PlainZIP

Pride, LA · standard

ZIP Code 70770

East Baton Rouge County, Louisiana - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

2,923
55/sq mi
$92,311
Median income
$165,900
Median home value
24.0%
Bachelor's or higher

The verdict

Pride pairs an upper-quartile household income with below-median home values, in a rural, homeowner-dominated area.

Top 25%
household income, US ZIPs
33th pct
home value, US ZIPs
55
people per sq mi
96%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 70770 against every reporting US ZIP.

ZIP code 70770 covers 53.4 square miles in Pride, East Baton Rouge County, Louisiana (a standard USPS delivery area), with a modest 2,923 residents on file, a density of 55 people per square mile, in the Chicago time zone.

ZIP 70770 lands in the middle-income range, with a median household income of $92,311 (55% above the Louisiana average), while per-capita income is $39,202. The poverty rate stands at 3.5% and the unemployment rate at 3.6%. The typical home here is valued at $165,900 (6% below the state average); renters pay a median of - monthly, and 96.3% of units are owner-occupied.

Educational attainment sits below the national norm: 24.0% of adults hold a bachelor's degree or higher, the median age is 43.9, and the average commute is -. To put 70770 in local context, 7 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in East Baton Rouge County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 70770

Top 5 sectors by establishment count in Pride, LA

Which industries have the most business establishments in ZIP 70770.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 70770, Pride, LA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

2,923

Population

53.4

Area (sq mi)

55

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 70770?

43.9

Median Age

45.3%

Male

54.7%

Female

0.7%

Foreign-Born

White 93.4%
African American 2.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.5%
Hispanic or Latino 4.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$92,311

Median Household Income

+55% vs state

$39,202

Per Capita Income

3.5%

Poverty Rate

3.6%

Unemployment Rate

How ZIP 70770 ranks nationally

Pride, LA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$92,311 Top 25% higher than 75% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 74.8%
Bachelor's Degree or Higher 24.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,534

Total Housing Units

1,345

Occupied Units

189

Vacant Units

2.82

Avg Household Size

Occupancy Type

Owner 96.3%
Renter 3.7%

$165,900

Median Home Value

-6% vs state

1986

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+1.3%

YoY Change (2024)

249

HPI Index (2000 = 100)

+149%

Total Change Since 2000

Home values in ZIP 70770 have increased 1.3% over the past year (2024). Since 2000, this ZIP has seen +149% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.7% 200
2021 +5.7% 211
2022 +2.6% 217
2023 +13.2% 245
2024 +1.3% 249

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 29 business establishments in ZIP 70770, employing approximately 111 people with a combined annual payroll of $3,736,000.

29

Businesses

111

Employees

$3.7M

Annual Payroll

3

Industry Sectors

Industry Establishments % of Total
Construction 10 34.5%
Other services (except public administration) 8 27.6%
Retail trade 4 13.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 70770 vs 70739 →

ZIP 70770 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 70770 ranks #8 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 70770 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 70770 ranks #2 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
70739 Greenwell Springs, LA 12,486 3.9 mi
70706 Denham Springs, LA 20,752 6.2 mi
70818 Baton Rouge, LA 9,649 8.1 mi
70777 Slaughter, LA 4,269 7.5 mi
70714 Baker, LA 19,803 8.9 mi
70811 Baton Rouge, LA 13,676 10.8 mi
70812 Baton Rouge, LA 11,206 12.3 mi

More ZIP Codes in East Baton Rouge County

70816 standard
Baton Rouge, LA
Pop: 43,194
70810 standard
Baton Rouge, LA
Pop: 37,980
70808 standard
Baton Rouge, LA
Pop: 32,504
70817 standard
Baton Rouge, LA
Pop: 31,192
70815 standard
Baton Rouge, LA
Pop: 30,075
70805 standard
Baton Rouge, LA
Pop: 29,909

Related Areas

East Baton Rouge County Pride, LA Louisiana

Frequently Asked Questions

What county is ZIP code 70770 in? ▼
ZIP code 70770 (Pride) is located in East Baton Rouge County, Louisiana. East Baton Rouge County contains multiple ZIP codes, see the full list at /counties/east-baton-rouge-la.
What is the population of ZIP code 70770? ▼
ZIP code 70770 in Pride, LA has a population of 2,923 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 70770? ▼
The median household income in ZIP 70770 is $92,311, which is 21% above the national average of $76,288.
What is the average home value in ZIP 70770? ▼
The median home value in ZIP 70770 is $165,900, which is 40% below the national average of $278,155.
What is the demographic makeup of ZIP 70770? ▼
The largest racial group in ZIP 70770 is White at 93.4%. Hispanic or Latino residents make up 4.0% of the population.
How many businesses are in ZIP code 70770? ▼
ZIP code 70770 has 29 business establishments employing approximately 111 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 70770? ▼
The top industries by establishment count in ZIP 70770 are: Construction (10), Other services (except public administration) (8), Retail trade (4). There are 3 industry sectors represented in total.
How have home values changed in ZIP code 70770? ▼
According to the FHFA House Price Index, home values in ZIP 70770 increased by 1.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 149%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 70770? ▼
In ZIP code 70770, 74.8% of residents aged 25+ have a high school diploma or higher, and 24.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 70770? ▼
In ZIP code 70770, approximately 96.3% of occupied housing units are owner-occupied and 3.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 70770? ▼
The poverty rate in ZIP code 70770 is 3.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.