Gallup, NM · standard
ZIP Code 87301
McKinley County, New Mexico - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 23,674
- 111/sq mi High-density area
- $58,772
- Median income Below-median income area
- $168,500
- Median home value Near-median home value
- 23.9%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Gallup pairs a below-median household income with below-median home values, in a rural, mixed-tenure area.
- 27th pct
- household income, US ZIPs
- 34th pct
- home value, US ZIPs
- 111
- people per sq mi
- 53%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 87301 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 87301 (Gallup, NM) rose +4.7% from 2023 to 2024. The all-transactions index moved from 183.0 in 2023 to 191.7 in 2024 (2000 = 100).
ZIP code 87301 is a densely settled ZIP (a standard USPS delivery area) in Gallup, McKinley County, New Mexico, with 23,674 residents across 213.7 square miles, a density of 111 people per square mile, in the Denver time zone.
ZIP 87301 reports a modest median household income of $58,772 (1% below the average New Mexico ZIP), while per-capita income is $25,550. The poverty rate is 25.9%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $168,500 (22% below the average New Mexico ZIP), and median rent is $930; owner occupancy is 52.7%.
Educational attainment sits below the national norm: 23.9% of adults hold a bachelor's degree or higher, the median age is 34, and the average commute is 20 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in McKinley County, so 87301 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 87301
Top 5 sectors by establishment count in Gallup, NM
Which industries have the most business establishments in ZIP 87301.
- Retail trade
Retail trade
176 establishments
- Accommodation and food services
Accommodation and food services
133 establishments
- Health care and social assistance
Health care and social assistance
106 establishments
- Other services (except public administration)
Other services (except public administration)
74 establishments
- Finance and insurance 55
Finance and insurance
55 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 87301, Gallup, NM · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
23,674
Population
213.7
Area (sq mi)
111
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 87301?
34.0
Median Age
47.9%
Male
52.1%
Female
5.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$58,772
Median Household Income
-1% vs state ZIP avg
$25,550
Per Capita Income
25.9%
Poverty Rate
5.4%
Unemployment Rate
20.1 min
Mean Commute Time
How ZIP 87301 ranks among New Mexico ZIPs
Gallup, NM household income vs. every New Mexico ZIP code
Median household income among 265 reporting New Mexico ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$58,772 Top 44% higher than 56% of 265 New Mexico ZIPs
Each bar is a $20K-wide band; taller bars hold more New Mexico ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
7,632housing units
7,632
Total Housing Units
7,046
Occupied Units
586
Vacant Units
2.99
Avg Household Size
Occupancy Type
$168,500
Median Home Value
-22% vs state ZIP avg
$930
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.7%
YoY Change (2024)
192
HPI Index (2000 = 100)
+92%
Total Change Since 2000
Home values in ZIP 87301 have increased 4.7% over the past year (2024). Since 2000, this ZIP has seen +92% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.9% | 145 |
| 2021 | +6.9% | 155 |
| 2022 | +10.0% | 171 |
| 2023 | +7.3% | 183 |
| 2024 | +4.7% | 192 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 785 business establishments in ZIP 87301, employing approximately 12,426 people with a combined annual payroll of $479,791,000.
785
Businesses
12,426
Employees
$479.8M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 176 | 22.4% |
| Accommodation and food services | 133 | 16.9% |
| Health care and social assistance | 106 | 13.5% |
| Other services (except public administration) | 74 | 9.4% |
| Finance and insurance | 55 | 7.0% |
| Wholesale trade | 42 | 5.3% |
| Construction | 40 | 5.1% |
| Professional, scientific, and technical services | 38 | 4.8% |
| Real estate and rental and leasing | 36 | 4.6% |
| Transportation and warehousing | 23 | 2.9% |
| Information | 17 | 2.2% |
| Manufacturing | 16 | 2.0% |
| Administrative and support and waste management and remediation services | 16 | 2.0% |
| Arts, entertainment, and recreation | 5 | 0.6% |
| Educational services | 3 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 87301 vs 87319 →
ZIP 87301 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 87301
Gallup (87301)
23,674 residents
- 87305 3,350
Gallup (87305)
3,350 residents
- 87317 1,956
Gamerco (87317)
1,956 residents
- 87319 1,832
Mentmore (87319)
1,832 residents
What this shows Among its immediate neighbors, ZIP 87301 ranks the most populous - useful context the national average alone can't give.
ZIP 87301 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 87301
Gallup (87301)
$58,772 median income
- 87317
Gamerco (87317)
$53,589 median income
- 87305
Gallup (87305)
$45,096 median income
- 87319
Mentmore (87319)
$41,452 median income
What this shows By household income, ZIP 87301 ranks the highest of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 87301, both outside NM so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (23,674 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in McKinley County
Related Areas
Frequently Asked Questions
What county is ZIP code 87301 in?
ZIP code 87301 (Gallup) is located in McKinley County, New Mexico. McKinley County contains multiple ZIP codes, see the full list at /counties/mckinley-nm.
What is the population of ZIP code 87301?
ZIP code 87301 in Gallup, NM has a population of 23,674 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 87301?
The median household income in ZIP 87301 is $58,772, which is 23% below the national average of $76,288.
What is the average home value in ZIP 87301?
The median home value in ZIP 87301 is $168,500, which is 39% below the national average of $278,155.
What is the demographic makeup of ZIP 87301?
The largest racial group in ZIP 87301 is American Indian or Alaska Native at 52.9%. Hispanic or Latino residents make up 25.4% of the population.
How many businesses are in ZIP code 87301?
ZIP code 87301 has 785 business establishments employing approximately 12,426 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 87301?
The top industries by establishment count in ZIP 87301 are: Retail trade (176), Accommodation and food services (133), Health care and social assistance (106). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 87301?
According to the FHFA House Price Index, home values in ZIP 87301 increased by 4.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 92%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 87301?
In ZIP code 87301, 54.1% of residents aged 25+ have a high school diploma or higher, and 23.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 87301?
The mean commute time for workers in ZIP code 87301 is 20.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 87301?
In ZIP code 87301, approximately 52.7% of occupied housing units are owner-occupied and 47.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 87301?
The poverty rate in ZIP code 87301 is 25.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 87301's numbers, next.
- See how ZIP 87301 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Gallup, NM ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.