Pico Rivera, CA · standard
ZIP Code 90660
Los Angeles County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 62,928
- 3,135/sq mi
- $88,201
- Median income
- $648,600
- Median home value
- 16.3%
- Bachelor's or higher
The verdict
Pico Rivera pairs an above-median household income with top-decile home values, in a suburban-density, homeowner-dominated and unusually populous area.
- Top 29%
- household income, US ZIPs
- Top 8%
- home value, US ZIPs
- 3,135
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 90660 against every reporting US ZIP.
ZIP code 90660 is a densely settled ZIP (a standard USPS delivery area) in Pico Rivera, Los Angeles County, California, with 62,928 residents across 20.1 square miles, a density of 3,135 people per square mile, in the Los Angeles time zone.
ZIP 90660 lands in the middle-income range, with a median household income of $88,201 (13% below the California average), while per-capita income is $32,082. Local economic indicators show a 10.3% poverty rate alongside 4.9% unemployment. Housing costs here run $648,600 for a typical home value (16% below the state average), with rent averaging $1,786 a month; 70.5% of homes are owner-occupied.
Educational attainment sits below the national norm: 16.3% of adults hold a bachelor's degree or higher, the median age is 40.4, and the average commute is 30 minutes. To put 90660 in local context, 10 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Los Angeles County, for a geography-aware comparison.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 90660
Top 5 sectors by establishment count in Pico Rivera, CA
Which industries have the most business establishments in ZIP 90660.
- Accommodation and food services
Accommodation and food services
139 establishments
- Retail trade
Retail trade
123 establishments
- Transportation and warehousing
Transportation and warehousing
99 establishments
- Wholesale trade
Wholesale trade
88 establishments
- Other services (except public administration)
Other services (except public administration)
84 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 90660, Pico Rivera, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
62,928
Population
20.1
Area (sq mi)
3,135
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 90660?
40.4
Median Age
48.9%
Male
51.1%
Female
30.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$88,201
Median Household Income
-13% vs state
$32,082
Per Capita Income
10.3%
Poverty Rate
4.9%
Unemployment Rate
30.3 min
Mean Commute Time
How ZIP 90660 ranks nationally
Pico Rivera, CA household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$88,201 Top 29% higher than 71% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
17,352
Total Housing Units
16,866
Occupied Units
486
Vacant Units
3.55
Avg Household Size
Occupancy Type
$648,600
Median Home Value
-16% vs state
$1,786
Median Rent
1957
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+8.4%
YoY Change (2024)
430
HPI Index (2000 = 100)
+330%
Total Change Since 2000
Home values in ZIP 90660 have increased 8.4% over the past year (2024). Since 2000, this ZIP has seen +330% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.3% | 302 |
| 2021 | +10.5% | 334 |
| 2022 | +12.9% | 377 |
| 2023 | +5.3% | 397 |
| 2024 | +8.4% | 430 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 918 business establishments in ZIP 90660, employing approximately 15,016 people with a combined annual payroll of $825,085,000.
918
Businesses
15,016
Employees
$825.1M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 139 | 15.1% |
| Retail trade | 123 | 13.4% |
| Transportation and warehousing | 99 | 10.8% |
| Wholesale trade | 88 | 9.6% |
| Other services (except public administration) | 84 | 9.2% |
| Health care and social assistance | 82 | 8.9% |
| Construction | 73 | 8.0% |
| Real estate and rental and leasing | 50 | 5.5% |
| Manufacturing | 49 | 5.3% |
| Professional, scientific, and technical services | 38 | 4.1% |
| Finance and insurance | 34 | 3.7% |
| Administrative and support and waste management and remediation services | 33 | 3.6% |
| Information | 7 | 0.8% |
| Educational services | 7 | 0.8% |
| Arts, entertainment, and recreation | 7 | 0.8% |
| Utilities | 4 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 90660 vs 90606 →
ZIP 90660 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90660
Pico Rivera (90660)
62,928 residents
- 90640
Montebello (90640)
62,549 residents
- 91770
Rosemead (91770)
62,097 residents
- 90241
Downey (90241)
42,399 residents
- 90606
Whittier (90606)
32,396 residents
- 90601
Whittier (90601)
31,974 residents
- 91755
Monterey Park (91755)
27,496 residents
- 90240
Downey (90240)
25,876 residents
- 90602
Whittier (90602)
25,777 residents
What this shows Among its immediate neighbors, ZIP 90660 ranks the most populous - useful context the national average alone can't give.
ZIP 90660 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90601
Whittier (90601)
$104,052 median income
- 90240
Downey (90240)
$101,904 median income
- 90606
Whittier (90606)
$100,428 median income
- 90670
Santa Fe Springs (90670)
$88,872 median income
- 90660
Pico Rivera (90660)
$88,201 median income
- 90241
Downey (90241)
$88,006 median income
- 90640
Montebello (90640)
$79,625 median income
- 91755
Monterey Park (91755)
$76,382 median income
- 91770
Rosemead (91770)
$75,000 median income
What this shows By household income, ZIP 90660 ranks #5 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 90606 | Whittier, CA | 32,396 | 1.6 mi |
| 90640 | Montebello, CA | 62,549 | 2.1 mi |
| 90240 | Downey, CA | 25,876 | 2.7 mi |
| 90040 | Los Angeles, CA | 12,520 | 3.4 mi |
| 90601 | Whittier, CA | 31,974 | 3.7 mi |
| 91770 | Rosemead, CA | 62,097 | 5.2 mi |
| 91755 | Monterey Park, CA | 27,496 | 4.3 mi |
| 90670 | Santa Fe Springs, CA | 14,866 | 4.2 mi |
| 90602 | Whittier, CA | 25,777 | 4.1 mi |
| 90241 | Downey, CA | 42,399 | 4.0 mi |
More ZIP Codes in Los Angeles County
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Frequently Asked Questions
What county is ZIP code 90660 in? ▼
What is the population of ZIP code 90660? ▼
What is the median household income in ZIP 90660? ▼
What is the average home value in ZIP 90660? ▼
What is the demographic makeup of ZIP 90660? ▼
How many businesses are in ZIP code 90660? ▼
What are the main industries in ZIP code 90660? ▼
How have home values changed in ZIP code 90660? ▼
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What is the average commute time in ZIP 90660? ▼
What percentage of residents own vs. rent in ZIP 90660? ▼
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Read our methodology to see how this data is sourced, computed, and verified.