Red Cloud, NE · standard

ZIP Code 68970

Webster County, Nebraska — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,342
3/sq mi
$58,523
Median income
$95,000
Median home value
15.4%
Bachelor's or higher

The verdict

Red Cloud pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.

27th pct
household income, US ZIPs
8th pct
home value, US ZIPs
3
people per sq mi
72%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68970 against every reporting US ZIP.

ZIP code 68970 is classified by USPS as a standard delivery area and covers roughly 394.7 square miles in Red Cloud, Webster County, Nebraska. The area is home to 1,342 residents, producing a population density of 3 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 68970 against Nebraska and the nation.

On the economic side, the median household income for ZIP 68970 sits at $58,523 (24% below the Nebraska average), while per-capita income is $32,792. The poverty rate stands at 9.4% and the unemployment rate at 0.0%. On housing, the median home value is $95,000 (49% below the state average) with median rent at $583 per month, and 71.7% of occupied units are owner-occupied, a direct signal of whether 68970 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 15.4% of adults hold a bachelor's degree or higher, the median age is 49.7, and the average commute is 18 minutes. Use the benchmarks above to see where 68970 sits relative to Nebraska and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 68970

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 68970.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 68970, Red Cloud, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

1,342

Population

394.7

Area (sq mi)

3

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 68970?

49.7

Median Age

50.3%

Male

49.7%

Female

3.8%

Foreign-Born

White 88.4%
African American 0.0%
Asian 2.2%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.0%
Hispanic or Latino 4.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$58,523

Median Household Income

-24% vs state

$32,792

Per Capita Income

9.4%

Poverty Rate

0.0%

Unemployment Rate

18.2 min

Mean Commute Time

How ZIP 68970 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$58,523 27th percentile higher than 27% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.8%
Bachelor's Degree or Higher 15.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

746

Total Housing Units

601

Occupied Units

145

Vacant Units

2.01

Avg Household Size

Occupancy Type

Owner 71.7%
Renter 28.3%

$95,000

Median Home Value

-49% vs state

$583

Median Rent

1938

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 48 business establishments in ZIP 68970, employing approximately 337 people with a combined annual payroll of $12,921,000.

48

Businesses

337

Employees

$12.9M

Annual Payroll

7

Industry Sectors

Industry Establishments % of Total
Construction 9 18.8%
Retail trade 9 18.8%
Health care and social assistance 6 12.5%
Wholesale trade 5 10.4%
Other services (except public administration) 4 8.3%
Finance and insurance 3 6.3%
Accommodation and food services 3 6.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Webster County

Frequently Asked Questions

What county is ZIP code 68970 in?
ZIP code 68970 (Red Cloud) is located in Webster County, Nebraska. Webster County contains multiple ZIP codes, see the full list at /counties/webster-ne.
What is the population of ZIP code 68970?
ZIP code 68970 in Red Cloud, NE has a population of 1,342 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68970?
The median household income in ZIP 68970 is $58,523, which is 23% below the national average of $76,288.
What is the average home value in ZIP 68970?
The median home value in ZIP 68970 is $95,000, which is 66% below the national average of $278,155.
What is the demographic makeup of ZIP 68970?
The largest racial group in ZIP 68970 is White at 88.4%. Hispanic or Latino residents make up 4.8% of the population.
How many businesses are in ZIP code 68970?
ZIP code 68970 has 48 business establishments employing approximately 337 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68970?
The top industries by establishment count in ZIP 68970 are: Construction (9), Retail trade (9), Health care and social assistance (6). There are 7 industry sectors represented in total.
What is the education level in ZIP code 68970?
In ZIP code 68970, 57.8% of residents aged 25+ have a high school diploma or higher, and 15.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 68970?
The mean commute time for workers in ZIP code 68970 is 18.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 68970?
In ZIP code 68970, approximately 71.7% of occupied housing units are owner-occupied and 28.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68970?
The poverty rate in ZIP code 68970 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

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Official Data Resources for Red Cloud, NE

Verify and explore additional data for this area using these official government sources.