ZIP Code 87301

standard

Source:

Gallup · McKinley County · New Mexico

Population
23,674

111/sq mi

Median income
$58,772

▼ 23% vs US

higher than 27% of US ZIPs

Median home value
$168,500

▼ 39% vs US

higher than 34% of US ZIPs

Bachelor's or higher
23.9%

Median age 34

Land area
213.7 sq mi

Denver

ZIP code 87301 in Gallup, New Mexico has a population of 23,674. The median household income is $58,772, which is 23% below the national average. Median home value is $168,500, 39% below the US average. 23.9% of residents hold a bachelor's degree or higher.

ZIP code 87301 is classified by USPS as a standard delivery area and covers roughly 213.7 square miles in Gallup, McKinley County, New Mexico. The area is home to 23,674 residents, producing a population density of 111 people per square mile, and falls within the Denver time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 87301 against New Mexico and the nation.

On the economic side, the median household income for ZIP 87301 sits at $58,772 (1% below the New Mexico average), while per-capita income is $25,550. The poverty rate stands at 25.9% and the unemployment rate at 5.4%. On housing, the median home value is $168,500 (22% below the state average) with median rent at $930 per month, and 52.7% of occupied units are owner-occupied, a direct signal of whether 87301 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 23.9% of adults hold a bachelor's degree or higher, the median age is 34, and the average commute is 20 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing McKinley County, so you can benchmark 87301 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 87301

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 87301.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 87301, Gallup, NM · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

23,674

Population

213.7

Area (sq mi)

111

People / sq mi

Denver

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 87301?

34.0

Median Age

47.9%

Male

52.1%

Female

5.4%

Foreign-Born

White 21.5%
African American 1.2%
Asian 3.3%
American Indian or Alaska Native 52.9%
Native Hawaiian or Pacific Islander 0.3%
Two or More Ethnicities 11.7%
Hispanic or Latino 25.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$58,772

Median Household Income

-1% vs state

$25,550

Per Capita Income

25.9%

Poverty Rate

5.4%

Unemployment Rate

20.1 min

Mean Commute Time

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.1%
Bachelor's Degree or Higher 23.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,632

Total Housing Units

7,046

Occupied Units

586

Vacant Units

2.99

Avg Household Size

Occupancy Type

Owner 52.7%
Renter 47.3%

$168,500

Median Home Value

-22% vs state

$930

Median Rent

1978

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.7%

YoY Change (2024)

192

HPI Index (2000 = 100)

+92%

Total Change Since 2000

Home values in ZIP 87301 have increased 4.7% over the past year (2024). Since 2000, this ZIP has seen +92% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.9% 145
2021 +6.9% 155
2022 +10.0% 171
2023 +7.3% 183
2024 +4.7% 192

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 785 business establishments in ZIP 87301, employing approximately 12,426 people with a combined annual payroll of $479,791,000.

785

Businesses

12,426

Employees

$479.8M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 176 22.4%
Accommodation and food services 133 16.9%
Health care and social assistance 106 13.5%
Other services (except public administration) 74 9.4%
Finance and insurance 55 7.0%
Wholesale trade 42 5.3%
Construction 40 5.1%
Professional, scientific, and technical services 38 4.8%
Real estate and rental and leasing 36 4.6%
Transportation and warehousing 23 2.9%
Information 17 2.2%
Manufacturing 16 2.0%
Administrative and support and waste management and remediation services 16 2.0%
Arts, entertainment, and recreation 5 0.6%
Educational services 3 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 87301 vs 87319 →

ZIP Code City Population Distance
87319 Mentmore, NM 1,832 6.5 mi
87305 Gallup, NM 3,350 6.6 mi
87317 Gamerco, NM 1,956 8.8 mi

More ZIP Codes in McKinley County

Frequently Asked Questions

What county is ZIP code 87301 in?
ZIP code 87301 (Gallup) is located in McKinley County, New Mexico. McKinley County contains multiple ZIP codes, see the full list at /counties/mckinley-nm.
What is the population of ZIP code 87301?
ZIP code 87301 in Gallup, NM has a population of 23,674 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 87301?
The median household income in ZIP 87301 is $58,772, which is 23% below the national average of $76,288.
What is the average home value in ZIP 87301?
The median home value in ZIP 87301 is $168,500, which is 39% below the national average of $278,155.
What is the demographic makeup of ZIP 87301?
The largest racial group in ZIP 87301 is American Indian or Alaska Native at 52.9%. Hispanic or Latino residents make up 25.4% of the population.
How many businesses are in ZIP code 87301?
ZIP code 87301 has 785 business establishments employing approximately 12,426 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 87301?
The top industries by establishment count in ZIP 87301 are: Retail trade (176), Accommodation and food services (133), Health care and social assistance (106). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 87301?
According to the FHFA House Price Index, home values in ZIP 87301 increased by 4.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 92%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 87301?
In ZIP code 87301, 54.1% of residents aged 25+ have a high school diploma or higher, and 23.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 87301?
The mean commute time for workers in ZIP code 87301 is 20.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 87301?
In ZIP code 87301, approximately 52.7% of occupied housing units are owner-occupied and 47.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 87301?
The poverty rate in ZIP code 87301 is 25.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Gallup, NM

Verify and explore additional data for this area using these official government sources.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.

PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.