Wathena, KS · standard
ZIP Code 66090
Doniphan County, Kansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,520
- 13/sq mi Low-density area
- $87,025
- Median income Above-median income area
- $161,100
- Median home value Below-median home value
- 23.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Wathena pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 30%
- household income, US ZIPs
- 30th pct
- home value, US ZIPs
- 13
- people per sq mi
- 79%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 66090 against every reporting US ZIP.
ZIP code 66090 covers 201.6 square miles in Wathena, Doniphan County, Kansas (a standard USPS delivery area), with a modest 2,520 residents on file, a density of 13 people per square mile, in the Chicago time zone.
ZIP 66090 lands in the middle-income range, with a median household income of $87,025 (21% above the average Kansas ZIP), while per-capita income is $40,045. The poverty rate is 8.7%, with unemployment at 2.5%; those measures add context to the income figure. Median home value is $161,100 (0% below the average Kansas ZIP) and median rent is $806; 79.4% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 23.6% of adults hold a bachelor's degree or higher, the median age is 46.7, and the average commute is -. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Doniphan County, so 66090 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 66090
Top 5 sectors by establishment count in Wathena, KS
Which industries have the most business establishments in ZIP 66090.
- Transportation and warehousing
Transportation and warehousing
8 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Manufacturing
Manufacturing
5 establishments
- Wholesale trade
Wholesale trade
5 establishments
- Retail trade
Retail trade
5 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 66090, Wathena, KS · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
2,520
Population
201.6
Area (sq mi)
13
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 66090?
46.7
Median Age
46.8%
Male
53.2%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$87,025
Median Household Income
+21% vs state ZIP avg
$40,045
Per Capita Income
8.7%
Poverty Rate
2.5%
Unemployment Rate
How ZIP 66090 ranks among Kansas ZIPs
Wathena, KS household income vs. every Kansas ZIP code
Median household income among 659 reporting Kansas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$87,025 Top 20% higher than 80% of 659 Kansas ZIPs
Each bar is a $20K-wide band; taller bars hold more Kansas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,187housing units
1,187
Total Housing Units
977
Occupied Units
210
Vacant Units
2.40
Avg Household Size
Occupancy Type
$161,100
Median Home Value
-0% vs state ZIP avg
$806
Median Rent
1974
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 51 business establishments in ZIP 66090, employing approximately 655 people with a combined annual payroll of $40,461,000.
51
Businesses
655
Employees
$40.5M
Annual Payroll
9
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Transportation and warehousing | 8 | 15.7% |
| Other services (except public administration) | 8 | 15.7% |
| Manufacturing | 5 | 9.8% |
| Wholesale trade | 5 | 9.8% |
| Retail trade | 5 | 9.8% |
| Health care and social assistance | 5 | 9.8% |
| Construction | 3 | 5.9% |
| Finance and insurance | 3 | 5.9% |
| Accommodation and food services | 3 | 5.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 66090 vs 66024 →
ZIP 66090 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 64505
Saint Joseph (64505)
13,161 residents
- 64503
Saint Joseph (64503)
12,921 residents
- 64501
Saint Joseph (64501)
12,503 residents
- 64504
Saint Joseph (64504)
10,763 residents
- 66090 2,520
Wathena (66090)
2,520 residents
- 64421 952
Amazonia (64421)
952 residents
- 66024 927
Elwood (66024)
927 residents
What this shows Among its immediate neighbors, ZIP 66090 ranks #5 by population - useful context the national average alone can't give.
ZIP 66090 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 66090
Wathena (66090)
$87,025 median income
- 64505
Saint Joseph (64505)
$73,298 median income
- 66024
Elwood (66024)
$68,125 median income
- 64504
Saint Joseph (64504)
$58,801 median income
- 64421
Amazonia (64421)
$53,125 median income
- 64503
Saint Joseph (64503)
$53,039 median income
- 64501
Saint Joseph (64501)
$46,731 median income
What this shows By household income, ZIP 66090 ranks the highest of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 66090, both outside KS so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (2,520 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Doniphan County
Related Areas
Frequently Asked Questions
What county is ZIP code 66090 in?
ZIP code 66090 (Wathena) is located in Doniphan County, Kansas. Doniphan County contains multiple ZIP codes, see the full list at /counties/doniphan-ks.
What is the population of ZIP code 66090?
ZIP code 66090 in Wathena, KS has a population of 2,520 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 66090?
The median household income in ZIP 66090 is $87,025, which is 14% above the national average of $76,288.
What is the average home value in ZIP 66090?
The median home value in ZIP 66090 is $161,100, which is 42% below the national average of $278,155.
What is the demographic makeup of ZIP 66090?
The largest racial group in ZIP 66090 is White at 95.1%. Hispanic or Latino residents make up 3.8% of the population.
How many businesses are in ZIP code 66090?
ZIP code 66090 has 51 business establishments employing approximately 655 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 66090?
The top industries by establishment count in ZIP 66090 are: Transportation and warehousing (8), Other services (except public administration) (8), Manufacturing (5). There are 9 industry sectors represented in total.
What is the education level in ZIP code 66090?
In ZIP code 66090, 58.9% of residents aged 25+ have a high school diploma or higher, and 23.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 66090?
In ZIP code 66090, approximately 79.4% of occupied housing units are owner-occupied and 20.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 66090?
The poverty rate in ZIP code 66090 is 8.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 66090's numbers, next.
- See how ZIP 66090 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Wathena, KS ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.