PlainZIP

Story, AR · standard

ZIP Code 71970

Montgomery County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

792
4/sq mi
$71,667
Median income
$216,400
Median home value
12.9%
Bachelor's or higher

The verdict

Story pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

49th pct
household income, US ZIPs
48th pct
home value, US ZIPs
4
people per sq mi
92%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 71970 against every reporting US ZIP.

ZIP code 71970 is a sparsely populated ZIP (a standard USPS delivery area) in Story, Montgomery County, Arkansas, home to just 792 residents across 198.0 square miles, a density of 4 people per square mile, in the Chicago time zone.

ZIP 71970 lands in the middle-income range, with a median household income of $71,667 (27% above the Arkansas average), while per-capita income is $35,487. The poverty rate stands at 19.2% and the unemployment rate at 20.8%. Median home value sits at $216,400 (48% above the state average), median rent at - a month, and owner-occupancy at 92.2%.

Formal educational attainment runs low here: just 12.9% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is -. To put 71970 in local context, 2 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Montgomery County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 71970, Story, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

792

Population

198.0

Area (sq mi)

4

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 71970?

35.6

Median Age

55.7%

Male

44.3%

Female

0.0%

Foreign-Born

White 85.6%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 10.5%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 3.0%
Hispanic or Latino 1.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$71,667

Median Household Income

+27% vs state

$35,487

Per Capita Income

19.2%

Poverty Rate

20.8%

Unemployment Rate

How ZIP 71970 ranks nationally

Story, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$71,667 49th percentile higher than 49% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 45.4%
Bachelor's Degree or Higher 12.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

425

Total Housing Units

244

Occupied Units

181

Vacant Units

2.16

Avg Household Size

Occupancy Type

Owner 92.2%
Renter 7.8%

$216,400

Median Home Value

+48% vs state

1996

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 6 business establishments in ZIP 71970, employing approximately 19 people with a combined annual payroll of $566,000.

6

Businesses

19

Employees

$566K

Annual Payroll

1

Industry Sectors

Industry Establishments % of Total
Construction 4 66.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 71970 vs 71969 →

ZIP 71970 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 71970 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 71970 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 71970 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
71969 Sims, AR 376 8.0 mi
71957 Mount Ida, AR 3,133 8.6 mi

More ZIP Codes in Montgomery County

71957 standard
Mount Ida, AR
Pop: 3,133
71960 standard
Norman, AR
Pop: 1,383
71961 standard
Oden, AR
Pop: 1,003
71935 standard
Caddo Gap, AR
Pop: 808
71969 standard
Sims, AR
Pop: 376
71965 standard
Pencil Bluff, AR
Pop: 315

Related Areas

Montgomery County Story, AR Arkansas

Frequently Asked Questions

What county is ZIP code 71970 in? ▼
ZIP code 71970 (Story) is located in Montgomery County, Arkansas. Montgomery County contains multiple ZIP codes, see the full list at /counties/montgomery-ar.
What is the population of ZIP code 71970? ▼
ZIP code 71970 in Story, AR has a population of 792 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 71970? ▼
The median household income in ZIP 71970 is $71,667, which is 6% below the national average of $76,288.
What is the average home value in ZIP 71970? ▼
The median home value in ZIP 71970 is $216,400, which is 22% below the national average of $278,155.
What is the demographic makeup of ZIP 71970? ▼
The largest racial group in ZIP 71970 is White at 85.6%. Hispanic or Latino residents make up 1.9% of the population.
How many businesses are in ZIP code 71970? ▼
ZIP code 71970 has 6 business establishments employing approximately 19 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 71970? ▼
In ZIP code 71970, 45.4% of residents aged 25+ have a high school diploma or higher, and 12.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 71970? ▼
In ZIP code 71970, approximately 92.2% of occupied housing units are owner-occupied and 7.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 71970? ▼
The poverty rate in ZIP code 71970 is 19.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.