PlainZIP

Superior, NE · standard

ZIP Code 68978

Nuckolls County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

2,377
6/sq mi
$65,764
Median income
$83,700
Median home value
21.6%
Bachelor's or higher

The verdict

Superior pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.

40th pct
household income, US ZIPs
5th pct
home value, US ZIPs
6
people per sq mi
81%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68978 against every reporting US ZIP.

ZIP code 68978 covers 371.4 square miles in Superior, Nuckolls County, Nebraska (a standard USPS delivery area), with a modest 2,377 residents on file, a density of 6 people per square mile, in the Chicago time zone.

ZIP 68978 reports a modest median household income of $65,764 (14% below the Nebraska average), while per-capita income is $31,826. 5.2% of residents live below the poverty line, and the unemployment rate reads 0.9%. On housing, the median home value is $83,700 (55% below the state average) with median rent at $663 per month, and 80.7% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 21.6% of adults hold a bachelor's degree or higher, the median age is 45.2, and the average commute is 14 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 5 additional ZIPs sharing Nuckolls County, so you can benchmark 68978 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 68978

Top 5 sectors by establishment count in Superior, NE

Which industries have the most business establishments in ZIP 68978.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68978, Superior, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

2,377

Population

371.4

Area (sq mi)

6

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 68978?

45.2

Median Age

49.4%

Male

50.6%

Female

1.2%

Foreign-Born

White 92.3%
African American 0.2%
Asian 0.0%
American Indian or Alaska Native 0.7%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.5%
Hispanic or Latino 2.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$65,764

Median Household Income

-14% vs state

$31,826

Per Capita Income

5.2%

Poverty Rate

0.9%

Unemployment Rate

14.3 min

Mean Commute Time

How ZIP 68978 ranks nationally

Superior, NE household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$65,764 40th percentile higher than 40% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 52.3%
Bachelor's Degree or Higher 21.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,167

Total Housing Units

1,012

Occupied Units

155

Vacant Units

2.20

Avg Household Size

Occupancy Type

Owner 80.7%
Renter 19.3%

$83,700

Median Home Value

-55% vs state

$663

Median Rent

1946

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 108 business establishments in ZIP 68978, employing approximately 935 people with a combined annual payroll of $39,431,000.

108

Businesses

935

Employees

$39.4M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Retail trade 17 15.7%
Health care and social assistance 16 14.8%
Other services (except public administration) 12 11.1%
Finance and insurance 10 9.3%
Professional, scientific, and technical services 9 8.3%
Wholesale trade 8 7.4%
Transportation and warehousing 7 6.5%
Construction 6 5.6%
Administrative and support and waste management and remediation services 6 5.6%
Accommodation and food services 5 4.6%
Arts, entertainment, and recreation 4 3.7%
Manufacturing 3 2.8%
Information 3 2.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 68978 vs 66970 →

ZIP 68978 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 68978 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 68978 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 68978 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
66970 Webber, KS 97 9.1 mi
68961 Nelson, NE 732 10.2 mi

More ZIP Codes in Nuckolls County

68961 standard
Nelson, NE
Pop: 732
68957 standard
Lawrence, NE
Pop: 631
68943 standard
Hardy, NE
Pop: 269
68974 standard
Ruskin, NE
Pop: 184
68964 standard
Oak, NE
Pop: 135

Related Areas

Nuckolls County Superior, NE Nebraska

Frequently Asked Questions

What county is ZIP code 68978 in? ▼
ZIP code 68978 (Superior) is located in Nuckolls County, Nebraska. Nuckolls County contains multiple ZIP codes, see the full list at /counties/nuckolls-ne.
What is the population of ZIP code 68978? ▼
ZIP code 68978 in Superior, NE has a population of 2,377 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68978? ▼
The median household income in ZIP 68978 is $65,764, which is 14% below the national average of $76,288.
What is the average home value in ZIP 68978? ▼
The median home value in ZIP 68978 is $83,700, which is 70% below the national average of $278,155.
What is the demographic makeup of ZIP 68978? ▼
The largest racial group in ZIP 68978 is White at 92.3%. Hispanic or Latino residents make up 2.5% of the population.
How many businesses are in ZIP code 68978? ▼
ZIP code 68978 has 108 business establishments employing approximately 935 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68978? ▼
The top industries by establishment count in ZIP 68978 are: Retail trade (17), Health care and social assistance (16), Other services (except public administration) (12). There are 13 industry sectors represented in total.
What is the education level in ZIP code 68978? ▼
In ZIP code 68978, 52.3% of residents aged 25+ have a high school diploma or higher, and 21.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 68978? ▼
The mean commute time for workers in ZIP code 68978 is 14.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 68978? ▼
In ZIP code 68978, approximately 80.7% of occupied housing units are owner-occupied and 19.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68978? ▼
The poverty rate in ZIP code 68978 is 5.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.