Goliad, TX · standard
ZIP Code 77963
Goliad County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,459
- 3/sq mi
- $56,804
- Median income
- $185,900
- Median home value
- 21.5%
- Bachelor's or higher
The verdict
Goliad pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 24th pct
- household income, US ZIPs
- 40th pct
- home value, US ZIPs
- 3
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 77963 against every reporting US ZIP.
ZIP code 77963 is a mid-sized community (a standard USPS delivery area) in Goliad, Goliad County, Texas, home to 5,459 residents across 1654.2 square miles, a density of 3 people per square mile, in the Chicago time zone.
ZIP 77963 reports a modest median household income of $56,804 (25% below the Texas average), while per-capita income is $31,593. Poverty here runs at 15.4%, with unemployment measured at 3.6%. On housing, the median home value is $185,900 (25% below the state average) with median rent at $765 per month, and 84.9% of occupied units are owner-occupied.
Educational attainment sits below the national norm: 21.5% of adults hold a bachelor's degree or higher, the median age is 41.1, and the average commute is -. Texas and national benchmarks, shown above, are the best way to contextualize 77963, not the raw numbers alone.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 77963
Top 5 sectors by establishment count in Goliad, TX
Which industries have the most business establishments in ZIP 77963.
- Construction
Construction
16 establishments
- Retail trade
Retail trade
14 establishments
- Other services (except public administration)
Other services (except public administration)
12 establishments
- Accommodation and food services
Accommodation and food services
11 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 77963, Goliad, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,459
Population
1654.2
Area (sq mi)
3
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 77963?
41.1
Median Age
51.6%
Male
48.4%
Female
5.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$56,804
Median Household Income
-25% vs state
$31,593
Per Capita Income
15.4%
Poverty Rate
3.6%
Unemployment Rate
How ZIP 77963 ranks nationally
Goliad, TX household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$56,804 24th percentile higher than 24% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,551
Total Housing Units
2,019
Occupied Units
532
Vacant Units
2.52
Avg Household Size
Occupancy Type
$185,900
Median Home Value
-25% vs state
$765
Median Rent
1986
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 106 business establishments in ZIP 77963, employing approximately 722 people with a combined annual payroll of $31,214,000.
106
Businesses
722
Employees
$31.2M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 16 | 15.1% |
| Retail trade | 14 | 13.2% |
| Other services (except public administration) | 12 | 11.3% |
| Accommodation and food services | 11 | 10.4% |
| Professional, scientific, and technical services | 10 | 9.4% |
| Health care and social assistance | 10 | 9.4% |
| Mining, quarrying, and oil and gas extraction | 6 | 5.7% |
| Finance and insurance | 6 | 5.7% |
| Manufacturing | 4 | 3.8% |
| Real estate and rental and leasing | 4 | 3.8% |
| Administrative and support and waste management and remediation services | 4 | 3.8% |
| Information | 3 | 2.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
More ZIP Codes in Goliad County
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Frequently Asked Questions
What county is ZIP code 77963 in? ▼
What is the population of ZIP code 77963? ▼
What is the median household income in ZIP 77963? ▼
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How many businesses are in ZIP code 77963? ▼
What are the main industries in ZIP code 77963? ▼
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Read our methodology to see how this data is sourced, computed, and verified.