Red Cloud, NE · standard
ZIP Code 68970
Webster County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,342
- 3/sq mi Low-density area
- $58,523
- Median income Below-median income area
- $95,000
- Median home value Below-median home value
- 15.4%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Red Cloud pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 27th pct
- household income, US ZIPs
- 8th pct
- home value, US ZIPs
- 3
- people per sq mi
- 72%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68970 against every reporting US ZIP.
ZIP code 68970 is a sparsely populated ZIP (a standard USPS delivery area) in Red Cloud, Webster County, Nebraska, home to just 1,342 residents across 394.7 square miles, a density of 3 people per square mile, in the Chicago time zone.
ZIP 68970 reports a modest median household income of $58,523 (24% below the average Nebraska ZIP), while per-capita income is $32,792. The poverty rate is 9.4%, with unemployment at 0.0%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $95,000 (49% below the average Nebraska ZIP), and median rent is $583; owner occupancy is 71.7%.
Educational attainment sits below the national norm: 15.4% of adults hold a bachelor's degree or higher, the median age is 49.7, and the average commute is 18 minutes. No nearby ZIP peer set is available for this delivery area, so the Nebraska and national benchmarks above are the appropriate context for 68970.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 68970
Top 5 sectors by establishment count in Red Cloud, NE
Which industries have the most business establishments in ZIP 68970.
- Construction
Construction
9 establishments
- Retail trade
Retail trade
9 establishments
- Health care and social assistance
Health care and social assistance
6 establishments
- Wholesale trade
Wholesale trade
5 establishments
- Other services (except public administration)
Other services (except public administration)
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68970, Red Cloud, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,342
Population
394.7
Area (sq mi)
3
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68970?
49.7
Median Age
50.3%
Male
49.7%
Female
3.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$58,523
Median Household Income
-24% vs state ZIP avg
$32,792
Per Capita Income
9.4%
Poverty Rate
0.0%
Unemployment Rate
18.2 min
Mean Commute Time
How ZIP 68970 ranks among Nebraska ZIPs
Red Cloud, NE household income vs. every Nebraska ZIP code
Median household income among 556 reporting Nebraska ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$58,523 17th percentile higher than 17% of 556 Nebraska ZIPs
Each bar is a $20K-wide band; taller bars hold more Nebraska ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
746housing units
746
Total Housing Units
601
Occupied Units
145
Vacant Units
2.01
Avg Household Size
Occupancy Type
$95,000
Median Home Value
-49% vs state ZIP avg
$583
Median Rent
1938
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 48 business establishments in ZIP 68970, employing approximately 337 people with a combined annual payroll of $12,921,000.
48
Businesses
337
Employees
$12.9M
Annual Payroll
7
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 9 | 18.8% |
| Retail trade | 9 | 18.8% |
| Health care and social assistance | 6 | 12.5% |
| Wholesale trade | 5 | 10.4% |
| Other services (except public administration) | 4 | 8.3% |
| Finance and insurance | 3 | 6.3% |
| Accommodation and food services | 3 | 6.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 68970, both outside NE so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,342 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Webster County
Related Areas
Frequently Asked Questions
What county is ZIP code 68970 in?
ZIP code 68970 (Red Cloud) is located in Webster County, Nebraska. Webster County contains multiple ZIP codes, see the full list at /counties/webster-ne.
What is the population of ZIP code 68970?
ZIP code 68970 in Red Cloud, NE has a population of 1,342 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68970?
The median household income in ZIP 68970 is $58,523, which is 23% below the national average of $76,288.
What is the average home value in ZIP 68970?
The median home value in ZIP 68970 is $95,000, which is 66% below the national average of $278,155.
What is the demographic makeup of ZIP 68970?
The largest racial group in ZIP 68970 is White at 88.4%. Hispanic or Latino residents make up 4.8% of the population.
How many businesses are in ZIP code 68970?
ZIP code 68970 has 48 business establishments employing approximately 337 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68970?
The top industries by establishment count in ZIP 68970 are: Construction (9), Retail trade (9), Health care and social assistance (6). There are 7 industry sectors represented in total.
What is the education level in ZIP code 68970?
In ZIP code 68970, 57.8% of residents aged 25+ have a high school diploma or higher, and 15.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 68970?
The mean commute time for workers in ZIP code 68970 is 18.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 68970?
In ZIP code 68970, approximately 71.7% of occupied housing units are owner-occupied and 28.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68970?
The poverty rate in ZIP code 68970 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
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What to do with ZIP 68970's numbers, next.
- See how ZIP 68970 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Red Cloud, NE ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.