PlainZIP

Rulo, NE · standard

ZIP Code 68431

Richardson County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

353
3/sq mi
$75,000
Median income
$137,500
Median home value
1.9%
Bachelor's or higher

The verdict

Rulo pairs an above-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.

Top 45%
household income, US ZIPs
22th pct
home value, US ZIPs
3
people per sq mi
94%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68431 against every reporting US ZIP.

ZIP code 68431 is a sparsely populated ZIP (a standard USPS delivery area) in Rulo, Richardson County, Nebraska, home to just 353 residents across 126.1 square miles, a density of 3 people per square mile, in the Chicago time zone.

ZIP 68431 lands in the middle-income range, with a median household income of $75,000 (2% below the Nebraska average), while per-capita income is $43,441. The poverty rate stands at 13.4% and the unemployment rate at 2.0%. Median home value sits at $137,500 (26% below the state average), median rent at - a month, and owner-occupancy at 93.5%.

Formal educational attainment runs low here: just 1.9% of adults hold a bachelor's degree or higher, the median age is 52.3, and the average commute is -. Beyond these figures, 3 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Richardson County, letting you compare 68431 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68431, Rulo, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

353

Population

126.1

Area (sq mi)

3

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 68431?

52.3

Median Age

60.6%

Male

39.4%

Female

0.4%

Foreign-Born

White 71.7%
African American 0.0%
Asian 0.4%
American Indian or Alaska Native 13.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 14.5%
Hispanic or Latino 2.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$75,000

Median Household Income

-2% vs state

$43,441

Per Capita Income

13.4%

Poverty Rate

2.0%

Unemployment Rate

How ZIP 68431 ranks nationally

Rulo, NE household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$75,000 Top 45% higher than 55% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 46.2%
Bachelor's Degree or Higher 1.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

196

Total Housing Units

138

Occupied Units

58

Vacant Units

1.95

Avg Household Size

Occupancy Type

Owner 93.5%
Renter 6.5%

$137,500

Median Home Value

-26% vs state

1975

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 11 business establishments in ZIP 68431, employing approximately 46 people with a combined annual payroll of $1,097,000.

11

Businesses

46

Employees

$1.1M

Annual Payroll

0

Industry Sectors

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 68431 vs 64437 →

ZIP 68431 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 68431 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 68431 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 68431 ranks the highest of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
64437 Craig, MO 792 6.1 mi
68355 Falls City, NE 5,113 7.6 mi
66094 White Cloud, KS 416 9.1 mi

More ZIP Codes in Richardson County

68355 standard
Falls City, NE
Pop: 5,113
68376 standard
Humboldt, NE
Pop: 1,445
68337 standard
Dawson, NE
Pop: 383
68457 standard
Verdon, NE
Pop: 343
68442 standard
Stella, NE
Pop: 313
68433 standard
Salem, NE
Pop: 265

Related Areas

Richardson County Rulo, NE Nebraska

Frequently Asked Questions

What county is ZIP code 68431 in? ▼
ZIP code 68431 (Rulo) is located in Richardson County, Nebraska. Richardson County contains multiple ZIP codes, see the full list at /counties/richardson-ne.
What is the population of ZIP code 68431? ▼
ZIP code 68431 in Rulo, NE has a population of 353 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68431? ▼
The median household income in ZIP 68431 is $75,000, which is 2% below the national average of $76,288.
What is the average home value in ZIP 68431? ▼
The median home value in ZIP 68431 is $137,500, which is 51% below the national average of $278,155.
What is the demographic makeup of ZIP 68431? ▼
The largest racial group in ZIP 68431 is White at 71.7%. Hispanic or Latino residents make up 2.6% of the population.
How many businesses are in ZIP code 68431? ▼
ZIP code 68431 has 11 business establishments employing approximately 46 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 68431? ▼
In ZIP code 68431, 46.2% of residents aged 25+ have a high school diploma or higher, and 1.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 68431? ▼
In ZIP code 68431, approximately 93.5% of occupied housing units are owner-occupied and 6.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68431? ▼
The poverty rate in ZIP code 68431 is 13.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.