PlainZIP

Gallup, NM · standard

ZIP Code 87301

McKinley County, New Mexico - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

23,674
111/sq mi
$58,772
Median income
$168,500
Median home value
23.9%
Bachelor's or higher

The verdict

Gallup pairs a below-median household income with below-median home values, in a rural, mixed-tenure area.

27th pct
household income, US ZIPs
34th pct
home value, US ZIPs
111
people per sq mi
53%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 87301 against every reporting US ZIP.

ZIP code 87301 is a densely settled ZIP (a standard USPS delivery area) in Gallup, McKinley County, New Mexico, with 23,674 residents across 213.7 square miles, a density of 111 people per square mile, in the Denver time zone.

ZIP 87301 reports a modest median household income of $58,772 (1% below the New Mexico average), while per-capita income is $25,550. 25.9% of residents live below the poverty line, and the unemployment rate reads 5.4%. Housing costs here run $168,500 for a typical home value (22% below the state average), with rent averaging $930 a month; 52.7% of homes are owner-occupied.

Educational attainment sits below the national norm: 23.9% of adults hold a bachelor's degree or higher, the median age is 34, and the average commute is 20 minutes. To put 87301 in local context, 3 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in McKinley County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 87301

Top 5 sectors by establishment count in Gallup, NM

Which industries have the most business establishments in ZIP 87301.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 87301, Gallup, NM · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

23,674

Population

213.7

Area (sq mi)

111

People / sq mi

Denver

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 87301?

34.0

Median Age

47.9%

Male

52.1%

Female

5.4%

Foreign-Born

White 21.5%
African American 1.2%
Asian 3.3%
American Indian or Alaska Native 52.9%
Native Hawaiian or Pacific Islander 0.3%
Two or More Ethnicities 11.7%
Hispanic or Latino 25.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$58,772

Median Household Income

-1% vs state

$25,550

Per Capita Income

25.9%

Poverty Rate

5.4%

Unemployment Rate

20.1 min

Mean Commute Time

How ZIP 87301 ranks nationally

Gallup, NM household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$58,772 27th percentile higher than 27% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.1%
Bachelor's Degree or Higher 23.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,632

Total Housing Units

7,046

Occupied Units

586

Vacant Units

2.99

Avg Household Size

Occupancy Type

Owner 52.7%
Renter 47.3%

$168,500

Median Home Value

-22% vs state

$930

Median Rent

1978

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.7%

YoY Change (2024)

192

HPI Index (2000 = 100)

+92%

Total Change Since 2000

Home values in ZIP 87301 have increased 4.7% over the past year (2024). Since 2000, this ZIP has seen +92% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.9% 145
2021 +6.9% 155
2022 +10.0% 171
2023 +7.3% 183
2024 +4.7% 192

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 785 business establishments in ZIP 87301, employing approximately 12,426 people with a combined annual payroll of $479,791,000.

785

Businesses

12,426

Employees

$479.8M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 176 22.4%
Accommodation and food services 133 16.9%
Health care and social assistance 106 13.5%
Other services (except public administration) 74 9.4%
Finance and insurance 55 7.0%
Wholesale trade 42 5.3%
Construction 40 5.1%
Professional, scientific, and technical services 38 4.8%
Real estate and rental and leasing 36 4.6%
Transportation and warehousing 23 2.9%
Information 17 2.2%
Manufacturing 16 2.0%
Administrative and support and waste management and remediation services 16 2.0%
Arts, entertainment, and recreation 5 0.6%
Educational services 3 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 87301 vs 87319 →

ZIP 87301 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 87301 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 87301 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 87301 ranks the highest of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
87319 Mentmore, NM 1,832 6.5 mi
87305 Gallup, NM 3,350 6.6 mi
87317 Gamerco, NM 1,956 8.8 mi

More ZIP Codes in McKinley County

87327 standard
Zuni, NM
Pop: 7,883
87313 standard
Crownpoint, NM
Pop: 5,662
87323 standard
Thoreau, NM
Pop: 4,558
87311 standard
Church Rock, NM
Pop: 4,208
87305 standard
Gallup, NM
Pop: 3,350
87375 standard
Yatahey, NM
Pop: 3,193

Related Areas

McKinley County Gallup, NM New Mexico

Frequently Asked Questions

What county is ZIP code 87301 in? ▼
ZIP code 87301 (Gallup) is located in McKinley County, New Mexico. McKinley County contains multiple ZIP codes, see the full list at /counties/mckinley-nm.
What is the population of ZIP code 87301? ▼
ZIP code 87301 in Gallup, NM has a population of 23,674 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 87301? ▼
The median household income in ZIP 87301 is $58,772, which is 23% below the national average of $76,288.
What is the average home value in ZIP 87301? ▼
The median home value in ZIP 87301 is $168,500, which is 39% below the national average of $278,155.
What is the demographic makeup of ZIP 87301? ▼
The largest racial group in ZIP 87301 is American Indian or Alaska Native at 52.9%. Hispanic or Latino residents make up 25.4% of the population.
How many businesses are in ZIP code 87301? ▼
ZIP code 87301 has 785 business establishments employing approximately 12,426 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 87301? ▼
The top industries by establishment count in ZIP 87301 are: Retail trade (176), Accommodation and food services (133), Health care and social assistance (106). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 87301? ▼
According to the FHFA House Price Index, home values in ZIP 87301 increased by 4.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 92%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 87301? ▼
In ZIP code 87301, 54.1% of residents aged 25+ have a high school diploma or higher, and 23.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 87301? ▼
The mean commute time for workers in ZIP code 87301 is 20.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 87301? ▼
In ZIP code 87301, approximately 52.7% of occupied housing units are owner-occupied and 47.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 87301? ▼
The poverty rate in ZIP code 87301 is 25.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.