PlainZIP

South Pasadena, CA · standard

ZIP Code 91030

Los Angeles County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

25,616
2,900/sq mi
$127,175
Median income
$1,640,000
Median home value
73.5%
Bachelor's or higher

The verdict

South Pasadena pairs a top-decile household income with top-decile home values, in a suburban-density, mixed-tenure area.

Top 8%
household income, US ZIPs
Top 1%
home value, US ZIPs
2,900
people per sq mi
44%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 91030 against every reporting US ZIP.

ZIP code 91030 is a densely settled ZIP (a standard USPS delivery area) in South Pasadena, Los Angeles County, California, with 25,616 residents across 8.8 square miles, a density of 2,900 people per square mile, in the Los Angeles time zone.

ZIP 91030 skews affluent, with a median household income of $127,175 (25% above the California average), while per-capita income is $76,757. Poverty here runs at 4.9%, with unemployment measured at 5.1%. Median home value sits at $1,640,000 (112% above the state average), median rent at $2,284 a month, and owner-occupancy at 44.0%.

This is a highly-educated ZIP: 73.5% of adults hold a bachelor's degree or higher, the median age is 40.5, and the average commute is 30 minutes. To put 91030 in local context, 10 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Los Angeles County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 91030

Top 5 sectors by establishment count in South Pasadena, CA

Which industries have the most business establishments in ZIP 91030.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 91030, South Pasadena, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

25,616

Population

8.8

Area (sq mi)

2,900

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 91030?

40.5

Median Age

50.0%

Male

50.0%

Female

25.5%

Foreign-Born

White 37.4%
African American 3.0%
Asian 35.5%
American Indian or Alaska Native 0.9%
Native Hawaiian or Pacific Islander 0.2%
Two or More Ethnicities 14.8%
Hispanic or Latino 19.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$127,175

Median Household Income

+25% vs state

$76,757

Per Capita Income

4.9%

Poverty Rate

5.1%

Unemployment Rate

29.9 min

Mean Commute Time

How ZIP 91030 ranks nationally

South Pasadena, CA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$127,175 Top 8% higher than 92% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Below this entry. $120,000–$140,000: 1,362 US ZIPs (4%). This entry sits in this band. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 80.2%
Bachelor's Degree or Higher 73.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

10,817

Total Housing Units

10,220

Occupied Units

597

Vacant Units

2.54

Avg Household Size

Occupancy Type

Owner 44.0%
Renter 56.0%

$1,640,000

Median Home Value

+112% vs state

$2,284

Median Rent

1953

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+23.3%

YoY Change (2023)

454

HPI Index (2000 = 100)

+354%

Total Change Since 2000

Home values in ZIP 91030 have increased 23.3% over the past year (2023). Since 2000, this ZIP has seen +354% cumulative appreciation.

Year Annual Change HPI Index
2019 -0.3% 307
2020 -6.7% 286
2021 +3.6% 296
2022 +24.3% 368
2023 +23.3% 454

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2023. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,018 business establishments in ZIP 91030, employing approximately 7,315 people with a combined annual payroll of $362,576,000.

1,018

Businesses

7,315

Employees

$362.6M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 239 23.5%
Health care and social assistance 178 17.5%
Real estate and rental and leasing 81 8.0%
Other services (except public administration) 76 7.5%
Accommodation and food services 71 7.0%
Arts, entertainment, and recreation 62 6.1%
Retail trade 52 5.1%
Finance and insurance 48 4.7%
Wholesale trade 39 3.8%
Construction 35 3.4%
Information 35 3.4%
Administrative and support and waste management and remediation services 30 3.0%
Educational services 27 2.6%
Transportation and warehousing 19 1.9%
Manufacturing 16 1.6%
Management of companies and enterprises 4 0.4%
Industries not classified 3 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 91030 vs 91105 →

ZIP 91030 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 91030 ranks #7 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 91030 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 91030 ranks #3 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
91105 Pasadena, CA 11,254 2.0 mi
90042 Los Angeles, CA 62,430 2.0 mi
91803 Alhambra, CA 30,322 2.5 mi
91801 Alhambra, CA 52,735 2.2 mi
90032 Los Angeles, CA 45,786 2.4 mi
91101 Pasadena, CA 20,460 2.7 mi
91108 San Marino, CA 13,361 2.7 mi
91106 Pasadena, CA 24,229 2.6 mi
91103 Pasadena, CA 27,480 4.1 mi
90065 Los Angeles, CA 45,527 4.0 mi

More ZIP Codes in Los Angeles County

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Pop: 105,549
90011 standard
Los Angeles, CA
Pop: 103,892
91331 standard
Pacoima, CA
Pop: 103,689
90201 standard
Bell Gardens, CA
Pop: 101,279
90280 standard
South Gate, CA
Pop: 94,396
90805 standard
Long Beach, CA
Pop: 93,524

Related Areas

Los Angeles County South Pasadena, CA California

Frequently Asked Questions

What county is ZIP code 91030 in? ▼
ZIP code 91030 (South Pasadena) is located in Los Angeles County, California. Los Angeles County contains multiple ZIP codes, see the full list at /counties/los-angeles-ca.
What is the population of ZIP code 91030? ▼
ZIP code 91030 in South Pasadena, CA has a population of 25,616 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 91030? ▼
The median household income in ZIP 91030 is $127,175, which is 67% above the national average of $76,288.
What is the average home value in ZIP 91030? ▼
The median home value in ZIP 91030 is $1,640,000, which is 490% above the national average of $278,155.
What is the demographic makeup of ZIP 91030? ▼
The largest racial group in ZIP 91030 is White at 37.4%. Hispanic or Latino residents make up 19.7% of the population.
How many businesses are in ZIP code 91030? ▼
ZIP code 91030 has 1,018 business establishments employing approximately 7,315 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 91030? ▼
The top industries by establishment count in ZIP 91030 are: Professional, scientific, and technical services (239), Health care and social assistance (178), Real estate and rental and leasing (81). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 91030? ▼
According to the FHFA House Price Index, home values in ZIP 91030 increased by 23.3% in 2023. Since 2000, home values in this ZIP have appreciated by approximately 354%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 91030? ▼
In ZIP code 91030, 80.2% of residents aged 25+ have a high school diploma or higher, and 73.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 91030? ▼
The mean commute time for workers in ZIP code 91030 is 29.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 91030? ▼
In ZIP code 91030, approximately 44.0% of occupied housing units are owner-occupied and 56.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 91030? ▼
The poverty rate in ZIP code 91030 is 4.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.