Pride, LA · standard
ZIP Code 70770
East Baton Rouge Parish, Louisiana - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,923
- 55/sq mi Moderate-density area
- $92,311
- Median income Above-median income area
- $165,900
- Median home value Below-median home value
- 24.0%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Pride pairs an upper-quartile household income with below-median home values, in a rural, homeowner-dominated area.
- Top 25%
- household income, US ZIPs
- 33rd pct
- home value, US ZIPs
- 55
- people per sq mi
- 96%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 70770 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 70770 (Pride, LA) rose +1.3% from 2023 to 2024. The all-transactions index moved from 245.3 in 2023 to 248.5 in 2024 (2000 = 100).
ZIP code 70770 covers 53.4 square miles in Pride, East Baton Rouge Parish, Louisiana (a standard USPS delivery area), with a modest 2,923 residents on file, a density of 55 people per square mile, in the Chicago time zone.
ZIP 70770 lands in the middle-income range, with a median household income of $92,311 (55% above the average Louisiana ZIP), while per-capita income is $39,202. Both reported hardship measures are comparatively low in absolute terms: poverty is 3.5% and unemployment is 3.6%. Median home value is $165,900 (6% below the average Louisiana ZIP); 96.3% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 24.0% of adults hold a bachelor's degree or higher, the median age is 43.9, and the average commute is -. The page also surfaces 7 ZIP codes within roughly 10 miles and 6 more in East Baton Rouge Parish, so 70770 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 70770
Top 5 sectors by establishment count in Pride, LA
Which industries have the most business establishments in ZIP 70770.
- Construction
Construction
10 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Retail trade
Retail trade
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 70770, Pride, LA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
2,923
Population
53.4
Area (sq mi)
55
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 70770?
43.9
Median Age
45.3%
Male
54.7%
Female
0.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$92,311
Median Household Income
+55% vs state ZIP avg
$39,202
Per Capita Income
3.5%
Poverty Rate
3.6%
Unemployment Rate
How ZIP 70770 ranks among Louisiana ZIPs
Pride, LA household income vs. every Louisiana ZIP code
Median household income among 457 reporting Louisiana ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$92,311 Top 8% higher than 92% of 457 Louisiana ZIPs
Each bar is a $20K-wide band; taller bars hold more Louisiana ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,534housing units
1,534
Total Housing Units
1,345
Occupied Units
189
Vacant Units
2.82
Avg Household Size
Occupancy Type
$165,900
Median Home Value
-6% vs state ZIP avg
1986
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+1.3%
YoY Change (2024)
249
HPI Index (2000 = 100)
+149%
Total Change Since 2000
Home values in ZIP 70770 have increased 1.3% over the past year (2024). Since 2000, this ZIP has seen +149% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +5.7% | 200 |
| 2021 | +5.7% | 211 |
| 2022 | +2.6% | 217 |
| 2023 | +13.2% | 245 |
| 2024 | +1.3% | 249 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 29 business establishments in ZIP 70770, employing approximately 111 people with a combined annual payroll of $3,736,000.
29
Businesses
111
Employees
$3.7M
Annual Payroll
3
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 10 | 34.5% |
| Other services (except public administration) | 8 | 27.6% |
| Retail trade | 4 | 13.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 70770 vs 70739 →
ZIP 70770 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 70706
Denham Springs (70706)
20,752 residents
- 70714
Baker (70714)
19,803 residents
- 70811
Baton Rouge (70811)
13,676 residents
- 70739
Greenwell Springs (70739)
12,486 residents
- 70812
Baton Rouge (70812)
11,206 residents
- 70818
Baton Rouge (70818)
9,649 residents
- 70777 4,269
Slaughter (70777)
4,269 residents
- 70770 2,923
Pride (70770)
2,923 residents
What this shows Among its immediate neighbors, ZIP 70770 ranks #8 by population - useful context the national average alone can't give.
ZIP 70770 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 70739
Greenwell Springs (70739)
$106,671 median income
- 70770
Pride (70770)
$92,311 median income
- 70706
Denham Springs (70706)
$91,070 median income
- 70777
Slaughter (70777)
$85,550 median income
- 70818
Baton Rouge (70818)
$78,432 median income
- 70714
Baker (70714)
$57,608 median income
- 70811
Baton Rouge (70811)
$45,523 median income
- 70812 $37,006
Baton Rouge (70812)
$37,006 median income
What this shows By household income, ZIP 70770 ranks #2 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 70770, both outside LA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (2,923 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in East Baton Rouge Parish
Related Areas
Frequently Asked Questions
What parish is ZIP code 70770 in?
ZIP code 70770 (Pride) is located in East Baton Rouge Parish, Louisiana. East Baton Rouge Parish contains multiple ZIP codes, see the full list at /counties/east-baton-rouge-la.
What is the population of ZIP code 70770?
ZIP code 70770 in Pride, LA has a population of 2,923 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 70770?
The median household income in ZIP 70770 is $92,311, which is 21% above the national average of $76,288.
What is the average home value in ZIP 70770?
The median home value in ZIP 70770 is $165,900, which is 40% below the national average of $278,155.
What is the demographic makeup of ZIP 70770?
The largest racial group in ZIP 70770 is White at 93.4%. Hispanic or Latino residents make up 4.0% of the population.
How many businesses are in ZIP code 70770?
ZIP code 70770 has 29 business establishments employing approximately 111 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 70770?
The top industries by establishment count in ZIP 70770 are: Construction (10), Other services (except public administration) (8), Retail trade (4). There are 3 industry sectors represented in total.
How have home values changed in ZIP code 70770?
According to the FHFA House Price Index, home values in ZIP 70770 increased by 1.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 149%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 70770?
In ZIP code 70770, 74.8% of residents aged 25+ have a high school diploma or higher, and 24.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 70770?
In ZIP code 70770, approximately 96.3% of occupied housing units are owner-occupied and 3.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 70770?
The poverty rate in ZIP code 70770 is 3.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 70770's numbers, next.
- See how ZIP 70770 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Pride, LA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.