South Pasadena, CA · standard
ZIP Code 91030
Los Angeles County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 25,616
- 2,900/sq mi
- $127,175
- Median income
- $1,640,000
- Median home value
- 73.5%
- Bachelor's or higher
The verdict
South Pasadena pairs a top-decile household income with top-decile home values, in a suburban-density, mixed-tenure area.
- Top 8%
- household income, US ZIPs
- Top 1%
- home value, US ZIPs
- 2,900
- people per sq mi
- 44%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 91030 against every reporting US ZIP.
ZIP code 91030 is classified by USPS as a standard delivery area and covers roughly 8.8 square miles in South Pasadena, Los Angeles County, California. The area is home to 25,616 residents, producing a population density of 2,900 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 91030 against California and the nation.
On the economic side, the median household income for ZIP 91030 sits at $127,175 (25% above the California average), while per-capita income is $76,757. The poverty rate stands at 4.9% and the unemployment rate at 5.1%. On housing, the median home value is $1,640,000 (112% above the state average) with median rent at $2,284 per month, and 44.0% of occupied units are owner-occupied, a direct signal of whether 91030 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 73.5% of adults hold a bachelor's degree or higher, the median age is 40.5, and the average commute is 30 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Los Angeles County, so you can benchmark 91030 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 91030
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 91030.
- Professional, scientific, and technical services
Professional, scientific, and technical services
239 establishments
- Health care and social assistance
Health care and social assistance
178 establishments
- Real estate and rental and leasing 81
Real estate and rental and leasing
81 establishments
- Other services (except public administration) 76
Other services (except public administration)
76 establishments
- Accommodation and food services 71
Accommodation and food services
71 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 91030, South Pasadena, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
25,616
Population
8.8
Area (sq mi)
2,900
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 91030?
40.5
Median Age
50.0%
Male
50.0%
Female
25.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$127,175
Median Household Income
+25% vs state
$76,757
Per Capita Income
4.9%
Poverty Rate
5.1%
Unemployment Rate
29.9 min
Mean Commute Time
How ZIP 91030 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$127,175 Top 8% higher than 92% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
10,817
Total Housing Units
10,220
Occupied Units
597
Vacant Units
2.54
Avg Household Size
Occupancy Type
$1,640,000
Median Home Value
+112% vs state
$2,284
Median Rent
1953
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+23.3%
YoY Change (2023)
454
HPI Index (2000 = 100)
+354%
Total Change Since 2000
Home values in ZIP 91030 have increased 23.3% over the past year (2023). Since 2000, this ZIP has seen +354% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2019 | -0.3% | 307 |
| 2020 | -6.7% | 286 |
| 2021 | +3.6% | 296 |
| 2022 | +24.3% | 368 |
| 2023 | +23.3% | 454 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2023. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,018 business establishments in ZIP 91030, employing approximately 7,315 people with a combined annual payroll of $362,576,000.
1,018
Businesses
7,315
Employees
$362.6M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 239 | 23.5% |
| Health care and social assistance | 178 | 17.5% |
| Real estate and rental and leasing | 81 | 8.0% |
| Other services (except public administration) | 76 | 7.5% |
| Accommodation and food services | 71 | 7.0% |
| Arts, entertainment, and recreation | 62 | 6.1% |
| Retail trade | 52 | 5.1% |
| Finance and insurance | 48 | 4.7% |
| Wholesale trade | 39 | 3.8% |
| Construction | 35 | 3.4% |
| Information | 35 | 3.4% |
| Administrative and support and waste management and remediation services | 30 | 3.0% |
| Educational services | 27 | 2.6% |
| Transportation and warehousing | 19 | 1.9% |
| Manufacturing | 16 | 1.6% |
| Management of companies and enterprises | 4 | 0.4% |
| Industries not classified | 3 | 0.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 91030 vs 91105 →
ZIP 91030 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90042
Los Angeles (90042)
62,430 residents
- 91801
Alhambra (91801)
52,735 residents
- 90032
Los Angeles (90032)
45,786 residents
- 90065
Los Angeles (90065)
45,527 residents
- 91803
Alhambra (91803)
30,322 residents
- 91103
Pasadena (91103)
27,480 residents
- 91030
South Pasadena (91030)
25,616 residents
- 91106 24,229
Pasadena (91106)
24,229 residents
- 91101 20,460
Pasadena (91101)
20,460 residents
What this shows Among its immediate neighbors, ZIP 91030 ranks #7 by population — useful context the national average alone can't give.
ZIP 91030 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 91108
San Marino (91108)
$204,847 median income
- 91105
Pasadena (91105)
$156,791 median income
- 91030
South Pasadena (91030)
$127,175 median income
- 90042
Los Angeles (90042)
$95,282 median income
- 90065
Los Angeles (90065)
$94,784 median income
- 91103
Pasadena (91103)
$93,660 median income
- 91106
Pasadena (91106)
$90,028 median income
- 91801
Alhambra (91801)
$89,156 median income
- 91101
Pasadena (91101)
$87,813 median income
What this shows By household income, ZIP 91030 ranks #3 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 91105 | Pasadena, CA | 11,254 | 2.0 mi |
| 90042 | Los Angeles, CA | 62,430 | 2.0 mi |
| 91803 | Alhambra, CA | 30,322 | 2.5 mi |
| 91801 | Alhambra, CA | 52,735 | 2.2 mi |
| 90032 | Los Angeles, CA | 45,786 | 2.4 mi |
| 91101 | Pasadena, CA | 20,460 | 2.7 mi |
| 91108 | San Marino, CA | 13,361 | 2.7 mi |
| 91106 | Pasadena, CA | 24,229 | 2.6 mi |
| 91103 | Pasadena, CA | 27,480 | 4.1 mi |
| 90065 | Los Angeles, CA | 45,527 | 4.0 mi |
More ZIP Codes in Los Angeles County
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Frequently Asked Questions
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What percentage of residents own vs. rent in ZIP 91030? ▼
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ZIP Code Research Guides
Official Data Resources for South Pasadena, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.