 5 sectors by establishment count in Pierce City, MO

Which industries have the most business establishments in ZIP 65723.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65723, Pierce City, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

3,606

Population

228.2

Area (sq mi)

16

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 65723?

34.2

Median Age

48.1%

Male

51.9%

Female

5.0%

Foreign-Born

White 71.1%
African American 0.2%
Asian 3.5%
American Indian or Alaska Native 1.5%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 16.1%
Hispanic or Latino 7.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$49,695

Median Household Income

-26% vs state

$21,775

Per Capita Income

20.6%

Poverty Rate

2.6%

Unemployment Rate

22.5 min

Mean Commute Time

How ZIP 65723 ranks nationally

Pierce City, MO household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$49,695 14th percentile higher than 14% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.6%
Bachelor's Degree or Higher 16.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,247

Total Housing Units

1,110

Occupied Units

137

Vacant Units

2.81

Avg Household Size

Occupancy Type

Owner 68.9%
Renter 31.1%

$165,100

Median Home Value

-14% vs state

$955

Median Rent

1981

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 52 business establishments in ZIP 65723, employing approximately 345 people with a combined annual payroll of $13,113,000.

52

Businesses

345

Employees

$13.1M

Annual Payroll

6

Industry Sectors

Industry Establishments % of Total
Construction 9 17.3%
Retail trade 8 15.4%
Transportation and warehousing 8 15.4%
Other services (except public administration) 7 13.5%
Professional, scientific, and technical services 5 9.6%
Manufacturing 4 7.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 65723 vs 64873 →

ZIP 65723 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 65723 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 65723 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 65723 ranks #6 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
64873 Wentworth, MO 1,072 4.0 mi
65708 Monett, MO 12,624 8.3 mi
64866 Stark City, MO 1,484 8.4 mi
65654 Freistatt, MO 159 8.7 mi
64862 Sarcoxie, MO 3,337 10.3 mi
65756 Stotts City, MO 748 10.6 mi

More ZIP Codes in Lawrence County

65605 standard
Aurora, MO
Pop: 12,136
65712 standard
Mount Vernon, MO
Pop: 8,494
65705 standard
Marionville, MO
Pop: 3,999
65769 standard
Verona, MO
Pop: 3,091
65707 standard
Miller, MO
Pop: 2,299
64873 standard
Wentworth, MO
Pop: 1,072

Related Areas

Lawrence County Pierce City, MO Missouri

Frequently Asked Questions

What county is ZIP code 65723 in? ▼
ZIP code 65723 (Pierce City) is located in Lawrence County, Missouri. Lawrence County contains multiple ZIP codes, see the full list at /counties/lawrence-mo.
What is the population of ZIP code 65723? ▼
ZIP code 65723 in Pierce City, MO has a population of 3,606 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65723? ▼
The median household income in ZIP 65723 is $49,695, which is 35% below the national average of $76,288.
What is the average home value in ZIP 65723? ▼
The median home value in ZIP 65723 is $165,100, which is 41% below the national average of $278,155.
What is the demographic makeup of ZIP 65723? ▼
The largest racial group in ZIP 65723 is White at 71.1%. Hispanic or Latino residents make up 7.4% of the population.
How many businesses are in ZIP code 65723? ▼
ZIP code 65723 has 52 business establishments employing approximately 345 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 65723? ▼
The top industries by establishment count in ZIP 65723 are: Construction (9), Retail trade (8), Transportation and warehousing (8). There are 6 industry sectors represented in total.
What is the education level in ZIP code 65723? ▼
In ZIP code 65723, 56.6% of residents aged 25+ have a high school diploma or higher, and 16.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65723? ▼
The mean commute time for workers in ZIP code 65723 is 22.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65723? ▼
In ZIP code 65723, approximately 68.9% of occupied housing units are owner-occupied and 31.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65723? ▼
The poverty rate in ZIP code 65723 is 20.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.