Little Rock, AR · standard
ZIP Code 72204
Pulaski County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 32,505
- 812/sq mi High-density area
- $40,882
- Median income Below-median income area
- $124,700
- Median home value Below-median home value
- 21.9%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Little Rock pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.
- 6th pct
- household income, US ZIPs
- 18th pct
- home value, US ZIPs
- 812
- people per sq mi
- 59%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72204 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 72204 (Little Rock, AR) rose +6.2% from 2023 to 2024. The all-transactions index moved from 216.3 in 2023 to 229.6 in 2024 (2000 = 100).
ZIP code 72204 is a densely settled ZIP (a standard USPS delivery area) in Little Rock, Pulaski County, Arkansas, with 32,505 residents across 40.0 square miles, a density of 812 people per square mile, in the Chicago time zone.
ZIP 72204 reports a modest median household income of $40,882 (28% below the average Arkansas ZIP), while per-capita income is $23,860. The poverty rate is 27.4%, so the area-level income figures should not be treated as typical household experience. Median home value is $124,700 (15% below the average Arkansas ZIP) and median rent is $1,064; 58.5% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 21.9% of adults hold a bachelor's degree or higher, the median age is 36.9, and the average commute is 20 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Pulaski County, so 72204 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 72204
Top 5 sectors by establishment count in Little Rock, AR
Which industries have the most business establishments in ZIP 72204.
- Retail trade
Retail trade
104 establishments
- Health care and social assistance
Health care and social assistance
84 establishments
- Other services (except public administration)
Other services (except public administration)
75 establishments
- Accommodation and food services
Accommodation and food services
62 establishments
- Wholesale trade
Wholesale trade
43 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72204, Little Rock, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
32,505
Population
40.0
Area (sq mi)
812
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 72204?
36.9
Median Age
47.2%
Male
52.8%
Female
7.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$40,882
Median Household Income
-28% vs state ZIP avg
$23,860
Per Capita Income
27.4%
Poverty Rate
6.8%
Unemployment Rate
19.7 min
Mean Commute Time
How ZIP 72204 ranks nationally
Little Rock, AR household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$40,882 6th percentile higher than 6% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
14,204housing units
14,204
Total Housing Units
12,117
Occupied Units
2,087
Vacant Units
2.34
Avg Household Size
Occupancy Type
$124,700
Median Home Value
-15% vs state ZIP avg
$1,064
Median Rent
1969
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.2%
YoY Change (2024)
230
HPI Index (2000 = 100)
+130%
Total Change Since 2000
Home values in ZIP 72204 have increased 6.2% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.9% | 158 |
| 2021 | +9.3% | 172 |
| 2022 | +15.3% | 199 |
| 2023 | +9.0% | 216 |
| 2024 | +6.2% | 230 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 579 business establishments in ZIP 72204, employing approximately 10,097 people with a combined annual payroll of $529,315,000.
579
Businesses
10,097
Employees
$529.3M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 104 | 18.0% |
| Health care and social assistance | 84 | 14.5% |
| Other services (except public administration) | 75 | 12.9% |
| Accommodation and food services | 62 | 10.7% |
| Wholesale trade | 43 | 7.4% |
| Administrative and support and waste management and remediation services | 37 | 6.4% |
| Construction | 34 | 5.9% |
| Professional, scientific, and technical services | 32 | 5.5% |
| Real estate and rental and leasing | 30 | 5.2% |
| Finance and insurance | 22 | 3.8% |
| Manufacturing | 16 | 2.8% |
| Transportation and warehousing | 12 | 2.1% |
| Educational services | 11 | 1.9% |
| Information | 7 | 1.2% |
| Arts, entertainment, and recreation | 6 | 1.0% |
| Management of companies and enterprises | 4 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 72204 vs 72205 →
ZIP 72204 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72204
Little Rock (72204)
32,505 residents
- 72209
Little Rock (72209)
32,376 residents
- 72205
Little Rock (72205)
23,000 residents
- 72211
Little Rock (72211)
21,288 residents
- 72210
Little Rock (72210)
14,258 residents
- 72212 12,705
Little Rock (72212)
12,705 residents
- 72114 12,658
North Little Rock (72114)
12,658 residents
- 72227 11,462
Little Rock (72227)
11,462 residents
- 72207 10,344
Little Rock (72207)
10,344 residents
What this shows Among its immediate neighbors, ZIP 72204 ranks the most populous - useful context the national average alone can't give.
ZIP 72204 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72201
Little Rock (72201)
$115,174 median income
- 72212
Little Rock (72212)
$114,140 median income
- 72207
Little Rock (72207)
$96,343 median income
- 72211
Little Rock (72211)
$83,134 median income
- 72227
Little Rock (72227)
$73,879 median income
- 72210
Little Rock (72210)
$69,453 median income
- 72205
Little Rock (72205)
$68,415 median income
- 72202
Little Rock (72202)
$50,899 median income
- 72204 $40,882
Little Rock (72204)
$40,882 median income
What this shows By household income, ZIP 72204 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 72205 | Little Rock, AR | 23,000 | 2.3 mi |
| 72209 | Little Rock, AR | 32,376 | 2.9 mi |
| 72207 | Little Rock, AR | 10,344 | 3.9 mi |
| 72227 | Little Rock, AR | 11,462 | 4.3 mi |
| 72211 | Little Rock, AR | 21,288 | 4.0 mi |
| 72201 | Little Rock, AR | 1,024 | 4.9 mi |
| 72202 | Little Rock, AR | 9,978 | 5.7 mi |
| 72212 | Little Rock, AR | 12,705 | 5.7 mi |
| 72114 | North Little Rock, AR | 12,658 | 6.6 mi |
| 72210 | Little Rock, AR | 14,258 | 8.3 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 72204, both outside AR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (32,505 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Pulaski County
Related Areas
Frequently Asked Questions
What county is ZIP code 72204 in?
ZIP code 72204 (Little Rock) is located in Pulaski County, Arkansas. Pulaski County contains multiple ZIP codes, see the full list at /counties/pulaski-ar.
What is the population of ZIP code 72204?
ZIP code 72204 in Little Rock, AR has a population of 32,505 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72204?
The median household income in ZIP 72204 is $40,882, which is 46% below the national average of $76,288.
What is the average home value in ZIP 72204?
The median home value in ZIP 72204 is $124,700, which is 55% below the national average of $278,155.
What is the demographic makeup of ZIP 72204?
The largest racial group in ZIP 72204 is African American at 63.9%. Hispanic or Latino residents make up 14.1% of the population.
How many businesses are in ZIP code 72204?
ZIP code 72204 has 579 business establishments employing approximately 10,097 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72204?
The top industries by establishment count in ZIP 72204 are: Retail trade (104), Health care and social assistance (84), Other services (except public administration) (75). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 72204?
According to the FHFA House Price Index, home values in ZIP 72204 increased by 6.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 130%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72204?
In ZIP code 72204, 54.0% of residents aged 25+ have a high school diploma or higher, and 21.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72204?
The mean commute time for workers in ZIP code 72204 is 19.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72204?
In ZIP code 72204, approximately 58.5% of occupied housing units are owner-occupied and 41.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72204?
The poverty rate in ZIP code 72204 is 27.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 72204's numbers, next.
- See how ZIP 72204 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Little Rock, AR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.