Pleasanton, NE · standard
ZIP Code 68866
Buffalo County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 850
- 3/sq mi Low-density area
- $94,792
- Median income Above-median income area
- $262,300
- Median home value Near-median home value
- 30.7%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Pleasanton pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 23%
- household income, US ZIPs
- Top 40%
- home value, US ZIPs
- 3
- people per sq mi
- 84%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68866 against every reporting US ZIP.
ZIP code 68866 is a sparsely populated ZIP (a standard USPS delivery area) in Pleasanton, Buffalo County, Nebraska, home to just 850 residents across 303.6 square miles, a density of 3 people per square mile, in the Chicago time zone.
ZIP 68866 lands in the middle-income range, with a median household income of $94,792 (24% above the average Nebraska ZIP), while per-capita income is $37,531. Both reported hardship measures are comparatively low in absolute terms: poverty is 1.7% and unemployment is 0.0%. Housing is both higher-cost and owner-heavy: median home value is $262,300 (40% above the average Nebraska ZIP), while 84.2% of occupied homes are owner-occupied and median rent is $738.
A solid share of residents have a four-year degree: 30.7% of adults hold a bachelor's degree or higher, the median age is 39.8, and the average commute is -. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Buffalo County, so 68866 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 68866
Top 5 sectors by establishment count in Pleasanton, NE
Which industries have the most business establishments in ZIP 68866.
- Construction
Construction
9 establishments
- Wholesale trade
Wholesale trade
7 establishments
- Transportation and warehousing
Transportation and warehousing
6 establishments
- Retail trade
Retail trade
4 establishments
- Manufacturing 3
Manufacturing
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68866, Pleasanton, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
850
Population
303.6
Area (sq mi)
3
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68866?
39.8
Median Age
55.4%
Male
44.6%
Female
0.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$94,792
Median Household Income
+24% vs state ZIP avg
$37,531
Per Capita Income
1.7%
Poverty Rate
0.0%
Unemployment Rate
How ZIP 68866 ranks among Nebraska ZIPs
Pleasanton, NE household income vs. every Nebraska ZIP code
Median household income among 556 reporting Nebraska ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$94,792 Top 15% higher than 85% of 556 Nebraska ZIPs
Each bar is a $20K-wide band; taller bars hold more Nebraska ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
429housing units
429
Total Housing Units
423
Occupied Units
6
Vacant Units
2.76
Avg Household Size
Occupancy Type
$262,300
Median Home Value
+40% vs state ZIP avg
$738
Median Rent
1976
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 44 business establishments in ZIP 68866, employing approximately 223 people with a combined annual payroll of $11,377,000.
44
Businesses
223
Employees
$11.4M
Annual Payroll
7
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 9 | 20.4% |
| Wholesale trade | 7 | 15.9% |
| Transportation and warehousing | 6 | 13.6% |
| Retail trade | 4 | 9.1% |
| Manufacturing | 3 | 6.8% |
| Administrative and support and waste management and remediation services | 3 | 6.8% |
| Other services (except public administration) | 3 | 6.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 68866 vs 68844 →
ZIP 68866 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68866
Pleasanton (68866)
850 residents
- 68870
Riverdale (68870)
439 residents
- 68844 228
Hazard (68844)
228 residents
What this shows Among its immediate neighbors, ZIP 68866 ranks the most populous - useful context the national average alone can't give.
ZIP 68866 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68866
Pleasanton (68866)
$94,792 median income
- 68870
Riverdale (68870)
$87,159 median income
- 68844
Hazard (68844)
$67,303 median income
What this shows By household income, ZIP 68866 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 68866, both outside NE so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Buffalo County
Related Areas
Frequently Asked Questions
What county is ZIP code 68866 in?
ZIP code 68866 (Pleasanton) is located in Buffalo County, Nebraska. Buffalo County contains multiple ZIP codes, see the full list at /counties/buffalo-ne.
What is the population of ZIP code 68866?
ZIP code 68866 in Pleasanton, NE has a population of 850 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68866?
The median household income in ZIP 68866 is $94,792, which is 24% above the national average of $76,288.
What is the average home value in ZIP 68866?
The median home value in ZIP 68866 is $262,300, which is 6% below the national average of $278,155.
What is the demographic makeup of ZIP 68866?
The largest racial group in ZIP 68866 is White at 96.8%. Hispanic or Latino residents make up 3.3% of the population.
How many businesses are in ZIP code 68866?
ZIP code 68866 has 44 business establishments employing approximately 223 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68866?
The top industries by establishment count in ZIP 68866 are: Construction (9), Wholesale trade (7), Transportation and warehousing (6). There are 7 industry sectors represented in total.
What is the education level in ZIP code 68866?
In ZIP code 68866, 56.6% of residents aged 25+ have a high school diploma or higher, and 30.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 68866?
In ZIP code 68866, approximately 84.2% of occupied housing units are owner-occupied and 15.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68866?
The poverty rate in ZIP code 68866 is 1.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 68866's numbers, next.
- See how ZIP 68866 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Pleasanton, NE ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.