Goliad, TX · standard
ZIP Code 77963
Goliad County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,459
- 3/sq mi Low-density area
- $56,804
- Median income Below-median income area
- $185,900
- Median home value Near-median home value
- 21.5%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Goliad pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 24th pct
- household income, US ZIPs
- 40th pct
- home value, US ZIPs
- 3
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 77963 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 77963 (Goliad, TX) rose +23.7% from 2023 to 2024.
ZIP code 77963 is a mid-sized community (a standard USPS delivery area) in Goliad, Goliad County, Texas, home to 5,459 residents across 1654.2 square miles, a density of 3 people per square mile, in the Chicago time zone.
ZIP 77963 reports a modest median household income of $56,804 (25% below the average Texas ZIP), while per-capita income is $31,593. The poverty rate is 15.4%, with unemployment at 3.6%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $185,900 (25% below the average Texas ZIP), and median rent is $765; owner occupancy is 84.9%.
Educational attainment sits below the national norm: 21.5% of adults hold a bachelor's degree or higher, the median age is 41.1, and the average commute is -. No nearby ZIP peer set is available for this delivery area, so the Texas and national benchmarks above are the appropriate context for 77963.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 77963
Top 5 sectors by establishment count in Goliad, TX
Which industries have the most business establishments in ZIP 77963.
- Construction
Construction
16 establishments
- Retail trade
Retail trade
14 establishments
- Other services (except public administration)
Other services (except public administration)
12 establishments
- Accommodation and food services
Accommodation and food services
11 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 77963, Goliad, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,459
Population
1654.2
Area (sq mi)
3
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 77963?
41.1
Median Age
51.6%
Male
48.4%
Female
5.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$56,804
Median Household Income
-25% vs state ZIP avg
$31,593
Per Capita Income
15.4%
Poverty Rate
3.6%
Unemployment Rate
How ZIP 77963 ranks among Texas ZIPs
Goliad, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$56,804 25th percentile higher than 25% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,551housing units
2,551
Total Housing Units
2,019
Occupied Units
532
Vacant Units
2.52
Avg Household Size
Occupancy Type
$185,900
Median Home Value
-25% vs state ZIP avg
$765
Median Rent
1986
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 106 business establishments in ZIP 77963, employing approximately 722 people with a combined annual payroll of $31,214,000.
106
Businesses
722
Employees
$31.2M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 16 | 15.1% |
| Retail trade | 14 | 13.2% |
| Other services (except public administration) | 12 | 11.3% |
| Accommodation and food services | 11 | 10.4% |
| Professional, scientific, and technical services | 10 | 9.4% |
| Health care and social assistance | 10 | 9.4% |
| Mining, quarrying, and oil and gas extraction | 6 | 5.7% |
| Finance and insurance | 6 | 5.7% |
| Manufacturing | 4 | 3.8% |
| Real estate and rental and leasing | 4 | 3.8% |
| Administrative and support and waste management and remediation services | 4 | 3.8% |
| Information | 3 | 2.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 77963, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (5,459 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Goliad County
Related Areas
Frequently Asked Questions
What county is ZIP code 77963 in?
ZIP code 77963 (Goliad) is located in Goliad County, Texas. Goliad County contains multiple ZIP codes, see the full list at /counties/goliad-tx.
What is the population of ZIP code 77963?
ZIP code 77963 in Goliad, TX has a population of 5,459 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 77963?
The median household income in ZIP 77963 is $56,804, which is 26% below the national average of $76,288.
What is the average home value in ZIP 77963?
The median home value in ZIP 77963 is $185,900, which is 33% below the national average of $278,155.
What is the demographic makeup of ZIP 77963?
The largest racial group in ZIP 77963 is White at 68.1%. Hispanic or Latino residents make up 36.7% of the population.
How many businesses are in ZIP code 77963?
ZIP code 77963 has 106 business establishments employing approximately 722 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 77963?
The top industries by establishment count in ZIP 77963 are: Construction (16), Retail trade (14), Other services (except public administration) (12). There are 12 industry sectors represented in total.
What is the education level in ZIP code 77963?
In ZIP code 77963, 54.3% of residents aged 25+ have a high school diploma or higher, and 21.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 77963?
In ZIP code 77963, approximately 84.9% of occupied housing units are owner-occupied and 15.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 77963?
The poverty rate in ZIP code 77963 is 15.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 77963's numbers, next.
- See how ZIP 77963 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Goliad, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.