PlainZIP

Fayetteville, AR · standard

ZIP Code 72704

Washington County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

21,336
108/sq mi
$96,014
Median income
$331,100
Median home value
52.9%
Bachelor's or higher

The verdict

Fayetteville pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 22%
household income, US ZIPs
Top 29%
home value, US ZIPs
108
people per sq mi
66%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72704 against every reporting US ZIP.

ZIP code 72704 is a densely settled ZIP (a standard USPS delivery area) in Fayetteville, Washington County, Arkansas, with 21,336 residents across 196.8 square miles, a density of 108 people per square mile, in the Chicago time zone.

ZIP 72704 lands in the middle-income range, with a median household income of $96,014 (70% above the Arkansas average), while per-capita income is $52,250. Local economic indicators show a 8.3% poverty rate alongside 2.4% unemployment. On housing, the median home value is $331,100 (127% above the state average) with median rent at $1,206 per month, and 65.5% of occupied units are owner-occupied.

This is a highly-educated ZIP: 52.9% of adults hold a bachelor's degree or higher, the median age is 33.9, and the average commute is 22 minutes. To put 72704 in local context, 3 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Washington County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 72704

Top 5 sectors by establishment count in Fayetteville, AR

Which industries have the most business establishments in ZIP 72704.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72704, Fayetteville, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

21,336

Population

196.8

Area (sq mi)

108

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72704?

33.9

Median Age

48.4%

Male

51.6%

Female

6.9%

Foreign-Born

White 74.2%
African American 2.4%
Asian 2.1%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 1.6%
Two or More Ethnicities 17.5%
Hispanic or Latino 7.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$96,014

Median Household Income

+70% vs state

$52,250

Per Capita Income

8.3%

Poverty Rate

2.4%

Unemployment Rate

21.6 min

Mean Commute Time

How ZIP 72704 ranks nationally

Fayetteville, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$96,014 Top 22% higher than 78% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 71.6%
Bachelor's Degree or Higher 52.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

14,912

Total Housing Units

13,798

Occupied Units

1,114

Vacant Units

2.35

Avg Household Size

Occupancy Type

Owner 65.5%
Renter 34.5%

$331,100

Median Home Value

+127% vs state

$1,206

Median Rent

2003

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+5.0%

YoY Change (2024)

304

HPI Index (2000 = 100)

+204%

Total Change Since 2000

Home values in ZIP 72704 have increased 5.0% over the past year (2024). Since 2000, this ZIP has seen +204% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.7% 181
2021 +17.7% 213
2022 +20.3% 256
2023 +13.0% 289
2024 +5.0% 304

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 566 business establishments in ZIP 72704, employing approximately 7,886 people with a combined annual payroll of $371,642,000.

566

Businesses

7,886

Employees

$371.6M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 77 13.6%
Retail trade 75 13.3%
Professional, scientific, and technical services 69 12.2%
Construction 63 11.1%
Real estate and rental and leasing 47 8.3%
Accommodation and food services 44 7.8%
Other services (except public administration) 40 7.1%
Administrative and support and waste management and remediation services 37 6.5%
Finance and insurance 26 4.6%
Wholesale trade 20 3.5%
Transportation and warehousing 20 3.5%
Manufacturing 13 2.3%
Information 12 2.1%
Arts, entertainment, and recreation 10 1.8%
Educational services 6 1.1%
Management of companies and enterprises 5 0.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72704 vs 72730 →

ZIP 72704 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 72704 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 72704 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 72704 ranks the highest of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
72730 Farmington, AR 7,585 5.3 mi
72762 Springdale, AR 35,342 6.9 mi
72744 Lincoln, AR 5,343 12.5 mi

More ZIP Codes in Washington County

72764 standard
Springdale, AR
Pop: 50,230
72701 standard
Fayetteville, AR
Pop: 39,782
72762 standard
Springdale, AR
Pop: 35,342
72703 standard
Fayetteville, AR
Pop: 28,261
72753 standard
Prairie Grove, AR
Pop: 7,936
72730 standard
Farmington, AR
Pop: 7,585

Related Areas

Washington County Fayetteville, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72704 in? ▼
ZIP code 72704 (Fayetteville) is located in Washington County, Arkansas. Washington County contains multiple ZIP codes, see the full list at /counties/washington-ar.
What is the population of ZIP code 72704? ▼
ZIP code 72704 in Fayetteville, AR has a population of 21,336 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72704? ▼
The median household income in ZIP 72704 is $96,014, which is 26% above the national average of $76,288.
What is the average home value in ZIP 72704? ▼
The median home value in ZIP 72704 is $331,100, which is 19% above the national average of $278,155.
What is the demographic makeup of ZIP 72704? ▼
The largest racial group in ZIP 72704 is White at 74.2%. Hispanic or Latino residents make up 7.7% of the population.
How many businesses are in ZIP code 72704? ▼
ZIP code 72704 has 566 business establishments employing approximately 7,886 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72704? ▼
The top industries by establishment count in ZIP 72704 are: Health care and social assistance (77), Retail trade (75), Professional, scientific, and technical services (69). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 72704? ▼
According to the FHFA House Price Index, home values in ZIP 72704 increased by 5.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 204%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72704? ▼
In ZIP code 72704, 71.6% of residents aged 25+ have a high school diploma or higher, and 52.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72704? ▼
The mean commute time for workers in ZIP code 72704 is 21.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72704? ▼
In ZIP code 72704, approximately 65.5% of occupied housing units are owner-occupied and 34.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72704? ▼
The poverty rate in ZIP code 72704 is 8.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.