PlainZIP

Morrilton, AR · standard

ZIP Code 72110

Conway County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

11,498
36/sq mi
$51,658
Median income
$162,900
Median home value
21.2%
Bachelor's or higher

The verdict

Morrilton pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.

16th pct
household income, US ZIPs
31th pct
home value, US ZIPs
36
people per sq mi
66%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72110 against every reporting US ZIP.

ZIP code 72110 is a mid-sized community (a standard USPS delivery area) in Morrilton, Conway County, Arkansas, home to 11,498 residents across 321.2 square miles, a density of 36 people per square mile, in the Chicago time zone.

ZIP 72110 reports a modest median household income of $51,658 (9% below the Arkansas average), while per-capita income is $25,587. Local economic indicators show a 21.3% poverty rate alongside 7.3% unemployment. The typical home here is valued at $162,900 (12% above the state average); renters pay a median of $754 monthly, and 65.6% of units are owner-occupied.

Educational attainment sits below the national norm: 21.2% of adults hold a bachelor's degree or higher, the median age is 41.4, and the average commute is 23 minutes. To put 72110 in local context, 5 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Conway County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 72110

Top 5 sectors by establishment count in Morrilton, AR

Which industries have the most business establishments in ZIP 72110.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72110, Morrilton, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

11,498

Population

321.2

Area (sq mi)

36

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72110?

41.4

Median Age

48.3%

Male

51.7%

Female

1.6%

Foreign-Born

White 81.9%
African American 10.5%
Asian 0.4%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 3.7%
Hispanic or Latino 5.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$51,658

Median Household Income

-9% vs state

$25,587

Per Capita Income

21.3%

Poverty Rate

7.3%

Unemployment Rate

23.3 min

Mean Commute Time

How ZIP 72110 ranks nationally

Morrilton, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$51,658 16th percentile higher than 16% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.4%
Bachelor's Degree or Higher 21.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

5,127

Total Housing Units

4,389

Occupied Units

738

Vacant Units

2.53

Avg Household Size

Occupancy Type

Owner 65.6%
Renter 34.4%

$162,900

Median Home Value

+12% vs state

$754

Median Rent

1979

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+5.8%

YoY Change (2024)

189

HPI Index (2000 = 100)

+89%

Total Change Since 2000

Home values in ZIP 72110 have increased 5.8% over the past year (2024). Since 2000, this ZIP has seen +89% cumulative appreciation.

Year Annual Change HPI Index
2020 -2.8% 138
2021 +7.4% 148
2022 +12.3% 166
2023 +7.8% 179
2024 +5.8% 189

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 308 business establishments in ZIP 72110, employing approximately 4,031 people with a combined annual payroll of $200,003,000.

308

Businesses

4,031

Employees

$200.0M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 58 18.8%
Health care and social assistance 42 13.6%
Other services (except public administration) 36 11.7%
Accommodation and food services 35 11.4%
Construction 26 8.4%
Finance and insurance 23 7.5%
Professional, scientific, and technical services 19 6.2%
Manufacturing 16 5.2%
Wholesale trade 15 4.9%
Transportation and warehousing 10 3.3%
Real estate and rental and leasing 10 3.3%
Information 6 1.9%
Educational services 4 1.3%
Utilities 3 1.0%
Administrative and support and waste management and remediation services 3 1.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72110 vs 72125 →

ZIP 72110 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 72110 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 72110 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 72110 ranks #4 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
72125 Perry, AR 905 6.0 mi
72001 Adona, AR 566 8.5 mi
72070 Houston, AR 1,813 10.7 mi
72156 Solgohachia, AR 639 10.0 mi
72823 Atkins, AR 6,765 10.0 mi

More ZIP Codes in Conway County

72127 standard
Plumerville, AR
Pop: 2,149
72063 standard
Hattieville, AR
Pop: 1,683
72157 standard
Springfield, AR
Pop: 1,607
72027 standard
Center Ridge, AR
Pop: 1,417
72030 standard
Cleveland, AR
Pop: 705
72080 standard
Jerusalem, AR
Pop: 662

Related Areas

Conway County Morrilton, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72110 in? ▼
ZIP code 72110 (Morrilton) is located in Conway County, Arkansas. Conway County contains multiple ZIP codes, see the full list at /counties/conway-ar.
What is the population of ZIP code 72110? ▼
ZIP code 72110 in Morrilton, AR has a population of 11,498 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72110? ▼
The median household income in ZIP 72110 is $51,658, which is 32% below the national average of $76,288.
What is the average home value in ZIP 72110? ▼
The median home value in ZIP 72110 is $162,900, which is 41% below the national average of $278,155.
What is the demographic makeup of ZIP 72110? ▼
The largest racial group in ZIP 72110 is White at 81.9%. Hispanic or Latino residents make up 5.3% of the population.
How many businesses are in ZIP code 72110? ▼
ZIP code 72110 has 308 business establishments employing approximately 4,031 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72110? ▼
The top industries by establishment count in ZIP 72110 are: Retail trade (58), Health care and social assistance (42), Other services (except public administration) (36). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 72110? ▼
According to the FHFA House Price Index, home values in ZIP 72110 increased by 5.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 89%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72110? ▼
In ZIP code 72110, 59.4% of residents aged 25+ have a high school diploma or higher, and 21.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72110? ▼
The mean commute time for workers in ZIP code 72110 is 23.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72110? ▼
In ZIP code 72110, approximately 65.6% of occupied housing units are owner-occupied and 34.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72110? ▼
The poverty rate in ZIP code 72110 is 21.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.