ZIP Code 70770

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Pride · East Baton Rouge County · Louisiana

ZIP code 70770 in Pride, Louisiana has a population of 2,923. The median household income is $92,311, which is 21% above the national average. Median home value is $165,900, 40% below the US average. 24.0% of residents hold a bachelor's degree or higher.

ZIP code 70770 is classified by USPS as a standard delivery area and covers roughly 53.4 square miles in Pride, East Baton Rouge County, Louisiana. The area is home to 2,923 residents, producing a population density of 55 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 70770 against Louisiana and the nation.

On the economic side, the median household income for ZIP 70770 sits at $92,311 (55% above the Louisiana average), while per-capita income is $39,202. The poverty rate stands at 3.5% and the unemployment rate at 3.6%. On housing, the median home value is $165,900 (6% below the state average) with median rent at per month, and 96.3% of occupied units are owner-occupied — a direct signal of whether 70770 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 24.0% of adults hold a bachelor's degree or higher, the median age is 43.9, and the average commute is . We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing East Baton Rouge County, so you can benchmark 70770 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data — no estimates, no proprietary scoring.

Top industries in ZIP 70770

Top 5 industries — ZIP 70770 (establishments) Horizontal bar chart of the top 3 items by value (establishments). Top 5 industries — ZIP 70770 (establishments) Top 3 1. Construction 10 2. Other services (except public ad 8 3. Retail trade 4 Top 5 NAICS sectors by establishment count in ZIP 70770. Source: U.S. Census Bureau ZIP Code Business Patterns (ZBP).

Source: U.S. Census Bureau — American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 70770, Pride, LA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

2,923

Population

53.4

Area (sq mi)

55

People / sq mi

Chicago

Time Zone

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ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Demographics

43.9

Median Age

45.3%

Male

54.7%

Female

0.7%

Foreign-Born

White 93.4%
African American 2.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.5%
Hispanic or Latino 4.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Income & Employment

$92,311

Median Household Income

+55% vs state

$39,202

Per Capita Income

3.5%

Poverty Rate

3.6%

Unemployment Rate

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Education

High School Graduate or Higher 74.8%
Bachelor's Degree or Higher 24.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Housing

1,534

Total Housing Units

1,345

Occupied Units

189

Vacant Units

2.82

Avg Household Size

Occupancy Type

Owner 96.3%
Renter 3.7%

$165,900

Median Home Value

-6% vs state

1986

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Home Value Trends

FHFA House Price Index — annual appreciation data based on repeat sales and appraisals

+1.3%

YoY Change (2024)

249

HPI Index (2000 = 100)

+149%

Total Change Since 2000

Home values in ZIP 70770 have increased 1.3% over the past year (2024). Since 2000, this ZIP has seen +149% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.7% 200
2021 +5.7% 211
2022 +2.6% 217
2023 +13.2% 245
2024 +1.3% 249

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

Local Business Landscape

Census Bureau data shows 29 business establishments in ZIP 70770, employing approximately 111 people with a combined annual payroll of $3,736,000.

29

Businesses

111

Employees

$3.7M

Annual Payroll

3

Industry Sectors

Industry Establishments % of Total
Construction 10 34.5%
Other services (except public administration) 8 27.6%
Retail trade 4 13.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 70770 vs 70739 →

ZIP Code City Population Distance
70739 Greenwell Springs, LA 12,486 3.9 mi
70706 Denham Springs, LA 20,752 6.2 mi
70818 Baton Rouge, LA 9,649 8.1 mi
70777 Slaughter, LA 4,269 7.5 mi
70714 Baker, LA 19,803 8.9 mi
70811 Baton Rouge, LA 13,676 10.8 mi
70812 Baton Rouge, LA 11,206 12.3 mi

More ZIP Codes in East Baton Rouge County

Related Areas

Frequently Asked Questions

What county is ZIP code 70770 in?
ZIP code 70770 (Pride) is located in East Baton Rouge County, Louisiana. East Baton Rouge County contains multiple ZIP codes — see the full list at /counties/east-baton-rouge-la.
What is the population of ZIP code 70770?
ZIP code 70770 in Pride, LA has a population of 2,923 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 70770?
The median household income in ZIP 70770 is $92,311, which is 21% above the national average of $76,288.
What is the average home value in ZIP 70770?
The median home value in ZIP 70770 is $165,900, which is 40% below the national average of $278,155.
What is the demographic makeup of ZIP 70770?
The largest racial group in ZIP 70770 is White at 93.4%. Hispanic or Latino residents make up 4.0% of the population.
How many businesses are in ZIP code 70770?
ZIP code 70770 has 29 business establishments employing approximately 111 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 70770?
The top industries by establishment count in ZIP 70770 are: Construction (10), Other services (except public administration) (8), Retail trade (4). There are 3 industry sectors represented in total.
How have home values changed in ZIP code 70770?
According to the FHFA House Price Index, home values in ZIP 70770 increased by 1.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 149%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 70770?
In ZIP code 70770, 74.8% of residents aged 25+ have a high school diploma or higher, and 24.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 70770?
In ZIP code 70770, approximately 96.3% of occupied housing units are owner-occupied and 3.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 70770?
The poverty rate in ZIP code 70770 is 3.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

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Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.

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