PlainZIP

Nebraska City, NE · standard

ZIP Code 68410

Otoe County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

8,716
22/sq mi
$71,640
Median income
$182,900
Median home value
27.6%
Bachelor's or higher

The verdict

Nebraska City pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

49th pct
household income, US ZIPs
39th pct
home value, US ZIPs
22
people per sq mi
78%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68410 against every reporting US ZIP.

ZIP code 68410 is a mid-sized community (a standard USPS delivery area) in Nebraska City, Otoe County, Nebraska, home to 8,716 residents across 392.6 square miles, a density of 22 people per square mile, in the Chicago time zone.

ZIP 68410 lands in the middle-income range, with a median household income of $71,640 (6% below the Nebraska average), while per-capita income is $40,114. Local economic indicators show a 11.5% poverty rate alongside 1.2% unemployment. Housing costs here run $182,900 for a typical home value (2% below the state average), with rent averaging $953 a month; 78.1% of homes are owner-occupied.

Educational attainment sits below the national norm: 27.6% of adults hold a bachelor's degree or higher, the median age is 39.6, and the average commute is 18 minutes. Beyond these figures, 6 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Otoe County, letting you compare 68410 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 68410

Top 5 sectors by establishment count in Nebraska City, NE

Which industries have the most business establishments in ZIP 68410.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68410, Nebraska City, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

8,716

Population

392.6

Area (sq mi)

22

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 68410?

39.6

Median Age

50.6%

Male

49.4%

Female

8.7%

Foreign-Born

White 82.6%
African American 1.5%
Asian 0.3%
American Indian or Alaska Native 0.8%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 9.7%
Hispanic or Latino 11.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$71,640

Median Household Income

-6% vs state

$40,114

Per Capita Income

11.5%

Poverty Rate

1.2%

Unemployment Rate

17.8 min

Mean Commute Time

How ZIP 68410 ranks nationally

Nebraska City, NE household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$71,640 49th percentile higher than 49% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.3%
Bachelor's Degree or Higher 27.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,798

Total Housing Units

3,404

Occupied Units

394

Vacant Units

2.59

Avg Household Size

Occupancy Type

Owner 78.1%
Renter 21.9%

$182,900

Median Home Value

-2% vs state

$953

Median Rent

1971

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.0%

YoY Change (2024)

217

HPI Index (2000 = 100)

+117%

Total Change Since 2000

Home values in ZIP 68410 have increased 7.0% over the past year (2024). Since 2000, this ZIP has seen +117% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.8% 149
2021 +8.7% 162
2022 +14.9% 186
2023 +9.0% 202
2024 +7.0% 217

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 277 business establishments in ZIP 68410, employing approximately 3,823 people with a combined annual payroll of $163,813,000.

277

Businesses

3,823

Employees

$163.8M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Retail trade 45 16.3%
Other services (except public administration) 36 13.0%
Accommodation and food services 34 12.3%
Health care and social assistance 33 11.9%
Construction 29 10.5%
Finance and insurance 20 7.2%
Professional, scientific, and technical services 15 5.4%
Administrative and support and waste management and remediation services 13 4.7%
Transportation and warehousing 10 3.6%
Arts, entertainment, and recreation 10 3.6%
Manufacturing 9 3.3%
Wholesale trade 7 2.5%
Information 7 2.5%
Real estate and rental and leasing 6 2.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 68410 vs 68379 →

ZIP 68410 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 68410 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 68410 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 68410 ranks #3 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
68379 Julian, NE 59 8.2 mi
68346 Dunbar, NE 493 7.8 mi
51648 Percival, IA 255 7.8 mi
68382 Lorton, NE 41 7.8 mi
68448 Talmage, NE 399 9.5 mi
68421 Peru, NE 1,107 12.7 mi

More ZIP Codes in Otoe County

68446 standard
Syracuse, NE
Pop: 2,690
68418 standard
Palmyra, NE
Pop: 1,070
68454 standard
Unadilla, NE
Pop: 625
68346 standard
Dunbar, NE
Pop: 493
68344 standard
Douglas, NE
Pop: 441
68448 standard
Talmage, NE
Pop: 399

Related Areas

Otoe County Nebraska City, NE Nebraska

Frequently Asked Questions

What county is ZIP code 68410 in? ▼
ZIP code 68410 (Nebraska City) is located in Otoe County, Nebraska. Otoe County contains multiple ZIP codes, see the full list at /counties/otoe-ne.
What is the population of ZIP code 68410? ▼
ZIP code 68410 in Nebraska City, NE has a population of 8,716 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68410? ▼
The median household income in ZIP 68410 is $71,640, which is 6% below the national average of $76,288.
What is the average home value in ZIP 68410? ▼
The median home value in ZIP 68410 is $182,900, which is 34% below the national average of $278,155.
What is the demographic makeup of ZIP 68410? ▼
The largest racial group in ZIP 68410 is White at 82.6%. Hispanic or Latino residents make up 11.9% of the population.
How many businesses are in ZIP code 68410? ▼
ZIP code 68410 has 277 business establishments employing approximately 3,823 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68410? ▼
The top industries by establishment count in ZIP 68410 are: Retail trade (45), Other services (except public administration) (36), Accommodation and food services (34). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 68410? ▼
According to the FHFA House Price Index, home values in ZIP 68410 increased by 7.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 117%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 68410? ▼
In ZIP code 68410, 63.3% of residents aged 25+ have a high school diploma or higher, and 27.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 68410? ▼
The mean commute time for workers in ZIP code 68410 is 17.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 68410? ▼
In ZIP code 68410, approximately 78.1% of occupied housing units are owner-occupied and 21.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68410? ▼
The poverty rate in ZIP code 68410 is 11.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.