Pueblo, CO · standard
ZIP Code 81004
Pueblo County, Colorado - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 25,540
- 61/sq mi Moderate-density area
- $51,789
- Median income Below-median income area
- $213,700
- Median home value Near-median home value
- 21.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Pueblo pairs one of the lowest household incomes in the country with below-median home values, in a rural, mixed-tenure area.
- 17th pct
- household income, US ZIPs
- 47th pct
- home value, US ZIPs
- 61
- people per sq mi
- 59%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 81004 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 81004 (Pueblo, CO) fell -3.2% from 2023 to 2024. The all-transactions index moved from 256.7 in 2023 to 248.4 in 2024 (2000 = 100).
ZIP code 81004 is a densely settled ZIP (a standard USPS delivery area) in Pueblo, Pueblo County, Colorado, with 25,540 residents across 422.1 square miles, a density of 61 people per square mile, in the Denver time zone.
ZIP 81004 reports a modest median household income of $51,789 (42% below the average Colorado ZIP), while per-capita income is $29,820. The poverty rate is 20.5%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $213,700 (56% below the average Colorado ZIP), and median rent is $1,065; owner occupancy is 59.2%.
Educational attainment sits below the national norm: 21.6% of adults hold a bachelor's degree or higher, the median age is 40.9, and the average commute is 20 minutes. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Pueblo County, so 81004 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 81004
Top 5 sectors by establishment count in Pueblo, CO
Which industries have the most business establishments in ZIP 81004.
- Health care and social assistance
Health care and social assistance
65 establishments
- Retail trade
Retail trade
54 establishments
- Accommodation and food services
Accommodation and food services
50 establishments
- Other services (except public administration)
Other services (except public administration)
44 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
31 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 81004, Pueblo, CO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
25,540
Population
422.1
Area (sq mi)
61
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 81004?
40.9
Median Age
50.3%
Male
49.7%
Female
3.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$51,789
Median Household Income
-42% vs state ZIP avg
$29,820
Per Capita Income
20.5%
Poverty Rate
5.8%
Unemployment Rate
20.2 min
Mean Commute Time
How ZIP 81004 ranks among Colorado ZIPs
Pueblo, CO household income vs. every Colorado ZIP code
Median household income among 469 reporting Colorado ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$51,789 13th percentile higher than 13% of 469 Colorado ZIPs
Each bar is a $20K-wide band; taller bars hold more Colorado ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
12,549housing units
12,549
Total Housing Units
11,466
Occupied Units
1,083
Vacant Units
2.19
Avg Household Size
Occupancy Type
$213,700
Median Home Value
-56% vs state ZIP avg
$1,065
Median Rent
1947
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-3.2%
YoY Change (2024)
248
HPI Index (2000 = 100)
+148%
Total Change Since 2000
Home values in ZIP 81004 have decreased 3.2% over the past year (2024). Since 2000, this ZIP has seen +148% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +9.3% | 180 |
| 2021 | +20.6% | 217 |
| 2022 | +18.5% | 257 |
| 2023 | +0.0% | 257 |
| 2024 | -3.2% | 248 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 360 business establishments in ZIP 81004, employing approximately 7,672 people with a combined annual payroll of $439,813,000.
360
Businesses
7,672
Employees
$439.8M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 65 | 18.1% |
| Retail trade | 54 | 15.0% |
| Accommodation and food services | 50 | 13.9% |
| Other services (except public administration) | 44 | 12.2% |
| Professional, scientific, and technical services | 31 | 8.6% |
| Construction | 29 | 8.1% |
| Manufacturing | 16 | 4.4% |
| Finance and insurance | 15 | 4.2% |
| Administrative and support and waste management and remediation services | 14 | 3.9% |
| Real estate and rental and leasing | 10 | 2.8% |
| Wholesale trade | 9 | 2.5% |
| Educational services | 7 | 1.9% |
| Transportation and warehousing | 6 | 1.7% |
| Arts, entertainment, and recreation | 4 | 1.1% |
| Information | 3 | 0.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 81004 vs 81019 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 81019 | Colorado City, CO | 1,690 | 9.6 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 81004, both outside CO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (25,540 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Pueblo County
Related Areas
Frequently Asked Questions
What county is ZIP code 81004 in?
ZIP code 81004 (Pueblo) is located in Pueblo County, Colorado. Pueblo County contains multiple ZIP codes, see the full list at /counties/pueblo-co.
What is the population of ZIP code 81004?
ZIP code 81004 in Pueblo, CO has a population of 25,540 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 81004?
The median household income in ZIP 81004 is $51,789, which is 32% below the national average of $76,288.
What is the average home value in ZIP 81004?
The median home value in ZIP 81004 is $213,700, which is 23% below the national average of $278,155.
What is the demographic makeup of ZIP 81004?
The largest racial group in ZIP 81004 is White at 72.8%. Hispanic or Latino residents make up 47.4% of the population.
How many businesses are in ZIP code 81004?
ZIP code 81004 has 360 business establishments employing approximately 7,672 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 81004?
The top industries by establishment count in ZIP 81004 are: Health care and social assistance (65), Retail trade (54), Accommodation and food services (50). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 81004?
According to the FHFA House Price Index, home values in ZIP 81004 decreased by 3.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 148%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 81004?
In ZIP code 81004, 54.8% of residents aged 25+ have a high school diploma or higher, and 21.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 81004?
The mean commute time for workers in ZIP code 81004 is 20.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 81004?
In ZIP code 81004, approximately 59.2% of occupied housing units are owner-occupied and 40.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 81004?
The poverty rate in ZIP code 81004 is 20.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 81004's numbers, next.
- See how ZIP 81004 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Pueblo, CO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.