Broken Bow, OK · standard
ZIP Code 74728
McCurtain County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 11,343
- 11/sq mi
- $59,415
- Median income
- $168,000
- Median home value
- 17.2%
- Bachelor's or higher
The verdict
Broken Bow pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 28th pct
- household income, US ZIPs
- 33th pct
- home value, US ZIPs
- 11
- people per sq mi
- 74%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 74728 against every reporting US ZIP.
ZIP code 74728 is a mid-sized community (a standard USPS delivery area) in Broken Bow, McCurtain County, Oklahoma, home to 11,343 residents across 1021.9 square miles, a density of 11 people per square mile, in the Chicago time zone.
ZIP 74728 reports a modest median household income of $59,415 (5% below the Oklahoma average), while per-capita income is $28,694. Poverty here runs at 21.8%, with unemployment measured at 2.2%. On housing, the median home value is $168,000 (8% above the state average) with median rent at $677 per month, and 74.3% of occupied units are owner-occupied.
Educational attainment sits below the national norm: 17.2% of adults hold a bachelor's degree or higher, the median age is 38.5, and the average commute is 24 minutes. Compare these figures to the Oklahoma and national benchmarks above rather than reading 74728's numbers in isolation.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 74728
Top 5 sectors by establishment count in Broken Bow, OK
Which industries have the most business establishments in ZIP 74728.
- Accommodation and food services
Accommodation and food services
53 establishments
- Retail trade
Retail trade
35 establishments
- Construction
Construction
27 establishments
- Other services (except public administration)
Other services (except public administration)
24 establishments
- Health care and social assistance 20
Health care and social assistance
20 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 74728, Broken Bow, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
11,343
Population
1021.9
Area (sq mi)
11
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 74728?
38.5
Median Age
51.6%
Male
48.4%
Female
3.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$59,415
Median Household Income
-5% vs state
$28,694
Per Capita Income
21.8%
Poverty Rate
2.2%
Unemployment Rate
23.9 min
Mean Commute Time
How ZIP 74728 ranks nationally
Broken Bow, OK household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$59,415 28th percentile higher than 28% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
5,369
Total Housing Units
4,020
Occupied Units
1,349
Vacant Units
2.71
Avg Household Size
Occupancy Type
$168,000
Median Home Value
+8% vs state
$677
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 283 business establishments in ZIP 74728, employing approximately 4,528 people with a combined annual payroll of $183,528,000.
283
Businesses
4,528
Employees
$183.5M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 53 | 18.7% |
| Retail trade | 35 | 12.4% |
| Construction | 27 | 9.5% |
| Other services (except public administration) | 24 | 8.5% |
| Health care and social assistance | 20 | 7.1% |
| Transportation and warehousing | 18 | 6.4% |
| Finance and insurance | 18 | 6.4% |
| Agriculture, forestry, fishing and hunting | 17 | 6.0% |
| Real estate and rental and leasing | 15 | 5.3% |
| Professional, scientific, and technical services | 13 | 4.6% |
| Manufacturing | 12 | 4.2% |
| Administrative and support and waste management and remediation services | 10 | 3.5% |
| Arts, entertainment, and recreation | 9 | 3.2% |
| Wholesale trade | 5 | 1.8% |
| Information | 3 | 1.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
More ZIP Codes in McCurtain County
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Frequently Asked Questions
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What are the main industries in ZIP code 74728? ▼
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Read our methodology to see how this data is sourced, computed, and verified.