Pico Rivera, CA · standard
ZIP Code 90660
Los Angeles County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 62,928
- 3,135/sq mi
- $88,201
- Median income
- $648,600
- Median home value
- 16.3%
- Bachelor's or higher
The verdict
Pico Rivera pairs an above-median household income with top-decile home values, in a suburban-density, homeowner-dominated and unusually populous area.
- Top 29%
- household income, US ZIPs
- Top 8%
- home value, US ZIPs
- 3,135
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 90660 against every reporting US ZIP.
ZIP code 90660 is classified by USPS as a standard delivery area and covers roughly 20.1 square miles in Pico Rivera, Los Angeles County, California. The area is home to 62,928 residents, producing a population density of 3,135 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 90660 against California and the nation.
On the economic side, the median household income for ZIP 90660 sits at $88,201 (13% below the California average), while per-capita income is $32,082. The poverty rate stands at 10.3% and the unemployment rate at 4.9%. On housing, the median home value is $648,600 (16% below the state average) with median rent at $1,786 per month, and 70.5% of occupied units are owner-occupied, a direct signal of whether 90660 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 16.3% of adults hold a bachelor's degree or higher, the median age is 40.4, and the average commute is 30 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Los Angeles County, so you can benchmark 90660 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 90660
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 90660.
- Accommodation and food services
Accommodation and food services
139 establishments
- Retail trade
Retail trade
123 establishments
- Transportation and warehousing
Transportation and warehousing
99 establishments
- Wholesale trade
Wholesale trade
88 establishments
- Other services (except public administration)
Other services (except public administration)
84 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 90660, Pico Rivera, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
62,928
Population
20.1
Area (sq mi)
3,135
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 90660?
40.4
Median Age
48.9%
Male
51.1%
Female
30.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$88,201
Median Household Income
-13% vs state
$32,082
Per Capita Income
10.3%
Poverty Rate
4.9%
Unemployment Rate
30.3 min
Mean Commute Time
How ZIP 90660 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$88,201 Top 29% higher than 71% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
17,352
Total Housing Units
16,866
Occupied Units
486
Vacant Units
3.55
Avg Household Size
Occupancy Type
$648,600
Median Home Value
-16% vs state
$1,786
Median Rent
1957
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+8.4%
YoY Change (2024)
430
HPI Index (2000 = 100)
+330%
Total Change Since 2000
Home values in ZIP 90660 have increased 8.4% over the past year (2024). Since 2000, this ZIP has seen +330% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.3% | 302 |
| 2021 | +10.5% | 334 |
| 2022 | +12.9% | 377 |
| 2023 | +5.3% | 397 |
| 2024 | +8.4% | 430 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 918 business establishments in ZIP 90660, employing approximately 15,016 people with a combined annual payroll of $825,085,000.
918
Businesses
15,016
Employees
$825.1M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 139 | 15.1% |
| Retail trade | 123 | 13.4% |
| Transportation and warehousing | 99 | 10.8% |
| Wholesale trade | 88 | 9.6% |
| Other services (except public administration) | 84 | 9.2% |
| Health care and social assistance | 82 | 8.9% |
| Construction | 73 | 8.0% |
| Real estate and rental and leasing | 50 | 5.5% |
| Manufacturing | 49 | 5.3% |
| Professional, scientific, and technical services | 38 | 4.1% |
| Finance and insurance | 34 | 3.7% |
| Administrative and support and waste management and remediation services | 33 | 3.6% |
| Information | 7 | 0.8% |
| Educational services | 7 | 0.8% |
| Arts, entertainment, and recreation | 7 | 0.8% |
| Utilities | 4 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 90660 vs 90606 →
ZIP 90660 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90660
Pico Rivera (90660)
62,928 residents
- 90640
Montebello (90640)
62,549 residents
- 91770
Rosemead (91770)
62,097 residents
- 90241
Downey (90241)
42,399 residents
- 90606
Whittier (90606)
32,396 residents
- 90601
Whittier (90601)
31,974 residents
- 91755
Monterey Park (91755)
27,496 residents
- 90240
Downey (90240)
25,876 residents
- 90602
Whittier (90602)
25,777 residents
What this shows Among its immediate neighbors, ZIP 90660 ranks the most populous — useful context the national average alone can't give.
ZIP 90660 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90601
Whittier (90601)
$104,052 median income
- 90240
Downey (90240)
$101,904 median income
- 90606
Whittier (90606)
$100,428 median income
- 90670
Santa Fe Springs (90670)
$88,872 median income
- 90660
Pico Rivera (90660)
$88,201 median income
- 90241
Downey (90241)
$88,006 median income
- 90640
Montebello (90640)
$79,625 median income
- 91755
Monterey Park (91755)
$76,382 median income
- 91770
Rosemead (91770)
$75,000 median income
What this shows By household income, ZIP 90660 ranks #5 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 90606 | Whittier, CA | 32,396 | 1.6 mi |
| 90640 | Montebello, CA | 62,549 | 2.1 mi |
| 90240 | Downey, CA | 25,876 | 2.7 mi |
| 90040 | Los Angeles, CA | 12,520 | 3.4 mi |
| 90601 | Whittier, CA | 31,974 | 3.7 mi |
| 91770 | Rosemead, CA | 62,097 | 5.2 mi |
| 91755 | Monterey Park, CA | 27,496 | 4.3 mi |
| 90670 | Santa Fe Springs, CA | 14,866 | 4.2 mi |
| 90602 | Whittier, CA | 25,777 | 4.1 mi |
| 90241 | Downey, CA | 42,399 | 4.0 mi |
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Frequently Asked Questions
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What percentage of residents own vs. rent in ZIP 90660? ▼
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ZIP Code Research Guides
Official Data Resources for Pico Rivera, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.