Superior, NE · standard
ZIP Code 68978
Nuckolls County, Nebraska — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,377
- 6/sq mi
- $65,764
- Median income
- $83,700
- Median home value
- 21.6%
- Bachelor's or higher
The verdict
Superior pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 40th pct
- household income, US ZIPs
- 5th pct
- home value, US ZIPs
- 6
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68978 against every reporting US ZIP.
ZIP code 68978 is classified by USPS as a standard delivery area and covers roughly 371.4 square miles in Superior, Nuckolls County, Nebraska. The area is home to 2,377 residents, producing a population density of 6 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 68978 against Nebraska and the nation.
On the economic side, the median household income for ZIP 68978 sits at $65,764 (14% below the Nebraska average), while per-capita income is $31,826. The poverty rate stands at 5.2% and the unemployment rate at 0.9%. On housing, the median home value is $83,700 (55% below the state average) with median rent at $663 per month, and 80.7% of occupied units are owner-occupied, a direct signal of whether 68978 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 21.6% of adults hold a bachelor's degree or higher, the median age is 45.2, and the average commute is 14 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 5 additional ZIPs sharing Nuckolls County, so you can benchmark 68978 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 68978
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 68978.
- Retail trade
Retail trade
17 establishments
- Health care and social assistance
Health care and social assistance
16 establishments
- Other services (except public administration)
Other services (except public administration)
12 establishments
- Finance and insurance
Finance and insurance
10 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
9 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 68978, Superior, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
2,377
Population
371.4
Area (sq mi)
6
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68978?
45.2
Median Age
49.4%
Male
50.6%
Female
1.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$65,764
Median Household Income
-14% vs state
$31,826
Per Capita Income
5.2%
Poverty Rate
0.9%
Unemployment Rate
14.3 min
Mean Commute Time
How ZIP 68978 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$65,764 40th percentile higher than 40% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,167
Total Housing Units
1,012
Occupied Units
155
Vacant Units
2.20
Avg Household Size
Occupancy Type
$83,700
Median Home Value
-55% vs state
$663
Median Rent
1946
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 108 business establishments in ZIP 68978, employing approximately 935 people with a combined annual payroll of $39,431,000.
108
Businesses
935
Employees
$39.4M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 17 | 15.7% |
| Health care and social assistance | 16 | 14.8% |
| Other services (except public administration) | 12 | 11.1% |
| Finance and insurance | 10 | 9.3% |
| Professional, scientific, and technical services | 9 | 8.3% |
| Wholesale trade | 8 | 7.4% |
| Transportation and warehousing | 7 | 6.5% |
| Construction | 6 | 5.6% |
| Administrative and support and waste management and remediation services | 6 | 5.6% |
| Accommodation and food services | 5 | 4.6% |
| Arts, entertainment, and recreation | 4 | 3.7% |
| Manufacturing | 3 | 2.8% |
| Information | 3 | 2.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 68978 vs 66970 →
ZIP 68978 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68978
Superior (68978)
2,377 residents
- 68961 732
Nelson (68961)
732 residents
- 66970 97
Webber (66970)
97 residents
What this shows Among its immediate neighbors, ZIP 68978 ranks the most populous — useful context the national average alone can't give.
ZIP 68978 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68978
Superior (68978)
$65,764 median income
- 68961
Nelson (68961)
$55,673 median income
- 66970
Webber (66970)
$29,205 median income
What this shows By household income, ZIP 68978 ranks the highest of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Nuckolls County
Related Areas
Frequently Asked Questions
What county is ZIP code 68978 in? ▼
What is the population of ZIP code 68978? ▼
What is the median household income in ZIP 68978? ▼
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What is the demographic makeup of ZIP 68978? ▼
How many businesses are in ZIP code 68978? ▼
What are the main industries in ZIP code 68978? ▼
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What percentage of residents own vs. rent in ZIP 68978? ▼
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ZIP Code Research Guides
Official Data Resources for Superior, NE
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.