PlainZIP

Pueblo, CO · standard

ZIP Code 81004

Pueblo County, Colorado - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

25,540
61/sq mi
$51,789
Median income
$213,700
Median home value
21.6%
Bachelor's or higher

The verdict

Pueblo pairs one of the lowest household incomes in the country with below-median home values, in a rural, mixed-tenure area.

17th pct
household income, US ZIPs
47th pct
home value, US ZIPs
61
people per sq mi
59%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 81004 against every reporting US ZIP.

ZIP code 81004 is a densely settled ZIP (a standard USPS delivery area) in Pueblo, Pueblo County, Colorado, with 25,540 residents across 422.1 square miles, a density of 61 people per square mile, in the Denver time zone.

ZIP 81004 reports a modest median household income of $51,789 (42% below the Colorado average), while per-capita income is $29,820. Poverty here runs at 20.5%, with unemployment measured at 5.8%. Median home value sits at $213,700 (56% below the state average), median rent at $1,065 a month, and owner-occupancy at 59.2%.

Educational attainment sits below the national norm: 21.6% of adults hold a bachelor's degree or higher, the median age is 40.9, and the average commute is 20 minutes. A geography-based comparison follows: 1 ZIP codes within about 10 miles of 81004, plus 6 more within Pueblo County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 81004

Top 5 sectors by establishment count in Pueblo, CO

Which industries have the most business establishments in ZIP 81004.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 81004, Pueblo, CO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

25,540

Population

422.1

Area (sq mi)

61

People / sq mi

Denver

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 81004?

40.9

Median Age

50.3%

Male

49.7%

Female

3.7%

Foreign-Born

White 72.8%
African American 1.2%
Asian 0.4%
American Indian or Alaska Native 1.8%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 13.8%
Hispanic or Latino 47.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$51,789

Median Household Income

-42% vs state

$29,820

Per Capita Income

20.5%

Poverty Rate

5.8%

Unemployment Rate

20.2 min

Mean Commute Time

How ZIP 81004 ranks nationally

Pueblo, CO household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$51,789 17th percentile higher than 17% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.8%
Bachelor's Degree or Higher 21.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

12,549

Total Housing Units

11,466

Occupied Units

1,083

Vacant Units

2.19

Avg Household Size

Occupancy Type

Owner 59.2%
Renter 40.8%

$213,700

Median Home Value

-56% vs state

$1,065

Median Rent

1947

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-3.2%

YoY Change (2024)

248

HPI Index (2000 = 100)

+148%

Total Change Since 2000

Home values in ZIP 81004 have decreased 3.2% over the past year (2024). Since 2000, this ZIP has seen +148% cumulative appreciation.

Year Annual Change HPI Index
2020 +9.3% 180
2021 +20.6% 217
2022 +18.5% 257
2023 +0.0% 257
2024 -3.2% 248

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 360 business establishments in ZIP 81004, employing approximately 7,672 people with a combined annual payroll of $439,813,000.

360

Businesses

7,672

Employees

$439.8M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 65 18.1%
Retail trade 54 15.0%
Accommodation and food services 50 13.9%
Other services (except public administration) 44 12.2%
Professional, scientific, and technical services 31 8.6%
Construction 29 8.1%
Manufacturing 16 4.4%
Finance and insurance 15 4.2%
Administrative and support and waste management and remediation services 14 3.9%
Real estate and rental and leasing 10 2.8%
Wholesale trade 9 2.5%
Educational services 7 1.9%
Transportation and warehousing 6 1.7%
Arts, entertainment, and recreation 4 1.1%
Information 3 0.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 81004 vs 81019 →

ZIP Code City Population Distance
81019 Colorado City, CO 1,690 9.6 mi

More ZIP Codes in Pueblo County

81001 standard
Pueblo, CO
Pop: 30,498
81005 standard
Pueblo, CO
Pop: 29,975
81007 standard
Pueblo, CO
Pop: 29,709
81003 standard
Pueblo, CO
Pop: 14,939
81006 standard
Pueblo, CO
Pop: 11,513
81008 standard
Pueblo, CO
Pop: 9,641

Related Areas

Pueblo County Pueblo, CO Colorado

Frequently Asked Questions

What county is ZIP code 81004 in? ▼
ZIP code 81004 (Pueblo) is located in Pueblo County, Colorado. Pueblo County contains multiple ZIP codes, see the full list at /counties/pueblo-co.
What is the population of ZIP code 81004? ▼
ZIP code 81004 in Pueblo, CO has a population of 25,540 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 81004? ▼
The median household income in ZIP 81004 is $51,789, which is 32% below the national average of $76,288.
What is the average home value in ZIP 81004? ▼
The median home value in ZIP 81004 is $213,700, which is 23% below the national average of $278,155.
What is the demographic makeup of ZIP 81004? ▼
The largest racial group in ZIP 81004 is White at 72.8%. Hispanic or Latino residents make up 47.4% of the population.
How many businesses are in ZIP code 81004? ▼
ZIP code 81004 has 360 business establishments employing approximately 7,672 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 81004? ▼
The top industries by establishment count in ZIP 81004 are: Health care and social assistance (65), Retail trade (54), Accommodation and food services (50). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 81004? ▼
According to the FHFA House Price Index, home values in ZIP 81004 decreased by 3.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 148%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 81004? ▼
In ZIP code 81004, 54.8% of residents aged 25+ have a high school diploma or higher, and 21.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 81004? ▼
The mean commute time for workers in ZIP code 81004 is 20.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 81004? ▼
In ZIP code 81004, approximately 59.2% of occupied housing units are owner-occupied and 40.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 81004? ▼
The poverty rate in ZIP code 81004 is 20.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.