Bassett, NE · standard
ZIP Code 68714
Rock County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,224
- 1/sq mi
- $52,031
- Median income
- $132,500
- Median home value
- 28.5%
- Bachelor's or higher
National ZIP placement
Bassett pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 17th pct
- household income, US ZIPs
- 20th pct
- home value, US ZIPs
- 1
- people per sq mi
- 67%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68714 against every reporting US ZIP.
ZIP code 68714 is a sparsely populated ZIP (a standard USPS delivery area) in Bassett, Rock County, Nebraska, home to just 1,224 residents across 1748.6 square miles, a density of 1 people per square mile, in the Chicago time zone.
ZIP 68714 reports a modest median household income of $52,031 (32% below the average Nebraska ZIP), while per-capita income is $34,089. The poverty rate is 11.6%, with unemployment at 1.3%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $132,500 (29% below the average Nebraska ZIP), and median rent is $644; owner occupancy is 66.8%.
Educational attainment sits below the national norm: 28.5% of adults hold a bachelor's degree or higher, the median age is 47.3, and the average commute is -. No nearby ZIP peer set is available for this delivery area, so the Nebraska and national benchmarks above are the appropriate context for 68714.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 68714
Top 5 sectors by establishment count in Bassett, NE
Which industries have the most business establishments in ZIP 68714.
- Retail trade
Retail trade
7 establishments
- Other services (except public administration)
Other services (except public administration)
6 establishments
- Wholesale trade
Wholesale trade
5 establishments
- Finance and insurance
Finance and insurance
5 establishments
- Health care and social assistance
Health care and social assistance
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68714, Bassett, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,224
Population
1748.6
Area (sq mi)
1
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68714?
47.3
Median Age
49.5%
Male
50.5%
Female
1.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$52,031
Median Household Income
-32% vs state ZIP avg
$34,089
Per Capita Income
11.6%
Poverty Rate
1.3%
Unemployment Rate
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
724housing units
724
Total Housing Units
524
Occupied Units
200
Vacant Units
2.09
Avg Household Size
Occupancy Type
$132,500
Median Home Value
-29% vs state ZIP avg
$644
Median Rent
1968
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 43 business establishments in ZIP 68714, employing approximately 338 people with a combined annual payroll of $15,129,000.
43
Businesses
338
Employees
$15.1M
Annual Payroll
7
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 7 | 16.3% |
| Other services (except public administration) | 6 | 13.9% |
| Wholesale trade | 5 | 11.6% |
| Finance and insurance | 5 | 11.6% |
| Health care and social assistance | 4 | 9.3% |
| Construction | 3 | 7.0% |
| Transportation and warehousing | 3 | 7.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 68714, both outside NE so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,224 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.