Rankin, TX · standard

ZIP Code 79778

Upton County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

878
3/sq mi
$70,808
Median income
$123,500
Median home value
10.7%
Bachelor's or higher

The verdict

Rankin pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.

48th pct
household income, US ZIPs
18th pct
home value, US ZIPs
3
people per sq mi
81%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79778 against every reporting US ZIP.

ZIP code 79778 is classified by USPS as a standard delivery area and covers roughly 274.4 square miles in Rankin, Upton County, Texas. The area is home to 878 residents, producing a population density of 3 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 79778 against Texas and the nation.

On the economic side, the median household income for ZIP 79778 sits at $70,808 (6% below the Texas average), while per-capita income is $31,833. The poverty rate stands at 17.8% and the unemployment rate at 7.8%. On housing, the median home value is $123,500 (50% below the state average) with median rent at $564 per month, and 80.9% of occupied units are owner-occupied, a direct signal of whether 79778 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 10.7% of adults hold a bachelor's degree or higher, the median age is 42.2, and the average commute is . Use the benchmarks above to see where 79778 sits relative to Texas and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 79778

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 79778.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 79778, Rankin, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

878

Population

274.4

Area (sq mi)

3

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 79778?

42.2

Median Age

51.1%

Male

48.9%

Female

3.5%

Foreign-Born

White 62.0%
African American 0.9%
Asian 0.1%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.3%
Hispanic or Latino 41.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$70,808

Median Household Income

-6% vs state

$31,833

Per Capita Income

17.8%

Poverty Rate

7.8%

Unemployment Rate

How ZIP 79778 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$70,808 48th percentile higher than 48% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 31.2%
Bachelor's Degree or Higher 10.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

558

Total Housing Units

502

Occupied Units

56

Vacant Units

2.26

Avg Household Size

Occupancy Type

Owner 80.9%
Renter 19.1%

$123,500

Median Home Value

-50% vs state

$564

Median Rent

1965

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 30 business establishments in ZIP 79778, employing approximately 277 people with a combined annual payroll of $25,418,000.

30

Businesses

277

Employees

$25.4M

Annual Payroll

5

Industry Sectors

Industry Establishments % of Total
Retail trade 5 16.7%
Mining, quarrying, and oil and gas extraction 4 13.3%
Transportation and warehousing 4 13.3%
Construction 3 10.0%
Health care and social assistance 3 10.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Upton County

Frequently Asked Questions

What county is ZIP code 79778 in?
ZIP code 79778 (Rankin) is located in Upton County, Texas. Upton County contains multiple ZIP codes, see the full list at /counties/upton-tx.
What is the population of ZIP code 79778?
ZIP code 79778 in Rankin, TX has a population of 878 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 79778?
The median household income in ZIP 79778 is $70,808, which is 7% below the national average of $76,288.
What is the average home value in ZIP 79778?
The median home value in ZIP 79778 is $123,500, which is 56% below the national average of $278,155.
What is the demographic makeup of ZIP 79778?
The largest racial group in ZIP 79778 is White at 62.0%. Hispanic or Latino residents make up 41.0% of the population.
How many businesses are in ZIP code 79778?
ZIP code 79778 has 30 business establishments employing approximately 277 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 79778?
The top industries by establishment count in ZIP 79778 are: Retail trade (5), Mining, quarrying, and oil and gas extraction (4), Transportation and warehousing (4). There are 5 industry sectors represented in total.
What is the education level in ZIP code 79778?
In ZIP code 79778, 31.2% of residents aged 25+ have a high school diploma or higher, and 10.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 79778?
In ZIP code 79778, approximately 80.9% of occupied housing units are owner-occupied and 19.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 79778?
The poverty rate in ZIP code 79778 is 17.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Rankin, TX

Verify and explore additional data for this area using these official government sources.