ZIP Code 72204
standardSource:
Little Rock · Pulaski County · Arkansas
- Population
- 32,505
- Median income
- $40,882
- Median home value
- $124,700
- Bachelor's or higher
- 21.9%
- Land area
- 40.0 sq mi
812/sq mi
▼ 46% vs US
higher than 6% of US ZIPs
▼ 55% vs US
higher than 18% of US ZIPs
Median age 36.9
Chicago
ZIP code 72204 in Little Rock, Arkansas has a population of 32,505. The median household income is $40,882, which is 46% below the national average. Median home value is $124,700, 55% below the US average. 21.9% of residents hold a bachelor's degree or higher.
ZIP code 72204 is classified by USPS as a standard delivery area and covers roughly 40.0 square miles in Little Rock, Pulaski County, Arkansas. The area is home to 32,505 residents, producing a population density of 812 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 72204 against Arkansas and the nation.
On the economic side, the median household income for ZIP 72204 sits at $40,882 (28% below the Arkansas average), while per-capita income is $23,860. The poverty rate stands at 27.4% and the unemployment rate at 6.8%. On housing, the median home value is $124,700 (15% below the state average) with median rent at $1,064 per month, and 58.5% of occupied units are owner-occupied, a direct signal of whether 72204 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 21.9% of adults hold a bachelor's degree or higher, the median age is 36.9, and the average commute is 20 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pulaski County, so you can benchmark 72204 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 72204
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 72204.
- Retail trade
Retail trade
104 establishments
- Health care and social assistance
Health care and social assistance
84 establishments
- Other services (except public administration)
Other services (except public administration)
75 establishments
- Accommodation and food services
Accommodation and food services
62 establishments
- Wholesale trade
Wholesale trade
43 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 72204, Little Rock, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
32,505
Population
40.0
Area (sq mi)
812
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 72204?
36.9
Median Age
47.2%
Male
52.8%
Female
7.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$40,882
Median Household Income
-28% vs state
$23,860
Per Capita Income
27.4%
Poverty Rate
6.8%
Unemployment Rate
19.7 min
Mean Commute Time
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
14,204
Total Housing Units
12,117
Occupied Units
2,087
Vacant Units
2.34
Avg Household Size
Occupancy Type
$124,700
Median Home Value
-15% vs state
$1,064
Median Rent
1969
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.2%
YoY Change (2024)
230
HPI Index (2000 = 100)
+130%
Total Change Since 2000
Home values in ZIP 72204 have increased 6.2% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.9% | 158 |
| 2021 | +9.3% | 172 |
| 2022 | +15.3% | 199 |
| 2023 | +9.0% | 216 |
| 2024 | +6.2% | 230 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 579 business establishments in ZIP 72204, employing approximately 10,097 people with a combined annual payroll of $529,315,000.
579
Businesses
10,097
Employees
$529.3M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 104 | 18.0% |
| Health care and social assistance | 84 | 14.5% |
| Other services (except public administration) | 75 | 12.9% |
| Accommodation and food services | 62 | 10.7% |
| Wholesale trade | 43 | 7.4% |
| Administrative and support and waste management and remediation services | 37 | 6.4% |
| Construction | 34 | 5.9% |
| Professional, scientific, and technical services | 32 | 5.5% |
| Real estate and rental and leasing | 30 | 5.2% |
| Finance and insurance | 22 | 3.8% |
| Manufacturing | 16 | 2.8% |
| Transportation and warehousing | 12 | 2.1% |
| Educational services | 11 | 1.9% |
| Information | 7 | 1.2% |
| Arts, entertainment, and recreation | 6 | 1.0% |
| Management of companies and enterprises | 4 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 72204 vs 72205 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 72205 | Little Rock, AR | 23,000 | 2.3 mi |
| 72209 | Little Rock, AR | 32,376 | 2.9 mi |
| 72207 | Little Rock, AR | 10,344 | 3.9 mi |
| 72227 | Little Rock, AR | 11,462 | 4.3 mi |
| 72211 | Little Rock, AR | 21,288 | 4.0 mi |
| 72201 | Little Rock, AR | 1,024 | 4.9 mi |
| 72202 | Little Rock, AR | 9,978 | 5.7 mi |
| 72212 | Little Rock, AR | 12,705 | 5.7 mi |
| 72114 | North Little Rock, AR | 12,658 | 6.6 mi |
| 72210 | Little Rock, AR | 14,258 | 8.3 mi |
More ZIP Codes in Pulaski County
Related Areas
Frequently Asked Questions
What county is ZIP code 72204 in? ▼
What is the population of ZIP code 72204? ▼
What is the median household income in ZIP 72204? ▼
What is the average home value in ZIP 72204? ▼
What is the demographic makeup of ZIP 72204? ▼
How many businesses are in ZIP code 72204? ▼
What are the main industries in ZIP code 72204? ▼
How have home values changed in ZIP code 72204? ▼
What is the education level in ZIP code 72204? ▼
What is the average commute time in ZIP 72204? ▼
What percentage of residents own vs. rent in ZIP 72204? ▼
What is the poverty rate in ZIP code 72204? ▼
ZIP Code Research Guides
Official Data Resources for Little Rock, AR
Verify and explore additional data for this area using these official government sources.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.
PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.
Read our methodology , how this data is sourced, computed, and verified.