PlainZIP

Pleasanton, NE · standard

ZIP Code 68866

Buffalo County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

850
3/sq mi
$94,792
Median income
$262,300
Median home value
30.7%
Bachelor's or higher

The verdict

Pleasanton pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 23%
household income, US ZIPs
Top 40%
home value, US ZIPs
3
people per sq mi
84%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68866 against every reporting US ZIP.

ZIP code 68866 is a sparsely populated ZIP (a standard USPS delivery area) in Pleasanton, Buffalo County, Nebraska, home to just 850 residents across 303.6 square miles, a density of 3 people per square mile, in the Chicago time zone.

ZIP 68866 lands in the middle-income range, with a median household income of $94,792 (24% above the Nebraska average), while per-capita income is $37,531. The poverty rate stands at 1.7% and the unemployment rate at 0.0%. Median home value sits at $262,300 (40% above the state average), median rent at $738 a month, and owner-occupancy at 84.2%.

A solid share of residents have a four-year degree: 30.7% of adults hold a bachelor's degree or higher, the median age is 39.8, and the average commute is -. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Buffalo County, so you can benchmark 68866 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 68866

Top 5 sectors by establishment count in Pleasanton, NE

Which industries have the most business establishments in ZIP 68866.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68866, Pleasanton, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

850

Population

303.6

Area (sq mi)

3

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 68866?

39.8

Median Age

55.4%

Male

44.6%

Female

0.0%

Foreign-Born

White 96.8%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 3.2%
Hispanic or Latino 3.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$94,792

Median Household Income

+24% vs state

$37,531

Per Capita Income

1.7%

Poverty Rate

0.0%

Unemployment Rate

How ZIP 68866 ranks nationally

Pleasanton, NE household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$94,792 Top 23% higher than 77% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.6%
Bachelor's Degree or Higher 30.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

429

Total Housing Units

423

Occupied Units

6

Vacant Units

2.76

Avg Household Size

Occupancy Type

Owner 84.2%
Renter 15.8%

$262,300

Median Home Value

+40% vs state

$738

Median Rent

1976

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 44 business establishments in ZIP 68866, employing approximately 223 people with a combined annual payroll of $11,377,000.

44

Businesses

223

Employees

$11.4M

Annual Payroll

7

Industry Sectors

Industry Establishments % of Total
Construction 9 20.4%
Wholesale trade 7 15.9%
Transportation and warehousing 6 13.6%
Retail trade 4 9.1%
Manufacturing 3 6.8%
Administrative and support and waste management and remediation services 3 6.8%
Other services (except public administration) 3 6.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 68866 vs 68844 →

ZIP 68866 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 68866 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 68866 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 68866 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
68844 Hazard, NE 228 6.9 mi
68870 Riverdale, NE 439 8.7 mi

More ZIP Codes in Buffalo County

68845 standard
Kearney, NE
Pop: 19,523
68847 standard
Kearney, NE
Pop: 16,504
68840 standard
Gibbon, NE
Pop: 2,945
68869 standard
Ravenna, NE
Pop: 2,202
68836 standard
Elm Creek, NE
Pop: 1,688
68876 standard
Shelton, NE
Pop: 1,545

Related Areas

Buffalo County Pleasanton, NE Nebraska

Frequently Asked Questions

What county is ZIP code 68866 in? ▼
ZIP code 68866 (Pleasanton) is located in Buffalo County, Nebraska. Buffalo County contains multiple ZIP codes, see the full list at /counties/buffalo-ne.
What is the population of ZIP code 68866? ▼
ZIP code 68866 in Pleasanton, NE has a population of 850 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68866? ▼
The median household income in ZIP 68866 is $94,792, which is 24% above the national average of $76,288.
What is the average home value in ZIP 68866? ▼
The median home value in ZIP 68866 is $262,300, which is 6% below the national average of $278,155.
What is the demographic makeup of ZIP 68866? ▼
The largest racial group in ZIP 68866 is White at 96.8%. Hispanic or Latino residents make up 3.3% of the population.
How many businesses are in ZIP code 68866? ▼
ZIP code 68866 has 44 business establishments employing approximately 223 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68866? ▼
The top industries by establishment count in ZIP 68866 are: Construction (9), Wholesale trade (7), Transportation and warehousing (6). There are 7 industry sectors represented in total.
What is the education level in ZIP code 68866? ▼
In ZIP code 68866, 56.6% of residents aged 25+ have a high school diploma or higher, and 30.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 68866? ▼
In ZIP code 68866, approximately 84.2% of occupied housing units are owner-occupied and 15.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68866? ▼
The poverty rate in ZIP code 68866 is 1.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.