PlainZIP

Little Rock, AR · standard

ZIP Code 72204

Pulaski County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

32,505
812/sq mi
$40,882
Median income
$124,700
Median home value
21.9%
Bachelor's or higher

The verdict

Little Rock pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.

6th pct
household income, US ZIPs
18th pct
home value, US ZIPs
812
people per sq mi
59%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72204 against every reporting US ZIP.

ZIP code 72204 is a densely settled ZIP (a standard USPS delivery area) in Little Rock, Pulaski County, Arkansas, with 32,505 residents across 40.0 square miles, a density of 812 people per square mile, in the Chicago time zone.

ZIP 72204 reports a modest median household income of $40,882 (28% below the Arkansas average), while per-capita income is $23,860. Poverty here runs at 27.4%, with unemployment measured at 6.8%. Median home value sits at $124,700 (15% below the state average), median rent at $1,064 a month, and owner-occupancy at 58.5%.

Educational attainment sits below the national norm: 21.9% of adults hold a bachelor's degree or higher, the median age is 36.9, and the average commute is 20 minutes. A geography-based comparison follows: 10 ZIP codes within about 10 miles of 72204, plus 6 more within Pulaski County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 72204

Top 5 sectors by establishment count in Little Rock, AR

Which industries have the most business establishments in ZIP 72204.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72204, Little Rock, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

32,505

Population

40.0

Area (sq mi)

812

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72204?

36.9

Median Age

47.2%

Male

52.8%

Female

7.6%

Foreign-Born

White 18.7%
African American 63.9%
Asian 0.5%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 6.6%
Hispanic or Latino 14.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$40,882

Median Household Income

-28% vs state

$23,860

Per Capita Income

27.4%

Poverty Rate

6.8%

Unemployment Rate

19.7 min

Mean Commute Time

How ZIP 72204 ranks nationally

Little Rock, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$40,882 6th percentile higher than 6% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.0%
Bachelor's Degree or Higher 21.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

14,204

Total Housing Units

12,117

Occupied Units

2,087

Vacant Units

2.34

Avg Household Size

Occupancy Type

Owner 58.5%
Renter 41.5%

$124,700

Median Home Value

-15% vs state

$1,064

Median Rent

1969

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.2%

YoY Change (2024)

230

HPI Index (2000 = 100)

+130%

Total Change Since 2000

Home values in ZIP 72204 have increased 6.2% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.9% 158
2021 +9.3% 172
2022 +15.3% 199
2023 +9.0% 216
2024 +6.2% 230

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 579 business establishments in ZIP 72204, employing approximately 10,097 people with a combined annual payroll of $529,315,000.

579

Businesses

10,097

Employees

$529.3M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 104 18.0%
Health care and social assistance 84 14.5%
Other services (except public administration) 75 12.9%
Accommodation and food services 62 10.7%
Wholesale trade 43 7.4%
Administrative and support and waste management and remediation services 37 6.4%
Construction 34 5.9%
Professional, scientific, and technical services 32 5.5%
Real estate and rental and leasing 30 5.2%
Finance and insurance 22 3.8%
Manufacturing 16 2.8%
Transportation and warehousing 12 2.1%
Educational services 11 1.9%
Information 7 1.2%
Arts, entertainment, and recreation 6 1.0%
Management of companies and enterprises 4 0.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72204 vs 72205 →

ZIP 72204 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 72204 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 72204 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 72204 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
72205 Little Rock, AR 23,000 2.3 mi
72209 Little Rock, AR 32,376 2.9 mi
72207 Little Rock, AR 10,344 3.9 mi
72227 Little Rock, AR 11,462 4.3 mi
72211 Little Rock, AR 21,288 4.0 mi
72201 Little Rock, AR 1,024 4.9 mi
72202 Little Rock, AR 9,978 5.7 mi
72212 Little Rock, AR 12,705 5.7 mi
72114 North Little Rock, AR 12,658 6.6 mi
72210 Little Rock, AR 14,258 8.3 mi

More ZIP Codes in Pulaski County

72076 standard
Jacksonville, AR
Pop: 37,979
72023 standard
Cabot, AR
Pop: 35,026
72209 standard
Little Rock, AR
Pop: 32,376
72120 standard
Sherwood, AR
Pop: 31,610
72206 standard
Little Rock, AR
Pop: 25,624
72205 standard
Little Rock, AR
Pop: 23,000

Related Areas

Pulaski County Little Rock, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72204 in? ▼
ZIP code 72204 (Little Rock) is located in Pulaski County, Arkansas. Pulaski County contains multiple ZIP codes, see the full list at /counties/pulaski-ar.
What is the population of ZIP code 72204? ▼
ZIP code 72204 in Little Rock, AR has a population of 32,505 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72204? ▼
The median household income in ZIP 72204 is $40,882, which is 46% below the national average of $76,288.
What is the average home value in ZIP 72204? ▼
The median home value in ZIP 72204 is $124,700, which is 55% below the national average of $278,155.
What is the demographic makeup of ZIP 72204? ▼
The largest racial group in ZIP 72204 is African American at 63.9%. Hispanic or Latino residents make up 14.1% of the population.
How many businesses are in ZIP code 72204? ▼
ZIP code 72204 has 579 business establishments employing approximately 10,097 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72204? ▼
The top industries by establishment count in ZIP 72204 are: Retail trade (104), Health care and social assistance (84), Other services (except public administration) (75). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 72204? ▼
According to the FHFA House Price Index, home values in ZIP 72204 increased by 6.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 130%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72204? ▼
In ZIP code 72204, 54.0% of residents aged 25+ have a high school diploma or higher, and 21.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72204? ▼
The mean commute time for workers in ZIP code 72204 is 19.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72204? ▼
In ZIP code 72204, approximately 58.5% of occupied housing units are owner-occupied and 41.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72204? ▼
The poverty rate in ZIP code 72204 is 27.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.