Nebraska City, NE · standard
ZIP Code 68410
Otoe County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 8,716
- 22/sq mi Moderate-density area
- $71,640
- Median income Near-median income area
- $182,900
- Median home value Near-median home value
- 27.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Nebraska City pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 49th pct
- household income, US ZIPs
- 39th pct
- home value, US ZIPs
- 22
- people per sq mi
- 78%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68410 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 68410 (Nebraska City, NE) rose +7.0% from 2023 to 2024. The all-transactions index moved from 202.4 in 2023 to 216.6 in 2024 (2000 = 100).
ZIP code 68410 is a mid-sized community (a standard USPS delivery area) in Nebraska City, Otoe County, Nebraska, home to 8,716 residents across 392.6 square miles, a density of 22 people per square mile, in the Chicago time zone.
ZIP 68410 lands in the middle-income range, with a median household income of $71,640 (6% below the average Nebraska ZIP), while per-capita income is $40,114. The poverty rate is 11.5%, with unemployment at 1.2%; those measures add context to the income figure. Median home value is $182,900 (2% below the average Nebraska ZIP) and median rent is $953; 78.1% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 27.6% of adults hold a bachelor's degree or higher, the median age is 39.6, and the average commute is 18 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Otoe County, so 68410 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 68410
Top 5 sectors by establishment count in Nebraska City, NE
Which industries have the most business establishments in ZIP 68410.
- Retail trade
Retail trade
45 establishments
- Other services (except public administration)
Other services (except public administration)
36 establishments
- Accommodation and food services
Accommodation and food services
34 establishments
- Health care and social assistance
Health care and social assistance
33 establishments
- Construction
Construction
29 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68410, Nebraska City, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
8,716
Population
392.6
Area (sq mi)
22
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68410?
39.6
Median Age
50.6%
Male
49.4%
Female
8.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$71,640
Median Household Income
-6% vs state ZIP avg
$40,114
Per Capita Income
11.5%
Poverty Rate
1.2%
Unemployment Rate
17.8 min
Mean Commute Time
How ZIP 68410 ranks among Nebraska ZIPs
Nebraska City, NE household income vs. every Nebraska ZIP code
Median household income among 556 reporting Nebraska ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$71,640 46th percentile higher than 46% of 556 Nebraska ZIPs
Each bar is a $20K-wide band; taller bars hold more Nebraska ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,798housing units
3,798
Total Housing Units
3,404
Occupied Units
394
Vacant Units
2.59
Avg Household Size
Occupancy Type
$182,900
Median Home Value
-2% vs state ZIP avg
$953
Median Rent
1971
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.0%
YoY Change (2024)
217
HPI Index (2000 = 100)
+117%
Total Change Since 2000
Home values in ZIP 68410 have increased 7.0% over the past year (2024). Since 2000, this ZIP has seen +117% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.8% | 149 |
| 2021 | +8.7% | 162 |
| 2022 | +14.9% | 186 |
| 2023 | +9.0% | 202 |
| 2024 | +7.0% | 217 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 277 business establishments in ZIP 68410, employing approximately 3,823 people with a combined annual payroll of $163,813,000.
277
Businesses
3,823
Employees
$163.8M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 45 | 16.3% |
| Other services (except public administration) | 36 | 13.0% |
| Accommodation and food services | 34 | 12.3% |
| Health care and social assistance | 33 | 11.9% |
| Construction | 29 | 10.5% |
| Finance and insurance | 20 | 7.2% |
| Professional, scientific, and technical services | 15 | 5.4% |
| Administrative and support and waste management and remediation services | 13 | 4.7% |
| Transportation and warehousing | 10 | 3.6% |
| Arts, entertainment, and recreation | 10 | 3.6% |
| Manufacturing | 9 | 3.3% |
| Wholesale trade | 7 | 2.5% |
| Information | 7 | 2.5% |
| Real estate and rental and leasing | 6 | 2.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 68410 vs 68379 →
ZIP 68410 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68410
Nebraska City (68410)
8,716 residents
- 68421 1,107
Peru (68421)
1,107 residents
- 68346 493
Dunbar (68346)
493 residents
- 68448 399
Talmage (68448)
399 residents
- 51648 255
Percival (51648)
255 residents
- 68379 59
Julian (68379)
59 residents
- 68382 41
Lorton (68382)
41 residents
What this shows Among its immediate neighbors, ZIP 68410 ranks the most populous - useful context the national average alone can't give.
ZIP 68410 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68346
Dunbar (68346)
$91,591 median income
- 68448
Talmage (68448)
$74,500 median income
- 68410
Nebraska City (68410)
$71,640 median income
- 68421
Peru (68421)
$61,600 median income
- 51648
Percival (51648)
$59,766 median income
- 68379
Julian (68379)
$41,250 median income
What this shows By household income, ZIP 68410 ranks #3 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 68410, both outside NE so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (8,716 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Otoe County
Related Areas
Frequently Asked Questions
What county is ZIP code 68410 in?
ZIP code 68410 (Nebraska City) is located in Otoe County, Nebraska. Otoe County contains multiple ZIP codes, see the full list at /counties/otoe-ne.
What is the population of ZIP code 68410?
ZIP code 68410 in Nebraska City, NE has a population of 8,716 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68410?
The median household income in ZIP 68410 is $71,640, which is 6% below the national average of $76,288.
What is the average home value in ZIP 68410?
The median home value in ZIP 68410 is $182,900, which is 34% below the national average of $278,155.
What is the demographic makeup of ZIP 68410?
The largest racial group in ZIP 68410 is White at 82.6%. Hispanic or Latino residents make up 11.9% of the population.
How many businesses are in ZIP code 68410?
ZIP code 68410 has 277 business establishments employing approximately 3,823 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68410?
The top industries by establishment count in ZIP 68410 are: Retail trade (45), Other services (except public administration) (36), Accommodation and food services (34). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 68410?
According to the FHFA House Price Index, home values in ZIP 68410 increased by 7.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 117%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 68410?
In ZIP code 68410, 63.3% of residents aged 25+ have a high school diploma or higher, and 27.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 68410?
The mean commute time for workers in ZIP code 68410 is 17.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 68410?
In ZIP code 68410, approximately 78.1% of occupied housing units are owner-occupied and 21.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68410?
The poverty rate in ZIP code 68410 is 11.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 68410's numbers, next.
- See how ZIP 68410 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Nebraska City, NE ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.