Superior, NE · standard
ZIP Code 68978
Nuckolls County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,377
- 6/sq mi Low-density area
- $65,764
- Median income Near-median income area
- $83,700
- Median home value Below-median home value
- 21.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Superior pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 40th pct
- household income, US ZIPs
- 5th pct
- home value, US ZIPs
- 6
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68978 against every reporting US ZIP.
ZIP code 68978 covers 371.4 square miles in Superior, Nuckolls County, Nebraska (a standard USPS delivery area), with a modest 2,377 residents on file, a density of 6 people per square mile, in the Chicago time zone.
ZIP 68978 reports a modest median household income of $65,764 (14% below the average Nebraska ZIP), while per-capita income is $31,826. Both reported hardship measures are comparatively low in absolute terms: poverty is 5.2% and unemployment is 0.9%. Home values sit below the statewide ZIP benchmark: the median is $83,700 (55% below the average Nebraska ZIP), and median rent is $663; owner occupancy is 80.7%.
Educational attainment sits below the national norm: 21.6% of adults hold a bachelor's degree or higher, the median age is 45.2, and the average commute is 14 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 5 more in Nuckolls County, so 68978 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 68978
Top 5 sectors by establishment count in Superior, NE
Which industries have the most business establishments in ZIP 68978.
- Retail trade
Retail trade
17 establishments
- Health care and social assistance
Health care and social assistance
16 establishments
- Other services (except public administration)
Other services (except public administration)
12 establishments
- Finance and insurance
Finance and insurance
10 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
9 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68978, Superior, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
2,377
Population
371.4
Area (sq mi)
6
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68978?
45.2
Median Age
49.4%
Male
50.6%
Female
1.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$65,764
Median Household Income
-14% vs state ZIP avg
$31,826
Per Capita Income
5.2%
Poverty Rate
0.9%
Unemployment Rate
14.3 min
Mean Commute Time
How ZIP 68978 ranks among Nebraska ZIPs
Superior, NE household income vs. every Nebraska ZIP code
Median household income among 556 reporting Nebraska ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$65,764 33rd percentile higher than 33% of 556 Nebraska ZIPs
Each bar is a $20K-wide band; taller bars hold more Nebraska ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,167housing units
1,167
Total Housing Units
1,012
Occupied Units
155
Vacant Units
2.20
Avg Household Size
Occupancy Type
$83,700
Median Home Value
-55% vs state ZIP avg
$663
Median Rent
1946
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 108 business establishments in ZIP 68978, employing approximately 935 people with a combined annual payroll of $39,431,000.
108
Businesses
935
Employees
$39.4M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 17 | 15.7% |
| Health care and social assistance | 16 | 14.8% |
| Other services (except public administration) | 12 | 11.1% |
| Finance and insurance | 10 | 9.3% |
| Professional, scientific, and technical services | 9 | 8.3% |
| Wholesale trade | 8 | 7.4% |
| Transportation and warehousing | 7 | 6.5% |
| Construction | 6 | 5.6% |
| Administrative and support and waste management and remediation services | 6 | 5.6% |
| Accommodation and food services | 5 | 4.6% |
| Arts, entertainment, and recreation | 4 | 3.7% |
| Manufacturing | 3 | 2.8% |
| Information | 3 | 2.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 68978 vs 66970 →
ZIP 68978 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68978
Superior (68978)
2,377 residents
- 68961 732
Nelson (68961)
732 residents
- 66970 97
Webber (66970)
97 residents
What this shows Among its immediate neighbors, ZIP 68978 ranks the most populous - useful context the national average alone can't give.
ZIP 68978 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68978
Superior (68978)
$65,764 median income
- 68961
Nelson (68961)
$55,673 median income
- 66970
Webber (66970)
$29,205 median income
What this shows By household income, ZIP 68978 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 68978, both outside NE so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (2,377 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Nuckolls County
Related Areas
Frequently Asked Questions
What county is ZIP code 68978 in?
ZIP code 68978 (Superior) is located in Nuckolls County, Nebraska. Nuckolls County contains multiple ZIP codes, see the full list at /counties/nuckolls-ne.
What is the population of ZIP code 68978?
ZIP code 68978 in Superior, NE has a population of 2,377 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68978?
The median household income in ZIP 68978 is $65,764, which is 14% below the national average of $76,288.
What is the average home value in ZIP 68978?
The median home value in ZIP 68978 is $83,700, which is 70% below the national average of $278,155.
What is the demographic makeup of ZIP 68978?
The largest racial group in ZIP 68978 is White at 92.3%. Hispanic or Latino residents make up 2.5% of the population.
How many businesses are in ZIP code 68978?
ZIP code 68978 has 108 business establishments employing approximately 935 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68978?
The top industries by establishment count in ZIP 68978 are: Retail trade (17), Health care and social assistance (16), Other services (except public administration) (12). There are 13 industry sectors represented in total.
What is the education level in ZIP code 68978?
In ZIP code 68978, 52.3% of residents aged 25+ have a high school diploma or higher, and 21.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 68978?
The mean commute time for workers in ZIP code 68978 is 14.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 68978?
In ZIP code 68978, approximately 80.7% of occupied housing units are owner-occupied and 19.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68978?
The poverty rate in ZIP code 68978 is 5.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 68978's numbers, next.
- See how ZIP 68978 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Superior, NE ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.