Pierce City, MO · standard
ZIP Code 65723
Lawrence County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,606
- 16/sq mi Moderate-density area
- $49,695
- Median income Below-median income area
- $165,100
- Median home value Below-median home value
- 16.5%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Pierce City pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 14th pct
- household income, US ZIPs
- 32nd pct
- home value, US ZIPs
- 16
- people per sq mi
- 69%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65723 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 65723 (Pierce City, MO) rose +19.4% from 2023 to 2024.
ZIP code 65723 covers 228.2 square miles in Pierce City, Lawrence County, Missouri (a standard USPS delivery area), with a modest 3,606 residents on file, a density of 16 people per square mile, in the Chicago time zone.
ZIP 65723 reports a modest median household income of $49,695 (26% below the average Missouri ZIP), while per-capita income is $21,775. The poverty rate is 20.6%, so the area-level income figures should not be treated as typical household experience. Median home value is $165,100 (14% below the average Missouri ZIP) and median rent is $955; 68.9% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 16.5% of adults hold a bachelor's degree or higher, the median age is 34.2, and the average commute is 23 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Lawrence County, so 65723 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 65723
Top 5 sectors by establishment count in Pierce City, MO
Which industries have the most business establishments in ZIP 65723.
- Construction
Construction
9 establishments
- Retail trade
Retail trade
8 establishments
- Transportation and warehousing
Transportation and warehousing
8 establishments
- Other services (except public administration)
Other services (except public administration)
7 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
5 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65723, Pierce City, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,606
Population
228.2
Area (sq mi)
16
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 65723?
34.2
Median Age
48.1%
Male
51.9%
Female
5.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$49,695
Median Household Income
-26% vs state ZIP avg
$21,775
Per Capita Income
20.6%
Poverty Rate
2.6%
Unemployment Rate
22.5 min
Mean Commute Time
How ZIP 65723 ranks among Missouri ZIPs
Pierce City, MO household income vs. every Missouri ZIP code
Median household income among 948 reporting Missouri ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$49,695 20th percentile higher than 20% of 948 Missouri ZIPs
Each bar is a $20K-wide band; taller bars hold more Missouri ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,247housing units
1,247
Total Housing Units
1,110
Occupied Units
137
Vacant Units
2.81
Avg Household Size
Occupancy Type
$165,100
Median Home Value
-14% vs state ZIP avg
$955
Median Rent
1981
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 52 business establishments in ZIP 65723, employing approximately 345 people with a combined annual payroll of $13,113,000.
52
Businesses
345
Employees
$13.1M
Annual Payroll
6
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 9 | 17.3% |
| Retail trade | 8 | 15.4% |
| Transportation and warehousing | 8 | 15.4% |
| Other services (except public administration) | 7 | 13.5% |
| Professional, scientific, and technical services | 5 | 9.6% |
| Manufacturing | 4 | 7.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 65723 vs 64873 →
ZIP 65723 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65708
Monett (65708)
12,624 residents
- 65723 3,606
Pierce City (65723)
3,606 residents
- 64862 3,337
Sarcoxie (64862)
3,337 residents
- 64866 1,484
Stark City (64866)
1,484 residents
- 64873 1,072
Wentworth (64873)
1,072 residents
- 65756 748
Stotts City (65756)
748 residents
- 65654 159
Freistatt (65654)
159 residents
What this shows Among its immediate neighbors, ZIP 65723 ranks #2 by population - useful context the national average alone can't give.
ZIP 65723 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65756
Stotts City (65756)
$113,795 median income
- 64873
Wentworth (64873)
$74,360 median income
- 64866
Stark City (64866)
$59,712 median income
- 64862
Sarcoxie (64862)
$59,489 median income
- 65708
Monett (65708)
$57,827 median income
- 65723
Pierce City (65723)
$49,695 median income
- 65654
Freistatt (65654)
$47,500 median income
What this shows By household income, ZIP 65723 ranks #6 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 65723, both outside MO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,606 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Lawrence County
Related Areas
Frequently Asked Questions
What county is ZIP code 65723 in?
ZIP code 65723 (Pierce City) is located in Lawrence County, Missouri. Lawrence County contains multiple ZIP codes, see the full list at /counties/lawrence-mo.
What is the population of ZIP code 65723?
ZIP code 65723 in Pierce City, MO has a population of 3,606 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65723?
The median household income in ZIP 65723 is $49,695, which is 35% below the national average of $76,288.
What is the average home value in ZIP 65723?
The median home value in ZIP 65723 is $165,100, which is 41% below the national average of $278,155.
What is the demographic makeup of ZIP 65723?
The largest racial group in ZIP 65723 is White at 71.1%. Hispanic or Latino residents make up 7.4% of the population.
How many businesses are in ZIP code 65723?
ZIP code 65723 has 52 business establishments employing approximately 345 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 65723?
The top industries by establishment count in ZIP 65723 are: Construction (9), Retail trade (8), Transportation and warehousing (8). There are 6 industry sectors represented in total.
What is the education level in ZIP code 65723?
In ZIP code 65723, 56.6% of residents aged 25+ have a high school diploma or higher, and 16.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65723?
The mean commute time for workers in ZIP code 65723 is 22.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65723?
In ZIP code 65723, approximately 68.9% of occupied housing units are owner-occupied and 31.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65723?
The poverty rate in ZIP code 65723 is 20.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 65723's numbers, next.
- See how ZIP 65723 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Pierce City, MO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.