Broken Bow, OK · standard
ZIP Code 74728
McCurtain County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 11,343
- 11/sq mi Low-density area
- $59,415
- Median income Below-median income area
- $168,000
- Median home value Near-median home value
- 17.2%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Broken Bow pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 28th pct
- household income, US ZIPs
- 33rd pct
- home value, US ZIPs
- 11
- people per sq mi
- 74%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 74728 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 74728 (Broken Bow, OK) fell -5.2% from 2023 to 2024.
ZIP code 74728 is a mid-sized community (a standard USPS delivery area) in Broken Bow, McCurtain County, Oklahoma, home to 11,343 residents across 1021.9 square miles, a density of 11 people per square mile, in the Chicago time zone.
ZIP 74728 reports a modest median household income of $59,415 (5% below the average Oklahoma ZIP), while per-capita income is $28,694. The poverty rate is 21.8%, so the area-level income figures should not be treated as typical household experience. Median home value is $168,000 (8% above the average Oklahoma ZIP) and median rent is $677; 74.3% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 17.2% of adults hold a bachelor's degree or higher, the median age is 38.5, and the average commute is 24 minutes. No nearby ZIP peer set is available for this delivery area, so the Oklahoma and national benchmarks above are the appropriate context for 74728.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 74728
Top 5 sectors by establishment count in Broken Bow, OK
Which industries have the most business establishments in ZIP 74728.
- Accommodation and food services
Accommodation and food services
53 establishments
- Retail trade
Retail trade
35 establishments
- Construction
Construction
27 establishments
- Other services (except public administration)
Other services (except public administration)
24 establishments
- Health care and social assistance 20
Health care and social assistance
20 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 74728, Broken Bow, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
11,343
Population
1021.9
Area (sq mi)
11
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 74728?
38.5
Median Age
51.6%
Male
48.4%
Female
3.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$59,415
Median Household Income
-5% vs state ZIP avg
$28,694
Per Capita Income
21.8%
Poverty Rate
2.2%
Unemployment Rate
23.9 min
Mean Commute Time
How ZIP 74728 ranks among Oklahoma ZIPs
Broken Bow, OK household income vs. every Oklahoma ZIP code
Median household income among 616 reporting Oklahoma ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$59,415 Top 48% higher than 52% of 616 Oklahoma ZIPs
Each bar is a $20K-wide band; taller bars hold more Oklahoma ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
5,369housing units
5,369
Total Housing Units
4,020
Occupied Units
1,349
Vacant Units
2.71
Avg Household Size
Occupancy Type
$168,000
Median Home Value
+8% vs state ZIP avg
$677
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 283 business establishments in ZIP 74728, employing approximately 4,528 people with a combined annual payroll of $183,528,000.
283
Businesses
4,528
Employees
$183.5M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 53 | 18.7% |
| Retail trade | 35 | 12.4% |
| Construction | 27 | 9.5% |
| Other services (except public administration) | 24 | 8.5% |
| Health care and social assistance | 20 | 7.1% |
| Transportation and warehousing | 18 | 6.4% |
| Finance and insurance | 18 | 6.4% |
| Agriculture, forestry, fishing and hunting | 17 | 6.0% |
| Real estate and rental and leasing | 15 | 5.3% |
| Professional, scientific, and technical services | 13 | 4.6% |
| Manufacturing | 12 | 4.2% |
| Administrative and support and waste management and remediation services | 10 | 3.5% |
| Arts, entertainment, and recreation | 9 | 3.2% |
| Wholesale trade | 5 | 1.8% |
| Information | 3 | 1.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 74728, both outside OK so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (11,343 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in McCurtain County
Related Areas
Frequently Asked Questions
What county is ZIP code 74728 in?
ZIP code 74728 (Broken Bow) is located in McCurtain County, Oklahoma. McCurtain County contains multiple ZIP codes, see the full list at /counties/mccurtain-ok.
What is the population of ZIP code 74728?
ZIP code 74728 in Broken Bow, OK has a population of 11,343 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 74728?
The median household income in ZIP 74728 is $59,415, which is 22% below the national average of $76,288.
What is the average home value in ZIP 74728?
The median home value in ZIP 74728 is $168,000, which is 40% below the national average of $278,155.
What is the demographic makeup of ZIP 74728?
The largest racial group in ZIP 74728 is White at 58.7%. Hispanic or Latino residents make up 5.2% of the population.
How many businesses are in ZIP code 74728?
ZIP code 74728 has 283 business establishments employing approximately 4,528 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 74728?
The top industries by establishment count in ZIP 74728 are: Accommodation and food services (53), Retail trade (35), Construction (27). There are 15 industry sectors represented in total.
What is the education level in ZIP code 74728?
In ZIP code 74728, 58.9% of residents aged 25+ have a high school diploma or higher, and 17.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 74728?
The mean commute time for workers in ZIP code 74728 is 23.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 74728?
In ZIP code 74728, approximately 74.3% of occupied housing units are owner-occupied and 25.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 74728?
The poverty rate in ZIP code 74728 is 21.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 74728's numbers, next.
- See how ZIP 74728 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Broken Bow, OK ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.