Pleasanton, NE · standard
ZIP Code 68866
Buffalo County, Nebraska — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 850
- 3/sq mi
- $94,792
- Median income
- $262,300
- Median home value
- 30.7%
- Bachelor's or higher
The verdict
Pleasanton pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 23%
- household income, US ZIPs
- Top 40%
- home value, US ZIPs
- 3
- people per sq mi
- 84%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68866 against every reporting US ZIP.
ZIP code 68866 is classified by USPS as a standard delivery area and covers roughly 303.6 square miles in Pleasanton, Buffalo County, Nebraska. The area is home to 850 residents, producing a population density of 3 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 68866 against Nebraska and the nation.
On the economic side, the median household income for ZIP 68866 sits at $94,792 (24% above the Nebraska average), while per-capita income is $37,531. The poverty rate stands at 1.7% and the unemployment rate at 0.0%. On housing, the median home value is $262,300 (40% above the state average) with median rent at $738 per month, and 84.2% of occupied units are owner-occupied, a direct signal of whether 68866 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 30.7% of adults hold a bachelor's degree or higher, the median age is 39.8, and the average commute is —. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Buffalo County, so you can benchmark 68866 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 68866
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 68866.
- Construction
Construction
9 establishments
- Wholesale trade
Wholesale trade
7 establishments
- Transportation and warehousing
Transportation and warehousing
6 establishments
- Retail trade
Retail trade
4 establishments
- Manufacturing 3
Manufacturing
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 68866, Pleasanton, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
850
Population
303.6
Area (sq mi)
3
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68866?
39.8
Median Age
55.4%
Male
44.6%
Female
0.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$94,792
Median Household Income
+24% vs state
$37,531
Per Capita Income
1.7%
Poverty Rate
0.0%
Unemployment Rate
How ZIP 68866 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$94,792 Top 23% higher than 77% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
429
Total Housing Units
423
Occupied Units
6
Vacant Units
2.76
Avg Household Size
Occupancy Type
$262,300
Median Home Value
+40% vs state
$738
Median Rent
1976
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 44 business establishments in ZIP 68866, employing approximately 223 people with a combined annual payroll of $11,377,000.
44
Businesses
223
Employees
$11.4M
Annual Payroll
7
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 9 | 20.4% |
| Wholesale trade | 7 | 15.9% |
| Transportation and warehousing | 6 | 13.6% |
| Retail trade | 4 | 9.1% |
| Manufacturing | 3 | 6.8% |
| Administrative and support and waste management and remediation services | 3 | 6.8% |
| Other services (except public administration) | 3 | 6.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 68866 vs 68844 →
ZIP 68866 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68866
Pleasanton (68866)
850 residents
- 68870
Riverdale (68870)
439 residents
- 68844 228
Hazard (68844)
228 residents
What this shows Among its immediate neighbors, ZIP 68866 ranks the most populous — useful context the national average alone can't give.
ZIP 68866 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68866
Pleasanton (68866)
$94,792 median income
- 68870
Riverdale (68870)
$87,159 median income
- 68844
Hazard (68844)
$67,303 median income
What this shows By household income, ZIP 68866 ranks the highest of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Buffalo County
Related Areas
Frequently Asked Questions
What county is ZIP code 68866 in? ▼
What is the population of ZIP code 68866? ▼
What is the median household income in ZIP 68866? ▼
What is the average home value in ZIP 68866? ▼
What is the demographic makeup of ZIP 68866? ▼
How many businesses are in ZIP code 68866? ▼
What are the main industries in ZIP code 68866? ▼
What is the education level in ZIP code 68866? ▼
What percentage of residents own vs. rent in ZIP 68866? ▼
What is the poverty rate in ZIP code 68866? ▼
ZIP Code Research Guides
Official Data Resources for Pleasanton, NE
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.