PlainZIP

Little Rock, AR · standard

ZIP Code 72201

Pulaski County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,024
326/sq mi
$115,174
Median income
$290,100
Median home value
80.0%
Bachelor's or higher

The verdict

Little Rock pairs an upper-quartile household income with above-median home values, in a low-density, renter-heavy area.

Top 11%
household income, US ZIPs
Top 35%
home value, US ZIPs
326
people per sq mi
35%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72201 against every reporting US ZIP.

ZIP code 72201 is a sparsely populated ZIP (a standard USPS delivery area) in Little Rock, Pulaski County, Arkansas, home to just 1,024 residents across 3.1 square miles, a density of 326 people per square mile, in the Chicago time zone.

ZIP 72201 skews affluent, with a median household income of $115,174 (104% above the Arkansas average), while per-capita income is $113,767. 5.3% of residents live below the poverty line, and the unemployment rate reads 0.0%. Housing costs here run $290,100 for a typical home value (99% above the state average), with rent averaging $1,255 a month; 34.8% of homes are owner-occupied.

This is a highly-educated ZIP: 80.0% of adults hold a bachelor's degree or higher, the median age is 38.3, and the average commute is -. To put 72201 in local context, 10 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Pulaski County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 72201

Top 5 sectors by establishment count in Little Rock, AR

Which industries have the most business establishments in ZIP 72201.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72201, Little Rock, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,024

Population

3.1

Area (sq mi)

326

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72201?

38.3

Median Age

70.1%

Male

29.9%

Female

38.7%

Foreign-Born

White 91.9%
African American 0.0%
Asian 3.4%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.7%
Hispanic or Latino 3.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$115,174

Median Household Income

+104% vs state

$113,767

Per Capita Income

5.3%

Poverty Rate

0.0%

Unemployment Rate

How ZIP 72201 ranks nationally

Little Rock, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$115,174 Top 11% higher than 89% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 87.4%
Bachelor's Degree or Higher 80.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

604

Total Housing Units

515

Occupied Units

89

Vacant Units

1.54

Avg Household Size

Occupancy Type

Owner 34.8%
Renter 65.2%

$290,100

Median Home Value

+99% vs state

$1,255

Median Rent

1972

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 1,006 business establishments in ZIP 72201, employing approximately 22,154 people with a combined annual payroll of $1,748,990,000.

1,006

Businesses

22,154

Employees

$1.7B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 364 36.2%
Finance and insurance 113 11.2%
Other services (except public administration) 103 10.2%
Accommodation and food services 77 7.7%
Health care and social assistance 59 5.9%
Administrative and support and waste management and remediation services 56 5.6%
Real estate and rental and leasing 47 4.7%
Information 37 3.7%
Wholesale trade 34 3.4%
Retail trade 29 2.9%
Educational services 16 1.6%
Construction 15 1.5%
Management of companies and enterprises 15 1.5%
Transportation and warehousing 12 1.2%
Utilities 10 1.0%
Arts, entertainment, and recreation 10 1.0%
Manufacturing 9 0.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72201 vs 72202 →

ZIP 72201 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 72201 ranks #0 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 72201 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 72201 ranks the highest of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
72202 Little Rock, AR 9,978 0.8 mi
72114 North Little Rock, AR 12,658 1.7 mi
72205 Little Rock, AR 23,000 4.0 mi
72116 North Little Rock, AR 21,431 4.2 mi
72207 Little Rock, AR 10,344 4.2 mi
72119 North Little Rock, AR 5 6.0 mi
72204 Little Rock, AR 32,505 4.9 mi
72227 Little Rock, AR 11,462 5.8 mi
72209 Little Rock, AR 32,376 6.1 mi
72211 Little Rock, AR 21,288 7.8 mi

More ZIP Codes in Pulaski County

72076 standard
Jacksonville, AR
Pop: 37,979
72023 standard
Cabot, AR
Pop: 35,026
72204 standard
Little Rock, AR
Pop: 32,505
72209 standard
Little Rock, AR
Pop: 32,376
72120 standard
Sherwood, AR
Pop: 31,610
72206 standard
Little Rock, AR
Pop: 25,624

Related Areas

Pulaski County Little Rock, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72201 in? ▼
ZIP code 72201 (Little Rock) is located in Pulaski County, Arkansas. Pulaski County contains multiple ZIP codes, see the full list at /counties/pulaski-ar.
What is the population of ZIP code 72201? ▼
ZIP code 72201 in Little Rock, AR has a population of 1,024 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72201? ▼
The median household income in ZIP 72201 is $115,174, which is 51% above the national average of $76,288.
What is the average home value in ZIP 72201? ▼
The median home value in ZIP 72201 is $290,100, which is 4% above the national average of $278,155.
What is the demographic makeup of ZIP 72201? ▼
The largest racial group in ZIP 72201 is White at 91.9%. Hispanic or Latino residents make up 3.9% of the population.
How many businesses are in ZIP code 72201? ▼
ZIP code 72201 has 1,006 business establishments employing approximately 22,154 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72201? ▼
The top industries by establishment count in ZIP 72201 are: Professional, scientific, and technical services (364), Finance and insurance (113), Other services (except public administration) (103). There are 17 industry sectors represented in total.
What is the education level in ZIP code 72201? ▼
In ZIP code 72201, 87.4% of residents aged 25+ have a high school diploma or higher, and 80.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 72201? ▼
In ZIP code 72201, approximately 34.8% of occupied housing units are owner-occupied and 65.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72201? ▼
The poverty rate in ZIP code 72201 is 5.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.