ZIP Code 81004

standard

Source:

Pueblo · Pueblo County · Colorado

Population
25,540

61/sq mi

Median income
$51,789

▼ 32% vs US

higher than 17% of US ZIPs

Median home value
$213,700

▼ 23% vs US

higher than 47% of US ZIPs

Bachelor's or higher
21.6%

Median age 40.9

Land area
422.1 sq mi

Denver

ZIP code 81004 in Pueblo, Colorado has a population of 25,540. The median household income is $51,789, which is 32% below the national average. Median home value is $213,700, 23% below the US average. 21.6% of residents hold a bachelor's degree or higher.

ZIP code 81004 is classified by USPS as a standard delivery area and covers roughly 422.1 square miles in Pueblo, Pueblo County, Colorado. The area is home to 25,540 residents, producing a population density of 61 people per square mile, and falls within the Denver time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 81004 against Colorado and the nation.

On the economic side, the median household income for ZIP 81004 sits at $51,789 (42% below the Colorado average), while per-capita income is $29,820. The poverty rate stands at 20.5% and the unemployment rate at 5.8%. On housing, the median home value is $213,700 (56% below the state average) with median rent at $1,065 per month, and 59.2% of occupied units are owner-occupied, a direct signal of whether 81004 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 21.6% of adults hold a bachelor's degree or higher, the median age is 40.9, and the average commute is 20 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pueblo County, so you can benchmark 81004 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 81004

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 81004.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 81004, Pueblo, CO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

25,540

Population

422.1

Area (sq mi)

61

People / sq mi

Denver

Time Zone

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ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 81004?

40.9

Median Age

50.3%

Male

49.7%

Female

3.7%

Foreign-Born

White 72.8%
African American 1.2%
Asian 0.4%
American Indian or Alaska Native 1.8%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 13.8%
Hispanic or Latino 47.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$51,789

Median Household Income

-42% vs state

$29,820

Per Capita Income

20.5%

Poverty Rate

5.8%

Unemployment Rate

20.2 min

Mean Commute Time

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.8%
Bachelor's Degree or Higher 21.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

12,549

Total Housing Units

11,466

Occupied Units

1,083

Vacant Units

2.19

Avg Household Size

Occupancy Type

Owner 59.2%
Renter 40.8%

$213,700

Median Home Value

-56% vs state

$1,065

Median Rent

1947

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-3.2%

YoY Change (2024)

248

HPI Index (2000 = 100)

+148%

Total Change Since 2000

Home values in ZIP 81004 have decreased 3.2% over the past year (2024). Since 2000, this ZIP has seen +148% cumulative appreciation.

Year Annual Change HPI Index
2020 +9.3% 180
2021 +20.6% 217
2022 +18.5% 257
2023 +0.0% 257
2024 -3.2% 248

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 360 business establishments in ZIP 81004, employing approximately 7,672 people with a combined annual payroll of $439,813,000.

360

Businesses

7,672

Employees

$439.8M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 65 18.1%
Retail trade 54 15.0%
Accommodation and food services 50 13.9%
Other services (except public administration) 44 12.2%
Professional, scientific, and technical services 31 8.6%
Construction 29 8.1%
Manufacturing 16 4.4%
Finance and insurance 15 4.2%
Administrative and support and waste management and remediation services 14 3.9%
Real estate and rental and leasing 10 2.8%
Wholesale trade 9 2.5%
Educational services 7 1.9%
Transportation and warehousing 6 1.7%
Arts, entertainment, and recreation 4 1.1%
Information 3 0.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 81004 vs 81019 →

ZIP Code City Population Distance
81019 Colorado City, CO 1,690 9.6 mi

More ZIP Codes in Pueblo County

Frequently Asked Questions

What county is ZIP code 81004 in?
ZIP code 81004 (Pueblo) is located in Pueblo County, Colorado. Pueblo County contains multiple ZIP codes, see the full list at /counties/pueblo-co.
What is the population of ZIP code 81004?
ZIP code 81004 in Pueblo, CO has a population of 25,540 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 81004?
The median household income in ZIP 81004 is $51,789, which is 32% below the national average of $76,288.
What is the average home value in ZIP 81004?
The median home value in ZIP 81004 is $213,700, which is 23% below the national average of $278,155.
What is the demographic makeup of ZIP 81004?
The largest racial group in ZIP 81004 is White at 72.8%. Hispanic or Latino residents make up 47.4% of the population.
How many businesses are in ZIP code 81004?
ZIP code 81004 has 360 business establishments employing approximately 7,672 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 81004?
The top industries by establishment count in ZIP 81004 are: Health care and social assistance (65), Retail trade (54), Accommodation and food services (50). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 81004?
According to the FHFA House Price Index, home values in ZIP 81004 decreased by 3.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 148%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 81004?
In ZIP code 81004, 54.8% of residents aged 25+ have a high school diploma or higher, and 21.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 81004?
The mean commute time for workers in ZIP code 81004 is 20.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 81004?
In ZIP code 81004, approximately 59.2% of occupied housing units are owner-occupied and 40.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 81004?
The poverty rate in ZIP code 81004 is 20.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Pueblo, CO

Verify and explore additional data for this area using these official government sources.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.

PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.