ZIP Code 72704

standard

Source:

Fayetteville · Washington County · Arkansas

Population
21,336

108/sq mi

Median income
$96,014

▲ 26% vs US

higher than 78% of US ZIPs

Median home value
$331,100

▲ 19% vs US

higher than 71% of US ZIPs

Bachelor's or higher
52.9%

Median age 33.9

Land area
196.8 sq mi

Chicago

ZIP code 72704 in Fayetteville, Arkansas has a population of 21,336. The median household income is $96,014, which is 26% above the national average. Median home value is $331,100, 19% above the US average. 52.9% of residents hold a bachelor's degree or higher.

ZIP code 72704 is classified by USPS as a standard delivery area and covers roughly 196.8 square miles in Fayetteville, Washington County, Arkansas. The area is home to 21,336 residents, producing a population density of 108 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 72704 against Arkansas and the nation.

On the economic side, the median household income for ZIP 72704 sits at $96,014 (70% above the Arkansas average), while per-capita income is $52,250. The poverty rate stands at 8.3% and the unemployment rate at 2.4%. On housing, the median home value is $331,100 (127% above the state average) with median rent at $1,206 per month, and 65.5% of occupied units are owner-occupied, a direct signal of whether 72704 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 52.9% of adults hold a bachelor's degree or higher, the median age is 33.9, and the average commute is 22 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Washington County, so you can benchmark 72704 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 72704

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 72704.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 72704, Fayetteville, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

21,336

Population

196.8

Area (sq mi)

108

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72704?

33.9

Median Age

48.4%

Male

51.6%

Female

6.9%

Foreign-Born

White 74.2%
African American 2.4%
Asian 2.1%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 1.6%
Two or More Ethnicities 17.5%
Hispanic or Latino 7.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$96,014

Median Household Income

+70% vs state

$52,250

Per Capita Income

8.3%

Poverty Rate

2.4%

Unemployment Rate

21.6 min

Mean Commute Time

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 71.6%
Bachelor's Degree or Higher 52.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

14,912

Total Housing Units

13,798

Occupied Units

1,114

Vacant Units

2.35

Avg Household Size

Occupancy Type

Owner 65.5%
Renter 34.5%

$331,100

Median Home Value

+127% vs state

$1,206

Median Rent

2003

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+5.0%

YoY Change (2024)

304

HPI Index (2000 = 100)

+204%

Total Change Since 2000

Home values in ZIP 72704 have increased 5.0% over the past year (2024). Since 2000, this ZIP has seen +204% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.7% 181
2021 +17.7% 213
2022 +20.3% 256
2023 +13.0% 289
2024 +5.0% 304

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 566 business establishments in ZIP 72704, employing approximately 7,886 people with a combined annual payroll of $371,642,000.

566

Businesses

7,886

Employees

$371.6M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 77 13.6%
Retail trade 75 13.3%
Professional, scientific, and technical services 69 12.2%
Construction 63 11.1%
Real estate and rental and leasing 47 8.3%
Accommodation and food services 44 7.8%
Other services (except public administration) 40 7.1%
Administrative and support and waste management and remediation services 37 6.5%
Finance and insurance 26 4.6%
Wholesale trade 20 3.5%
Transportation and warehousing 20 3.5%
Manufacturing 13 2.3%
Information 12 2.1%
Arts, entertainment, and recreation 10 1.8%
Educational services 6 1.1%
Management of companies and enterprises 5 0.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72704 vs 72730 →

ZIP Code City Population Distance
72730 Farmington, AR 7,585 5.3 mi
72762 Springdale, AR 35,342 6.9 mi
72744 Lincoln, AR 5,343 12.5 mi

More ZIP Codes in Washington County

Frequently Asked Questions

What county is ZIP code 72704 in?
ZIP code 72704 (Fayetteville) is located in Washington County, Arkansas. Washington County contains multiple ZIP codes, see the full list at /counties/washington-ar.
What is the population of ZIP code 72704?
ZIP code 72704 in Fayetteville, AR has a population of 21,336 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72704?
The median household income in ZIP 72704 is $96,014, which is 26% above the national average of $76,288.
What is the average home value in ZIP 72704?
The median home value in ZIP 72704 is $331,100, which is 19% above the national average of $278,155.
What is the demographic makeup of ZIP 72704?
The largest racial group in ZIP 72704 is White at 74.2%. Hispanic or Latino residents make up 7.7% of the population.
How many businesses are in ZIP code 72704?
ZIP code 72704 has 566 business establishments employing approximately 7,886 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72704?
The top industries by establishment count in ZIP 72704 are: Health care and social assistance (77), Retail trade (75), Professional, scientific, and technical services (69). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 72704?
According to the FHFA House Price Index, home values in ZIP 72704 increased by 5.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 204%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72704?
In ZIP code 72704, 71.6% of residents aged 25+ have a high school diploma or higher, and 52.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72704?
The mean commute time for workers in ZIP code 72704 is 21.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72704?
In ZIP code 72704, approximately 65.5% of occupied housing units are owner-occupied and 34.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72704?
The poverty rate in ZIP code 72704 is 8.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Fayetteville, AR

Verify and explore additional data for this area using these official government sources.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.

PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.