Rankin, TX · standard
ZIP Code 79778
Upton County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 878
- 3/sq mi
- $70,808
- Median income
- $123,500
- Median home value
- 10.7%
- Bachelor's or higher
National ZIP placement
Rankin pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 48th pct
- household income, US ZIPs
- 18th pct
- home value, US ZIPs
- 3
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79778 against every reporting US ZIP.
ZIP code 79778 is a sparsely populated ZIP (a standard USPS delivery area) in Rankin, Upton County, Texas, home to just 878 residents across 274.4 square miles, a density of 3 people per square mile, in the Chicago time zone.
ZIP 79778 lands in the middle-income range, with a median household income of $70,808 (6% below the average Texas ZIP), while per-capita income is $31,833. The poverty rate is 17.8%, with unemployment at 7.8%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $123,500 (50% below the average Texas ZIP), and median rent is $564; owner occupancy is 80.9%.
Formal educational attainment runs low here: just 10.7% of adults hold a bachelor's degree or higher, the median age is 42.2, and the average commute is -. No nearby ZIP peer set is available for this delivery area, so the Texas and national benchmarks above are the appropriate context for 79778.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 79778
Top 5 sectors by establishment count in Rankin, TX
Which industries have the most business establishments in ZIP 79778.
- Retail trade
Retail trade
5 establishments
- Mining, quarrying, and oil and gas extraction
Mining, quarrying, and oil and gas extraction
4 establishments
- Transportation and warehousing
Transportation and warehousing
4 establishments
- Construction
Construction
3 establishments
- Health care and social assistance
Health care and social assistance
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 79778, Rankin, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
878
Population
274.4
Area (sq mi)
3
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 79778?
42.2
Median Age
51.1%
Male
48.9%
Female
3.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,808
Median Household Income
-6% vs state ZIP avg
$31,833
Per Capita Income
17.8%
Poverty Rate
7.8%
Unemployment Rate
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
558housing units
558
Total Housing Units
502
Occupied Units
56
Vacant Units
2.26
Avg Household Size
Occupancy Type
$123,500
Median Home Value
-50% vs state ZIP avg
$564
Median Rent
1965
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 30 business establishments in ZIP 79778, employing approximately 277 people with a combined annual payroll of $25,418,000.
30
Businesses
277
Employees
$25.4M
Annual Payroll
5
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 5 | 16.7% |
| Mining, quarrying, and oil and gas extraction | 4 | 13.3% |
| Transportation and warehousing | 4 | 13.3% |
| Construction | 3 | 10.0% |
| Health care and social assistance | 3 | 10.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 79778, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.