Bassett, NE · standard
ZIP Code 68714
Rock County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,224
- 1/sq mi
- $52,031
- Median income
- $132,500
- Median home value
- 28.5%
- Bachelor's or higher
The verdict
Bassett pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 17th pct
- household income, US ZIPs
- 20th pct
- home value, US ZIPs
- 1
- people per sq mi
- 67%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68714 against every reporting US ZIP.
ZIP code 68714 is classified by USPS as a standard delivery area and covers roughly 1748.6 square miles in Bassett, Rock County, Nebraska. The area is home to 1,224 residents, producing a population density of 1 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 68714 against Nebraska and the nation.
On the economic side, the median household income for ZIP 68714 sits at $52,031 (32% below the Nebraska average), while per-capita income is $34,089. The poverty rate stands at 11.6% and the unemployment rate at 1.3%. On housing, the median home value is $132,500 (29% below the state average) with median rent at $644 per month, and 66.8% of occupied units are owner-occupied, a direct signal of whether 68714 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 28.5% of adults hold a bachelor's degree or higher, the median age is 47.3, and the average commute is —. Use the benchmarks above to see where 68714 sits relative to Nebraska and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 68714
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 68714.
- Retail trade
Retail trade
7 establishments
- Other services (except public administration)
Other services (except public administration)
6 establishments
- Wholesale trade
Wholesale trade
5 establishments
- Finance and insurance
Finance and insurance
5 establishments
- Health care and social assistance
Health care and social assistance
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 68714, Bassett, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
1,224
Population
1748.6
Area (sq mi)
1
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68714?
47.3
Median Age
49.5%
Male
50.5%
Female
1.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$52,031
Median Household Income
-32% vs state
$34,089
Per Capita Income
11.6%
Poverty Rate
1.3%
Unemployment Rate
How ZIP 68714 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$52,031 17th percentile higher than 17% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
724
Total Housing Units
524
Occupied Units
200
Vacant Units
2.09
Avg Household Size
Occupancy Type
$132,500
Median Home Value
-29% vs state
$644
Median Rent
1968
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 43 business establishments in ZIP 68714, employing approximately 338 people with a combined annual payroll of $15,129,000.
43
Businesses
338
Employees
$15.1M
Annual Payroll
7
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 7 | 16.3% |
| Other services (except public administration) | 6 | 13.9% |
| Wholesale trade | 5 | 11.6% |
| Finance and insurance | 5 | 11.6% |
| Health care and social assistance | 4 | 9.3% |
| Construction | 3 | 7.0% |
| Transportation and warehousing | 3 | 7.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
More ZIP Codes in Rock County
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Bassett, NE
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.