ZIP Code 68431

standard

Source:

Rulo · Richardson County · Nebraska

Population
353

3/sq mi

Median income
$75,000

▼ 2% vs US

higher than 55% of US ZIPs

Median home value
$137,500

▼ 51% vs US

higher than 22% of US ZIPs

Bachelor's or higher
1.9%

Median age 52.3

Land area
126.1 sq mi

Chicago

ZIP code 68431 in Rulo, Nebraska has a population of 353. The median household income is $75,000, which is 2% below the national average. Median home value is $137,500, 51% below the US average. 1.9% of residents hold a bachelor's degree or higher.

ZIP code 68431 is classified by USPS as a standard delivery area and covers roughly 126.1 square miles in Rulo, Richardson County, Nebraska. The area is home to 353 residents, producing a population density of 3 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 68431 against Nebraska and the nation.

On the economic side, the median household income for ZIP 68431 sits at $75,000 (2% below the Nebraska average), while per-capita income is $43,441. The poverty rate stands at 13.4% and the unemployment rate at 2.0%. On housing, the median home value is $137,500 (26% below the state average) with median rent at per month, and 93.5% of occupied units are owner-occupied, a direct signal of whether 68431 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 1.9% of adults hold a bachelor's degree or higher, the median age is 52.3, and the average commute is . We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Richardson County, so you can benchmark 68431 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 68431, Rulo, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

353

Population

126.1

Area (sq mi)

3

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 68431?

52.3

Median Age

60.6%

Male

39.4%

Female

0.4%

Foreign-Born

White 71.7%
African American 0.0%
Asian 0.4%
American Indian or Alaska Native 13.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 14.5%
Hispanic or Latino 2.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$75,000

Median Household Income

-2% vs state

$43,441

Per Capita Income

13.4%

Poverty Rate

2.0%

Unemployment Rate

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 46.2%
Bachelor's Degree or Higher 1.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

196

Total Housing Units

138

Occupied Units

58

Vacant Units

1.95

Avg Household Size

Occupancy Type

Owner 93.5%
Renter 6.5%

$137,500

Median Home Value

-26% vs state

1975

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 11 business establishments in ZIP 68431, employing approximately 46 people with a combined annual payroll of $1,097,000.

11

Businesses

46

Employees

$1.1M

Annual Payroll

0

Industry Sectors

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 68431 vs 64437 →

ZIP Code City Population Distance
64437 Craig, MO 792 6.1 mi
68355 Falls City, NE 5,113 7.6 mi
66094 White Cloud, KS 416 9.1 mi

More ZIP Codes in Richardson County

Frequently Asked Questions

What county is ZIP code 68431 in?
ZIP code 68431 (Rulo) is located in Richardson County, Nebraska. Richardson County contains multiple ZIP codes, see the full list at /counties/richardson-ne.
What is the population of ZIP code 68431?
ZIP code 68431 in Rulo, NE has a population of 353 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68431?
The median household income in ZIP 68431 is $75,000, which is 2% below the national average of $76,288.
What is the average home value in ZIP 68431?
The median home value in ZIP 68431 is $137,500, which is 51% below the national average of $278,155.
What is the demographic makeup of ZIP 68431?
The largest racial group in ZIP 68431 is White at 71.7%. Hispanic or Latino residents make up 2.6% of the population.
How many businesses are in ZIP code 68431?
ZIP code 68431 has 11 business establishments employing approximately 46 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 68431?
In ZIP code 68431, 46.2% of residents aged 25+ have a high school diploma or higher, and 1.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 68431?
In ZIP code 68431, approximately 93.5% of occupied housing units are owner-occupied and 6.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68431?
The poverty rate in ZIP code 68431 is 13.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Rulo, NE

Verify and explore additional data for this area using these official government sources.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.

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