PlainZIP

Wathena, KS · standard

ZIP Code 66090

Doniphan County, Kansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

2,520
13/sq mi
$87,025
Median income
$161,100
Median home value
23.6%
Bachelor's or higher

The verdict

Wathena pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.

Top 30%
household income, US ZIPs
30th pct
home value, US ZIPs
13
people per sq mi
79%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 66090 against every reporting US ZIP.

ZIP code 66090 covers 201.6 square miles in Wathena, Doniphan County, Kansas (a standard USPS delivery area), with a modest 2,520 residents on file, a density of 13 people per square mile, in the Chicago time zone.

ZIP 66090 lands in the middle-income range, with a median household income of $87,025 (21% above the Kansas average), while per-capita income is $40,045. Local economic indicators show a 8.7% poverty rate alongside 2.5% unemployment. Median home value sits at $161,100 (0% below the state average), median rent at $806 a month, and owner-occupancy at 79.4%.

Educational attainment sits below the national norm: 23.6% of adults hold a bachelor's degree or higher, the median age is 46.7, and the average commute is -. To put 66090 in local context, 6 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Doniphan County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 66090

Top 5 sectors by establishment count in Wathena, KS

Which industries have the most business establishments in ZIP 66090.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 66090, Wathena, KS · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

2,520

Population

201.6

Area (sq mi)

13

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 66090?

46.7

Median Age

46.8%

Male

53.2%

Female

1.3%

Foreign-Born

White 95.1%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.2%
Two or More Ethnicities 4.7%
Hispanic or Latino 3.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$87,025

Median Household Income

+21% vs state

$40,045

Per Capita Income

8.7%

Poverty Rate

2.5%

Unemployment Rate

How ZIP 66090 ranks nationally

Wathena, KS household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$87,025 Top 30% higher than 70% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.9%
Bachelor's Degree or Higher 23.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,187

Total Housing Units

977

Occupied Units

210

Vacant Units

2.40

Avg Household Size

Occupancy Type

Owner 79.4%
Renter 20.6%

$161,100

Median Home Value

-0% vs state

$806

Median Rent

1974

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 51 business establishments in ZIP 66090, employing approximately 655 people with a combined annual payroll of $40,461,000.

51

Businesses

655

Employees

$40.5M

Annual Payroll

9

Industry Sectors

Industry Establishments % of Total
Transportation and warehousing 8 15.7%
Other services (except public administration) 8 15.7%
Manufacturing 5 9.8%
Wholesale trade 5 9.8%
Retail trade 5 9.8%
Health care and social assistance 5 9.8%
Construction 3 5.9%
Finance and insurance 3 5.9%
Accommodation and food services 3 5.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 66090 vs 66024 →

ZIP 66090 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 66090 ranks #5 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 66090 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 66090 ranks the highest of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
66024 Elwood, KS 927 5.5 mi
64501 Saint Joseph, MO 12,503 7.0 mi
64504 Saint Joseph, MO 10,763 7.6 mi
64503 Saint Joseph, MO 12,921 7.3 mi
64421 Amazonia, MO 952 9.1 mi
64505 Saint Joseph, MO 13,161 8.4 mi

More ZIP Codes in Doniphan County

66087 standard
Troy, KS
Pop: 2,042
66035 standard
Highland, KS
Pop: 1,311
66024 standard
Elwood, KS
Pop: 927
66094 standard
White Cloud, KS
Pop: 416
66017 standard
Denton, KS
Pop: 304
66008 standard
Bendena, KS
Pop: 286

Related Areas

Doniphan County Wathena, KS Kansas

Frequently Asked Questions

What county is ZIP code 66090 in? ▼
ZIP code 66090 (Wathena) is located in Doniphan County, Kansas. Doniphan County contains multiple ZIP codes, see the full list at /counties/doniphan-ks.
What is the population of ZIP code 66090? ▼
ZIP code 66090 in Wathena, KS has a population of 2,520 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 66090? ▼
The median household income in ZIP 66090 is $87,025, which is 14% above the national average of $76,288.
What is the average home value in ZIP 66090? ▼
The median home value in ZIP 66090 is $161,100, which is 42% below the national average of $278,155.
What is the demographic makeup of ZIP 66090? ▼
The largest racial group in ZIP 66090 is White at 95.1%. Hispanic or Latino residents make up 3.8% of the population.
How many businesses are in ZIP code 66090? ▼
ZIP code 66090 has 51 business establishments employing approximately 655 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 66090? ▼
The top industries by establishment count in ZIP 66090 are: Transportation and warehousing (8), Other services (except public administration) (8), Manufacturing (5). There are 9 industry sectors represented in total.
What is the education level in ZIP code 66090? ▼
In ZIP code 66090, 58.9% of residents aged 25+ have a high school diploma or higher, and 23.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 66090? ▼
In ZIP code 66090, approximately 79.4% of occupied housing units are owner-occupied and 20.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 66090? ▼
The poverty rate in ZIP code 66090 is 8.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.